The hit Off-Broadway musical Avenue Q has been making audiences laugh for years, but now the show is going beyond the stage to make a difference in the community. Joining forces with the cable TV channel Logo, Avenue Q is taking part in a series of nationwide public service announcements created to increase public awareness about topics related to HIV.
These special Avenue Q PSAs, also known as “Puppet Service Announcements,” will feature some of the musical’s characters, such as Rod, Ricky, and Lucy The Slut. There will be six TV spots in total, each written by Avenue Q‘s bookwriter, Jeff Whitty. The importance of being tested for HIV, talking to partners about HIV, and taking appropriate treatment if positive are among the subjects that will be discussed in the PSAs.
“These ‘puppet service announcements’ will use the comedic talents of Avenue Q to fearlessly address issues surrounding infection including frequency of testing, anonymous sex, stigma, open communication and more,” stated Logo’s senior VP of Marketing and Creative, Amy Wigler. The first of the campaign spots will air during the season premiere of RuPaul’s Drag Race on January 28.
Broadway in Bryant Park, the annual summer series that features lunchtime performances from Broadway and Off-Broadway shows, has an exciting schedule this month that will feature current Broadway shows alongside upcoming ones. Held from 12:30pm to 1:30pm each Thursday through August 16, these free midday concerts are ideal for midtown workers and tourists who want to enjoy Bryant Park’s beautiful lawn while watching Broadway singers perform.
On August 2, long-running Broadway musical Mamma Mia! will be showcased, along with Off-Broadway hit Silence the Musical (a hilarious parody of The Silence of the Lambs), the British farce One Man, Two Guvnors, and the forthcoming bio-musical Chaplin.
August 9 will feature another long-running favorite, Chicago, along with the Off-Broadway revival of Rent (which is closing soon, so catch it now!), the new revival of Evita, and the upcoming Broadway musical Rebecca.