Broadway Show Ticket Sales Analysis w/e 10/26/2014

This week’s notable movements on Broadway are:

“A Delicate Balance” Off to a Flying Start

On October 20, 2014, A Delicate Balance began previews at the John Golden Theatre. In this first week of recorded box office figures, representing a full week of eight performances, the show brought in a remarkable starting gross of $884,596, which represents 102.25% of its gross potential. With a top ticket price of $323.00 and an average ticket price of $137.87, the show was completely sold out, having sold all 6,416 seats across the eight performances. The success of this show is not simple to explain, as though it does have a cast full of stars, so do other shows that aren’t selling quite as well (for example, The Real Thing). Nevertheless, ticketbuyers are drawn to the names attached to A Delicate Balance, including not only the playwright Edward Albee and the director Pam MacKinnon, but more importantly the actors Bob Balaban, Glenn Close, John Lithgow, Lindsay Duncan, and Martha Plimpton. In addition, credit must truly be given to the producer, Scott Rudin.

A Continuing Decline for Long-Running Musicals

The biggest decrease in weekly box office gross this past week was seen by Wicked, which brought in $1,489,079, representing a decrease of $191,770. The next biggest decline was seen by Les Miserables with a decrease of $125,605, followed by Matilda with a decrease of $121,364. Furthermore, declines were seen by Cinderella, The Phantom of the Opera, Kinky Boots, Pippin, Aladdin, The Lion King, The Book of Mormon, A Gentleman’s Guide to Love and Murder, Chicago, If/Then, Cabaret, Jersey Boys, and Once – all of which are long-running musicals. This goes to show that as the fall season is truly getting underway, with the crux of new shows opening in surroundin weeks, the ticketbuying market is steering towards the new shows, many of which are plays. In addition to the immense increase seen by A Delicate Balance, other plays with increased sales this week include The Curious Incident of the Dog in the Night-time, Disgraced, and It’s Only a Play.

The following are the Broadway ticket sales numbers for the week ending October 26, 2014:

Broadway Show Ticket Analysis w/e 10/26/14

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014

Broadway Show Ticket Sales Analysis w/e 10/19/2014

This week’s notable movements on Broadway are:

A Record-Breaking Week for “It’s Only a Play”

In a week where the majority of Broadway shows had a decreased gross from the week before, It’s Only a Play is on the up and up. This revival of a Terrence McNally play directed by Jack O’Brien is chock full of stars, including Nathan Lane, Matthew Broderick, Megan Mullaly, F. Murray Abraham, Rupert Grint, and Stockard Channing. In that light, this show is a paradigm example of movie stars selling tickets, because those tickets are selling at a phenomenal rate. In the week ending October 19, 2014, It’s Only a Play brought in $1,375,481, which is an increase of $1,173,897 from the week before. That represents 104.34% of its gross potential, with an average ticket price of $159.02 and a top ticket price of $225.00. Furthermore, that gross is a weekly record for the show, which began performances on August 28, 2014 and officially opened on October 9, 2014 to mixed reviews. Prior to this past week, the highest weekly gross for It’s Only a Play came in for the week ending September 21, 2014 at $1,277,059. The entire run for the play is supposedly close to sold out, and the show is scheduled to continue until January 4, 2015.

As the Season Progresses, a Move Away from the Summer Blockbusters

This past week demonstrated that as the weather is getting colder, there are fewer tourists flooding New York, and specifically buying tickets to the top summer musicals. In the week ending October 19, 2014, Aladdin saw a gross decrease of $176,405, The Lion King went down by $155,070, Matilda decreased by $151,064, Wicked went down by $125,326, Hedwig and the Angry Inch went down by $118,386, and Cinderella decreased by $117,091. In fact, the entire Broadway industry saw a decrease of $1,072,660. There were some shows that experienced increases in gross, such as It’s Only a Play with a remarkable increase of $201,584, On the Town with a post-opening increase of $87,877, and The Curious Incident of the Dog in the Night-time with an increase of $78,309. These are all newer fare on the Great White Way, which demonstrates an increased interest in the buying practices of local New Yorkers. These people are more aware of the recent changes in Broadway offerings, rather than continually purchasing tickets to long-running shows.

The following are the Broadway ticket sales numbers for the week ending October 19, 2014:

Broadway Show Ticket Analysis w/e 10-19-2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $920,334 7,319 100.87% $125.75
ALADDIN $1,438,023 13,750 99.75% $104.58
BEAUTIFUL $1,308,749 8,271 100.77% $158.23
CABARET $719,254 6,208 86.90% $115.86
CHICAGO $574,653 7,071 81.84% $81.27
CINDERELLA $643,770 8,384 59.85% $76.79
DISGRACED $352,737 6,002 81.73% $58.77
HEDWIG AND THE ANGRY INCH $544,166 5,552 91.89% $98.01
IF/THEN $627,377 7,788 74.26% $80.56
IT’S ONLY A PLAY $1,375,481 8,650 101.15% $159.02
JERSEY BOYS $860,751 8,208 83.55% $104.87
KINKY BOOTS $1,363,976 11,024 96.77% $123.73
LES MISÉRABLES $790,993 8,821 78.26% $89.67
LOVE LETTERS $319,810 4,374 51.19% $73.12
MAMMA MIA! $678,393 8,115 87.00% $83.60
MATILDA $941,606 10,815 94.40% $87.06
MOTOWN THE MUSICAL $1,074,895 10,768 89.32% $99.82
ON THE TOWN $696,571 13,079 87.24% $53.26
ONCE $448,800 5,162 60.93% $86.94
PIPPIN $536,740 6,355 80.24% $84.46
ROCK OF AGES $369,767 4,204 90.14% $87.96
THE BOOK OF MORMON $1,651,464 8,752 102.63% $188.70
THE COUNTRY HOUSE $253,441 3,933 75.63% $64.44
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $848,236 7,879 96.75% $107.66
THE LAST SHIP $575,155 7,899 74.69% $72.81
THE LION KING $1,895,200 13,414 98.63% $141.29
THE PHANTOM OF THE OPERA $935,841 10,843 84.45% $86.31
THE REAL THING $475,917 5,620 94.93% $84.68
THIS IS OUR YOUTH $409,597 5,796 68.28% $70.67
WICKED $1,680,849 14,440 99.78% $116.40
YOU CAN’T TAKE IT WITH YOU $680,921 7,506 87.44% $90.72
Totals: $25,993,464 256,002 85.85% $98.61

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 10/12/2014

This week’s notable movements on Broadway are:

“Curious Incident” Seeing a Major Boost from Good Reviews

The Curious Incident of the Dog in the Night-Time, the latest transfer from the National Theatre in London, opened on October 5, 2014 to extremely positive notices. In last week’s ticket sales analysis, it was not yet clear whether these reviews would have a strong impact on ticket sales, but with an additional eight performances underway since opening night, it is clear that they have. In the week ending October 12, 2014, this show brought in a weekly gross of $769,927, which was an increase of $268,735 from the week before. This higher gross represents 80.49% of the show’s gross potential, having filled 97.3% of the total 8,144 seats across the eight performances. Whereas there is still room for growth, this significant increase demonstrates that ticketbuyers are reading reviews and word of mouth is spreading. This is unfortunately not always the case, as many a wonderfully reviewed show has still faltered at the box office. Shows from London in general, and the National Theatre in particular, however, have a way of cutting through the noise when a powerful show has crossed the Atlantic.

Overall a Strong Week for Broadway

This past week, the entire Broadway industry brought in $27,066,127, which was a significant difference of $4,579,067 from the prior week, which had only brought in $22,487,060. This steep increase is most likely accounted for by the fact that many of the new fall plays are beginning to open, which leads to a lot of press coverage. As the fall season continues to gear up, the industry should continue to see healthy sales. However, much of the steep increase also stems from higher sales of long running musicals that are keeping up their momentum. For example, the highest increase was seen by Wicked, which earned $399,953 more this week than the week before. The next was Matilda with an increase of $379,183, followed by Aladdin at an increase of $296,300. Significant increases were also seen by If/Then, Cinderella, and Kinky Boots. As for plays, The Curious Incident of the Dog in the Night-time went up by $268,735, followed by The Real Thing at an increase of $197,456.

The following are the Broadway ticket sales numbers for the week ending October 12, 2014:

Broadway Show Ticket Sales Analysis 10-12-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $948,209 7,286 100.41% $130.14
ALADDIN $1,614,428 13,785 100.01% $117.11
BEAUTIFUL $1,411,132 8,257 100.60% $170.90
CABARET $689,019 6,083 85.15% $113.27
CHICAGO $590,152 6,804 78.75% $86.74
CINDERELLA $760,861 9,937 70.94% $76.57
DISGRACED $319,485 5,137 79.94% $62.19
HEDWIG AND THE ANGRY INCH $662,552 6,576 93.29% $100.75
IF/THEN $741,315 8,486 80.91% $87.36
IT’S ONLY A PLAY $1,173,897 8,690 101.61% $135.09
JERSEY BOYS $940,451 8,817 89.75% $106.66
KINKY BOOTS $1,376,997 10,998 96.54% $125.20
LES MISÉRABLES $814,410 8,408 74.59% $96.86
LOVE LETTERS $339,907 4,462 52.22% $76.18
MAMMA MIA! $766,485 8,882 95.22% $86.30
MATILDA $1,092,670 10,962 95.69% $99.68
MOTOWN THE MUSICAL $1,109,204 11,130 92.32% $99.66
ON THE TOWN $608,694 11,243 85.71% $54.14
ONCE $437,660 5,428 64.07% $80.63
PIPPIN $589,427 6,929 87.49% $85.07
ROCK OF AGES $373,909 4,180 89.62% $89.45
THE BOOK OF MORMON $1,739,131 8,752 102.63% $198.71
THE COUNTRY HOUSE $268,583 4,273 82.17% $62.86
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $769,927 7,926 97.32% $97.14
THE LAST SHIP $540,725 7,359 79.52% $73.48
THE LION KING $2,050,270 13,604 100.03% $150.71
THE PHANTOM OF THE OPERA $975,371 11,088 86.36% $87.97
THE REAL THING $462,063 5,507 93.02% $83.90
THIS IS OUR YOUTH $421,840 5,378 63.36% $78.44
WICKED $1,806,175 14,715 96.15% $122.74
YOU CAN’T TAKE IT WITH YOU $671,178 7,529 87.71% $89.15
Totals: $27,066,122 258,611 87.20% $100.81

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 10/05/2014

This week’s notable movements on Broadway are:

“You Can’t Take It With You” Showing Some Improvement

In the week ending October 5, 2014, the recently opened Moss Hart and George S. Kaufman 1937 comedy You Can’t Take It With You grossed $571,079. This is an increase of $189,751 from the week before, although that week was a $150,889 decrease from the week before that. This past week’s gross represents 57.91% of the gross potential. The reason these numbers are interesting to analyze is because the show opened at the beginning of this past week of recorded figures, on September 28, 2014. It received magnificent reviews, though the financial data is still bordering on mediocre. In particular, during the last week of previews, the numbers were particularly dire, reaching only 39.18% of the gross potential. This is partly because critics received complimentary tickets to review the show, along with the largely comp’ed opening night performance. Nevertheless, it appears the rave reviews were barely enough to get the box office back up to speed for the numbers it was doing in previews. Time will tell if word of mouth spread enough to make this a hit.

New Shows: “The Real Thing” and “The Last Ship”

The Roundabout Theatre Company production of The Real Thing began previews on October 2, 2014, running for just 5 performances in its first performance week. In that time, it grossed $264,607, which represents just 66.49% of its gross potential. Meanwhile, it filled 90.9% of the seats across the five performances, who represents a heavy degree of discounting and papering (giving out complimentary tickets). This Tom Stoppard classic stars Maggie Gyllenhaal, Ewan McGregor, Cynthia Nixon, and Josh Hamilton, and is sure to pick up at least somewhat as performances are underway. Meanwhile, Sting’s musical The Last Ship began performances on September 29, 2014, playing 7 performances in its first week. Over that time, it grossed $533,382, which represents 49.39% of its gross potential. It filled only 72.1% of the seats over those seven performances. The discrepancy between The Last Ship and The Real Thing, in addition to the number of performances, is that the former is a musical and therefore plays in a larger theatre, with a higher gross potential. In any case, it will be interesting to see whether critics and audiences alike will take to this somber musical set in rural England with a score by a Grammy winning Broadway newbie.

 

The following are the Broadway ticket sales numbers for the week ending October 5, 2014:

Broadway Show Ticket Sales Analysis 10-05-14

 

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $849,170 7,053 97.20% $120.40
ALADDIN $1,318,128 13,582 98.53% $97.05
BEAUTIFUL $1,279,354 8,271 100.77% $154.68
CABARET $537,342 4,632 64.84% $116.01
CHICAGO $479,306 5,935 68.69% $80.76
CINDERELLA $487,724 7,706 55.01% $63.29
DISGRACED $292,989 4,674 72.74% $62.68
HEDWIG AND THE ANGRY INCH $528,099 5,639 80.00% $93.65
IF/THEN $456,099 7,946 75.76% $57.40
IT’S ONLY A PLAY $1,248,660 8,637 100.99% $144.57
JERSEY BOYS $844,166 8,256 84.04% $102.25
KINKY BOOTS $1,157,229 10,219 89.70% $113.24
LADY DAY AT EMERSON’S BAR & GRILL $762,599 5,651 103.57% $134.95
LES MISÉRABLES $666,437 7,589 67.33% $87.82
LOVE LETTERS $214,065 3,956 46.30% $54.11
MAMMA MIA! $659,381 7,874 84.41% $83.74
MATILDA $713,487 8,205 71.62% $86.96
MOTOWN THE MUSICAL $981,415 10,300 85.43% $95.28
ON THE TOWN $565,544 11,625 77.54% $48.65
ONCE $358,134 5,617 66.30% $63.76
PIPPIN $402,674 5,148 65.00% $78.22
ROCK OF AGES $332,574 3,868 82.93% $85.98
THE BOOK OF MORMON $1,611,038 8,739 102.47% $184.35
THE COUNTRY HOUSE $196,922 4,773 91.79% $41.26
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $501,192 7,063 99.12% $70.96
THE LAST SHIP $533,382 6,779 72.06% $78.68
THE LION KING $1,853,776 13,456 98.94% $137.77
THE PHANTOM OF THE OPERA $818,490 9,955 77.53% $82.22
THE REAL THING $264,607 3,362 90.86% $78.71
THIS IS OUR YOUTH $358,375 5,472 64.47% $65.49
WICKED $1,406,222 13,235 91.45% $106.25
YOU CAN’T TAKE IT WITH YOU $571,079 7,048 82.11% $81.03
Totals: $23,249,657 242,265 81.55% $92.25

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 9/28/2014

This week’s notable movements on Broadway are:

“On The Town” Demonstrating Limited Promise

Last week, On The Town began its run with just one performance, so it was too early to tell whether this ambitious old-fashioned revival would perform well out of the gate. Unfortunately, in its first full week of eight performances, On The Town still only grossed 29.19% of its gross potential. In the week ending September 28, 2014, the show brought in $518,116. Still, it managed to fill 70.0% of the 14,992 seats across the eight performances, which is testament to heavy discounting. Nevertheless, On The Town does have the apparent victory of increasing its gross the most from last week out of any show: it increased by $414,530, which was higher than all the other shows in terms of increase. However this number is artificially inflated because the show only played one performance last week.

New Show This Week: “Disgraced”

The Pulitzer Prize winning played Disgraced has begun performances this past week. Ayad Akhtar’s drama about Islamophobia and race in contemporary society transferred to the Lyceum after a successful run at Lincoln Center’s Off-Broadway Claire Tow Theatre through the LCT3 program for new writing. In its first week of only two performances, the show grossed $100,824, which represents 50.33% of its gross potential. Time will tell whether audiences take to this unusually themed play on the Great White Way.

“Love Letters” Struggling Despite Star Cast

A.R. Gurney’s two-hander Love Letters began its revival at the Brooks Atkinson Theatre last week, but even in its first full week of eight performances, it was the lowest performing show on Broadway in terms of percentage of gross potential. With a weekly gross of $178,812, it only brought in 20.15% of its potential, filling only 39.3% of the seats across the eight performances. This must have been quite disappointing for the two stars – Brian Dennehy and Mia Farrow – who are used to attracting a lot of attention. Dennehy in particular is a huge Broadway star, whose most famous success was his lead performance in Death of a Salesman. Fortunately, the duo will not need to withstand the empty audiences for long, as first Farrow and then Dennehy will switch out to be replaced with a rotating cast of stars. Hopefully word of mouth will pick up as the run progresses.

The following are the Broadway ticket sales numbers for the week ending September 27, 2014:

Broadway Show Ticket Analysis w/e 9/27/14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $807,444 7,093 97.75% $113.84
ALADDIN $1,293,112 13,504 97.97% $95.76
BEAUTIFUL $1,278,681 8,250 100.51% $154.99
CABARET $566,136 5,117 71.63% $110.64
CHICAGO $498,324 6,185 75.38% $80.57
CINDERELLA $568,115 8,438 60.24% $67.33
DISGRACED $100,824 1,583 86.22% $63.69
HEDWIG AND THE ANGRY INCH $498,220 5,271 74.78% $94.52
IF/THEN $590,185 8,493 80.98% $69.49
IT’S ONLY A PLAY $1,261,025 8,554 100.02% $147.42
JERSEY BOYS $817,139 7,770 79.09% $105.17
KINKY BOOTS $1,230,190 10,522 92.36% $116.92
LADY DAY AT EMERSON’S BAR & GRILL $630,847 5,151 94.41% $122.47
LES MISÉRABLES $665,663 7,670 68.04% $86.79
LOVE LETTERS $178,812 3,360 39.33% $53.22
MAMMA MIA! $649,855 7,804 83.66% $83.27
MATILDA $776,248 8,761 76.48% $88.60
MOTOWN THE MUSICAL $972,330 10,063 83.47% $96.62
ON THE TOWN $518,116 10,494 70.00% $49.37
ONCE $355,062 4,887 57.68% $72.65
PIPPIN $444,549 5,728 72.32% $77.61
ROCK OF AGES $315,948 3,720 79.76% $84.93
THE BOOK OF MORMON $1,596,473 8,752 102.63% $182.41
THE COUNTRY HOUSE $225,325 4,927 94.75% $45.73
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $590,727 7,065 99.14% $83.61
THE LION KING $1,754,196 13,446 98.87% $130.46
THE PHANTOM OF THE OPERA $834,859 9,996 77.85% $83.52
THIS IS OUR YOUTH $395,194 5,140 60.56% $76.89
WICKED $1,386,090 12,923 89.30% $107.26
YOU CAN’T TAKE IT WITH YOU $381,328 7,384 86.02% $51.64
Totals: $22,181,013 228,051 81.58% $93.25

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 9/21/2014

This week’s notable movements on Broadway are:

“The Lion King” Is Box Office Gold

In the week ending September 21, 2014, The Lion King grossed the highest of all the Broadway shows: $1,740,907. Though it is not unusual for this top-grossing show to top the weekly charts, it is notable that the show is now officially the top grossing show in Broadway history, with a global gross of over $6.2 billion. This is even more than any film in history. The record was previously held by The Phantom of the Opera at $6 billion, but that has now been surpassed. The Lion King was also the first show to reach a global gross of $1 billion in its Broadway incarnation, and this threshold was also passed by the Hamburg production of the show as well as the U.S. National Tour. This week, that gross of $1,740,907 only represented 91.36% of its gross potential. With 13,600 seats to fill each week in the Minskoff Theatre, the gross potential for The Lion King is very high.

New Show: “On The Town”

The Lyric Theatre, previously home to the infamous Spiderman: Turn Off The Dark, has a new occupant. On The Town, a revival of a wholesome musical from 1944, has taken hold of the venue. It began previews this past week, with its first show on September 20, 2014. In that one performance, it grossed $103,586, which is only 44.80% of its gross potential. Though it is unfair to judge a show from its first preview alone, it will be tough for this show to compete in this marketplace. With 1,874 seats to fill per performance, it was difficult for the spectacle-filled Spiderman to reach capacity in the Lyric. The next occupant was originally supposed to be King Kong, an equally spectacular show complete with a giant gorilla and a household name for its title, which may have fared better. However, when that show was postponed, On The Town volunteered for the vacancy. As this is a lesser known title, a revival, and a musical of the old-fashioned variety, it will be very tough to make the numbers work in their favor.

The following are the Broadway ticket sales numbers for the week ending September 21, 2014:

Broadway Show Ticket Sales Analysis w/e 9/21/14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $915,495 7,289 100.45% $125.60
ALADDIN $1,276,833 13,475 97.76% $94.76
BEAUTIFUL $1,295,796 8,261 100.65% $156.86
CABARET $657,828 5,570 77.97% $118.10
CHICAGO $528,307 6,513 75.38% $81.12
CINDERELLA $466,579 6,732 48.06% $69.31
HEDWIG AND THE ANGRY INCH $572,955 6,127 86.92% $93.51
IF/THEN $675,958 8,927 85.12% $75.72
IT’S ONLY A PLAY $1,277,059 8,623 100.83% $148.10
JERSEY BOYS $868,591 8,300 84.49% $104.65
KINKY BOOTS $1,323,036 11,086 97.31% $119.34
LADY DAY AT EMERSON’S BAR & GRILL $696,922 5,459 100.05% $127.66
LES MISÉRABLES $706,054 8,011 71.07% $88.14
LOVE LETTERS $162,749 5,407 63.28% $30.10
MAMMA MIA! $641,542 7,717 82.73% $83.13
MATILDA $672,778 7,776 67.88% $86.52
MOTOWN THE MUSICAL $1,021,745 10,609 88.00% $96.31
ON THE TOWN $103,586 1,759 93.86% $58.89
ONCE $407,108 5,033 59.41% $80.89
PIPPIN $509,482 5,895 74.43% $86.43
ROCK OF AGES $337,242 3,888 83.36% $86.74
THE BOOK OF MORMON $1,602,733 8,752 102.63% $183.13
THE COUNTRY HOUSE $230,242 4,322 83.12% $53.27
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $466,650 6,005 98.31% $77.71
THE LION KING $1,740,907 13,516 99.38% $128.80
THE PHANTOM OF THE OPERA $840,392 10,155 79.09% $82.76
THIS IS OUR YOUTH $418,041 5,580 65.74% $74.92
WICKED $1,356,354 12,694 87.71% $106.85
YOU CAN’T TAKE IT WITH YOU $532,217 6,831 79.58% $77.91
Totals: $22,305,179 220,312 83.95% $96.46

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 9/14/2014

This week’s notable movements on Broadway are:

Picking Up From Last Week

In the week ending September 14, 2014, the Broadway industry has picked up the slack from its poor week of returns last week.  Now that the fall season is officially underway, with new shows opening and others beginning previews, locals and tourists alike are finding their fare of choice.  In this past week, the overall gross for all running Broadway shows increased by $2,447,824 compared to the week before.  Furthermore, every single individual show saw an increased gross with one exception: The Phantom of the Opera, which only decreased by a negligible $21,679.  The biggest increase for any show that was running both this past week and the week before was Beautiful: The Carole King Musical, which has now officially recouped at the box office.  It grossed $1,300,961 this past week, which was an increase of $223,444 from the week before.  The next biggest boost was seen by Cinderella, which increased by $140,143 to reach a weekly gross of $598,979.  This is however still exceedingly low, at only 37.12% of its gross potential.

New Shows This Week

There were three new shows that began previews this past week.  The best performing of the three was The Curious Incident of the Dog in the Night-time, which transfers to Broadway from the National Theatre via the West End with excellent acclaim.  In its first week of four performances, this play based on the novel of the same name grossed $288,614, which represents 65.69% of the show’s gross potential.  These numbers are sure to pick up as word of mouth spreads, and especially after the show’s official opening on October 5, 2014.  The next new show was The Country House, which grossed $198,383 over the course of 7 performances.  This new play by Donald Margulies stars Blythe Danner, but in its first week the show only grossed 38.30% of its gross potential.  Time will tell whether sales pick up for this one, or whether it plateaus at some unprofitable level.  The third and worst performing of the new plays was Love Letters, which earned only $54,749 over the course of its first two performances.  This A.R. Gurney play will have a starry cast that will rotate over the course of the run, and presently the stars are Mia Farrow and Brian Dennehy.  It is therefore surprising that the play has performed so poorly.  It is to be expected that sales will increase as the public becomes aware of the A-list names on that stage.

The following are the Broadway ticket sales numbers for the week ending September 14, 2014:

Broadway Show Ticket Analysis w/e 9/14/14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $848,790 7,257 100.01% $116.96
ALADDIN $1,312,257 13,616 98.78% $96.38
BEAUTIFUL $1,300,961 8,215 100.09% $158.36
CABARET $643,502 5,946 83.23% $108.22
CHICAGO $619,784 7,874 91.13% $78.71
CINDERELLA $598,979 8,506 60.72% $70.42
HEDWIG AND THE ANGRY INCH $524,687 5,705 70.82% $91.97
IF/THEN $698,918 9,045 86.24% $77.27
IT’S ONLY A PLAY $1,230,603 8,569 100.20% $143.61
JERSEY BOYS $848,378 8,561 87.14% $99.10
KINKY BOOTS $1,228,758 11,168 98.03% $110.02
LADY DAY AT EMERSON’S BAR & GRILL $652,702 5,245 96.13% $124.44
LES MISÉRABLES $813,225 10,034 89.02% $81.05
LOVE LETTERS $54,749 1,375 64.37% $39.82
MAMMA MIA! $659,092 8,481 90.92% $77.71
MATILDA $805,004 10,050 87.73% $80.10
MOTOWN THE MUSICAL $1,026,470 11,108 92.14% $92.41
ONCE $467,069 6,129 72.34% $76.21
PIPPIN $552,516 7,101 89.66% $77.81
ROCK OF AGES $360,561 4,431 95.00% $81.37
THE BOOK OF MORMON $1,555,886 8,741 102.50% $178.00
THE COUNTRY HOUSE $198,383 3,704 81.41% $53.56
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $288,614 3,801 93.34% $75.93
THE LION KING $1,725,567 13,478 99.10% $128.03
THE PHANTOM OF THE OPERA $897,140 11,522 89.74% $77.86
THIS IS OUR YOUTH $372,793 7,164 84.40% $52.04
WICKED $1,462,840 14,352 99.17% $101.93
YOU CAN’T TAKE IT WITH YOU $542,918 7,481 87.15% $72.57
Totals: $22,291,144 228,659 88.95% $93.64

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 9/07/2014

This week’s notable movements on Broadway are:

A Very Slow Week For Broadway

In the week ending September 7, 2014, the entire Broadway industry saw a decrease in gross sales of $2,504,029 from the week prior.  Of the 24 shows presently running, only one saw an increase in sales.  That was It’s Only a Play, written by Terrence McNally and starring Matthew Broderick, Nathan Lane, Stockard Channing, F. Murray Abraham, and Rupert Grint.  The only reason that show saw an increase, however, is because last week it began its run with only 5 performances.  This week was its first full week of eight performances, and thus it increased its gross by $370,580.  However, the show’s gross potential decreased from 112.45% last week to 104.48% this week.  Even though that show is still performing amazingly for a new production of a straight play still in previews, it too saw a relative decrease from last week.  As for the other shows, every single one was in the red comparatively, with the biggest loss seen by Wicked, which earned $367,560 less this week than the week before.  Still Wicked grossed a respectable $1,340,668.

What Is The Reason for This?

The reason for such a steep decline can only be speculated.  It can be chalked up to the fact that we are in a transition between seasons.  We are officially out of the summer season, with Labor Day a full week behind us, and therefore most Americans who travel to New York for a summer vacation are firmly back in their school and work routines.  New Yorkers, however, are either still holding onto the idea of summer, taking last minute trips out of town while the weather is still warm, or they are also beginning to buckle down for the start of fall.  In any case, they are not focused on Broadway.  The exception is the new play It’s Only a Play which hints of more exciting fare to come in this fall season.  That show is attracting a lot of attention and sales, and its opening press is sure to make it an even hotter ticket than it already is.  We can trust that sales will pick up as the season is more firmly underway.

The following are the Broadway ticket sales numbers for the week ending September 7, 2014
Broadway Show Ticket Sales Analysis 9/07/14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $840,503 7,235 99.71% $116.17
ALADDIN $1,299,483 13,736 99.65% $94.60
BEAUTIFUL $1,077,517 7,244 88.26% $148.75
CABARET $623,833 5,522 77.30% $112.97
CHICAGO $559,420 7,152 82.78% $78.22
CINDERELLA $458,836 6,499 46.39% $70.60
HEDWIG AND THE ANGRY INCH $514,411 5,622 69.79% $91.50
IF/THEN $589,923 7,882 75.15% $74.84
IT’S ONLY A PLAY $1,163,626 8,465 98.98% $137.46
JERSEY BOYS $799,476 8,087 82.32% $98.86
KINKY BOOTS $1,172,025 10,725 94.15% $109.28
LES MISÉRABLES $788,527 9,581 85.00% $82.30
MAMMA MIA! $616,314 7,773 83.33% $79.29
MATILDA $803,129 10,024 87.50% $80.12
MOTOWN THE MUSICAL $979,034 10,715 88.88% $91.37
ONCE $420,739 5,512 65.06% $76.33
PIPPIN $492,718 6,370 80.43% $77.35
ROCK OF AGES $315,675 3,857 82.70% $81.84
THE BOOK OF MORMON $1,532,948 8,751 102.61% $175.17
THE LION KING $1,677,604 13,396 98.50% $125.23
THE PHANTOM OF THE OPERA $918,819 11,382 88.64% $80.73
THIS IS OUR YOUTH $367,207 7,220 85.06% $50.86
WICKED $1,340,668 13,507 93.33% $99.26
YOU CAN’T TAKE IT WITH YOU $490,887 6,871 80.04% $71.44
Totals: $19,843,322 203,128 84.82% $96.02


Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 8/31/2014

This week’s notable movements on Broadway are:

New Shows: “You Can’t Take It With You” and “It’s Only a Play”

There were two new Broadway shows that began previews in the week ending August 31, 2014.  First, on August 26, 2014, You Can’t Take It With You began performances at the Longacre Theatre.  This is the fifth revival of the Moss Hart and George S. Kaufman comedy that originally premiered in 1936, this time starring James Earl Jones, Rose Byrne, and Annaleigh Ashford in an ensemble cast.  In terms of box office, the show is off to a moderate start.   In its first week of 8 performances, it grossed $519,102, which represents 53.80% of its gross potential.  In comparison, It’s Only a Play began performances on August 28, 2014.  Also a New York revival though a Broadway premiere, this Terrence McNally play features a cast of A-list stars including Nathan Lane, Matthew Broderick, Stockard Channing, F. Murray Abraham, Megan Mullally, and Rupert Grint.  The A-list nature of this cast is certainly showing at the box office.  In its first week of 5 performances, It’s Only a Play grossed $793,046, which represents a whomping 112.45% of the show’s gross potential.  This play looks well poised to take the Broadway fall season by storm.

As the Fall Comes In, Musicals Take a Side Seat

Throughout the summer, the big blockbuster musicals indubitably sold exceptionally well in comparison to plays.  In fact, for several summer weeks, no straight plays were running at all.  As new plays are beginning to begin performances on Broadway, and as the summer tourists are no longer arriving in full force, the bigger musicals are starting to show a slight decline.  The Lion King had a gross this week that was $23,364 lower than the week before, and Wicked declined this week by $87,040.  Furthermore, Mamma Mia! decreased by $52,645, Beautiful: The Carole King Musical decreased by $39,360, The Phantom of the Opera went down by $39,318, Cabaret decreased by $18,369, and Hedwig and the Angry Inch went down by $13,293.  Meanwhile, It’s Only a Play stormed onto the scene with $793,046 over only 5 performances, and This Is Our Youth increased its gross by $24,758 from the week before.

The following are the Broadway ticket sales numbers for the week ending August 31,2014:

Broadway Show Ticket Sales Analysis w/e 8/31/14

 

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $942,205 7,339 101.14% $128.38
ALADDIN $1,506,683 13,780 99.97% $109.34
BEAUTIFUL $1,243,050 7,738 94.27% $160.64
CABARET $796,251 6,437 90.10% $123.70
CHICAGO $589,219 7,411 85.78% $79.51
CINDERELLA $638,177 8,551 61.04% $74.63
HEDWIG AND THE ANGRY INCH $635,445 6,560 93.06% $96.87
IF/THEN $672,147 8,186 78.05% $82.11
IT’S ONLY A PLAY $793,046 5,402 101.07% $146.81
JERSEY BOYS $834,445 8,333 84.82% $100.14
KINKY BOOTS $1,246,584 10,743 94.30% $116.04
LADY DAY AT EMERSON’S BAR & GRILL $558,256 4,715 98.76% $118.40
LES MISÉRABLES $878,730 9,423 83.60% $93.25
MAMMA MIA! $697,483 8,027 86.05% $86.89
MATILDA $1,096,864 11,398 99.49% $96.23
MOTOWN THE MUSICAL $1,100,811 11,603 96.24% $94.87
ONCE $481,616 6,231 73.55% $77.29
PIPPIN $608,962 7,448 94.04% $81.76
ROCK OF AGES $372,667 4,199 90.03% $88.75
THE BOOK OF MORMON $1,682,942 8,752 102.63% $192.29
THE LION KING $1,932,032 13,603 100.02% $142.03
THE PHANTOM OF THE OPERA $980,290 11,260 87.69% $87.06
THIS IS OUR YOUTH $390,372 6,437 75.84% $60.65
WICKED $1,708,228 13,727 94.85% $124.44
YOU CAN’T TAKE IT WITH YOU $519,102 7,929 92.37% $65.47
Totals: $22,905,606 215,232 90.35% $105.10

 

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 8/24/2014

This week’s notable movements on Broadway are:

“This Is Our Youth” Off To Moderate Start

The Kenneth Lonergan Play This Is Our Youth started previews this past week, performing almost a full week of seven performances.  From those seven shows, the production grossed $365,614, which represents 58.20% of the show’s gross potential.  This is not excellent, but it is not bad given that the show has only just begun previews.  Starring Michael Cera, Kieran Culkin, and Tavi Gevinson, the cast is indeed made up of some household names, but time will tell whether these young stars are box office gold, or just recognizable faces.  This show is also one of the first new plays to open in this fall season, and Broadway theatregoers may not have yet become aware that new shows are beginning to premiere.  In a few weeks, it will become clear whether this play will have legs this fall season.

An Overall Poor Week for Broadway

In the week ending August 24, 2014, the entire Broadway industry grossed $22,786,507, which was a decrease of $1,521,238 from the week prior.  It is the case that some shows closed and others opened, but generally it can be discerned that theatregoers are adjusting to the transition between the summer and fall season.  With the weather still hot and many vacationers still traveling, the summer musical fare is still doing much better financially than new plays such as “This Is Our Youth.”  After Labor Day on September 1, 2014, we will likely start to see an increase in interest in plays and a slight decrease in some of the larger summer blockbuster musicals such as The Lion King and Wicked, as New Yorkers and tourists alike return home.

Even the Big Musicals Saw a Drop

This week, The Lion King earned $1,955,396, which was a decrease of $253,086 from the week prior.  Similarly, Wicked earned $1,795,268, which marks a decrease of $231,434 from the week before.  In addition, The Book of Mormon earned $1,606,698, which was a decrease of $152,722 from the week prior.  Therefore, even the biggest musical hits saw a lessening of interest in the week ending August 24, 2014.  Nevertheless, each of these three earned at least 99% of their gross potential if not higher, so they can still rightly be called bonafide hits.

The following are the Broadway ticket sales numbers for the week ending August 24, 2014:
Broadway Show Ticket Analysis 8-24-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $898,629 7,332 101.05% $122.56
ALADDIN $1,512,983 13,777 99.95% $109.82
BEAUTIFUL $1,282,410 8,088 98.54% $158.56
BULLETS OVER BROADWAY $630,257 8,995 68.98% $70.07
CABARET $814,620 6,706 93.87% $121.48
CHICAGO $569,511 7,045 81.54% $80.84
CINDERELLA $609,004 8,305 59.29% $73.33
HEDWIG AND THE ANGRY INCH $648,738 6,175 87.60% $105.06
IF/THEN $688,053 8,433 80.41% $81.59
JERSEY BOYS $804,364 8,050 81.94% $99.92
KINKY BOOTS $1,131,425 10,423 91.49% $108.55
LADY DAY AT EMERSON’S BAR & GRILL $511,741 4,425 92.69% $115.65
LES MISÉRABLES $886,074 9,254 82.10% $95.75
MAMMA MIA! $750,128 8,572 91.90% $87.51
MATILDA $1,091,719 11,452 99.97% $95.33
MOTOWN THE MUSICAL $979,849 10,372 86.03% $94.47
NEWSIES $878,556 9,285 97.94% $94.62
ONCE $425,535 5,619 66.32% $75.73
PIPPIN $614,901 7,309 92.29% $84.13
ROCK OF AGES $315,426 3,666 78.60% $86.04
THE BOOK OF MORMON $1,606,698 8,752 102.63% $183.58
THE LION KING $1,955,396 13,608 100.06% $143.69
THE PHANTOM OF THE OPERA $1,019,608 11,447 89.15% $89.07
THIS IS OUR YOUTH $365,614 5,772 77.72% $63.34
WICKED $1,795,268 14,077 97.27% $127.53
Totals: $22,786,505 216,939 87.97% $102.73

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com