“Of Mice and Men” Concludes Its Run

A Magnificent Financial Success

Of Mice and Men with James Franco and Chris O'DowdThis year’s revival of John Steinbeck’s Of Mice and Men, starring James Franco, Chris O’Dowd, and Leighton Meester, concluded performances this past Sunday, July 27, 2014. Having begun performances on March 19, 2014 at the Longacre Theatre, the play officially opened on April 16, 2014. Directed by Anna D. Shapiro (Motherf**ker with the Hat), this production received moderate to positive reviews, but it succeeded in becoming a record-breaking financial hit. With a budget of $3.8 million, the play recouped its capitalization in just 12 weeks of its 19 week run. With sales doing well but not extraordinarily throughout the bulk of the run, Of Mice and Men saw a huge upsurge in box office in its final week of performances, earning $1,038,106 over the course of 8 performances. With just over 100 seats, the Longacre Theatre has never seen a gross this high; in fact, it marks the first time a show in this theatre has broken the million dollar mark.

National Theatre Live

The production also locked down another notable achievement in its final weeks. The National Theatre Live series produced by the National Theatre in London, which films live performances to be screened to 500 movie theaters around the world, has chosen Of Mice and Men as the first ever Broadway production to be filmed for its series. In fact, this is the first time a non-British production has been chosen for this prestigious scheme allowing it to be seen so accessibly worldwide. So far, the National Theatre Live series has filmed and screened 40 productions. After the final public performance on Sunday, July 27, 2014, instead of loading out of the theatre on Monday, the crew loaded in the equipment of the National Theatre. On Tuesday, July 29, 2014, the cast performed the play once more to be filmed, this time for a select group of invited guests. Although this would generally break many union requirements, the show’s producers have come to agreement with all the relevant unions.

The Cult of James Franco

The play earned two Tony Award nominations – those for Best Leading Actor for Chris O’Dowd and for Japhy Weideman for james francoLighting Design – but it won neither. A notable snub was that James Franco was not nominated for an award, although the press surrounding the show is overwhelming in his regard. This is possibly because the theatre community resented Franco’s entitled egotism, which he displayed prominently on social media following a negative review by the most respected New York Times theatre critic, Ben Brantley. In any event, the show’s reviews did not seem to deter ticket buyers, as those who wanted to see the show would not be put off by some niche bad theatre press. After all, James Franco’s influence is gigantic and increasingly so, as he continues to expand into more and more domains. During the period in which he was performing in this Broadway show eight times a week, which is usually enough to occupy any actor, he also directed an Off-Broadway show at the Rattlestick Playwrights Theatre called The Long Shrift, not to mention his numerous other commitments ranging from teaching acting in Los Angeles, to running his film production outfit Rabbit Bandini, to performing and directing in numerous film projects. In this light, the cult of James Franco does not seem to be slowing its pace anytime soon, and Broadway is another box he can tick on his infinite list of achievements.

“Of Mice and Men” Opens on Broadway

John Steinbeck’s 1937 play Of Mice and Men, based on his 1937 novella of the same name, is presently being revived on Broadway for the second time.  On April 16, 2014, Anna D. Shapiro’s production of this classic story of two displaced migrant workers during the Great Depression opened at the Longacre Theatre.  This production has received a great deal of press, primarily because it stars James Franco, the ever-increasingly famous (with bouts of infamy) multi-hyphenate actor, writer, director, producer, author, teacher, and poet.  He stars alongside Chris O’Dowd and Leighton Meester, both also stars of the screen making their Broadway debuts.  As such, it has been selling considerably well at the box office, averaging around 96% capacity with an average ticket price of $101.76.  Therefore, though the production received mixed to positive reviews following its opening, this is unlikely to sway ticket-buyers who are more drawn by the star factor of the face on the marquis than by promises of quality.


Ben Brantley of The New York Times is by far New York’s most influential Broadway theatre critic.  Producers flaunt positive quotes with his byline, and they live in fear of his negative responses to their shows.  In an era where people are reading fewer newspapers than ever before, New York City has become a one-paper town, where Brantley rules the theatre section.  James Franco, though new to the Broadway scene, has clearly picked up on the sensitivity of this one man’s opinion to his show’s fate, and in the fashion of any egomaniac on a quest for world domination, he decided to publicly flaunt his distaste for Brantley’s less than positive review.  Of course, Franco’s medium of choice for this proclamation was none other than Instagram.  (Lest we forget, this is the same place that Franco made an utter fool of himself two weeks ago for blatantly hitting on a Scottish 17 year-old whom he had met outside of the Of Mice and Men stage door.)  After Brantley published a critical review of Franco’s stage demeanor and level of acting effort, Franco posted to Instagram a link to the positive Variety review, then commenting that Brantley is a “little bitch” whom the theatre community hates for good reason, as he is an “idiot”.  Though he has since taken down this post, it only further illustrates Franco’s lack of grace and dangerously swollen ego.

Other reviewers were more positive in their reviews of the play.  Variety, Time Out New York, NBC, and the Hollywood Reporter all praised the revival and Ms. Shapiro’s direction.  The Los Angeles Times, on the other hand, was more in line with Brantley.  Charles McNulty reviewed Franco as being in “CliffsNotes mode,” which is not surprising as he is flying to L.A. to teach a class on his one day off, while also working on his innumerable other projects, when most other Broadway stars would be focused on their stage performance.  Perhaps this is the beginning of the end for Franco’s success in merely dialing it in.  However, it is more likely that the greater world will continue to swoon for his celebrity, excusing his madness and even finding it endearing, and allowing him to take credit for wild success when his biggest achievement seems to be just showing up.  It is time we acknowledge that James Franco has become a brand.  We generally look for a soul in our Broadway performers, and it seems Franco’s has long been buried by his ever-growing success.

Of Mice and Men is scheduled to run until July 27, 2014.

James Franco in ‘Of Mice and Men’ Begins Previews

Of Mice and Men with James Franco and Chris O'DowdFor the first time in 40 years, John Steinbeck’s Of Mice and Men will hit the Broadway stage this evening: Wednesday, March 19, 2014.  Adapted by Steinbeck from his novella of the same name, this play first premiered on Broadway in 1937, after which it was chosen as Best Play by the New York Drama Critics’ Circle.  In addition to a short-lived run from 1974 to 1975, this is the play’s second Broadway revival.  The new production, directed by Anna D. Shapiro (The Motherf**ker with the Hat, August: Osage County), is playing at the Longacre Theatre on West 48th Street.

This production is unique in that the cast is led by three young Hollywood stars making their Broadway debuts.  James Franco, the multi-talented actor, director, screenwriter, producer, teacher, and author (Freaks and Geeks, James Dean, Oz the Great and Powerful, Spring Breakers), stars as George, and Chris O’Dowd, known for the film Bridesmaids as well as the HBO / BBC series Family Tree, plays opposite Franco as his friend Lennie.  Furthermore, Leighton Meester, who rose to fame by starring as Blair Waldorf on the CW’s Gossip Girl, plays Curley’s wife. The cast is rounded out by Tony Award winner Jim Norton as Candy, Ron Cephas Jones as Crooks, Alex Morf as Curley, Joel Marsh Garland as Carlson, James McMenamin as Whit, Jim Ortlieb as the Boss, and Jim Parrack as Slim.

Of Mice and Men is the story of two migrant field workers in California during the Great Depression, holding onto their dream of becoming landowners one day.  However, they encounter a menacing situation, confronted by the Boss’ small-statured son Curley and his flirtatious wife.  When Candy, an older one-armed ranch hand, offers to pitch in for the land in exchange for living on it, they think their future is set, but the tragic bonds of friendship interfere, and they fail to achieve the elusive American dream.

Though the novella is often featured as required reading in many school curricula, it has also been the frequent target of censorship due to accusations of vulgarity.  The book has also been adapted to the screen several times, in 1939, 1981, and 1992.  The first film was nominated for four Academy Awards, including Best Picture, Best Original Score, Best Musical Score, and Best Sound Recording.

The present production is lead produced by David Binder, with scenic design by Tony Award winner Todd Rosenthal (August: Osage County), costume design by Suttirat Larlarb, sound design by Rob Milburn and Michael Bodeen, and lighting design by Japhy Weideman.

James Franco, Leighton Meester To Star in Broadway Of Mice and Men

James FrancoThe classic John Steinbeck novel Of Mice and Men will come to the Broadway stage early next year in a new production starring James Franco, Chris O’Dowd, and Leighton Meester. Anna D. Shapiro will direct the production, which will mark the first time that Of Mice and Men has been seen on Broadway in 40 years.

James Franco (Oz the Great and Powerful, 127 Hours) will take on the main role of George, while O’Dowd (Bridesmaids) will play his sweet but simple-minded friend Lennie. Meester (TV’s Gossip Girl) will play Curley’s wife.

Of Mice and Men will start preview performances at the Longacre Theatre on March 19, 2014, with opening night scheduled for April 16. The production will be a limited engagement, playing until July 27. Tickets go onsale on January 11. Find out more information at OfMiceAndMenOnBroadway.com.