Broadway Show Ticket Sales Analysis w/e 4/13/2014

This week’s notable movements on Broadway are:

THE CRIPPLE OF INISHMAAN

This past week, The Cripple of Inishmaan began previews at the Cort Theatre starring Daniel Radcliffe.  With only two performances underway, it is difficult to estimate the success of advance ticket sales for this show, but its early figures look promising.  The show grossed $155,234 over two performances, averaging 99.4% capacity with an average paid admission of $72.78.  Though this ticket price is fairly low, presumably due to discounting as well as complimentary tickets for the creative team, the play still made 94.75% of its gross potential.  Clearly the star power of Daniel Radcliffe has a lot to do with these high numbers, especially in light of the fact that a revival of an Irish dark comedy may not otherwise do so well.  This is a transfer from a West End revival of the show, also starring Daniel Radcliffe.

REVIEWS DO MAKE A DIFFERENCE

Two straight plays that opened last week to positive reviews saw a significant increase in ticket sales.  A Raisin in the Sun starring Denzel Washington was already faring quite well, selling out during previews.  The play even grossed over one million dollars for two weeks in a row during previews, a significant coup for a straight play.  However, in the week leading up to the show’s opening, the weekly gross fell to $929,151.  Fortunately, after the play opened on April 3rd to laudatory notices, audiences responded with ticket purchases, as this past week the play had its highest weekly gross yet: $1,182,511.

More notably, The Realistic Joneses also saw a stark increase in sales following its opening.  The reason this increase is more notable than that of A Raisin in the Sun is because the play is written by Will Eno, a playwright only theatre die-hards would know, and it stars famous actors who are not nearly as famous as Denzel Washington.  Though this play grossed less than half as much as Raisin, it still saw a steep increase of $107,825 from the previous week.  After the play opened on April 6th, The New York Times declared it a Critics’ Pick, and many other reviewers responded strongly as well.  Therefore, these figures show how theatregoers indeed respond to published praise, which is good news for producers who rely on critical support to demonstrate the merits of their shows without recognizable names to boost the box office.

Broadway Show Ticket Sales Analysis 4-13-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $407,665 5,122 70.59% $79.59
A RAISIN IN THE SUN $1,182,511 8,368 100.00% $141.31
ACT ONE $309,452 6,316 72.83% $48.99
AFTER MIDNIGHT $417,318 5,568 67.18% $74.95
ALADDIN $1,178,422 13,786 100.01% $85.48
ALL THE WAY $893,167 8,206 72.13% $108.84
BEAUTIFUL $917,392 7,669 93.43% $119.62
BULLETS OVER BROADWAY $813,145 11,221 86.05% $72.47
CABARET $667,721 6,823 96.59% $97.86
CASA VALENTINA $192,074 4,047 78.55% $47.46
CHICAGO $607,106 7,070 81.83% $85.87
CINDERELLA $946,408 11,425 81.56% $82.84
HEDWIG AND THE ANGRY INCH $884,092 7,048 100.59% $125.44
IF/THEN $964,759 9,295 88.63% $103.79
JERSEY BOYS $665,420 6,741 68.62% $98.71
KINKY BOOTS $1,422,291 10,769 94.53% $132.07
LADY DAY AT EMERSON’S BAR & GRILL $366,156 4,639 97.17% $78.93
LES MISÉRABLES $1,147,961 10,126 89.83% $113.37
MAMMA MIA! $627,337 7,442 79.78% $84.30
MATILDA $1,174,694 11,368 99.23% $103.33
MOTHERS AND SONS $238,128 3,412 53.18% $69.79
MOTOWN THE MUSICAL $1,067,046 10,425 86.47% $102.35
NEWSIES $744,353 8,701 91.78% $85.55
OF MICE AND MEN $796,078 8,321 96.94% $95.67
ONCE $473,697 5,333 62.95% $88.82
PIPPIN $630,280 6,307 79.63% $99.93
ROCK OF AGES $347,060 4,227 90.63% $82.11
ROCKY $754,394 8,773 72.34% $85.99
THE BOOK OF MORMON $1,586,091 8,752 102.63% $181.23
THE BRIDGES OF MADISON COUNTY $322,366 4,424 54.27% $72.87
THE CRIPPLE OF INISHMAAN $155,234 2,133 99.39% $72.78
THE LION KING $1,914,937 13,602 100.01% $140.78
THE PHANTOM OF THE OPERA $958,388 11,535 89.84% $83.09
THE REALISTIC JONESES $518,159 5,935 85.08% $87.31
THE VELOCITY OF AUTUMN $100,056 3,074 50.63% $32.55
VIOLET $258,167 5,080 86.51% $50.82
WICKED $1,930,362 15,275 99.03% $126.37
Totals: $28,579,879 288,358 84.34% $93.06

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/06/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK

There were two plays that started previews this past week, both of which did relatively poorly at the box office.  Casa Valentina, Harvey Fierstein’s world premiere play directed by Joe Mantello, only grossed $155,775 over the course of 7 performances.  Though the show filled up to the moderate average capacity of 75.74%, these performances were highly discounted, as the average paid admission was only $45.20.  Even with many Broadway stalwarts leading the cast such as Patrick Page, Reed Birney, John Cullum, and Patrick Page, there were no A-list Hollywood names to attract pre-sales, and only miraculous post-opening reviews will make this a hit.

Furthermore, The Velocity of Autumn did even less well, grossing $135,307 also over 7 performances.  With an average paid of admission of only $39.96 and an average capacity of 62.2%, this play earned only 20.2% of its gross potential, as the Booth Theatre is larger than the Samuel J. Friedman Theatre, where Casa Valentina plays.  Fortunately for the latter, Casa Valentina is a Manhattan Theater Club production, which takes off some financial pressure for its producers due to being underwritten by a non-profit organization.

LONG-RUNNING MUSICALS ON THEIR LAST LEGS

Several musicals that have done very well over the course of their run are looking to be in their final months.  Jersey Boys, which has been running since 2005 with frequent ventures into the millionaires club, only grossed $647,306 this past week, down $90,078 from the previous week.  Furthermore, Rock of Ages, which has succeeded in wooing the traditionally elusive heterosexual male market since its Broadway premiere in 2009, only grossed $340,194 this past week, down $36,100 from the previous week.  In addition, Mamma Mia!, which recently transferred to the Imperial Theatre from its home since 2001, the prominently placed Winter Garden Theatre, only took in $551,065 this week, down $122,902 from the week before.  Of course, many factors go into a show’s decision to close after a lengthy run, and it is possible that the producers of these shows will decide to float through weeks of losses in hopes that their shows will resuscitate in the warmer summer season.  Interestingly, all of these musicals have been adapted to film versions, including Jersey Boys which will be released in June 2014.

The following are the Broadway ticket sales numbers for the week ending April 6, 2014:

Broadway Show Ticket Sales Analysis w/e 4-06-14

Show GrossGross Total Attn %Cap  AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $415,509 5,332 73.48% $77.93
A RAISIN IN THE SUN $929,151 8,368 100.00% $111.04
ACT ONE $316,124 5,513 63.57% $57.34
AFTER MIDNIGHT $377,050 5,511 66.49% $68.42
ALADDIN $1,170,038 13,779 99.96% $84.91
ALL THE WAY $917,842 8,761 77.01% $104.76
BEAUTIFUL $868,034 7,298 88.91% $118.94
BULLETS OVER BROADWAY $765,755 11,210 85.97% $68.31
CABARET $594,765 6,257 101.23% $95.06
CASA VALENTINA $155,775 3,446 75.74% $45.20
CHICAGO $486,529 6,213 71.91% $78.31
CINDERELLA $857,341 10,502 74.97% $81.64
HEDWIG AND THE ANGRY INCH $772,606 5,968 99.27% $129.46
IF/THEN $931,268 9,419 89.81% $98.87
JERSEY BOYS $647,306 6,458 65.74% $100.23
KINKY BOOTS $1,351,725 10,380 91.12% $130.22
LADY DAY AT EMERSON’S BAR & GRILL $363,460 3,958 82.91% $91.83
LES MISÉRABLES $1,153,829 10,377 92.06% $111.19
MAMMA MIA! $551,065 6,856 73.50% $80.38
MATILDA $1,096,734 11,243 98.14% $97.55
MOTHERS AND SONS $221,430 3,214 50.09% $68.90
MOTOWN THE MUSICAL $1,016,236 10,318 85.58% $98.49
NEWSIES $743,632 8,795 92.77% $84.55
OF MICE AND MEN $823,309 8,366 97.46% $98.41
ONCE $500,434 5,607 66.18% $89.25
PIPPIN $615,583 6,429 81.17% $95.75
ROCK OF AGES $340,194 4,223 90.54% $80.56
ROCKY $753,365 8,485 69.96% $88.79
THE BOOK OF MORMON $1,598,000 8,750 102.60% $182.63
THE BRIDGES OF MADISON COUNTY $341,175 4,707 57.74% $72.48
THE LION KING $1,683,062 13,362 98.25% $125.96
THE PHANTOM OF THE OPERA $884,496 10,966 85.40% $80.66
THE REALISTIC JONESES $410,334 6,045 86.65% $67.88
THE VELOCITY OF AUTUMN $135,307 3,386 62.17% $39.96
VIOLET $278,904 4,963 84.52% $56.20
WICKED $1,806,067 14,901 98.14% $121.20
Totals: $26,873,431 279,366 82.81% $91.20

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/30/2014

This weeks notable movements on Broadway are:

HEDWIG AND THE ANGRY INCH
This past week saw the start of previews for the highly anticipated Broadway production of John Cameron Mitchell’s Hedwig and the Angry Inch.  This glam rock musical, which tells the story of an East German transsexual who underwent a botched sex-change operation, has stirred hearts and minds since its original Off-Broadway production in 1998.  Its audience of fans has expanded through the 2001 movie version and further productions worldwide, yet this is the first time the show has come to Broadway.  Starring Neil Patrick Harris, who has proven his charm to the Broadway community through hosting the Tony Awards on several occasions, this production is sure to be an audience favorite – and the numbers show it.  With only one performance in this first week, the show grossed $144,194, which amounted to an audience capacity of 101.40%, reaching 120.35% of its gross potential.  Collecting an average paid admission of $141.92, Hedwig was the top ticket price, with only The Book of Mormon charging a higher average admission.  In starting off with a bang, this bodes well for a profitable run.

OTHER NEW SHOWS
In the same week, two other shows began previews, but to a much less profitable start.  Lady Day at Emerson’s Bar & Grill, which stars Audra McDonald as Billie Holiday, only grossed $337,951 over its 7 performances, representing an audience capacity of 83.91%.  The show must have discounted significantly, as average paid admission was only $84.36.  Even less profitably, the Roundabout Theatre Company production of Violet ran for four performances at the American Airlines Theatre, grossing only $169,792 with an average paid admission of $60.53.  Still, they filled up 96.46% of their audience capacity, with the lower gross deriving from discounted and subscription tickets.

NEW MUSICAL SUCCESSES
A musical that saw a steep increase in ticket grosses this past week was the new revival of Les Misérables, which grossed $1,223,317, up $191,448 from last week.  In addition, the new Disney production of Aladdin took in $1,104,798, which was an increase of $167,699 from the previous week.  Both of these are new productions that are proving to be strong contenders for long healthy runs.

The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $472,344 5,879 81.02% $80.34
A RAISIN IN THE SUN $1,045,534 8,368 100.00% $124.94
ACT ONE $318,292 5,491 63.32% $57.97
AFTER MIDNIGHT $702,074 7,378 89.02% $95.16
ALADDIN $1,104,798 13,783 100.17% $80.16
ALL THE WAY $949,056 9,283 81.60% $102.24
BEAUTIFUL $749,305 6,610 80.53% $113.36
BULLETS OVER BROADWAY $886,469 11,806 90.54% $75.09
CABARET $494,440 5,069 95.68% $97.54
CHICAGO $595,765 7,559 87.49% $78.82
CINDERELLA $1,012,922 11,953 85.33% $84.74
HEDWIG AND THE ANGRY INCH $144,194 1,016 101.40% $141.92
IF/THEN $1,002,321 9,897 97.03% $101.28
JERSEY BOYS $737,384 7,700 78.38% $95.76
KINKY BOOTS $1,489,070 10,995 96.52% $135.43
LADY DAY AT EMERSON’S BAR & GRILL $337,951 4,006 83.91% $84.36
LES MISÉRABLES $1,223,317 10,736 95.24% $113.95
MAMMA MIA! $673,967 8,032 86.11% $83.91
MATILDA $1,212,014 11,524 100.59% $105.17
MOTHERS AND SONS $228,669 4,518 70.42% $50.61
MOTOWN THE MUSICAL $1,171,326 11,075 91.86% $105.76
NEWSIES $798,338 9,333 98.45% $85.54
NO MAN’S LAND/WAITING FOR GODOT $782,396 8,286 96.53% $94.42
OF MICE AND MEN $868,728 8,390 97.74% $103.54
ONCE $595,070 6,320 74.60% $94.16
PIPPIN $774,699 7,384 93.23% $104.92
ROCK OF AGES $376,294 4,496 96.40% $83.70
ROCKY $828,848 9,178 75.68% $90.31
THE BOOK OF MORMON $1,638,380 8,752 102.63% $187.20
THE BRIDGES OF MADISON COUNTY $352,896 4,920 60.35% $71.73
THE LION KING $1,885,162 13,603 100.02% $138.58
THE PHANTOM OF THE OPERA $1,057,502 12,439 96.88% $85.02
THE REALISTIC JONESES $462,236 5,595 80.20% $82.62
VIOLET $169,792 2,805 96.46% $60.53
WICKED $1,946,536 15,423 99.99% $126.21
Totals: $29,088,086 289,602 89.29% $97.63

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/23/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK
Three shows began previews on Broadway this week.  Act One played 4 performances at Lincoln Center’s Vivian Beaumont Theatre, with an average paid admission of $57.67 per ticket, and an average audience capacity of 61.07%.  Another not-for-profit theatre company was significantly more successful with their Broadway debut this week: the Roundabout Theatre Company’s production of Cabaret had an average paid admission of $94.96 and an average capacity of 101.7%, more than selling out their house due to premium sales in its three first performances.  The third premiere this week is also off to a strong start: Of Mice and Men, benefitting from a star studded cast including James Franco, Chris O’Dowd, and Leighton Meester, attracted an average paid admission of $111.95, and filled its house to an average 95.6% capacity over the six performances of its first week.  Overall, these figures exemplify how household name actors and familiar show titles can succeed in attracting a full audience even before reviews are published.

A RAISIN IN THE SUN
A Raisin in the Sun made it into the millionaire’s club this week, a real accomplishment for a straight play on Broadway, especially so early on in its run.  With an average paid admission of $132.31 and a clean 100.00% audience capacity, this revival of the Lorraine Hansberry classic profited from the megastar status of its lead, Denzel Washington.  This is the third week in which this production has been running, but it is the first 8-performance week.  As such, it has done equally well this week compared to the prior week, which only had 7 performances.

THE REALISTIC JONESES
Another straight play in previews is The Realistic Joneses, which transferred to Broadway after an acclaimed run last year at the Yale Repertory Theatre in New Haven, Connecticut.  Though Will Eno’s play features famous actors including Toni Collette, Michael C. Hall, Tracy Letts, and Marisa Tomei, their star power is significantly lower than that of Denzel Washington.  As such, in its first 8-performance week, the show played to only 81.38% average capacity, with an average ticket price of $76.34.


The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis 3-23-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $453,663 5,880 81.04% $77.15
A RAISIN IN THE SUN $1,107,163 8,368 100.00% $132.31
ACT ONE $152,704 2,648 61.07% $57.67
AFTER MIDNIGHT $714,663 7,555 91.16% $94.59
ALADDIN $937,099 13,782 100.16% $67.99
ALL THE WAY $881,336 8,646 76.00% $101.94
BEAUTIFUL $832,504 6,973 84.95% $119.39
BULLETS OVER BROADWAY $782,289 10,508 92.09% $74.45
CABARET $255,813 2,694 101.70% $94.96
CHICAGO $541,652 6,944 80.37% $78.00
CINDERELLA $902,579 11,245 80.28% $80.26
IF/THEN $1,008,303 9,854 96.61% $102.32
JERSEY BOYS $669,085 7,169 72.97% $93.33
KINKY BOOTS $1,451,463 11,101 97.45% $130.75
LES MISÉRABLES $1,031,869 10,931 97.11% $94.40
MAMMA MIA! $573,443 6,915 74.13% $82.93
MATILDA $1,163,417 11,519 100.55% $101.00
MOTHERS AND SONS $248,821 4,909 76.51% $50.69
MOTOWN THE MUSICAL $1,078,097 10,359 85.92% $104.07
NEWSIES $795,046 9,384 98.99% $84.72
NO MAN’S LAND/WAITING FOR GODOT $647,289 7,389 86.08% $87.60
OF MICE AND MEN $688,832 6,153 95.57% $111.95
ONCE $563,021 6,201 73.19% $90.80
PIPPIN $730,892 7,342 92.70% $99.55
ROCK OF AGES $366,648 4,415 94.66% $83.05
ROCKY $799,879 9,746 79.52% $82.07
THE BOOK OF MORMON $1,639,847 8,752 102.63% $187.37
THE BRIDGES OF MADISON COUNTY $385,394 5,329 65.37% $72.32
THE LION KING $1,828,835 13,575 99.82% $134.72
THE PHANTOM OF THE OPERA $954,196 11,368 88.54% $83.94
THE REALISTIC JONESES $433,391 5,677 81.38% $76.34
WICKED $1,874,352 15,318 99.31% $122.36
Totals: $26,493,581 268,649 87.74% $95.47

Broadway Show Ticket Sales Analysis w/e 3/16/2014

This weeks notable movements on Broadway are:

MILLIONAIRES CLUB
With total Broadway ticket sales revenue up to $24.4 million from last weeks $21.2 million, this week sees that seven Broadway shows are now in the millionaires club. This includes Kinky Boots, Les Miserables, Matilda, Motown, Book Of Mormon, Lion King and Wicked. Les Miserables shines as the seventh top grossing show overall and it has only just opened in previews.

THE WICKEDLY TALENTED INDINA MENZEL IN IF/THEN
If/Then begins its run in previews with strong sales.  With almost a million ($) dollars in gross Broadway ticket sales, If/Then has made it to the top ten in our Broadway Show Ticket Analysis Chart (see below). The ‘wickedly talented’ Idina Menzel (not Adele Dazeem) seems to be the drive of this new Broadway show which is directly reflected from the average ticket price of $105.65 and a 98.55% capacity.

AFTER MIDNIGHT
With a rotating list of celebrity singers as the big draw for this show, the critically acclaimed After Midnight suffered greatly last week by being stuck in the no-mans-land between the end of KD Lang and start of Toni Braxton stints on the show. It’s unclear who actually sang in that role last week, but the numbers show that how the lack of celebrity draw can impact the sales numbers massively. The average paid admission sale crashed from $96.44 to $68.39, demonstrating that the celeb headliner can make a huge difference in sales. Ironically, the capacity for After Midnight remained the same indicating that the show discounted heavily and may have papered the theatre to get the audience in. It will be interesting to see how the show recovers this week when Toni Braxton makes her debut and whether or not the gap-drop in sales can mess with overall shows ticket sales momentum or if its just a passing phase. The show plans to rotate in Toni Braxton, KD Lang, Fantasia Barrino, Kenny “Babyface” Edmonds, Dule Hill and Adriane Lenox. All of which will provide some fascinating takes on sales data as it may just end up being a popularity contest with all things equal.

The following are the Broadway ticket sales numbers for the week ending March 16, 2014:

Broadway Show Ticket Sales Analysis 03-16-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $432,707 5,557 76.58% $77.87
A RAISIN IN THE SUN $981,488 7,322 100.00% $134.05
AFTER MIDNIGHT $381,020 5,571 67.22% $68.39
ALADDIN $893,595 12,035 99.96% $74.25
ALL THE WAY $887,748 9,118 80.15% $97.36
BEAUTIFUL $891,835 7,658 93.30% $116.46
BULLETS OVER BROADWAY $655,710 9,050 92.54% $72.45
CHICAGO $523,155 6,756 78.19% $77.44
CINDERELLA $910,028 11,127 79.43% $81.79
IF/THEN $929,267 8,796 98.55% $105.65
JERSEY BOYS $684,421 7,200 73.29% $95.06
KINKY BOOTS $1,330,377 10,267 90.12% $129.58
LES MISÉRABLES $1,043,262 9,397 95.41% $111.02
MAMMA MIA! $538,966 6,500 69.68% $82.92
MATILDA $1,105,243 11,451 99.96% $96.52
MOTHERS AND SONS $222,265 4,278 66.68% $51.96
MOTOWN THE MUSICAL $1,084,613 10,745 89.13% $100.94
NEWSIES $792,166 9,114 96.14% $86.92
NO MAN’S LAND/WAITING FOR GODOT $589,820 7,030 81.90% $83.90
ONCE $556,921 6,297 74.33% $88.44
OUTSIDE MULLINGAR $423,934 5,079 97.67% $83.47
PIPPIN $699,835 7,087 89.48% $98.75
ROCK OF AGES $353,712 4,310 92.41% $82.07
ROCKY $639,757 10,182 83.08% $62.83
THE BOOK OF MORMON $1,659,020 8,752 102.63% $189.56
THE BRIDGES OF MADISON COUNTY $476,374 6,418 78.73% $74.22
THE LION KING $1,733,679 13,598 99.99% $127.50
THE PHANTOM OF THE OPERA $929,682 11,214 87.34% $82.90
THE REALISTIC JONESES $253,222 2,841 81.45% $89.13
WICKED $1,861,649 14,686 97.49% $126.76
Totals: $24,465,468 249,436 87.09% $95.00

Broadway Show Ticket Sales Analysis w/e 3/09/2014

This weeks notable movements on Broadway are:

A RAISIN IN THE SUN OPENS IN PREVIEWS
Shot out of cannon is A Raisin In The Sun, which is only three performances in and already the sell-out show of the new season. Denzel Washington stars in this redo of the Broadway favorite which averaged $144.53 in its first three days of previews.

MOTHERS AND SONS
Tyne Daly in Mothers and Sons continues to draw audiences, but is upside down with 81% of seats sold, but with an average of only $45 per ticket price – putting it the bottom two shows on Broadway.

ROCK OF AGES
Following the close of Bronx Bombers and Machinal, Rock Of Ages has moved into the bottom three Broadway show slot, their first time at this position. Their average paid admission is up on last week though, so time will tell if this can be turned around with recent TV spots that were run on local New York TV stations.

JERSEY BOYS
The musical story of Frankie Valli & The Four Seasons, helmed by Dodger Theatricals, that follows the rags-to-riches tale of four blue-collar kids working their way to stardom has struck a soft spot by only filling only 63.40% of their seats last week. It appears that their strategy is to keep their prices high and seats empty, which is a General Manager strategy that is likely to end with losses for investors. Once the darling of Broadway, Jersey Boys shows signs of wear and tear, by now finishing in the bottom ten position of all Broadway shows. This show may need a fresh management approach to reinvigorate ticket sales.

The following are the Broadway ticket sales numbers for the week ending March 9, 2014:

Broadway Show Ticket Sales Analysis 3/09/2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $409,353 5,306 73.13% $77.15
A RAISIN IN THE SUN $151,179 1,046 100.00% $144.53
AFTER MIDNIGHT $622,013 5,986 72.22% $103.91
ALADDIN $826,491 10,320 100.00% $80.09
ALL THE WAY $736,790 9,322 81.94% $79.04
BEAUTIFUL $847,672 7,140 86.99% $118.72
CHICAGO $520,320 6,604 76.44% $78.79
CINDERELLA $781,798 9,988 71.30% $78.27
IF/THEN $909,159 8,502 95.26% $106.93
JERSEY BOYS $600,488 6,228 63.40% $96.42
KINKY BOOTS $1,268,989 9,961 87.44% $127.40
LES MISÉRABLES $964,004 9,286 94.28% $103.81
MAMMA MIA! $603,731 7,642 81.93% $79.00
MATILDA $991,341 10,566 92.23% $93.82
MOTHERS AND SONS $235,662 5,200 81.05% $45.32
MOTOWN THE MUSICAL $1,119,747 10,880 90.25% $102.92
NEWSIES $648,357 8,563 90.33% $75.72
NO MAN’S LAND/WAITING FOR GODOT $525,313 6,224 72.51% $84.40
ONCE $580,888 6,099 71.99% $95.24
OUTSIDE MULLINGAR $343,445 5,048 97.08% $68.04
PIPPIN $608,988 6,086 76.84% $100.06
ROCK OF AGES $299,674 3,730 79.97% $80.34
ROCKY $635,153 9,581 78.17% $66.29
THE BOOK OF MORMON $1,583,887 8,752 102.63% $180.97
THE BRIDGES OF MADISON COUNTY $476,005 6,522 80.00% $72.98
THE LION KING $1,511,718 13,312 97.88% $113.56
THE PHANTOM OF THE OPERA $809,460 10,326 80.42% $78.39
WICKED $1,667,093 14,782 97.35% $112.78
Totals: $21,278,718 223,002 84.75% $94.46

Broadway ticket sales raw data are provided courtesy of The Broadway League.
All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

The Glass Menagerie Concludes Its Run On Broadway

The Glass MenagerieThe critically lauded revival of Tennessee Williams’ The Glass Menagerie finished its 24-week Broadway run this past Sunday, February 23rd 2014.  Starring Zachary Quinto (Angels in America, TV’s Heroes) as Tom, two-time Tony winner Cherry Jones (The Heiress, Doubt) as his mother Amanda, Celia Keenan-Bolger (Peter and the Starcatcher) as his sister Laura, and Brian J. Smith (The Columnist) as the gentleman caller Jim, the production swept critics and audiences away with an essentially perfect record of critical acclaim.  Following its opening on September 26, 2013, audiences flocked to the theatre, allowing the show to recoup its $2.6 million investment with seven weeks remaining to reap profits.

Revivals are not always successful on Broadway, as it takes a truly eloquent reimagining for an older work to strike a chord with critics and audiences alike.  Director John Tiffany, who along with his award-winning design team from Once, crafted a magnificent recreation of Williams’ vision by surrounding the Wingfield family apartment with a pool of reflective black liquid.  The play made numerous top 10 lists at the end of 2013, celebrating this as a landmark production of the American masterpiece.

The production attracted a wide demographic due to the play’s classic status and national familiarity.  With its original New York production in 1945, this play became the first major work by Tennessee Williams and has now been produced a total of seven times on Broadway.  Williams is also renowned for plays such as the Pulitzer Prize winning A Streetcar Named Desire and Cat On A Hot Tin Roof, both of which have been revived numerous times, including in the past two years.  The Glass Menagerie was also adapted into two Hollywood films; the more well-known version, directed by Paul Newman in 1987, starred Joanne Woodward (Amanda), Karen Allen (Laura), John Malkovich (Tom), and James Naughton (Jim).

Williams is known as an autobiographical writer; as legendary director and frequent Williams collaborator Elia Kazan once said, “Everything in his life is in his plays, and everything in his plays is in his life.”  The Glass Menagerie is understood to mimic his life even more so than his other writing, as Williams (whose real first name is Tom) grew up with his neurotic, Southern belle mother not unlike the character Amanda, and his older sister named Rose who, like the character Laura, suffered from physical and mental instability throughout her life.  In writing this piece, Williams coined the term “memory play,” granting a poetic freedom to real life that has enabled this work to be particularly resonant.

This production transferred to Broadway from its original staging at Boston’s American Repertory Theatre, produced by Jeffrey Richards, John N. Hart, Jr., and Jerry Frankel.  The frequent producing team Richards and Frankel are represented this upcoming spring season with the following productions: Robert Schenkkan’s All The Way starring Bryan Cranston; Marsha Norman and Jason Robert Brown’s musical The Bridges of Madison County starring Kelli O’Hara and Steven Pasquale; Will Eno’s The Realistic Joneses starring Toni Collette, Michael C. Hall, Tracy Letts, and Marisa Tomei; and Lonny Price’s Lady Day at Emerson’s Bar & Grill starring Audra McDonald.

Super Bowl XLVIII Negatively Impacts Broadway Ticket Sales, Despite Positive Expectations

superbowl 48 trophyOn Sunday, February 2, 2014, the Seattle Seahawks crushed the Denver Broncos, 43-8, winning the National Football League championship at the Super Bowl XLVIII. The game was held just over the Hudson River from New York City at MetLife Stadium in East Rutherford, New Jersey.

As it turns out, the Broncos were not the only ones who could have used a better defense.  Though Broadway shows across the board adjusted performance schedules and made promotional efforts to engage the influx of sports fans flocking to the city, theatre ticket sales were at a disappointing low, with weekly box office grosses dropping $2.4 million and with 15,000 fewer tickets sold compared to the previous 7-day period.

Total ticket sales were only $16,714,694 in the week leading up to the Super Bowl, though they reached $19,122,428 in the preceding week.  The only shows to reach full audience capacity were The Book of Mormon and the double-bill Mark Rylance-led Shakespeare productions of Twelfth Night and Richard III.  Even long-running hits such as The Lion King saw a big drop in sales, decreasing 10 percent since the week before.  Although the total weekly gross for all productions was comparable to the total gross in Super Bowl week last year, there are presently four more shows running than this time last year.

In recent history, Broadway producers have seen non-weather related ticket sales slumps, the most recent during the Republican National Convention in 2004, when ticket sales dropped 22%. This time the slump was so severe, that the New York City Mayor may rethink efforts to bring other events to the area, like the Olympics, the World Cup or even the Stanley Cup. It may increase hotel receipts, but do little for the rest of the NYC economy.

superbowl-tobaggan-run

In honor of the football event, New York City and the Super Bowl Host Committee joined forces to carry out an unprecedented shutdown of 13 blocks in Midtown Manhattan.  As a result, traffic was restricted in the heart of Times Square on Broadway between 34th Street and 47th Street for the four days leading up to the game.  The officially dubbed “Super Bowl Boulevard” hosted a slew of events ranging from a toboggan run to an outdoor stage featuring performances by, among others, the Broadway casts of Rock of Ages and Jersey Boys.  Other shows – including Rocky, Pippin, Motown, Chicago, Mamma Mia! and Newsies – gave special performances in nearby Bryant Park.  Still, it appears the excitement of the game overpowered the convenience of the theatre district welcoming the flood of visitors with open arms. The “Super Bowl Boulevard” festivities felt crushed in the small space on Broadway, especially given that the Javits Center, on the West Side of Manhattan was the original location earmarked , but another event grabbed the booking.

Broadway producers, anticipating the conflict, made significant efforts to take advantage of the tourist traffic.  Broadway Week, an annual 2-for-1 ticket promotion, happened to coincide with the shutdowns, and every running production (with the exception of the confident hit The Book of Mormon) participated in the discount program – most likely aiming to attract Super Bowl theatregoers.  Furthermore, the Broadway League (calling themselves “the theatrical equivalent of the NFL”) released a press statement welcoming Super Bowl XLVIII to Times Square, providing a user-friendly map for pedestrians to navigate their way to the theatres, and announcing alternate curtain times to accommodate football aficionados.

Rock of Ages

One show, Rock of Ages, made multiple efforts to attract football fans.  The 1980s rock jukebox musical has traditionally done very well with the adult male demographic, which is unusual for Broadway musicals.  It therefore makes sense that they would take this opportunity to gain added exposure among sports fans.  In addition to performing a half hour set onstage at Super Bowl Boulevard on Thursday afternoon prior to the game, the cast made the journey to MetLife Stadium on game day, performing two sets outside the gates prior to kickoff.  In an even greater feat, the producers convinced three NFL stars to join the cast onstage at Broadway’s Helen Hayes Theatre, playing bartenders in four brief scenes for a temporary stint.  However, Rock of Ages was no exception in terms of poor box office performance; their gross was $60,000 less than the previous week.

Overall, despite positive expectations that the event might help rally the crowds to Broadway, the performance week was disappointingly low.  Presumably, the grosses might have been even worse had it not been for the Broadway League’s efforts to woo the scant few Super Bowl fans that actually did go to a show.  It is likely that the Super Bowl fans also booked all the hotel rooms in New York City, which meant that the normal tourists didn’t have anywhere to stay. Super Bowl Boulevard also served to distract the remaining tourists from going to the theatre, merely adding to the multitude of entertainment options available in Times Square.  Still, some of these marketing efforts may prove fruitful in the long run, having possibly increased national awareness of the current Broadway slate.

Broadway Show Ticket Sales Analysis w/e 2/16/2014

Twelfth NightBIG LEAP IN BROADWAY SALES
New York City keeps getting pummeled with snow and cold temperatures, but the freeze seems to be thawing at Broadway box offices. Total revenue increased considerably this week, with Broadway ticket sales jumping from last week’s $17,841,889 up to $21,192,762 this week.

SHAKESPEARE DOUBLE BILL CLOSES
Despite the Bard’s enduring popularity, it’s not often that Broadway productions of Shakespearean plays are certifiable hits, but the double bill of Richard III and Twelfth Night featuring Mark Rylance earned raves from critics and big bucks from audiences. Both plays closed this weekend, and enjoyed sold out performances and average ticket prices of $110.02 for their final week on Broadway.

ROCKY ENTERS THE BROADWAY RING
The brand new musical version of the classic Sylvester Stallone flick Rocky began preview performances on Broadway this week. Though it has yet to prove itself a box office champ, the boxing-themed show is off to a promising start, selling at 84.97% capacity with an average paid admission of $95.69.

The following are the Broadway ticket sales numbers for the week ending February 16, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $471,751 5,497 75.76% $85.82
AFTER MIDNIGHT $619,847 6,870 82.89% $90.23
ALL THE WAY $770,789 8,188 71.67% $94.14
BEAUTIFUL $901,903 7,497 91.34% $120.30
BRONX BOMBERS $177,559 3,844 62.57% $46.19
CHICAGO $571,596 6,380 73.84% $89.59
CINDERELLA $896,903 10,384 74.13% $86.37
JERSEY BOYS $725,805 6,499 66.15% $111.68
KINKY BOOTS $1,431,140 10,243 89.91% $139.72
MACHINAL $216,017 3,763 64.70% $57.41
MAMMA MIA! $550,858 6,908 74.06% $79.74
MATILDA $1,146,444 10,340 90.26% $110.87
MOTOWN: THE MUSICAL $1,197,720 10,977 91.05% $109.11
NEWSIES $748,187 8,910 93.99% $83.97
NO MAN’S LAND/WAITING FOR GODOT $606,324 6,544 76.23% $92.65
ONCE $665,473 6,304 74.41% $105.56
OUTSIDE MULLINGAR $362,896 4,916 94.54% $73.82
PIPPIN $717,058 6,277 79.26% $114.24
ROCK OF AGES $369,131 4,027 86.34% $91.66
ROCKY $373,672 3,905 84.97% $95.69
THE BOOK OF MORMON $1,705,114 8,752 102.63% $194.83
THE BRIDGES OF MADISON COUNTY $348,594 6,424 78.80% $54.26
THE GLASS MENAGERIE $531,602 5,520 88.69% $96.30
THE LION KING $1,570,787 13,304 97.82% $118.07
THE PHANTOM OF THE OPERA $766,994 9,164 71.37% $83.70
TWELFTH NIGHT/RICHARD III $944,755 8,587 102.13% $110.02
WICKED $1,803,846 13,810 95.43% $130.62
Totals: $21,192,762 203,834 82.78% $98.76

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 2/9/2014

A Night with Janis JoplinBROADWAY TICKET SALES GO UP
Following a depressing Super Bowl Week low-point in overall Broadway revenue last week, ticket sales on the Great White Way have risen by more than a million dollars, increasing from $16,714,694 to $17,841,889. While the bump up is encouraing, New York City is still mired in the midst of a very cold, snowy winter, so it is too soon to get optimistic that Broadway sales will continue to rise.

A NIGHT WITH JANIS JOPLIN CONCLUDES BROADWAY RUN
At 74.01% theater capacity, the last night of A Night with Janis Joplin on Broadway wasn’t a standing-room only crowd, but the rollicking musical revue still went out with decent sales in its last week, bringing in $78.63 average paid admission. Though A Night with Janis Joplin is no longer on Broadway, producers have already announced their intention to find another venue for the rockin’, blues-infused musical.

The following are the Broadway ticket sales numbers for the week ending February 9, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $452,612 5,498 75.77% $82.32
A NIGHT WITH JANIS JOPLIN $342,185 4,352 74.01% $78.63
AFTER MIDNIGHT $647,925 7,426 89.60% $87.25
BEAUTIFUL $832,495 7,460 90.89% $111.59
BRONX BOMBERS $134,027 4,261 69.35% $31.45
CHICAGO $394,400 5,148 59.58% $76.61
CINDERELLA $633,396 7,937 56.66% $79.80
JERSEY BOYS $618,954 6,485 66.01% $95.44
KINKY BOOTS $1,284,663 10,607 93.11% $121.11
MACHINAL $215,339 3,583 61.61% $60.10
MAMMA MIA! $419,553 5,732 61.45% $73.19
MATILDA $926,219 10,243 89.41% $90.42
MOTOWN: THE MUSICAL $1,005,080 9,864 81.82% $101.89
NEWSIES $602,699 7,697 81.19% $78.30
NO MAN’S LAND/WAITING FOR GODOT $551,720 6,284 73.21% $87.80
ONCE $587,345 6,489 76.59% $90.51
OUTSIDE MULLINGAR $331,915 4,842 93.12% $68.55
PIPPIN $624,252 6,398 80.78% $97.57
ROCK OF AGES $321,202 3,842 82.38% $83.60
THE BOOK OF MORMON $1,608,197 8,752 102.63% $183.75
THE BRIDGES OF MADISON COUNTY $377,124 5,585 68.51% $67.52
THE GLASS MENAGERIE $466,556 5,017 80.61% $92.99
THE LION KING $1,397,103 13,313 97.89% $104.94
THE PHANTOM OF THE OPERA $659,176 9,029 70.32% $73.01
TWELFTH NIGHT/RICHARD III $914,033 8,585 102.11% $106.47
WICKED $1,493,721 13,992 96.68% $106.76
Totals: $17,841,889 188,421 79.82% $89.68

*Broadway Grosses courtesy of The Broadway League