“It’s Only a Play” Opens on Broadway

Ticket Sales Anticipate Reviews

it's only a playOn October 9, 2014, It’s Only a Play opened at Broadway’s Gerald Schoenfeld Theatre, after having played 48 preview performances since the first on August 28, 2014. Generally, an opening night is vital for a show to gain traction after reviews hit the press, but in this case, the reviews were all but unnecessary. The show is already almost completely sold out until the end of its run, currently scheduled for January 4, 2015. In every single week that the show has been running, it has brought in over 100% of its gross box office potential, due to premium ticket sales on top of outstanding regular priced sales. Discounts are not part of the equation in this case. In the first partial 5-performance week ending August 31, 2014, the show earned 112.45% of its gross potential. In the full 8-performance weeks following, the show has unfailingly passed the million dollar mark on each occasion. In order, from the week ending September 7, 2014 until the most recently reported week ending October 12, 2014, the weekly grosses were: $1,163,626, $1,230,603, $1,277,059, $1,261,025, $1,248,660, and $1,173,896. The reason for this outstanding box office performance can be summarized in two words: star power.

Chock Full of Stars

With regards to attracting ticketbuyers, the most important names associated with this production are its actors. First of all, the it's only a play castproduction reunites Nathan Lane and Matthew Broderick who made Broadway history with their performances in 2001’s The Producers. Beyond the combination of this power duo, each has individually earned a remarkable series of accolades, including two Tony Awards a piece: Lane earned the Best Actor honor for The Producers and A Funny Thing Happened on the Way to the Forum, and Broderick earned the same for Brighton Beach Memoirs and How to Succeed in Business Without Really Trying. They are joined by Stockard Channing, who came to fame with the film Grease, and earned a Tony Award for A Day in the Death of Joe Egg. In addition, F. Murray Abraham won an Academy Award for 1985’s Amadeus and is a seasoned veteran of stage and screen. Furthermore, the cast includes Rupert Grint making his Broadway debut, and yet he may hold the honor of having been seen by the most eyeballs due to his starring as Ron in the Harry Potter franchise. On top of the stellar cast, rounded out by Megan Mullaly and Micah Stock, the playwright Terrence McNally has had a remarkable 21 productions of his plays on Broadway, and the director Jack O’Brien has helmed at least 26 shows on Broadway (winning three Tony Awards with an additional seven nominations), also serving as the artistic director of the Old Globe Theatre in San Diego from 1981 to 2007.

Critical Appreciation, with Some Reservation

In general, the reviews are positive though some are mixed. In particular, Ben Brantley of The New York Times saw through the starry exterior and reviewed the play on its merits. He remarked how McNally revised the script to be more up-to-date. As the play, originally written in 1982, has some antiquated references, newer stars such as James Franco, Rosie O’Donnell, and Denzel Washington were swapped in for their written predecessors. Most notably, the respected theatre critic Frank Rich was swapped out for none other than Brantley himself. He responded to this fact with sufficient grace and only mild resentment, explaining that the entire premise of the play was to throw mud at famous names, whether those of critics or actors. In any case, he was fully aware that his review would not be affecting ticket sales, which are already more victorious than any written assessment of the play’s merits could expect to be.

“It’s Only A Play” Begins Performances on Broadway

An All-Star Cast

it's only a playNathan Lane and Matthew Broderick are back at it again.  The hilarious team behind The Producers has reunited for Terrence McNally’s It’s Only a Play, which began previews on August 28, 2014 at the Gerald Schoenfeld Theatre.  Directed by Jack O’Brien (The Nance, The Coast of Utopia), the play will officially open on October 9, 2014, and is slated to run for a limited engagement until January 4, 2015.  The play premiered Off-Off-Broadway in 1982, and then Off-Broadway in 1986 produced by Manhattan Theatre Club; this is the play’s Broadway premiere.  Not only does the cast feature The Producers dream team Broderick and Lane, but it also includes Academy Award winner F. Murray Abraham, Emmy and Tony Award winner Stockard Channing, Harry Potter film star Rupert Grint making his Broadway debut, Emmy Award winner Megan Mulally, and a newcomer named Micah Stock.  This all-star cast is sure to make a huge splash in this upcoming Broadway fall season.

Already a Financial Success

In fact, the box office is already showing a lot of promise.  In the first week of only 5 performances, the show grossed a total of it's only a play cast$793,046, which is 112.45% of its gross potential.  With a top ticket price of $225, the average ticket was a remarkable $146.81.  This is especially impressive given that the play has not yet been reviewed, nor has it appeared on Broadway before.  However, Terrence McNally is a tried and true playwright on Broadway, whose experience underscores the quality of this production perhaps even more than the starry cast.  He has had a total of 21 productions on Broadway, beginning in the year 1963 with his adaptation of The Lady of the Camellias.  The first play he wrote that was produced on Broadway was And Things That Go Bump In the Night in 1965, and some of his other writing credits include the epic musical Ragtime, last season’s Mothers and Sons starring Tyne Daly, Master Class also starring Tyne Daly, the book for the stage adaptation of Catch Me If You Can, the book for the musical The Full Monty, the book for Kiss of the Spider Woman, as well as Love! Valour! Compassion!, The Rink, Deuce and many more.

A Backstage Drama

This script promises to be one of McNally’s best.  The cast list alone implies that the play is top-notch, as such as stellar list of actors responding positively to the material cannot be a coincidence.  According to a statement by McNally, the play was cast in less than two days, as the actors responded with an immediate yes.  The only exception was Rupert Grint, as he was on location filming a movie where there was no wireless internet, but he responded positively within four days.  Also, the play is reported to have undergone significant revision since its Off-Broadway production in the 1980s.  The story involves a backstage drama in a metatheatrical fashion.  Matthew Broderick plays a playwright named Peter Austin, and the show takes place on opening night of a production of one of his plays.  As he nervously awaits a response from audience and critics, he interacts with a television star played by Nathan Lane, his early-career producer played by Megan Mullally, the star of the play (Stockard Channing), the young director (Rupert Grint), a scary critic (F. Murray Abraham), and a coat check boy (Micah Stock).

“The Bridges of Madison County” to Close on May 18

Based on the 1992 best-selling novel by Robert James Waller, The Bridges of Madison County is a musical with music and lyrics by Jason Robert Brown (Parade, Songs for a New World), a book by Marsha Norman (‘night, Mother), and directed by Bartlett Sher.  Though the show was a highly anticipated transfer from the Williamstown Theatre Festival where it ran in summer 2013, it will unfortunately close on May 18, 2014 after consistently moderate sales.  The musical opened at the Gerald Schoenfeld Theatre on February 20, 2014 after 37 preview performances, and it will have run 100 regular performances by the time it shutters its doors.

The musical was not helped by its schedule, hbridges of madison county musical kelli o'hara steven pasqualeaving opened in the midst of a very cold winter.  Furthermore, it received mixed reviews from critics, despite considerable appreciation for the performances of its two stars.  Kelli O’Hara, who has received Tony Award nominations for her roles in The Light in the Piazza, The Pajama Game, South Pacific, and Nice Work if You Can Get It, starred alongside Steven Pasquale, who is known for his television roles on Rescue Me and Six Feet UnderThe Bridges of Madison County received four Tony Award nominations in 2014, including those for Best Performance by an Actress in a Leading Role in a Musical (Kelli O’Hara), Best Original Score (Jason Robert Brown), Best Orchestrations (Jason Robert Brown), and Best Lighting Design of a Musical (Donald Holder).  Despite this appreciation from the theatre community, it did not manage to attract enough ticket-buyers to keep it afloat.

Financially, the show’s highest weekly gross was $476,374, but it generally grossed around $350,000 per week.  This is hardly enough to sustain a musical, even though its capitalization was a modest $8.5 million.  In general, it only amassed enough sales to reach 30 to 40 percent of its gross potential in a given week.  Since early March, it has been on a steady decline, and this past week it grossed $64,998 less than the week before.

The novel is one of the bestselling books of the 20th century, having sold 50 million copies worldwide.  It is the story of an Italianbridges of madison county kelli o'hara steven pasquale bed scene woman named Francesca who lives in Madison County, Iowa in the 1960s.  The story takes off when she starts an affair with a National Geographic photographer focused on covered bridges in the area, and it follows the couple for several years afterward.  In addition to this musical adaptation, the novel was made into a film in 1995 directed by Clint Eastwood, starring Eastwood and Meryl Streep.

This is a very competitive season for new musicals.  In addition to the four that were nominated for the Tony Award for Best Musical – A Gentleman’s Guide to Love and Murder, Aladdin, After Midnight, and Beautiful: The Carole King Musical – this season also saw the premiere of Bullets over Broadway, If/Then, and Rocky the Musical, as well as the Broadway premiere of Hedwig and the Angry Inch and Violet (though these two shows have had Off-Broadway runs in the past).  In addition to the slew of musical revivals and plays both new and revived, it was particularly difficult for a new musical to find its audience, even one with such name recognition as The Bridges of Madison County.