Mamma mia, what a savings! Because of the snowy weather, which is undoubtedly sending both potential and current Broadway show ticketholders into hiding tonight, Mamma Mia is offering a great deal to entice audiences to make the trip to the show’s appropriately named Winter Garden Theatre. For tonight, the February 26 at 8pm performance, Mamma Mia is offering a snow day special. These tickets are just $31.50 a piece. To buy them, go to the box office at 1634 Broadway (between 50th and 51st streets). Even if you’re not interested in this particular show, brave Broadway fans might want to venture out to the theater district tonight and see if any other Broadway shows are offering bargains. During New York City’s last snowstorm, attendance was way down and many shows are probably anxious to fill those seats. And for those wondering if their Broadway show is canceled tonight, the answer is no. The show must go on! But continue checking www.broadwayleague.com for any updates on how the weather might be affecting Broadway shows.
It may be blizzarding in New York City, but a little (or a lotta) snow doesn’t faze showbiz folks who believe that the show must go on. The Broadway League announced this morning that there will be no cancellations today, and both the matinee and evening Broadway shows will play as scheduled. If you have to travel into NYC and are worried about dealing with the bad weather, you may want to contact your show’s ticketing agent to see if they will be willing to exchange your tickets for another date. Not all shows are willing to offer exchanges, but some will, so it is worth asking. So far Telecharge has announced that it will offer exchanges to people holding tickets to these Broadway shows: Billy Elliot, Chicago, Fela!, God of Carnage, Hair, Jersey Boys, A Little Night Music, Mamma Mia!, Memphis, The Phantom of the Opera, Race, South Pacific, Time Stands Still, and A View from the Bridge.
Through rain, sleet or snow may be the credo of the U.S. postal service, but it applies to Broadway as well, where the show must always go on. Despite heavy snowfall and even blizzard-like conditions in New York City overnight on Saturday, Broadway shows are still running as usual. Fortunately the snow didn’t get heavy until after curtain last night, and it had ceased by morning, meaning that Sunday matinee-goers won’t have to brave a flurry of flakes. Of course, the accumulation on the ground is another story, so anybody traveling more than a few blocks to Times Square may want to give themselves plenty of time to get to their theater. For people outside the city who can’t get out of their driveway and want to cancel their tickets, they can try calling Ticketmaster or Telecharge to see if they would be willing to exchange the tickets for another date. However, please be aware that technically both of those services have a ‘no refunds or exchanges’ policy.