Broadway fans who have seen the Roundabout Theatre Company production of The Mystery of Edwin Drood know that one of its unique and popular features is that, during the 2nd act of the musical, the audience is invited to vote on various aspects of the plot, affecting the way that the show ends on any given night.
Now you don’t have to be at Studio 54, where the production plays, in order to register your vote. For a special Wednesday, January 30th performance, the ending of The Mystery of Edwin Drood will be determined by fans who vote on Facebook. By casting your vote on Facebook, you also make yourself eligible to win one of five pairs of tickets being given away to that performance.
To cast your vote, visit www.facebook.com/RoundaboutTheatreCompany/app_177914495580579. Votes must be in by January 24 at 11:59pm.
Broadway’s longest-running show, The Phantom of the Opera, is on the verge of celebrating its 25th anniversary on Broadway, and now fans have a chance to win tickets to an invitation-only performance taking place on January 26. Phantom‘s producers are giving away 100 free pairs of tickets to this exclusive 25th anniversary celebratory performance through an online sweepstakes on the musical’s Facebook page.
But that’s not all. There will also be two Grand Prize winners, who will not only receive a pair of tickets for the special Phantom performance, but will also win passes to an exclusive post-show party, plus free airfare on American Airlines and a one-night stay at the Algonquin Hotel.
To enter the Phantom of the Opera 25th anniversary sweepstakes, go to the show’s Facebook fan page at www.facebook.com/phantombroadway and ‘Like’ the page. For each of your Facebook friends or Twitter follwers that you get to also ‘Like’ the Phantom Facebook page, you will receive an additional entry into the sweepstakes. All entries need to be received by January 2.
Rebecca, the new Broadway musical set to begin preview performances on October 30, is creating advance buzz by way of an interactive online “journey” for fans dubbed The Manderley Experience (Manderley is the name of the mansion estate where Rebecca, based on the Daphne du Maurier novel, takes place). From July through October, fans will have the chance to win one-of-a-kind, show-related experiences each month, leading up to the biggest of all, an Opening Night package for Rebecca‘s Broadway opening night on November 18.
The Manderley Experience is run primarily through Rebecca‘s Facebook page. Each time fans interact with the world of Rebecca there, they earn ShowPoints that can be redeemed for rewards and automatically enter them into the running for each month’s prize.
The monthly Rebecca prizes include a master class with the show’s own make-up artist and a make-up kit to take home, a backstage tour of the Rebecca costume closet and a signed memento, the chance to shadow the stage manager before a performance and a prop to take home, and a vocal warm-up with one of the cast members. All of the prizes also include tickets to see a performance of Rebecca on Broadway.
The grand prize is for opening night, which gets the winner a trip to New York City, a stay at the W Hotel, designer clothes for the occasion, and a limousine-chauffeured trip to see the show. More details are available at www.rebeccathemusical.com.
If Rebecca the musical finds this unique marketing strategy effective, more Broadway shows might follow suit. It is a good way to get potential fans engaged in the world of the musical early on and to get the show buzzing on Facebook. What’s more, the cost to the show’s producers is probably relatively cheap when one considers that most of the prizes are about providing a backstage experience with a staff member rather than giving away an expensive item.