Another Show Entry Into The 2012 Holiday Broadway Schedule

As we mentioned previously, the holiday season will be featuring a few special Christmas shows on Broadway. Now another seasonal show has been added to the list: Elf the Musical. A holiday success when it debuted on Broadway two years ago, Elf is now back for a limited run at the Al Hirschfeld Theatre, where it will play from November 9 to January 6.

Based on the 2003 family film starring Will Ferrell, Elf is about a human who is raised at the North Pole among Santa’s elves and then goes off to New York City to find his birth family. With a charmingly funny book by Bob Martin (The Drowsy Chaperone) and Thomas Meehan (The Producers, Hairspray, Annie), and a tuneful score by Chad Beguelin and Matthew Sklar, Elf the Musical did well on Broadway when it first debuted in 2010 for a limited engagement.

Unlike the other Christmas shows (e.g. Radio City Christmas Spectacular), which conclude at the end of December, Elf the Musical will actually be playing into the New Year. This can be a gamble on the part of a Broadway show. On one hand, it can be a smart choice since some families are still assembled for the New Year and will be looking for Broadway entertainment in early January. On the other hand, it can backfire since January is a notoriously slow month on Broadway and most people are focusing on work after the holiday. Since Elf will be the only holiday show still running, though, the gamble might pay off.