Broadway Show Ticket Sales Analysis w/e 12/07/2014

This week’s notable movements on Broadway are:

“Love Letters” to Candice Bergen and Alan Alda

Love Letters has had a degree of difficulty at the box office since it began previews on September 13, 2014. One element that was difficult to navigate in terms of predicting sales trends was the unusual casting method of replacing one or both of the two characters in the play with a rotating cast of major stars. Though this is how the play has been done traditionally, it is difficult to predict how much more one star will attract ticketbuyers than the next. It appears that the duo of Candice Bergen and Alan Alda was a winner. Though it took some time for word of mouth to spread, their last week saw a surefire increase in ticket sales. In the week ending December 7, 2014, Love Letters demonstrated the highest increase in ticket sales from the week before of any show, bringing in $100,682 more than last week’s gross of $309,103. Though this gross of $409,785 was still only 52.48% of the gross potential, this is the highest week yet, almost tied with the week ending November 23, 2014 in which the same two actors played. The early pair of Mia Farrow and Brian Dennehy seemed to stir the least interest, although it is also possible that the show in general, independent of its stars, took time to gain some traction.

“This Is Our Youth” Struggling to Stay Alive

The Kenneth Lonergan scribed, Anna D. Shapiro helmed, revival of This Is Our Youth starring Michael Cera, Kieran Culkin, and Tavi Gevinson is having a lot of trouble at the box office. In the week ending December 7, 2014, the show brought in its lowest gross yet: $262,663 across eight performances. Since the show began previews on August 18, 2014, it has never made more than $421,840 in a week, which represents 54.34% of its gross potential. It has basically fluctuated around a mean gross of $300 to $350,000 per week, which is pretty dismal given the stature of the stars involved. However, though this play certainly has a boatload of indie cred, it has very little of the star power necessary to sell tickets on Broadway: that is, stars whose names resonate with the average Broadway ticket buyer, a 55 year-old woman. These young actors, as well as the material they are acting, is more suited for the youth of New York City, not tourists or middle aged adults. Unfortunately, these individuals do not generally consider Broadway in their purview or their price range, and the show is suffering for it. The show is slated to run until January 4, 2015; it will probably survive until then, but not in great financial shape.

The following are the Broadway ticket sales numbers for the week ending December 7, 2014:

Broadway Show Ticket Analysis w/e 12-07-2014

 

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $873,152 6,092 94.95% $143.33
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $892,158 6,882 94.22% $129.64
ALADDIN $1,516,840 13,553 98.32% $111.92
BEAUTIFUL $1,324,837 8,202 99.93% $161.53
CABARET $894,223 7,084 99.16% $126.23
CHICAGO $466,607 5,762 66.69% $80.98
CINDERELLA $805,921 9,995 71.35% $80.63
DISGRACED $410,321 4,883 66.49% $84.03
HEDWIG AND THE ANGRY INCH $610,431 6,002 85.15% $101.70
HONEYMOON IN VEGAS $410,775 7,784 84.10% $52.77
IF/THEN $546,374 6,552 62.47% $83.39
IT’S ONLY A PLAY $1,424,039 8,483 99.19% $167.87
JERSEY BOYS $913,846 7,836 79.76% $116.62
KINKY BOOTS $1,321,866 10,325 90.63% $128.03
LES MISÉRABLES $771,307 8,154 72.34% $94.59
LOVE LETTERS $409,785 4,966 66.43% $82.52
MAMMA MIA! $547,087 6,290 67.43% $86.98
MATILDA $928,149 9,285 81.05% $99.96
MOTOWN THE MUSICAL $1,065,120 9,474 78.58% $112.43
ON THE TOWN $779,021 9,116 60.81% $85.46
ONCE $554,966 6,127 72.32% $90.58
PIPPIN $464,138 5,675 71.65% $81.79
ROCK OF AGES $373,834 4,010 85.98% $93.23
SIDE SHOW $483,252 6,438 61.76% $75.06
THE BOOK OF MORMON $1,734,478 8,752 102.63% $198.18
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $864,898 7,634 93.74% $113.30
THE ELEPHANT MAN $755,087 6,208 100.26% $121.63
THE ILLUSIONISTS – WITNESS THE IMPOSSIBLE $878,416 10,702 83.77% $82.08
THE LAST SHIP $491,910 6,338 58.73% $77.61
THE LION KING $1,919,765 12,360 90.88% $155.32
THE PHANTOM OF THE OPERA $785,441 9,112 70.97% $86.20
THE REAL THING $458,860 5,392 91.08% $85.10
THE RIVER $873,863 5,612 100.79% $155.71
THIS IS OUR YOUTH $262,663 5,247 61.82% $50.06
WICKED $1,814,918 13,954 96.42% $130.06
YOU CAN’T TAKE IT WITH YOU $519,282 5,451 63.50% $95.26
Totals: $30,147,627 275,732 81.26% $106.16

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 11/30/2014

This week’s notable movements on Broadway are:

“The Illusionists” Launching Onto The Scene

In the week ending November 23, 2014, The Illusionists – Witness the Impossible began previews. With only seven performances since the first preview on November 26, 2014, the show brought in a first weekly gross of $1,048,858. Though this only represents 76.07% of the show’s gross capacity, that is still a huge amount out of the gates. With a top ticket price of $175.00, the show’s average paid ticket was $107.44, which represents little to no discounting. This magic spectacle show is different from the average Broadway fare. Opening over Thanksgiving weekend, the show was a major draw for tourists who were looking for something a little less intellectual and a little more spectacular. It will wait to be seen whether the show’s grosses continue to pick up as word of mouth spreads and reviews come out, but for now this show appears to be doing very well on the Great White Way.

An Overall High Week on Broadway

This past week, of the 36 shows presently running on Broadway, all but five saw an increase in ticket sales from the week before. Those five that saw a decline were Love Letters (went down by $102,662), The Last Ship (went down by $38,645), The Real Thing (went down by $24,509), Disgraced (went down by $20,904), and Honeymoon in Vegas (went down by $14,859). All the rest of the shows saw an increase in sales. Other than The Illusionists – Witness the Impossible, which began previews this week and therefore saw a huge increase from zero the week before, the highest increase was seen by Wicked, which increased by $979,623. Following next was The Lion King with an increase of $711,252, Matilda with an increase of $690,490, and The Phantom of the Opera with an increase of $454,438. Overall, this increase can be explained by the fact that it was Thanksgiving weekend, so tourists were crawling all over the city in great numbers, comparably to over the summer season. They therefore flocked to the more tourist-friendly fare, such as these big blockbuster musicals.

“It’s Only a Play” Playing in the Musical Leagues

Since it began previews, It’s Only a Play has made over one million dollars in every full performance week. It is squarely amidst a slew of musical in this range of numbers. It could not be more clear that it is only a play, not a musical, and still tourists and locals alike are flocking to it. This is clearly due to the A-list cast, as the reviews were only mild.

 

The following are the Broadway ticket sales numbers for the week ending November 30, 2014:Broadway-Show-Ticket-Analysis-11-30-14

Show GrossGross Total Attn %Cap AvgPdAdm
A DELICATE BALANCE $807,472 5,650 88.06% $142.92
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $974,924 7,046 96.47% $138.37
ALADDIN $1,759,955 13,784 100.00% $127.68
BEAUTIFUL $1,405,434 8,026 97.78% $175.11
CABARET $948,085 7,101 99.40% $133.51
CHICAGO $583,103 6,614 76.55% $88.16
CINDERELLA $1,115,935 13,197 94.21% $84.56
DISGRACED $412,694 5,009 68.21% $82.39
HEDWIG AND THE ANGRY INCH $653,674 6,135 87.03% $106.55
HONEYMOON IN VEGAS $351,277 5,078 54.86% $69.18
IF/THEN $615,096 6,452 61.52% $95.33
IT’S ONLY A PLAY $1,354,791 8,002 93.57% $169.31
JERSEY BOYS $920,735 7,913 80.55% $116.36
KINKY BOOTS $1,314,521 10,293 90.35% $127.71
LES MISÉRABLES $992,609 9,806 86.99% $101.22
LOVE LETTERS $309,103 3,978 53.21% $77.70
MAMMA MIA! $662,155 7,334 78.62% $90.29
MATILDA $1,454,493 11,463 100.06% $126.89
MOTOWN THE MUSICAL $1,011,459 9,200 76.31% $109.94
ON THE TOWN $885,138 8,975 59.87% $98.62
ONCE $563,704 6,362 75.09% $88.60
PIPPIN $670,217 6,847 86.45% $97.88
ROCK OF AGES $360,759 3,664 78.56% $98.46
SIDE SHOW $466,970 5,800 55.64% $80.51
THE BOOK OF MORMON $1,875,135 8,751 102.61% $214.28
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $952,041 7,750 95.16% $122.84
THE ELEPHANT MAN $958,970 6,219 100.44% $154.20
THE ILLUSIONISTS – WITNESS THE IMPOSSIBLE $1,048,858 9,762 89.11% $107.44
THE LAST SHIP $458,563 6,418 59.47% $71.45
THE LION KING $2,422,719 13,602 100.01% $178.11
THE PHANTOM OF THE OPERA $1,131,137 11,319 88.15% $99.93
THE REAL THING $451,370 5,220 88.18% $86.47
THE RIVER $906,275 5,629 101.10% $161.00
THIS IS OUR YOUTH $341,572 4,977 58.64% $68.63
WICKED $2,432,132 15,714 96.52% $154.77
YOU CAN’T TAKE IT WITH YOU $548,572 5,479 63.83% $100.12
Totals: $34,121,642 284,569 82.85% $115.18

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 11/23/2014

This week’s notable movements on Broadway are:

New Show: “Honeymoon in Vegas”

On November 18, 2014, Honeymoon in Vegas began previews at the Nederlander Theatre. With music and lyrics by Jason Robert Brown (Parade, Bridges of Madison County), a book by Andrew Bergman, and based off the motion picture of the same name, this musical is directed by Gary Griffin and choreographed by Denis Jones. The musical stars Tony Danza, Rob McClure, Brynn O’Malley, and Matthew Saldivar. In its first week of previews, it played seven performances and brought in a preliminary weekly gross of $366,136. This is really not that spectacular, given that the show has the potential of bringing in $983,218, so that represented only 37.24% of the show’s gross potential. With a top ticket price of $233.00, the average paid admission was $69.24, demonstrating a heavy amount of discounting. It is a shame that a maestro composer such as Jason Robert Brown has time and again resorted to working on movie to musical adaptations, which are meant to be commercial but don’t even succeed in that regard.

An Overall Slow Week for Broadway

In the week ending November 23, 2014, the entire Broadway community saw an overall increase in gross sales of $261,421. That is barely a move at all, but on an individual sow basis, all but 13 saw a decrease in sales. Other than Honeymoon in Vegas, which began previews and thus increased from zero, the highest increase was seen by The Lion King, which brought in $1,711,467, representing an increase of $183,478 from the week prior. Increases were also seen by The River, Cabaret, Wicked, Cinderella, and Aladdin. Still, these increases were slight in comparison with their potential grosses. The following week, which included the Thanksgiving holiday weekend, ended up being much stronger. However, this week was a slow gearing up for the impending holidays, which are sure to make a difference in the otherwise slow winter season. As tourists flock to New York, these numbers will be sure to increase.

 

The following are the Broadway ticket sales numbers for the week ending November 23, 2014:

Broadway-Show-Ticket-Analysis- w/e 11-23-14

Show GrossGross Total Attn %Cap AvgPdAdm
A DELICATE BALANCE $745,933 6,356 99.06% $117.36
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $775,336 6,939 95.63% $111.74
ALADDIN $1,372,657 13,737 99.66% $99.92
BEAUTIFUL $1,279,198 7,974 97.15% $160.42
CABARET $816,760 6,701 93.80% $121.89
CHICAGO $419,363 5,339 61.79% $78.55
CINDERELLA $680,334 8,934 63.78% $76.15
DISGRACED $433,598 5,212 70.97% $83.19
HEDWIG AND THE ANGRY INCH $548,527 5,590 79.30% $98.13
HONEYMOON IN VEGAS $366,136 5,288 65.29% $69.24
IF/THEN $502,191 7,168 68.34% $70.06
IT’S ONLY A PLAY $1,342,409 8,417 98.42% $159.49
JERSEY BOYS $727,159 7,132 72.60% $101.96
KINKY BOOTS $1,100,608 10,077 88.46% $109.22
LES MISÉRABLES $617,818 7,960 70.62% $77.62
LOVE LETTERS $411,765 4,764 63.72% $86.43
MAMMA MIA! $491,950 6,236 66.85% $78.89
MATILDA $764,003 8,418 73.48% $90.76
MOTOWN THE MUSICAL $981,245 10,303 85.46% $95.24
ON THE TOWN $795,604 9,912 66.12% $80.27
ONCE $425,226 5,383 63.54% $78.99
PIPPIN $367,437 4,997 63.09% $73.53
ROCK OF AGES $296,522 3,533 75.75% $83.93
SIDE SHOW $419,203 7,397 70.96% $56.67
THE BOOK OF MORMON $1,579,606 8,742 102.51% $180.69
THE COUNTRY HOUSE $146,741 3,439 66.13% $42.67
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $903,389 7,980 97.99% $113.21
THE ELEPHANT MAN $938,509 6,211 100.31% $151.10
THE LAST SHIP $497,208 7,222 66.92% $68.85
THE LION KING $1,711,467 13,503 99.29% $126.75
THE PHANTOM OF THE OPERA $676,699 8,266 64.38% $81.87
THE REAL THING $475,879 5,441 91.91% $87.46
THE RIVER $882,153 5,621 100.95% $156.94
THIS IS OUR YOUTH $287,243 4,533 53.40% $63.37
WICKED $1,452,509 12,670 87.55% $114.64
YOU CAN’T TAKE IT WITH YOU $467,067 5,057 58.91% $92.36
Totals: $26,699,450 262,452 79.00% $98.32

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 11/16/2014

This week’s notable movements on Broadway are:

A Low Week in the Broadway Fall Ebb and Flow

In the past few weeks, Broadway seems to be fluctuating between high weeks and low weeks. The week ending November 16, 2014 was one of the low weeks. Of the 35 shows presently running, only 7 of them saw an increase in ticket sales from the week before. The highest increase was seen by The Elephant Man, only because this was its first full week of eight performances. Of the other six shows that saw an increase, that increase was very slight: always under $100,000. Love Letters increased from $393,746 last week to $483,280 this week, which was only an increase of $89,534, and even then the show only brought in 61.89% of its gross capacity. Other increases were seen by Side Show (an increase of only $35,819, still only at 38.74% gross capacity), The Curious Incident of the Dog in the Night-time (increased only by $11,242, and was already at over 90% gross potential), as well as On the Town, Once, and Cinderella, each of which only saw an increase of under $10,000. Otherwise, significant decreases were seen by shows including Wicked (decrease of $259,397) and The Lion King (decrease of $209,740).

High Grossing Plays

This fall season is shaping up to have a few solid box office contenders in terms of straight plays. The biggest non-tuner winner appears to be It’s Only a Play, which last week brought in $1,370,168 and has consistently been over the million dollar mark in every full performance week since it began its run. However, that show is less likely to score big in the Tony Awards, as its box office success is due mostly to the show’s stars including Nathan Lane, Matthew Broderick, and Rupert Grint. The Elephant Man, starring Bradley Cooper, is shaping up to be another big box office winner, having earned $966,896 last week in its first full performance week. The Curious Incident of the Dog in the Night-time continued its winning streak last week with a gross of $907,142, as audiences are drawn to this spectacular drama transferred from London. Finally, Jez Butterworth’s The River is a top earner with its headliner Hugh Jackman, having earned $723,882 this past week, and having earned close to a million dollars last week. Not only is Jackman generally understood to be box office gold, but Butterworth has quickly guilt a reputation as an unmissable playwright ever since his success with Jerusalem, and this box office success is all the more notable due to the tiny size of the Circle in the Square Theatre.

The following are the Broadway ticket sales numbers for the week ending November 16, 2014:

Broadway Show Ticket Analysis w/e 11-16-14

 

Show GrossGross Total Attn %Cap AvgPdAdm
A DELICATE BALANCE $852,393 6,416 100.00% $132.85
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $788,831 6,885 94.89% $114.57
ALADDIN $1,328,493 13,237 96.03% $100.36
BEAUTIFUL $1,318,454 8,222 100.17% $160.36
CABARET $686,271 6,106 85.47% $112.39
CHICAGO $413,434 5,372 62.18% $76.96
CINDERELLA $631,822 8,518 60.81% $74.17
DISGRACED $471,373 5,569 75.83% $84.64
HEDWIG AND THE ANGRY INCH $607,949 6,308 89.49% $96.38
IF/THEN $466,852 6,975 66.50% $66.93
IT’S ONLY A PLAY $1,370,168 8,479 99.15% $161.60
JERSEY BOYS $727,348 6,994 71.19% $104.00
KINKY BOOTS $1,142,851 10,114 88.78% $113.00
LES MISÉRABLES $603,883 7,315 64.90% $82.55
LOVE LETTERS $483,280 5,603 74.95% $86.25
MAMMA MIA! $483,950 6,181 66.26% $78.30
MATILDA $744,214 8,578 74.88% $86.76
MOTOWN THE MUSICAL $997,824 10,157 84.25% $98.24
ON THE TOWN $843,648 10,345 69.00% $81.55
ONCE $462,158 5,652 66.71% $81.77
PIPPIN $397,603 5,210 65.78% $76.32
ROCK OF AGES $323,042 3,718 79.72% $86.89
SIDE SHOW $449,747 8,957 85.93% $50.21
THE BOOK OF MORMON $1,594,690 8,751 102.61% $182.23
THE COUNTRY HOUSE $187,209 3,641 70.02% $51.42
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $907,142 7,988 98.08% $113.56
THE ELEPHANT MAN $966,896 6,278 101.39% $154.01
THE LAST SHIP $536,449 6,648 61.60% $80.69
THE LION KING $1,527,989 13,319 97.93% $114.72
THE PHANTOM OF THE OPERA $715,131 8,450 65.81% $84.63
THE REAL THING $455,145 5,512 93.11% $82.57
THE RIVER $723,882 5,695 102.28% $127.11
THIS IS OUR YOUTH $322,033 4,772 56.22% $67.48
WICKED $1,361,772 12,283 84.87% $110.87
YOU CAN’T TAKE IT WITH YOU $544,105 5,708 66.50% $95.32
Totals: $26,438,028 259,956 80.67% $99.19

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 11/09/2014

This week’s notable movements on Broadway are:

A Complete 180 From Last Week

Whereas the previous week was a particularly low one for the Broadway box office, the week ending November 9, 2014 was a complete turnaround. Of the 35 shows presently running on Broadway, only three saw a decrease in sales from the week before: The Phantom of the Opera, Mamma Mia! (which are both long-running musicals for which this slight decrease isn’t particularly significant), and The Country House (a play struggling to stay afloat). Otherwise, the week was a serious improvement for most shows. In terms of increase from this week as compared to last week, the top earner was Jez Butterworth’s The River starring Hugh Jackman, which grossed $568,906 more this week than the week before (where it had only played its first partial week of 3 performances). In its first full week of eight performances, The River grossed $917,008, representing 104.89% of its gross potential, and selling 102.7% of its seats across the week. The top grossing shows this past week were The Lion King at $1,737,729, The Book of Mormon at $1,638,827, Wicked at $1,621,169, Aladdin at $1,410,648, and It’s Only a Play at $1,375,174 – all of which showed a substantial increase from the week before.

New Show: “The Elephant Man”

The Elephant Man began previews on November 7, 2014, with just 4 performances in its first week. It has exited with a bang, having grossed $520,087 across four performances, which represents 113.36% of its gross capacity. With a top ticket price of $298.00, the average paid ticket was the remarkable $163.45. Of the total 3,096 seats, there were somehow 3,182 of them sold. This show stars Bradley Cooper, a major Hollywood favorite who is well-known for his roles in such films as Silver Linings Playbook, American Hustle, Guardians of the Galaxy, The Place Beyond the Pines, and The Hangover Trilogy. He was nominated for Academy Awards for both Silver Linings Playbook (Best Actor) and American Hustle (Best Supporting Actor). In The Elephant Man, he plays a disfigured man in Britain who uses purely his own physicality, rather than makeup or special effects, to convey the disability. This is his second time on Broadway; his first was the role of Pip and Theo in 2006’s Three Days of Rain.

 

The following are the Broadway ticket sales numbers for the week ending November 9, 2014:Broadway-Show-Ticket-Analysis-11-09-14

Show GrossGross Total Attn %Cap AvgPdAdm
A DELICATE BALANCE $857,375 6,416 100.00% $133.63
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $815,750 6,801 93.73% $119.95
ALADDIN $1,410,648 13,171 95.55% $107.10
BEAUTIFUL $1,330,829 8,214 100.07% $162.02
CABARET $741,877 6,379 89.29% $116.30
CHICAGO $479,182 5,926 68.59% $80.86
CINDERELLA $629,743 8,408 60.02% $74.90
DISGRACED $512,646 6,500 88.51% $78.87
HEDWIG AND THE ANGRY INCH $624,148 6,370 90.37% $97.98
IF/THEN $569,810 7,556 72.04% $75.41
IT’S ONLY A PLAY $1,375,174 8,544 99.91% $160.95
JERSEY BOYS $826,987 7,909 80.51% $104.56
KINKY BOOTS $1,147,857 9,719 85.31% $118.10
LES MISÉRABLES $683,328 8,168 72.46% $83.66
LOVE LETTERS $393,746 5,086 59.53% $77.42
MAMMA MIA! $586,427 7,549 80.93% $77.68
MATILDA $892,409 9,892 86.35% $90.22
MOTOWN THE MUSICAL $1,025,917 10,480 86.93% $97.89
ON THE TOWN $834,113 10,110 67.44% $82.50
ONCE $459,801 5,491 64.81% $83.74
PIPPIN $449,207 5,524 69.75% $81.32
ROCK OF AGES $323,107 3,778 81.00% $85.52
SIDE SHOW $413,928 7,135 78.23% $58.01
THE BOOK OF MORMON $1,638,827 8,752 102.63% $187.25
THE COUNTRY HOUSE $209,004 3,722 71.58% $56.15
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $895,900 7,922 97.27% $113.09
THE ELEPHANT MAN $520,087 3,182 102.78% $163.45
THE LAST SHIP $543,860 7,145 66.21% $76.12
THE LION KING $1,737,729 13,502 99.28% $128.70
THE PHANTOM OF THE OPERA $720,968 8,710 67.83% $82.77
THE REAL THING $490,862 5,823 98.36% $84.30
THE RIVER $917,008 5,716 102.66% $160.43
THIS IS OUR YOUTH $349,111 4,805 56.61% $72.66
WICKED $1,621,169 13,524 93.45% $119.87
YOU CAN’T TAKE IT WITH YOU $562,949 6,082 70.85% $92.56
Totals: $27,591,478 264,011 82.88% $102.46

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 11/02/2014

This week’s notable movements on Broadway are:

New Shows This Week: “The River” and “Side Show”

In the week ending November 2, 2014, two new shows began previews. First, on October 28, 2014, Side Show began performances at the St. James Theatre. Playing six performances across this first week of recorded box office figures, Side Show grossed the unremarkable amount of $349,563, which represents only 39.67% of its gross potential. With the maximum numbers of seats to fill being 7,818, ticketbuyers only ended up filling 5,696 of them. This goes to show that Side Show has been offering heavy discounts, as the average paid ticket was only $61.37, with a top ticket price of $197.00. On the other hand, The River began performances with an extraordinary performance out of the gates. In its first week, it played only three performances, and yet it grossed $348,102, which represents 103.5% of the show’s gross potential. With a top ticket price of $275.00, the show’s average paid ticket price was $161.01, which implies basically no discounting. Of the 2,088 seats to sell across these three performances, The River sold 2,162 of them, which seems physically impossible – and yet if anyone can achieve the impossible, it’s the team of Jez Butterworth and Hugh Jackman.

An Overall Slow Week for Broadway

This past week, the overall Broadway industry saw a decline in overall weekly gross of $2,393,852, earning a total of $23,464,674. This represents an average of $690,137 across all 34 shows presently running. This is a decrease of 10.20% from the week before. Of the 34 shows, 31 of them saw a decrease in weekly gross from the week before, whereas the only three that saw an increase were Disgraced, The River, and Side Show. Of course, it must be noted that the latter two increased from $0 the week before, as they opened this past week, so they don’t really count. And Disgraced, which only increased by $45,861 from the week before, is the anomaly having increased its gross each of the six weeks in which it has been running. Still, at its peak this past week, it only reached 52.47% of its gross potential.

The following are the Broadway ticket sales numbers for the week ending November 2, 2014:

Broadway-Show-Ticket-Analysis-11-02-14

Show GrossGross Total Attn %Cap AvgPdAdm
A DELICATE BALANCE $850,150 6,416 100.00% $132.50
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $757,811 7,061 97.31% $107.32
ALADDIN $1,280,885 13,528 98.14% $94.68
BEAUTIFUL $1,033,975 7,844 95.57% $131.82
CABARET $611,122 5,474 76.62% $111.64
CHICAGO $444,182 5,493 63.58% $80.86
CINDERELLA $501,306 6,797 48.52% $73.75
DISGRACED $408,008 5,538 75.41% $73.67
HEDWIG AND THE ANGRY INCH $498,001 5,413 76.79% $92.00
IF/THEN $404,308 7,361 70.18% $54.93
IT’S ONLY A PLAY $1,338,059 8,468 99.02% $158.01
JERSEY BOYS $675,647 6,782 69.04% $99.62
KINKY BOOTS $1,100,572 9,904 86.94% $111.12
LES MISÉRABLES $608,589 7,224 64.09% $84.25
LOVE LETTERS $258,377 3,961 46.36% $65.23
MAMMA MIA! $602,891 7,247 77.69% $83.19
MATILDA $760,087 9,441 82.41% $80.51
MOTOWN THE MUSICAL $855,012 8,993 74.59% $95.08
ON THE TOWN $675,371 8,749 58.36% $77.19
ONCE $341,135 4,836 57.08% $70.54
PIPPIN $377,838 5,026 63.46% $75.18
ROCK OF AGES $278,848 3,476 74.53% $80.22
SIDE SHOW $349,563 5,696 72.86% $61.37
THE BOOK OF MORMON $1,535,238 8,751 102.61% $175.44
THE COUNTRY HOUSE $217,819 3,565 68.56% $61.10
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $862,004 7,911 97.14% $108.96
THE LAST SHIP $495,069 6,333 58.68% $78.17
THE LION KING $1,700,190 13,395 98.49% $126.93
THE PHANTOM OF THE OPERA $724,322 8,848 68.91% $81.86
THE REAL THING $433,827 5,765 97.38% $75.25
THE RIVER $348,102 2,162 103.54% $161.01
THIS IS OUR YOUTH $294,214 4,058 47.81% $72.50
WICKED $1,329,813 12,097 83.59% $109.93
YOU CAN’T TAKE IT WITH YOU $512,339 5,656 65.89% $90.58
Totals: $23,464,671 239,269 77.09% $95.19

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 10/26/2014

This week’s notable movements on Broadway are:

“A Delicate Balance” Off to a Flying Start

On October 20, 2014, A Delicate Balance began previews at the John Golden Theatre. In this first week of recorded box office figures, representing a full week of eight performances, the show brought in a remarkable starting gross of $884,596, which represents 102.25% of its gross potential. With a top ticket price of $323.00 and an average ticket price of $137.87, the show was completely sold out, having sold all 6,416 seats across the eight performances. The success of this show is not simple to explain, as though it does have a cast full of stars, so do other shows that aren’t selling quite as well (for example, The Real Thing). Nevertheless, ticketbuyers are drawn to the names attached to A Delicate Balance, including not only the playwright Edward Albee and the director Pam MacKinnon, but more importantly the actors Bob Balaban, Glenn Close, John Lithgow, Lindsay Duncan, and Martha Plimpton. In addition, credit must truly be given to the producer, Scott Rudin.

A Continuing Decline for Long-Running Musicals

The biggest decrease in weekly box office gross this past week was seen by Wicked, which brought in $1,489,079, representing a decrease of $191,770. The next biggest decline was seen by Les Miserables with a decrease of $125,605, followed by Matilda with a decrease of $121,364. Furthermore, declines were seen by Cinderella, The Phantom of the Opera, Kinky Boots, Pippin, Aladdin, The Lion King, The Book of Mormon, A Gentleman’s Guide to Love and Murder, Chicago, If/Then, Cabaret, Jersey Boys, and Once – all of which are long-running musicals. This goes to show that as the fall season is truly getting underway, with the crux of new shows opening in surroundin weeks, the ticketbuying market is steering towards the new shows, many of which are plays. In addition to the immense increase seen by A Delicate Balance, other plays with increased sales this week include The Curious Incident of the Dog in the Night-time, Disgraced, and It’s Only a Play.

The following are the Broadway ticket sales numbers for the week ending October 26, 2014:

Broadway Show Ticket Analysis w/e 10/26/14

Show Name GrossGross Total Attn %Cap AvgPdAdm
A DELICATE BALANCE $884,596 6,416 100.00% $137.87
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $880,770 7,165 98.75% $122.93
ALADDIN $1,383,638 13,608 98.72% $101.68
BEAUTIFUL $1,316,237 8,271 100.77% $159.14
CABARET $685,293 5,926 82.95% $115.64
CHICAGO $538,587 6,695 77.49% $80.45
CINDERELLA $527,426 7,146 51.01% $73.81
DISGRACED $362,147 5,990 81.56% $60.46
HEDWIG AND THE ANGRY INCH $600,961 6,161 87.40% $97.54
IF/THEN $592,093 7,902 75.34% $74.93
IT’S ONLY A PLAY $1,376,686 8,683 101.53% $158.55
JERSEY BOYS $826,860 7,992 81.35% $103.46
KINKY BOOTS $1,262,058 10,698 93.91% $117.97
LES MISÉRABLES $665,387 7,500 66.54% $88.72
LOVE LETTERS $313,629 3,944 46.16% $79.52
MAMMA MIA! $693,670 8,190 87.80% $84.70
MATILDA $820,241 9,773 85.31% $83.93
MOTOWN THE MUSICAL $1,112,900 11,462 95.07% $97.09
ON THE TOWN $837,948 11,987 79.96% $69.90
ONCE $417,186 5,151 60.80% $80.99
PIPPIN $478,031 5,914 74.67% $80.83
ROCK OF AGES $364,112 4,104 87.99% $88.72
THE BOOK OF MORMON $1,610,255 8,754 102.65% $183.95
THE COUNTRY HOUSE $250,259 3,811 73.29% $65.67
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $871,327 8,020 98.48% $108.64
THE LAST SHIP $546,914 9,312 88.05% $58.73
THE LION KING $1,851,134 13,496 99.24% $137.16
THE PHANTOM OF THE OPERA $830,932 9,863 76.81% $84.25
THE REAL THING $446,621 5,783 97.69% $77.23
THIS IS OUR YOUTH $367,824 4,996 58.86% $73.62
WICKED $1,489,079 13,258 91.61% $112.32
YOU CAN’T TAKE IT WITH YOU $653,710 7,107 82.79% $91.98
Totals: $25,858,522 255,078 83.89% $98.51

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014

Broadway Show Ticket Sales Analysis w/e 10/19/2014

This week’s notable movements on Broadway are:

A Record-Breaking Week for “It’s Only a Play”

In a week where the majority of Broadway shows had a decreased gross from the week before, It’s Only a Play is on the up and up. This revival of a Terrence McNally play directed by Jack O’Brien is chock full of stars, including Nathan Lane, Matthew Broderick, Megan Mullaly, F. Murray Abraham, Rupert Grint, and Stockard Channing. In that light, this show is a paradigm example of movie stars selling tickets, because those tickets are selling at a phenomenal rate. In the week ending October 19, 2014, It’s Only a Play brought in $1,375,481, which is an increase of $1,173,897 from the week before. That represents 104.34% of its gross potential, with an average ticket price of $159.02 and a top ticket price of $225.00. Furthermore, that gross is a weekly record for the show, which began performances on August 28, 2014 and officially opened on October 9, 2014 to mixed reviews. Prior to this past week, the highest weekly gross for It’s Only a Play came in for the week ending September 21, 2014 at $1,277,059. The entire run for the play is supposedly close to sold out, and the show is scheduled to continue until January 4, 2015.

As the Season Progresses, a Move Away from the Summer Blockbusters

This past week demonstrated that as the weather is getting colder, there are fewer tourists flooding New York, and specifically buying tickets to the top summer musicals. In the week ending October 19, 2014, Aladdin saw a gross decrease of $176,405, The Lion King went down by $155,070, Matilda decreased by $151,064, Wicked went down by $125,326, Hedwig and the Angry Inch went down by $118,386, and Cinderella decreased by $117,091. In fact, the entire Broadway industry saw a decrease of $1,072,660. There were some shows that experienced increases in gross, such as It’s Only a Play with a remarkable increase of $201,584, On the Town with a post-opening increase of $87,877, and The Curious Incident of the Dog in the Night-time with an increase of $78,309. These are all newer fare on the Great White Way, which demonstrates an increased interest in the buying practices of local New Yorkers. These people are more aware of the recent changes in Broadway offerings, rather than continually purchasing tickets to long-running shows.

The following are the Broadway ticket sales numbers for the week ending October 19, 2014:

Broadway Show Ticket Analysis w/e 10-19-2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $920,334 7,319 100.87% $125.75
ALADDIN $1,438,023 13,750 99.75% $104.58
BEAUTIFUL $1,308,749 8,271 100.77% $158.23
CABARET $719,254 6,208 86.90% $115.86
CHICAGO $574,653 7,071 81.84% $81.27
CINDERELLA $643,770 8,384 59.85% $76.79
DISGRACED $352,737 6,002 81.73% $58.77
HEDWIG AND THE ANGRY INCH $544,166 5,552 91.89% $98.01
IF/THEN $627,377 7,788 74.26% $80.56
IT’S ONLY A PLAY $1,375,481 8,650 101.15% $159.02
JERSEY BOYS $860,751 8,208 83.55% $104.87
KINKY BOOTS $1,363,976 11,024 96.77% $123.73
LES MISÉRABLES $790,993 8,821 78.26% $89.67
LOVE LETTERS $319,810 4,374 51.19% $73.12
MAMMA MIA! $678,393 8,115 87.00% $83.60
MATILDA $941,606 10,815 94.40% $87.06
MOTOWN THE MUSICAL $1,074,895 10,768 89.32% $99.82
ON THE TOWN $696,571 13,079 87.24% $53.26
ONCE $448,800 5,162 60.93% $86.94
PIPPIN $536,740 6,355 80.24% $84.46
ROCK OF AGES $369,767 4,204 90.14% $87.96
THE BOOK OF MORMON $1,651,464 8,752 102.63% $188.70
THE COUNTRY HOUSE $253,441 3,933 75.63% $64.44
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $848,236 7,879 96.75% $107.66
THE LAST SHIP $575,155 7,899 74.69% $72.81
THE LION KING $1,895,200 13,414 98.63% $141.29
THE PHANTOM OF THE OPERA $935,841 10,843 84.45% $86.31
THE REAL THING $475,917 5,620 94.93% $84.68
THIS IS OUR YOUTH $409,597 5,796 68.28% $70.67
WICKED $1,680,849 14,440 99.78% $116.40
YOU CAN’T TAKE IT WITH YOU $680,921 7,506 87.44% $90.72
Totals: $25,993,464 256,002 85.85% $98.61

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 10/12/2014

This week’s notable movements on Broadway are:

“Curious Incident” Seeing a Major Boost from Good Reviews

The Curious Incident of the Dog in the Night-Time, the latest transfer from the National Theatre in London, opened on October 5, 2014 to extremely positive notices. In last week’s ticket sales analysis, it was not yet clear whether these reviews would have a strong impact on ticket sales, but with an additional eight performances underway since opening night, it is clear that they have. In the week ending October 12, 2014, this show brought in a weekly gross of $769,927, which was an increase of $268,735 from the week before. This higher gross represents 80.49% of the show’s gross potential, having filled 97.3% of the total 8,144 seats across the eight performances. Whereas there is still room for growth, this significant increase demonstrates that ticketbuyers are reading reviews and word of mouth is spreading. This is unfortunately not always the case, as many a wonderfully reviewed show has still faltered at the box office. Shows from London in general, and the National Theatre in particular, however, have a way of cutting through the noise when a powerful show has crossed the Atlantic.

Overall a Strong Week for Broadway

This past week, the entire Broadway industry brought in $27,066,127, which was a significant difference of $4,579,067 from the prior week, which had only brought in $22,487,060. This steep increase is most likely accounted for by the fact that many of the new fall plays are beginning to open, which leads to a lot of press coverage. As the fall season continues to gear up, the industry should continue to see healthy sales. However, much of the steep increase also stems from higher sales of long running musicals that are keeping up their momentum. For example, the highest increase was seen by Wicked, which earned $399,953 more this week than the week before. The next was Matilda with an increase of $379,183, followed by Aladdin at an increase of $296,300. Significant increases were also seen by If/Then, Cinderella, and Kinky Boots. As for plays, The Curious Incident of the Dog in the Night-time went up by $268,735, followed by The Real Thing at an increase of $197,456.

The following are the Broadway ticket sales numbers for the week ending October 12, 2014:

Broadway Show Ticket Sales Analysis 10-12-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $948,209 7,286 100.41% $130.14
ALADDIN $1,614,428 13,785 100.01% $117.11
BEAUTIFUL $1,411,132 8,257 100.60% $170.90
CABARET $689,019 6,083 85.15% $113.27
CHICAGO $590,152 6,804 78.75% $86.74
CINDERELLA $760,861 9,937 70.94% $76.57
DISGRACED $319,485 5,137 79.94% $62.19
HEDWIG AND THE ANGRY INCH $662,552 6,576 93.29% $100.75
IF/THEN $741,315 8,486 80.91% $87.36
IT’S ONLY A PLAY $1,173,897 8,690 101.61% $135.09
JERSEY BOYS $940,451 8,817 89.75% $106.66
KINKY BOOTS $1,376,997 10,998 96.54% $125.20
LES MISÉRABLES $814,410 8,408 74.59% $96.86
LOVE LETTERS $339,907 4,462 52.22% $76.18
MAMMA MIA! $766,485 8,882 95.22% $86.30
MATILDA $1,092,670 10,962 95.69% $99.68
MOTOWN THE MUSICAL $1,109,204 11,130 92.32% $99.66
ON THE TOWN $608,694 11,243 85.71% $54.14
ONCE $437,660 5,428 64.07% $80.63
PIPPIN $589,427 6,929 87.49% $85.07
ROCK OF AGES $373,909 4,180 89.62% $89.45
THE BOOK OF MORMON $1,739,131 8,752 102.63% $198.71
THE COUNTRY HOUSE $268,583 4,273 82.17% $62.86
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $769,927 7,926 97.32% $97.14
THE LAST SHIP $540,725 7,359 79.52% $73.48
THE LION KING $2,050,270 13,604 100.03% $150.71
THE PHANTOM OF THE OPERA $975,371 11,088 86.36% $87.97
THE REAL THING $462,063 5,507 93.02% $83.90
THIS IS OUR YOUTH $421,840 5,378 63.36% $78.44
WICKED $1,806,175 14,715 96.15% $122.74
YOU CAN’T TAKE IT WITH YOU $671,178 7,529 87.71% $89.15
Totals: $27,066,122 258,611 87.20% $100.81

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 10/05/2014

This week’s notable movements on Broadway are:

“You Can’t Take It With You” Showing Some Improvement

In the week ending October 5, 2014, the recently opened Moss Hart and George S. Kaufman 1937 comedy You Can’t Take It With You grossed $571,079. This is an increase of $189,751 from the week before, although that week was a $150,889 decrease from the week before that. This past week’s gross represents 57.91% of the gross potential. The reason these numbers are interesting to analyze is because the show opened at the beginning of this past week of recorded figures, on September 28, 2014. It received magnificent reviews, though the financial data is still bordering on mediocre. In particular, during the last week of previews, the numbers were particularly dire, reaching only 39.18% of the gross potential. This is partly because critics received complimentary tickets to review the show, along with the largely comp’ed opening night performance. Nevertheless, it appears the rave reviews were barely enough to get the box office back up to speed for the numbers it was doing in previews. Time will tell if word of mouth spread enough to make this a hit.

New Shows: “The Real Thing” and “The Last Ship”

The Roundabout Theatre Company production of The Real Thing began previews on October 2, 2014, running for just 5 performances in its first performance week. In that time, it grossed $264,607, which represents just 66.49% of its gross potential. Meanwhile, it filled 90.9% of the seats across the five performances, who represents a heavy degree of discounting and papering (giving out complimentary tickets). This Tom Stoppard classic stars Maggie Gyllenhaal, Ewan McGregor, Cynthia Nixon, and Josh Hamilton, and is sure to pick up at least somewhat as performances are underway. Meanwhile, Sting’s musical The Last Ship began performances on September 29, 2014, playing 7 performances in its first week. Over that time, it grossed $533,382, which represents 49.39% of its gross potential. It filled only 72.1% of the seats over those seven performances. The discrepancy between The Last Ship and The Real Thing, in addition to the number of performances, is that the former is a musical and therefore plays in a larger theatre, with a higher gross potential. In any case, it will be interesting to see whether critics and audiences alike will take to this somber musical set in rural England with a score by a Grammy winning Broadway newbie.

 

The following are the Broadway ticket sales numbers for the week ending October 5, 2014:

Broadway Show Ticket Sales Analysis 10-05-14

 

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $849,170 7,053 97.20% $120.40
ALADDIN $1,318,128 13,582 98.53% $97.05
BEAUTIFUL $1,279,354 8,271 100.77% $154.68
CABARET $537,342 4,632 64.84% $116.01
CHICAGO $479,306 5,935 68.69% $80.76
CINDERELLA $487,724 7,706 55.01% $63.29
DISGRACED $292,989 4,674 72.74% $62.68
HEDWIG AND THE ANGRY INCH $528,099 5,639 80.00% $93.65
IF/THEN $456,099 7,946 75.76% $57.40
IT’S ONLY A PLAY $1,248,660 8,637 100.99% $144.57
JERSEY BOYS $844,166 8,256 84.04% $102.25
KINKY BOOTS $1,157,229 10,219 89.70% $113.24
LADY DAY AT EMERSON’S BAR & GRILL $762,599 5,651 103.57% $134.95
LES MISÉRABLES $666,437 7,589 67.33% $87.82
LOVE LETTERS $214,065 3,956 46.30% $54.11
MAMMA MIA! $659,381 7,874 84.41% $83.74
MATILDA $713,487 8,205 71.62% $86.96
MOTOWN THE MUSICAL $981,415 10,300 85.43% $95.28
ON THE TOWN $565,544 11,625 77.54% $48.65
ONCE $358,134 5,617 66.30% $63.76
PIPPIN $402,674 5,148 65.00% $78.22
ROCK OF AGES $332,574 3,868 82.93% $85.98
THE BOOK OF MORMON $1,611,038 8,739 102.47% $184.35
THE COUNTRY HOUSE $196,922 4,773 91.79% $41.26
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $501,192 7,063 99.12% $70.96
THE LAST SHIP $533,382 6,779 72.06% $78.68
THE LION KING $1,853,776 13,456 98.94% $137.77
THE PHANTOM OF THE OPERA $818,490 9,955 77.53% $82.22
THE REAL THING $264,607 3,362 90.86% $78.71
THIS IS OUR YOUTH $358,375 5,472 64.47% $65.49
WICKED $1,406,222 13,235 91.45% $106.25
YOU CAN’T TAKE IT WITH YOU $571,079 7,048 82.11% $81.03
Totals: $23,249,657 242,265 81.55% $92.25

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com