A Rise in Thursday Matinees On Broadway

The traditional Broadway show week includes eight performances, typically with evening shows on Tuesday through Saturday, and matinees on Wednesday, Saturday, and Sunday.  For actors and crew, this means Monday off and a double show day on Wednesdays, or in cases with a Sunday evening show, this requires them to play for a five performance weekend.  However, Wednesday matinees have traditionally slow sales, and five performances over one weekend can be a lot for actors.  Therefore, producers have begun experimenting with changes to this performance calendar.  The most extreme change that several shows have begun instigating is a matinee on Thursday afternoon.Broadway thursday matinee show

In recent weeks, three musicals have begun to offer shows on Thursday afternoons: Rodgers & Hammerstein’s Cinderella, Mamma Mia!, and The Phantom of the OperaMatilda the Musical is reportedly also considering such a change.  In order to stick to Actor’s Equity rules of no more than an eight performance week (although sometimes they make exception for holiday periods, allowing nine performances in a week), the producers of each show have needed to alter the overall weekly schedule, and each show has done so differently.

Cinderella has opted to keep their Wednesday matinee in adding on a Thursday matinee, instead removing Tuesday evening performances.  As this musical caters to children, especially young girls, it makes sense that weekdays would be preferable to weekday evenings, as tourists on week-long vacations will be able to take advantage during the daytimes.  Mamma Mia!, on the other hand, has opted to remove their Wednesday matinee in adding on a Thursday matinee, and furthermore they offer a Monday 8:00pm performance in place of a Sunday matinee.  More of a date night fare, this show therefore offers 8:00pm showings every night except Sunday, with matinees on Thursdays and Saturdays.  Phantom of the Opera has chosen to do something very similar, with matinees on Thursdays and Saturdays, except that on Tuesdays their curtain is at 7:00pm.

A 7:00pm curtain has also begun to appear more and more frequently in recent years, which allows theatregoers to attend a late dinner after shorter shows, or instead to eat a very early dinner and get home earlier.  This decision to vary evening curtain times allows for the fact that theatregoers have differing schedules, avoiding the chance that someone will decide not to attend a show just because the hour at which it begins or ends does not work with their work or home schedules.

This addition of a Thursday matinee will be an interesting trend to watch.  It will allow theatre-loving tourists to cram more shows into a week if they happen to be in town for just a few weekdays.  Furthermore, if it is more successful than the Wednesday matinee has been, then it will show that people tend to have more flexible schedules later in the week.  In any case, this demonstrates that producers are trying to keep on top of changing trends and stay relevant to their audience community.

Carly Rae Jepsen Will Become Broadway’s Cinderella

Carly Rae JepsenLaura Osnes, who originated the role of Cinderella on Broadway in the current production of Rodgers & Hammerstein’s Cinderella, will be passing her glass slippers along to another young woman next month, when pop singer/songwriter Carly Rae Jepsen takes on the iconic role.

Jepsen became an instant success when her song “Call Me Maybe” became a massive hit, and now the music sensation is making her Broadway debut. She will begin a 12-week run in the musical starting February 4. Actress Fran Drescher will also be making her first bow in Cinderella that day, in the role of Cinderella’s stepmother.

Cinderella, which has lyrics by Oscar Hammerstein II and music by Richard Rodgers, is playing at the Broadway Theatre. The show’s tuneful score features such songs as “In My Own Little Corner” and “Ten Minutes Ago”.

The Nanny’s Fran Drescher To Feature in Cinderella on Broadway

Fran DrescherTelevision star Fran Drescher, best known for her role on The Nanny, will be making her Broadway debut next year when she takes on the role of Cinderella’s stepmother in Rodgers & Hammerstein’s Cinderella on Broadway.

Fran Drescher will begin her stint in Cinderella on February 4, 2014 and is scheduled to stay with the show for ten weeks until April 13. Drescher will be replacing Broadway regular Harriet Harris, who has been playing the part of the stepmother since Cinderella opened earlier this year.

In addition to her work on The Nanny, which earned her two Emmys, Drescher was most recently on the sitcom Happily Divorced. She also has plenty of stage experience, having performed Off-Broadway in plays such as The Exonerated and Some Girl(s).

Broadway’s July 4 Holiday Schedule

Cinderella Broadway MusicalRather than attempt to compete with the massive fireworks displays that will be filling New York City skies on July 4, nearly every Broadway show (with the lone exception of Cinderella, which has a 7pm performance on Independence Day) will be cancelling its performance that evening. One show, the hit play Vanya and Sonia and Masha and Spike, will have a 2pm matinee that day. Otherwise, Broadway fans are out of luck if they want to celebrate Independence Day in a Broadway theater.

To make up for cancelling their Thursday evening performances, most Broadway shows are adding either a Monday night performance to their schedule or a Friday matinee. These added shows give people taking long weekends an opportunity to squeeze one more Broadway play or musical into their show-going schedule.

Normally, there are only about seven Broadway shows that play on the traditionally dark Monday night, but on July 1 there will be 16 shows to choose from. Friday matinees are a rarity, with Annie the only Broadway musical that currently has them on its regular schedule. But on July 5, a total of seven shows will offer 2pm performances.

To view the entire July 4 holiday week schedule, click here.

Broadway’s Cinderella To Go On Tour in 2014

Cinderella Broadway MusicalBroadway audiences have been loving the new Broadway production of the Rodgers & Hammerstein musical Cinderella, and soon people across America will have a chance to see the show in their own hometowns. Cinderella‘s producers have announced that they will be launching a national tour during the 2014-2015 season.

“We are thrilled to be taking Cinderella on the road,” stated producer Robyn Goodman. “We look forward to sharing the magic of Cinderella with audiences throughout the country.”

Recognized with nine Tony Award nominations, Cinderella stars Laura Osnes and Santino Fontana. The show’s book is by Douglas Carter Beane. The tuneful Rodgers & Hammerstein score includes “In My Own Little Corner,” “Ten Minutes Ago,” and “Do I Love You Because You’re Beautiful?” A cast recording for the production was recently released by Ghostlight Records.

Broadway Shows To Feature in Macy’s Thanksgiving Day Parade

A New York City holiday tradition for 86 years, the Macy’s Thanksgiving Day Parade is also a great showcase for another NYC staple, Broadway musicals.  This year’s parade, which will air on NBC from 9am to noon on Thursday, November 22, is going to showcase five of this season’s Broadway musicals:  family-friendly shows Annie and Rodgers & Hammerstein’s Cinderella, Christmas-themed Elf, the Matthew Broderick-starring Gershwin showcase Nice Work If You Can Get It, and the competitive cheerleading musical Bring It On.

Of course the hallmark of the Thanksgiving parade remains the massive balloons and parade floats that make their way along the parade route from the Upper West Side down to 34th Street.  But performances from Broadway shows add a little musical spark to the proceedings.  Given the broadcast’s enormous national ratings, this gives the featured shows tremendous exposure to potential ticket buyers.  Bring It On in particular, which has struggled to fill seats, is likely to enjoy a box office boost due to its on-air performance.