Broadway Show Ticket Sales Analysis w/e 1/25/2015

This week’s notable movements on Broadway are:

An Overall Slow Week

In the week ending January 25, 2015, only three shows demonstrated an increase in ticket sales from the week before. Those were The Elephant Man, Constellations, and The Last Ship. The Elephant Man went up by $357,369, which is an inflated figure due to the fact that the production played only five performances last week. In terms of percentage reached of potential gross, the performance actually went down from 111.75% to 110.23%, which is of course still extraordinary. The weekly gross for Constellations went up by $67,046, which is attributable to the recent opening and the ripple effect of positive word of mouth. Finally, The Last Ship went up as well, but only by $5,171, which may be due to the fact that Sting has entered the cast. Otherwise, the entire Broadway industry performed quite poorly this past week, with the remaining 24 shows decreasing in their weekly grosses.

A Dip For the Heavy Hitters

The biggest decrease was seen by It’s Only a Play, which went down from $693,963 last week to $462,008 this week. However, that is also a misleading figure as the play only had five performances this week. The next biggest decrease was seen by Wicked, often in the top two grossing shows each week. In the week ending January 25, 2015, however, Wicked brought in $1,500,725, which was a decrease of $183,939 from the week before. Still, it came in third in terms of weekly gross, behind only The Lion King and The Book of Mormon. Matilda also went down by $182,198, bringing in $805,176 which is only 63.16% of its gross potential. Aladdin, though still a top earner at $1,347,820, went down by $139,296 from the week before. Still, that brought it to earning 110.48% of its gross potential. Les Miserables also went down by $115,379, bringing it to a weekly gross of $609,270. Finally, the last show to exhibit a six figure decrease in weekly gross from the week before was The River, which went down by $106,452, bringing it to a weekly gross of $616,535.

The following are the Broadway ticket sales numbers for the week ending January 25, 2015:Broadway-Show-Ticket-Analysis-1-25-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $562,850 4,941 77.01% $113.91
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $667,767 6,547 90.23% $102.00
ALADDIN $1,347,820 13,747 99.73% $98.04
BEAUTIFUL $1,047,501 7,637 93.04% $137.16
CABARET $911,305 7,004 98.04% $130.11
CHICAGO $427,273 5,787 66.98% $73.83
CONSTELLATIONS $499,445 5,155 99.13% $96.89
DISGRACED $360,932 4,928 67.10% $73.24
HEDWIG AND THE ANGRY INCH $609,617 5,268 87.19% $115.72
HONEYMOON IN VEGAS $425,029 6,699 71.33% $63.45
IF/THEN $635,189 7,992 76.20% $79.48
IT’S ONLY A PLAY $462,008 4,722 87.69% $97.84
JERSEY BOYS $710,588 7,798 79.38% $91.12
KINKY BOOTS $1,001,877 9,890 86.82% $101.30
LES MISÉRABLES $609,270 8,391 74.44% $72.61
MAMMA MIA! $463,090 6,563 70.36% $70.56
MATILDA $805,176 10,110 88.25% $79.64
ON THE TOWN $624,882 9,035 60.27% $69.16
THE BOOK OF MORMON $1,575,262 8,750 102.60% $180.03
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $820,145 7,890 96.88% $103.95
THE ELEPHANT MAN $1,035,819 6,304 101.81% $164.31
THE LAST SHIP $843,445 9,459 87.65% $89.17
THE LION KING $1,641,207 13,056 96.00% $125.71
THE PHANTOM OF THE OPERA $689,571 9,235 71.92% $74.67
THE RIVER $616,535 5,531 99.34% $111.47
WICKED $1,500,725 14,236 98.37% $105.42
YOU CAN’T TAKE IT WITH YOU $441,995 5,613 65.39% $78.74
Totals: $21,336,320 212,288 84.93% $99.98

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/16/2014

This weeks notable movements on Broadway are:

MILLIONAIRES CLUB
With total Broadway ticket sales revenue up to $24.4 million from last weeks $21.2 million, this week sees that seven Broadway shows are now in the millionaires club. This includes Kinky Boots, Les Miserables, Matilda, Motown, Book Of Mormon, Lion King and Wicked. Les Miserables shines as the seventh top grossing show overall and it has only just opened in previews.

THE WICKEDLY TALENTED INDINA MENZEL IN IF/THEN
If/Then begins its run in previews with strong sales.  With almost a million ($) dollars in gross Broadway ticket sales, If/Then has made it to the top ten in our Broadway Show Ticket Analysis Chart (see below). The ‘wickedly talented’ Idina Menzel (not Adele Dazeem) seems to be the drive of this new Broadway show which is directly reflected from the average ticket price of $105.65 and a 98.55% capacity.

AFTER MIDNIGHT
With a rotating list of celebrity singers as the big draw for this show, the critically acclaimed After Midnight suffered greatly last week by being stuck in the no-mans-land between the end of KD Lang and start of Toni Braxton stints on the show. It’s unclear who actually sang in that role last week, but the numbers show that how the lack of celebrity draw can impact the sales numbers massively. The average paid admission sale crashed from $96.44 to $68.39, demonstrating that the celeb headliner can make a huge difference in sales. Ironically, the capacity for After Midnight remained the same indicating that the show discounted heavily and may have papered the theatre to get the audience in. It will be interesting to see how the show recovers this week when Toni Braxton makes her debut and whether or not the gap-drop in sales can mess with overall shows ticket sales momentum or if its just a passing phase. The show plans to rotate in Toni Braxton, KD Lang, Fantasia Barrino, Kenny “Babyface” Edmonds, Dule Hill and Adriane Lenox. All of which will provide some fascinating takes on sales data as it may just end up being a popularity contest with all things equal.

The following are the Broadway ticket sales numbers for the week ending March 16, 2014:

Broadway Show Ticket Sales Analysis 03-16-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $432,707 5,557 76.58% $77.87
A RAISIN IN THE SUN $981,488 7,322 100.00% $134.05
AFTER MIDNIGHT $381,020 5,571 67.22% $68.39
ALADDIN $893,595 12,035 99.96% $74.25
ALL THE WAY $887,748 9,118 80.15% $97.36
BEAUTIFUL $891,835 7,658 93.30% $116.46
BULLETS OVER BROADWAY $655,710 9,050 92.54% $72.45
CHICAGO $523,155 6,756 78.19% $77.44
CINDERELLA $910,028 11,127 79.43% $81.79
IF/THEN $929,267 8,796 98.55% $105.65
JERSEY BOYS $684,421 7,200 73.29% $95.06
KINKY BOOTS $1,330,377 10,267 90.12% $129.58
LES MISÉRABLES $1,043,262 9,397 95.41% $111.02
MAMMA MIA! $538,966 6,500 69.68% $82.92
MATILDA $1,105,243 11,451 99.96% $96.52
MOTHERS AND SONS $222,265 4,278 66.68% $51.96
MOTOWN THE MUSICAL $1,084,613 10,745 89.13% $100.94
NEWSIES $792,166 9,114 96.14% $86.92
NO MAN’S LAND/WAITING FOR GODOT $589,820 7,030 81.90% $83.90
ONCE $556,921 6,297 74.33% $88.44
OUTSIDE MULLINGAR $423,934 5,079 97.67% $83.47
PIPPIN $699,835 7,087 89.48% $98.75
ROCK OF AGES $353,712 4,310 92.41% $82.07
ROCKY $639,757 10,182 83.08% $62.83
THE BOOK OF MORMON $1,659,020 8,752 102.63% $189.56
THE BRIDGES OF MADISON COUNTY $476,374 6,418 78.73% $74.22
THE LION KING $1,733,679 13,598 99.99% $127.50
THE PHANTOM OF THE OPERA $929,682 11,214 87.34% $82.90
THE REALISTIC JONESES $253,222 2,841 81.45% $89.13
WICKED $1,861,649 14,686 97.49% $126.76
Totals: $24,465,468 249,436 87.09% $95.00