Broadway Show Ticket Sales Analysis w/e 3/16/2014

This weeks notable movements on Broadway are:

MILLIONAIRES CLUB
With total Broadway ticket sales revenue up to $24.4 million from last weeks $21.2 million, this week sees that seven Broadway shows are now in the millionaires club. This includes Kinky Boots, Les Miserables, Matilda, Motown, Book Of Mormon, Lion King and Wicked. Les Miserables shines as the seventh top grossing show overall and it has only just opened in previews.

THE WICKEDLY TALENTED INDINA MENZEL IN IF/THEN
If/Then begins its run in previews with strong sales.  With almost a million ($) dollars in gross Broadway ticket sales, If/Then has made it to the top ten in our Broadway Show Ticket Analysis Chart (see below). The ‘wickedly talented’ Idina Menzel (not Adele Dazeem) seems to be the drive of this new Broadway show which is directly reflected from the average ticket price of $105.65 and a 98.55% capacity.

AFTER MIDNIGHT
With a rotating list of celebrity singers as the big draw for this show, the critically acclaimed After Midnight suffered greatly last week by being stuck in the no-mans-land between the end of KD Lang and start of Toni Braxton stints on the show. It’s unclear who actually sang in that role last week, but the numbers show that how the lack of celebrity draw can impact the sales numbers massively. The average paid admission sale crashed from $96.44 to $68.39, demonstrating that the celeb headliner can make a huge difference in sales. Ironically, the capacity for After Midnight remained the same indicating that the show discounted heavily and may have papered the theatre to get the audience in. It will be interesting to see how the show recovers this week when Toni Braxton makes her debut and whether or not the gap-drop in sales can mess with overall shows ticket sales momentum or if its just a passing phase. The show plans to rotate in Toni Braxton, KD Lang, Fantasia Barrino, Kenny “Babyface” Edmonds, Dule Hill and Adriane Lenox. All of which will provide some fascinating takes on sales data as it may just end up being a popularity contest with all things equal.

The following are the Broadway ticket sales numbers for the week ending March 16, 2014:

Broadway Show Ticket Sales Analysis 03-16-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $432,707 5,557 76.58% $77.87
A RAISIN IN THE SUN $981,488 7,322 100.00% $134.05
AFTER MIDNIGHT $381,020 5,571 67.22% $68.39
ALADDIN $893,595 12,035 99.96% $74.25
ALL THE WAY $887,748 9,118 80.15% $97.36
BEAUTIFUL $891,835 7,658 93.30% $116.46
BULLETS OVER BROADWAY $655,710 9,050 92.54% $72.45
CHICAGO $523,155 6,756 78.19% $77.44
CINDERELLA $910,028 11,127 79.43% $81.79
IF/THEN $929,267 8,796 98.55% $105.65
JERSEY BOYS $684,421 7,200 73.29% $95.06
KINKY BOOTS $1,330,377 10,267 90.12% $129.58
LES MISÉRABLES $1,043,262 9,397 95.41% $111.02
MAMMA MIA! $538,966 6,500 69.68% $82.92
MATILDA $1,105,243 11,451 99.96% $96.52
MOTHERS AND SONS $222,265 4,278 66.68% $51.96
MOTOWN THE MUSICAL $1,084,613 10,745 89.13% $100.94
NEWSIES $792,166 9,114 96.14% $86.92
NO MAN’S LAND/WAITING FOR GODOT $589,820 7,030 81.90% $83.90
ONCE $556,921 6,297 74.33% $88.44
OUTSIDE MULLINGAR $423,934 5,079 97.67% $83.47
PIPPIN $699,835 7,087 89.48% $98.75
ROCK OF AGES $353,712 4,310 92.41% $82.07
ROCKY $639,757 10,182 83.08% $62.83
THE BOOK OF MORMON $1,659,020 8,752 102.63% $189.56
THE BRIDGES OF MADISON COUNTY $476,374 6,418 78.73% $74.22
THE LION KING $1,733,679 13,598 99.99% $127.50
THE PHANTOM OF THE OPERA $929,682 11,214 87.34% $82.90
THE REALISTIC JONESES $253,222 2,841 81.45% $89.13
WICKED $1,861,649 14,686 97.49% $126.76
Totals: $24,465,468 249,436 87.09% $95.00