Broadway Show Ticket Sales Analysis w/e 3/23/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK
Three shows began previews on Broadway this week.  Act One played 4 performances at Lincoln Center’s Vivian Beaumont Theatre, with an average paid admission of $57.67 per ticket, and an average audience capacity of 61.07%.  Another not-for-profit theatre company was significantly more successful with their Broadway debut this week: the Roundabout Theatre Company’s production of Cabaret had an average paid admission of $94.96 and an average capacity of 101.7%, more than selling out their house due to premium sales in its three first performances.  The third premiere this week is also off to a strong start: Of Mice and Men, benefitting from a star studded cast including James Franco, Chris O’Dowd, and Leighton Meester, attracted an average paid admission of $111.95, and filled its house to an average 95.6% capacity over the six performances of its first week.  Overall, these figures exemplify how household name actors and familiar show titles can succeed in attracting a full audience even before reviews are published.

A RAISIN IN THE SUN
A Raisin in the Sun made it into the millionaire’s club this week, a real accomplishment for a straight play on Broadway, especially so early on in its run.  With an average paid admission of $132.31 and a clean 100.00% audience capacity, this revival of the Lorraine Hansberry classic profited from the megastar status of its lead, Denzel Washington.  This is the third week in which this production has been running, but it is the first 8-performance week.  As such, it has done equally well this week compared to the prior week, which only had 7 performances.

THE REALISTIC JONESES
Another straight play in previews is The Realistic Joneses, which transferred to Broadway after an acclaimed run last year at the Yale Repertory Theatre in New Haven, Connecticut.  Though Will Eno’s play features famous actors including Toni Collette, Michael C. Hall, Tracy Letts, and Marisa Tomei, their star power is significantly lower than that of Denzel Washington.  As such, in its first 8-performance week, the show played to only 81.38% average capacity, with an average ticket price of $76.34.


The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis 3-23-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $453,663 5,880 81.04% $77.15
A RAISIN IN THE SUN $1,107,163 8,368 100.00% $132.31
ACT ONE $152,704 2,648 61.07% $57.67
AFTER MIDNIGHT $714,663 7,555 91.16% $94.59
ALADDIN $937,099 13,782 100.16% $67.99
ALL THE WAY $881,336 8,646 76.00% $101.94
BEAUTIFUL $832,504 6,973 84.95% $119.39
BULLETS OVER BROADWAY $782,289 10,508 92.09% $74.45
CABARET $255,813 2,694 101.70% $94.96
CHICAGO $541,652 6,944 80.37% $78.00
CINDERELLA $902,579 11,245 80.28% $80.26
IF/THEN $1,008,303 9,854 96.61% $102.32
JERSEY BOYS $669,085 7,169 72.97% $93.33
KINKY BOOTS $1,451,463 11,101 97.45% $130.75
LES MISÉRABLES $1,031,869 10,931 97.11% $94.40
MAMMA MIA! $573,443 6,915 74.13% $82.93
MATILDA $1,163,417 11,519 100.55% $101.00
MOTHERS AND SONS $248,821 4,909 76.51% $50.69
MOTOWN THE MUSICAL $1,078,097 10,359 85.92% $104.07
NEWSIES $795,046 9,384 98.99% $84.72
NO MAN’S LAND/WAITING FOR GODOT $647,289 7,389 86.08% $87.60
OF MICE AND MEN $688,832 6,153 95.57% $111.95
ONCE $563,021 6,201 73.19% $90.80
PIPPIN $730,892 7,342 92.70% $99.55
ROCK OF AGES $366,648 4,415 94.66% $83.05
ROCKY $799,879 9,746 79.52% $82.07
THE BOOK OF MORMON $1,639,847 8,752 102.63% $187.37
THE BRIDGES OF MADISON COUNTY $385,394 5,329 65.37% $72.32
THE LION KING $1,828,835 13,575 99.82% $134.72
THE PHANTOM OF THE OPERA $954,196 11,368 88.54% $83.94
THE REALISTIC JONESES $433,391 5,677 81.38% $76.34
WICKED $1,874,352 15,318 99.31% $122.36
Totals: $26,493,581 268,649 87.74% $95.47

Broadway Show Ticket Sales Analysis w/e 3/16/2014

This weeks notable movements on Broadway are:

MILLIONAIRES CLUB
With total Broadway ticket sales revenue up to $24.4 million from last weeks $21.2 million, this week sees that seven Broadway shows are now in the millionaires club. This includes Kinky Boots, Les Miserables, Matilda, Motown, Book Of Mormon, Lion King and Wicked. Les Miserables shines as the seventh top grossing show overall and it has only just opened in previews.

THE WICKEDLY TALENTED INDINA MENZEL IN IF/THEN
If/Then begins its run in previews with strong sales.  With almost a million ($) dollars in gross Broadway ticket sales, If/Then has made it to the top ten in our Broadway Show Ticket Analysis Chart (see below). The ‘wickedly talented’ Idina Menzel (not Adele Dazeem) seems to be the drive of this new Broadway show which is directly reflected from the average ticket price of $105.65 and a 98.55% capacity.

AFTER MIDNIGHT
With a rotating list of celebrity singers as the big draw for this show, the critically acclaimed After Midnight suffered greatly last week by being stuck in the no-mans-land between the end of KD Lang and start of Toni Braxton stints on the show. It’s unclear who actually sang in that role last week, but the numbers show that how the lack of celebrity draw can impact the sales numbers massively. The average paid admission sale crashed from $96.44 to $68.39, demonstrating that the celeb headliner can make a huge difference in sales. Ironically, the capacity for After Midnight remained the same indicating that the show discounted heavily and may have papered the theatre to get the audience in. It will be interesting to see how the show recovers this week when Toni Braxton makes her debut and whether or not the gap-drop in sales can mess with overall shows ticket sales momentum or if its just a passing phase. The show plans to rotate in Toni Braxton, KD Lang, Fantasia Barrino, Kenny “Babyface” Edmonds, Dule Hill and Adriane Lenox. All of which will provide some fascinating takes on sales data as it may just end up being a popularity contest with all things equal.

The following are the Broadway ticket sales numbers for the week ending March 16, 2014:

Broadway Show Ticket Sales Analysis 03-16-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $432,707 5,557 76.58% $77.87
A RAISIN IN THE SUN $981,488 7,322 100.00% $134.05
AFTER MIDNIGHT $381,020 5,571 67.22% $68.39
ALADDIN $893,595 12,035 99.96% $74.25
ALL THE WAY $887,748 9,118 80.15% $97.36
BEAUTIFUL $891,835 7,658 93.30% $116.46
BULLETS OVER BROADWAY $655,710 9,050 92.54% $72.45
CHICAGO $523,155 6,756 78.19% $77.44
CINDERELLA $910,028 11,127 79.43% $81.79
IF/THEN $929,267 8,796 98.55% $105.65
JERSEY BOYS $684,421 7,200 73.29% $95.06
KINKY BOOTS $1,330,377 10,267 90.12% $129.58
LES MISÉRABLES $1,043,262 9,397 95.41% $111.02
MAMMA MIA! $538,966 6,500 69.68% $82.92
MATILDA $1,105,243 11,451 99.96% $96.52
MOTHERS AND SONS $222,265 4,278 66.68% $51.96
MOTOWN THE MUSICAL $1,084,613 10,745 89.13% $100.94
NEWSIES $792,166 9,114 96.14% $86.92
NO MAN’S LAND/WAITING FOR GODOT $589,820 7,030 81.90% $83.90
ONCE $556,921 6,297 74.33% $88.44
OUTSIDE MULLINGAR $423,934 5,079 97.67% $83.47
PIPPIN $699,835 7,087 89.48% $98.75
ROCK OF AGES $353,712 4,310 92.41% $82.07
ROCKY $639,757 10,182 83.08% $62.83
THE BOOK OF MORMON $1,659,020 8,752 102.63% $189.56
THE BRIDGES OF MADISON COUNTY $476,374 6,418 78.73% $74.22
THE LION KING $1,733,679 13,598 99.99% $127.50
THE PHANTOM OF THE OPERA $929,682 11,214 87.34% $82.90
THE REALISTIC JONESES $253,222 2,841 81.45% $89.13
WICKED $1,861,649 14,686 97.49% $126.76
Totals: $24,465,468 249,436 87.09% $95.00

Broadway Show Ticket Sales Analysis w/e 3/09/2014

This weeks notable movements on Broadway are:

A RAISIN IN THE SUN OPENS IN PREVIEWS
Shot out of cannon is A Raisin In The Sun, which is only three performances in and already the sell-out show of the new season. Denzel Washington stars in this redo of the Broadway favorite which averaged $144.53 in its first three days of previews.

MOTHERS AND SONS
Tyne Daly in Mothers and Sons continues to draw audiences, but is upside down with 81% of seats sold, but with an average of only $45 per ticket price – putting it the bottom two shows on Broadway.

ROCK OF AGES
Following the close of Bronx Bombers and Machinal, Rock Of Ages has moved into the bottom three Broadway show slot, their first time at this position. Their average paid admission is up on last week though, so time will tell if this can be turned around with recent TV spots that were run on local New York TV stations.

JERSEY BOYS
The musical story of Frankie Valli & The Four Seasons, helmed by Dodger Theatricals, that follows the rags-to-riches tale of four blue-collar kids working their way to stardom has struck a soft spot by only filling only 63.40% of their seats last week. It appears that their strategy is to keep their prices high and seats empty, which is a General Manager strategy that is likely to end with losses for investors. Once the darling of Broadway, Jersey Boys shows signs of wear and tear, by now finishing in the bottom ten position of all Broadway shows. This show may need a fresh management approach to reinvigorate ticket sales.

The following are the Broadway ticket sales numbers for the week ending March 9, 2014:

Broadway Show Ticket Sales Analysis 3/09/2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $409,353 5,306 73.13% $77.15
A RAISIN IN THE SUN $151,179 1,046 100.00% $144.53
AFTER MIDNIGHT $622,013 5,986 72.22% $103.91
ALADDIN $826,491 10,320 100.00% $80.09
ALL THE WAY $736,790 9,322 81.94% $79.04
BEAUTIFUL $847,672 7,140 86.99% $118.72
CHICAGO $520,320 6,604 76.44% $78.79
CINDERELLA $781,798 9,988 71.30% $78.27
IF/THEN $909,159 8,502 95.26% $106.93
JERSEY BOYS $600,488 6,228 63.40% $96.42
KINKY BOOTS $1,268,989 9,961 87.44% $127.40
LES MISÉRABLES $964,004 9,286 94.28% $103.81
MAMMA MIA! $603,731 7,642 81.93% $79.00
MATILDA $991,341 10,566 92.23% $93.82
MOTHERS AND SONS $235,662 5,200 81.05% $45.32
MOTOWN THE MUSICAL $1,119,747 10,880 90.25% $102.92
NEWSIES $648,357 8,563 90.33% $75.72
NO MAN’S LAND/WAITING FOR GODOT $525,313 6,224 72.51% $84.40
ONCE $580,888 6,099 71.99% $95.24
OUTSIDE MULLINGAR $343,445 5,048 97.08% $68.04
PIPPIN $608,988 6,086 76.84% $100.06
ROCK OF AGES $299,674 3,730 79.97% $80.34
ROCKY $635,153 9,581 78.17% $66.29
THE BOOK OF MORMON $1,583,887 8,752 102.63% $180.97
THE BRIDGES OF MADISON COUNTY $476,005 6,522 80.00% $72.98
THE LION KING $1,511,718 13,312 97.88% $113.56
THE PHANTOM OF THE OPERA $809,460 10,326 80.42% $78.39
WICKED $1,667,093 14,782 97.35% $112.78
Totals: $21,278,718 223,002 84.75% $94.46

Broadway ticket sales raw data are provided courtesy of The Broadway League.
All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

The Glass Menagerie Concludes Its Run On Broadway

The Glass MenagerieThe critically lauded revival of Tennessee Williams’ The Glass Menagerie finished its 24-week Broadway run this past Sunday, February 23rd 2014.  Starring Zachary Quinto (Angels in America, TV’s Heroes) as Tom, two-time Tony winner Cherry Jones (The Heiress, Doubt) as his mother Amanda, Celia Keenan-Bolger (Peter and the Starcatcher) as his sister Laura, and Brian J. Smith (The Columnist) as the gentleman caller Jim, the production swept critics and audiences away with an essentially perfect record of critical acclaim.  Following its opening on September 26, 2013, audiences flocked to the theatre, allowing the show to recoup its $2.6 million investment with seven weeks remaining to reap profits.

Revivals are not always successful on Broadway, as it takes a truly eloquent reimagining for an older work to strike a chord with critics and audiences alike.  Director John Tiffany, who along with his award-winning design team from Once, crafted a magnificent recreation of Williams’ vision by surrounding the Wingfield family apartment with a pool of reflective black liquid.  The play made numerous top 10 lists at the end of 2013, celebrating this as a landmark production of the American masterpiece.

The production attracted a wide demographic due to the play’s classic status and national familiarity.  With its original New York production in 1945, this play became the first major work by Tennessee Williams and has now been produced a total of seven times on Broadway.  Williams is also renowned for plays such as the Pulitzer Prize winning A Streetcar Named Desire and Cat On A Hot Tin Roof, both of which have been revived numerous times, including in the past two years.  The Glass Menagerie was also adapted into two Hollywood films; the more well-known version, directed by Paul Newman in 1987, starred Joanne Woodward (Amanda), Karen Allen (Laura), John Malkovich (Tom), and James Naughton (Jim).

Williams is known as an autobiographical writer; as legendary director and frequent Williams collaborator Elia Kazan once said, “Everything in his life is in his plays, and everything in his plays is in his life.”  The Glass Menagerie is understood to mimic his life even more so than his other writing, as Williams (whose real first name is Tom) grew up with his neurotic, Southern belle mother not unlike the character Amanda, and his older sister named Rose who, like the character Laura, suffered from physical and mental instability throughout her life.  In writing this piece, Williams coined the term “memory play,” granting a poetic freedom to real life that has enabled this work to be particularly resonant.

This production transferred to Broadway from its original staging at Boston’s American Repertory Theatre, produced by Jeffrey Richards, John N. Hart, Jr., and Jerry Frankel.  The frequent producing team Richards and Frankel are represented this upcoming spring season with the following productions: Robert Schenkkan’s All The Way starring Bryan Cranston; Marsha Norman and Jason Robert Brown’s musical The Bridges of Madison County starring Kelli O’Hara and Steven Pasquale; Will Eno’s The Realistic Joneses starring Toni Collette, Michael C. Hall, Tracy Letts, and Marisa Tomei; and Lonny Price’s Lady Day at Emerson’s Bar & Grill starring Audra McDonald.

Super Bowl XLVIII Negatively Impacts Broadway Ticket Sales, Despite Positive Expectations

superbowl 48 trophyOn Sunday, February 2, 2014, the Seattle Seahawks crushed the Denver Broncos, 43-8, winning the National Football League championship at the Super Bowl XLVIII. The game was held just over the Hudson River from New York City at MetLife Stadium in East Rutherford, New Jersey.

As it turns out, the Broncos were not the only ones who could have used a better defense.  Though Broadway shows across the board adjusted performance schedules and made promotional efforts to engage the influx of sports fans flocking to the city, theatre ticket sales were at a disappointing low, with weekly box office grosses dropping $2.4 million and with 15,000 fewer tickets sold compared to the previous 7-day period.

Total ticket sales were only $16,714,694 in the week leading up to the Super Bowl, though they reached $19,122,428 in the preceding week.  The only shows to reach full audience capacity were The Book of Mormon and the double-bill Mark Rylance-led Shakespeare productions of Twelfth Night and Richard III.  Even long-running hits such as The Lion King saw a big drop in sales, decreasing 10 percent since the week before.  Although the total weekly gross for all productions was comparable to the total gross in Super Bowl week last year, there are presently four more shows running than this time last year.

In recent history, Broadway producers have seen non-weather related ticket sales slumps, the most recent during the Republican National Convention in 2004, when ticket sales dropped 22%. This time the slump was so severe, that the New York City Mayor may rethink efforts to bring other events to the area, like the Olympics, the World Cup or even the Stanley Cup. It may increase hotel receipts, but do little for the rest of the NYC economy.

superbowl-tobaggan-run

In honor of the football event, New York City and the Super Bowl Host Committee joined forces to carry out an unprecedented shutdown of 13 blocks in Midtown Manhattan.  As a result, traffic was restricted in the heart of Times Square on Broadway between 34th Street and 47th Street for the four days leading up to the game.  The officially dubbed “Super Bowl Boulevard” hosted a slew of events ranging from a toboggan run to an outdoor stage featuring performances by, among others, the Broadway casts of Rock of Ages and Jersey Boys.  Other shows – including Rocky, Pippin, Motown, Chicago, Mamma Mia! and Newsies – gave special performances in nearby Bryant Park.  Still, it appears the excitement of the game overpowered the convenience of the theatre district welcoming the flood of visitors with open arms. The “Super Bowl Boulevard” festivities felt crushed in the small space on Broadway, especially given that the Javits Center, on the West Side of Manhattan was the original location earmarked , but another event grabbed the booking.

Broadway producers, anticipating the conflict, made significant efforts to take advantage of the tourist traffic.  Broadway Week, an annual 2-for-1 ticket promotion, happened to coincide with the shutdowns, and every running production (with the exception of the confident hit The Book of Mormon) participated in the discount program – most likely aiming to attract Super Bowl theatregoers.  Furthermore, the Broadway League (calling themselves “the theatrical equivalent of the NFL”) released a press statement welcoming Super Bowl XLVIII to Times Square, providing a user-friendly map for pedestrians to navigate their way to the theatres, and announcing alternate curtain times to accommodate football aficionados.

Rock of Ages

One show, Rock of Ages, made multiple efforts to attract football fans.  The 1980s rock jukebox musical has traditionally done very well with the adult male demographic, which is unusual for Broadway musicals.  It therefore makes sense that they would take this opportunity to gain added exposure among sports fans.  In addition to performing a half hour set onstage at Super Bowl Boulevard on Thursday afternoon prior to the game, the cast made the journey to MetLife Stadium on game day, performing two sets outside the gates prior to kickoff.  In an even greater feat, the producers convinced three NFL stars to join the cast onstage at Broadway’s Helen Hayes Theatre, playing bartenders in four brief scenes for a temporary stint.  However, Rock of Ages was no exception in terms of poor box office performance; their gross was $60,000 less than the previous week.

Overall, despite positive expectations that the event might help rally the crowds to Broadway, the performance week was disappointingly low.  Presumably, the grosses might have been even worse had it not been for the Broadway League’s efforts to woo the scant few Super Bowl fans that actually did go to a show.  It is likely that the Super Bowl fans also booked all the hotel rooms in New York City, which meant that the normal tourists didn’t have anywhere to stay. Super Bowl Boulevard also served to distract the remaining tourists from going to the theatre, merely adding to the multitude of entertainment options available in Times Square.  Still, some of these marketing efforts may prove fruitful in the long run, having possibly increased national awareness of the current Broadway slate.

Broadway Show Ticket Sales Analysis w/e 2/16/2014

Twelfth NightBIG LEAP IN BROADWAY SALES
New York City keeps getting pummeled with snow and cold temperatures, but the freeze seems to be thawing at Broadway box offices. Total revenue increased considerably this week, with Broadway ticket sales jumping from last week’s $17,841,889 up to $21,192,762 this week.

SHAKESPEARE DOUBLE BILL CLOSES
Despite the Bard’s enduring popularity, it’s not often that Broadway productions of Shakespearean plays are certifiable hits, but the double bill of Richard III and Twelfth Night featuring Mark Rylance earned raves from critics and big bucks from audiences. Both plays closed this weekend, and enjoyed sold out performances and average ticket prices of $110.02 for their final week on Broadway.

ROCKY ENTERS THE BROADWAY RING
The brand new musical version of the classic Sylvester Stallone flick Rocky began preview performances on Broadway this week. Though it has yet to prove itself a box office champ, the boxing-themed show is off to a promising start, selling at 84.97% capacity with an average paid admission of $95.69.

The following are the Broadway ticket sales numbers for the week ending February 16, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $471,751 5,497 75.76% $85.82
AFTER MIDNIGHT $619,847 6,870 82.89% $90.23
ALL THE WAY $770,789 8,188 71.67% $94.14
BEAUTIFUL $901,903 7,497 91.34% $120.30
BRONX BOMBERS $177,559 3,844 62.57% $46.19
CHICAGO $571,596 6,380 73.84% $89.59
CINDERELLA $896,903 10,384 74.13% $86.37
JERSEY BOYS $725,805 6,499 66.15% $111.68
KINKY BOOTS $1,431,140 10,243 89.91% $139.72
MACHINAL $216,017 3,763 64.70% $57.41
MAMMA MIA! $550,858 6,908 74.06% $79.74
MATILDA $1,146,444 10,340 90.26% $110.87
MOTOWN: THE MUSICAL $1,197,720 10,977 91.05% $109.11
NEWSIES $748,187 8,910 93.99% $83.97
NO MAN’S LAND/WAITING FOR GODOT $606,324 6,544 76.23% $92.65
ONCE $665,473 6,304 74.41% $105.56
OUTSIDE MULLINGAR $362,896 4,916 94.54% $73.82
PIPPIN $717,058 6,277 79.26% $114.24
ROCK OF AGES $369,131 4,027 86.34% $91.66
ROCKY $373,672 3,905 84.97% $95.69
THE BOOK OF MORMON $1,705,114 8,752 102.63% $194.83
THE BRIDGES OF MADISON COUNTY $348,594 6,424 78.80% $54.26
THE GLASS MENAGERIE $531,602 5,520 88.69% $96.30
THE LION KING $1,570,787 13,304 97.82% $118.07
THE PHANTOM OF THE OPERA $766,994 9,164 71.37% $83.70
TWELFTH NIGHT/RICHARD III $944,755 8,587 102.13% $110.02
WICKED $1,803,846 13,810 95.43% $130.62
Totals: $21,192,762 203,834 82.78% $98.76

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 2/9/2014

A Night with Janis JoplinBROADWAY TICKET SALES GO UP
Following a depressing Super Bowl Week low-point in overall Broadway revenue last week, ticket sales on the Great White Way have risen by more than a million dollars, increasing from $16,714,694 to $17,841,889. While the bump up is encouraing, New York City is still mired in the midst of a very cold, snowy winter, so it is too soon to get optimistic that Broadway sales will continue to rise.

A NIGHT WITH JANIS JOPLIN CONCLUDES BROADWAY RUN
At 74.01% theater capacity, the last night of A Night with Janis Joplin on Broadway wasn’t a standing-room only crowd, but the rollicking musical revue still went out with decent sales in its last week, bringing in $78.63 average paid admission. Though A Night with Janis Joplin is no longer on Broadway, producers have already announced their intention to find another venue for the rockin’, blues-infused musical.

The following are the Broadway ticket sales numbers for the week ending February 9, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $452,612 5,498 75.77% $82.32
A NIGHT WITH JANIS JOPLIN $342,185 4,352 74.01% $78.63
AFTER MIDNIGHT $647,925 7,426 89.60% $87.25
BEAUTIFUL $832,495 7,460 90.89% $111.59
BRONX BOMBERS $134,027 4,261 69.35% $31.45
CHICAGO $394,400 5,148 59.58% $76.61
CINDERELLA $633,396 7,937 56.66% $79.80
JERSEY BOYS $618,954 6,485 66.01% $95.44
KINKY BOOTS $1,284,663 10,607 93.11% $121.11
MACHINAL $215,339 3,583 61.61% $60.10
MAMMA MIA! $419,553 5,732 61.45% $73.19
MATILDA $926,219 10,243 89.41% $90.42
MOTOWN: THE MUSICAL $1,005,080 9,864 81.82% $101.89
NEWSIES $602,699 7,697 81.19% $78.30
NO MAN’S LAND/WAITING FOR GODOT $551,720 6,284 73.21% $87.80
ONCE $587,345 6,489 76.59% $90.51
OUTSIDE MULLINGAR $331,915 4,842 93.12% $68.55
PIPPIN $624,252 6,398 80.78% $97.57
ROCK OF AGES $321,202 3,842 82.38% $83.60
THE BOOK OF MORMON $1,608,197 8,752 102.63% $183.75
THE BRIDGES OF MADISON COUNTY $377,124 5,585 68.51% $67.52
THE GLASS MENAGERIE $466,556 5,017 80.61% $92.99
THE LION KING $1,397,103 13,313 97.89% $104.94
THE PHANTOM OF THE OPERA $659,176 9,029 70.32% $73.01
TWELFTH NIGHT/RICHARD III $914,033 8,585 102.11% $106.47
WICKED $1,493,721 13,992 96.68% $106.76
Totals: $17,841,889 188,421 79.82% $89.68

*Broadway Grosses courtesy of The Broadway League

Broadway Show Ticket Sales Analysis w/e 2/2/2014

superbowl 48 trophySUPERBOWL GOES OFF LIKE A DAMP SQUIB
According to the Broadway League, the 2014 Superbowl 48 in New Jersey fails to ignite Broadway ticket sales in New York City and actually kept many Broadway fans away from New York city when compared to the last ten years of sales during the same week. New York City was busy with many Super Bowl fans milling around,  hotels completely sold out, many Super Bowl parties and the NFL awards were at Radio City Music Hall the night before the Super Bowl but very few of these visitors actually went to see a Broadway show – The demographic just didn’t fit and Broadway producers failed to sell the dream.

Broadway overall ticket sales plummeted by nearly two and a half million dollars, falling from $19,122,428 down to $16,714,694, which was a unexpected shock to many shows, but with little history on this kind of event it was hard one to predict.

BIG DROP IN BROADWAY TICKET SALES
Even top selling shows like The Lion King took a big hit from a 98.71% capacity just last week, capacity decreased 10% the week of the Super Bowl.Though there were plenty of tourists in town, apparently not enough football fans also have a love for Broadway. What may have taken an even bigger toll was that many locals decided to avoid the Times Square area entirely during the week leading up to the big game, when several blocks of Broadway were turned into an interactive Superbowl celebration.

BROADWAY TICKET SALES COMPARED TO LAST YEAR
We can see a similar decrease in Broadway tickets sales from the 2013 Super Bowl XLVII.  Last year, Broadway grossed a total of $16,564,313 in Broadway ticket sales with 22 shows running.  This year, Broadway grossed a total of $16,714,694 in Broadway ticket sales with 26 shows running. This is far less than expected considering there are an additional four Broadway shows this year. With the 2014 Super Bowl being at the Metlife Stadium, one would think the significant increase in the amount of tourists would help Broadway break free from this annual cycle; however, the numbers do not lie.  Maybe the Super Bowl Boulevard in Times Square (Broadway from 34th Street to 47th Street) occupied tourists during this time.

THE BOOK OF MORMON TOPS THE CHART
The highest-grossing show this week was The Book of Mormon, which, despite most of Broadway’s deep financial freeze this week, had no problem selling out and earning $1,641,717.  Wicked came in second with $1,403,247, followed by Disney’s The Lion King, rounding out third place with $1,293,167.  Kinky Boots was the only other Broadway show to make over a million, bringing in $1,173,857.

The following are the Broadway ticket numbers for the week ending February 2, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $420,646 5,472 75.41% $76.87
A NIGHT WITH JANIS JOPLIN $231,225 3,254 48.42% $71.06
AFTER MIDNIGHT $584,044 6,983 84.25% $83.64
BEAUTIFUL $745,443 7,158 87.21% $104.14
BRONX BOMBERS $137,015 4,470 72.75% $30.65
CHICAGO $340,481 4,643 53.74% $73.33
CINDERELLA $508,604 7,482 53.41% $67.98
JERSEY BOYS $538,710 5,760 58.63% $93.53
KINKY BOOTS $1,173,857 10,421 91.48% $112.64
MACHINAL $196,201 3,192 62.72% $61.47
MAMMA MIA! $343,596 5,291 56.72% $64.94
MATILDA $969,639 10,910 95.23% $88.88
MOTOWN: THE MUSICAL $978,954 9,694 80.41% $100.99
NEWSIES $568,494 7,678 80.99% $74.04
NO MAN’S LAND/WAITING FOR GODOT $536,711 6,337 73.82% $84.69
ONCE $552,672 6,331 74.73% $87.30
OUTSIDE MULLINGAR $317,000 4,648 89.38% $68.20
PIPPIN $614,740 6,780 85.61% $90.67
ROCK OF AGES $289,178 3,494 74.91% $82.76
THE BOOK OF MORMON $1,641,717 8,724 102.30% $188.18
THE BRIDGES OF MADISON COUNTY $337,841 5,826 81.68% $57.99
THE GLASS MENAGERIE $462,224 5,246 84.29% $88.11
THE LION KING $1,293,167 12,063 88.70% $107.20
THE PHANTOM OF THE OPERA $622,287 8,839 68.84% $70.40
TWELFTH NIGHT/RICHARD III $907,006 8,586 102.12% $105.64
WICKED $1,403,247 13,810 95.43% $101.61
Totals: $16,714,694 183,092 77.81% $86.04

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 1/26/2014

The Bridges of Madison CountyBROADWAY’S WEEKLY SALES DIP
Apparently New York City’s deep freeze temperatures have been keeping Broadway theater fans indoors. Overall Broadway ticket sales decreased by nearly a million this week, as revenue went from $20,091,732 down to $19,122,428. With any luck, the NY/NJ Superbowl festivities this coming week will give Broadway box offices a needed boost.

BEST-SELLING BOOK NOW A BROADWAY MUSICAL
The Bridges of Madison County, a huge-selling hit novel that later became a film starring Clint Eastwood and Meryl Streep, has been transformed into a romantic musical, which is now in previews on Broadway. Whether or not the title will be enough to draw in fans of the book remains to be seen, but so far the show is only doing modest business, filling the theater to 81.96% capacity with an average paid admission of $64.40.

The following are the Broadway ticket sales numbers for the week ending January 26, 2014:

Broadway Show ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $499,786 5,935 81.79% $84.21
A NIGHT WITH JANIS JOPLIN $314,542 4,242 63.13% $74.15
AFTER MIDNIGHT $572,163 6,841 82.54% $83.64
BEAUTIFUL $835,905 7,415 90.34% $112.73
BRONX BOMBERS $157,099 3,886 63.25% $40.43
CHICAGO $488,313 6,506 75.30% $75.06
CINDERELLA $695,161 9,169 65.46% $75.82
JERSEY BOYS $702,496 7,118 72.46% $98.69
KINKY BOOTS $1,385,078 10,633 93.34% $130.26
MACHINAL $189,739 3,631 62.43% $52.26
MAMMA MIA! $518,241 7,182 76.99% $72.16
MATILDA $1,053,614 11,106 96.94% $94.87
MOTOWN: THE MUSICAL $1,115,402 10,338 85.75% $107.89
NEWSIES $687,813 8,259 87.12% $83.28
NO MAN’S LAND/WAITING FOR GODOT $596,123 6,579 76.64% $90.61
ONCE $639,104 6,797 80.23% $94.03
OUTSIDE MULLINGAR $225,870 4,825 92.79% $46.81
PIPPIN $720,127 7,067 89.23% $101.90
ROCK OF AGES $350,837 4,120 88.34% $85.15
THE BOOK OF MORMON $1,660,267 8,752 102.63% $189.70
THE BRIDGES OF MADISON COUNTY $376,494 5,846 81.96% $64.40
THE GLASS MENAGERIE $509,628 5,442 87.44% $93.65
THE LION KING $1,608,611 13,424 98.71% $119.83
THE PHANTOM OF THE OPERA $742,269 10,206 79.49% $72.73
TWELFTH NIGHT/RICHARD III $878,829 8,410 100.02% $104.50
WICKED $1,598,920 15,044 98.30% $106.28
Totals: $19,122,428 198,773 83.56% $90.58

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 1/19/2014

Beautiful Broadway ShowBROADWAY SALES GET A SMALL BUMP
Following a major dive in revenue last week, overall Broadway ticket sales made a slight move upward this week, going from $19,579,699 up to $20,091,732, an increase of about half a million dollars.

NEW BROADWAY SHOWS SEE MIXED RESULTS
With the New Year comes a number of new Broadway shows, which are ushering in the spring season a bit early. The Carole King bio-musical Beautiful is doing the best among them, nearly selling out and getting an average paid admission of $105.96. Outside Mullingar (starring Will & Grace‘s Debra Messing) is also coming close to selling out, but tickets are averaging at just $56.75. The New York Yankees play Bronx Bombers isn’t doing well so far, filling the theater to 61.90% capacity and getting an average ticket price of only $44.17.

The following are the Broadway ticket numbers for the week ending January 19, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $527,598 6,010 82.83% $87.79
A NIGHT WITH JANIS JOPLIN $339,451 4,643 69.09% $73.11
AFTER MIDNIGHT $590,401 6,454 77.87% $91.48
BEAUTIFUL $850,362 8,025 97.77% $105.96
BRONX BOMBERS $167,974 3,803 61.90% $44.17
CHICAGO $495,368 6,575 76.10% $75.34
CINDERELLA $781,752 10,185 72.71% $76.76
JERSEY BOYS $709,931 6,732 68.53% $105.46
KINKY BOOTS $1,527,348 10,795 94.76% $141.49
MACHINAL $214,329 4,653 80.00% $46.06
MAMMA MIA! $538,818 7,064 75.73% $76.28
MATILDA $1,130,146 10,594 92.48% $106.68
MOTOWN: THE MUSICAL $1,169,588 10,235 84.90% $114.27
NEWSIES $717,531 8,110 85.55% $88.47
NO MAN’S LAND/WAITING FOR GODOT $692,954 7,079 82.47% $97.89
ONCE $657,372 6,306 74.43% $104.25
OUTSIDE MULLINGAR $282,706 4,982 95.81% $56.75
PIPPIN $768,965 7,010 88.51% $109.70
ROCK OF AGES $361,214 4,120 88.34% $87.67
THE BOOK OF MORMON $1,750,313 8,752 102.63% $199.99
THE BRIDGES OF MADISON COUNTY $212,261 2,783 91.04% $76.27
THE GLASS MENAGERIE $563,227 5,608 90.10% $100.43
THE LION KING $1,653,132 13,292 97.74% $124.37
THE PHANTOM OF THE OPERA $757,978 9,388 73.12% $80.74
TWELFTH NIGHT/RICHARD III $881,048 8,571 101.94% $102.79
WICKED $1,749,967 14,273 98.62% $122.61
Totals: $20,091,732 196,042 84.81% $96.03

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com