Mamma mia, what a savings! Because of the snowy weather, which is undoubtedly sending both potential and current Broadway show ticketholders into hiding tonight, Mamma Mia is offering a great deal to entice audiences to make the trip to the show’s appropriately named Winter Garden Theatre. For tonight, the February 26 at 8pm performance, Mamma Mia is offering a snow day special. These tickets are just $31.50 a piece. To buy them, go to the box office at 1634 Broadway (between 50th and 51st streets). Even if you’re not interested in this particular show, brave Broadway fans might want to venture out to the theater district tonight and see if any other Broadway shows are offering bargains. During New York City’s last snowstorm, attendance was way down and many shows are probably anxious to fill those seats. And for those wondering if their Broadway show is canceled tonight, the answer is no. The show must go on! But continue checking www.broadwayleague.com for any updates on how the weather might be affecting Broadway shows.
Mamma Mia! producer Judy Craymer will soon be seeing if she can do for The Spice Girls what she did for ABBA. Craymer has worked out an agreement with American Idol creator Simon Fuller and The Spice Girls themselves that is to result in the creation of a brand new musical based on the song catalog and the personalities of the five-woman “girl power” pop band The Spice Girls. No creative team has yet been announced, but the show’s tentative title is Viva Forever. The Spice Girls’ biggest hit was the single “Wannabe,” and they also had a hit film called Spice World. Although the quintet will be involved in the development of Viva Forever, they will not actually be in the musical.
Set in the beautiful Greek isles, the Broadway musical Mamma Mia incorporates nearly two dozen songs by international pop sensation ABBA into its lively story about soon-to-wed Sophie, her free-spirited single mother Donna, and three men from Donna’s past — one of whom, Sophie hopes to discover, is her father.
Mamma Mia has become a global smash since its 1999 London debut, and its biggest fans are usually the middle-aged crowd who fondly remember the disco days of ABBA. Women in particular enjoy watching fun-loving Donna and her two wacky best friends reminiscing about the wild days of their youth, when they were in a singing trio. Since the show’s plot is a bit thin and the tone decidedly silly, the upbeat musical Mamma Mia is best appreciated as a big Broadway-style ABBA concert.
Most fans of the musical Mamma Mia will never have a chance to sing its infectious ABBA songs on Broadway, but you can experience the next best thing at your local cineplex. The sing-a-long version of the new Mamma Mia film is now playing at selected movie theaters, where you can sing like a Broadway star from the comfort of your seat! Check your local movie theater listings for the Mamma Mia sing-a-long near you.
Mamma Mia, the new movie version of the smash hit West End and Broadway musical, picked a tough weekend to open, going head-to-head with the record-breaking Batman sequel The Dark Knight. However, although Mamma Mia only pulled in $27,751,240 versus Batman’s $158,411,483, the ABBA musical still did better than last summer’s big Broadway-to-Hollywood transfer, Hairspray, which debuted at a few hundred thousand less. Hairspray was considered a box office hit, so hopefully this bodes well for Mamma Mia. Mamma Mia, which stars Meryl Streep, also has the advantage of appealing to that often-ignored segment of the population known as women – especially middle-aged women. As a result, Mamma Mia could continue doing steady business throughout the rest of the summer, providing a nice alternative for people who don’t care for the special effects-laden blockbusters.
Oh, and did we mention that the figure above is only U.S. sales? Mamma Mia‘s total opening weekend worldwide was over 100 million, proving that Mamma Mia is not just a London and Broadway musical, but an international sensation.
After conquering the West End, Broadway, and cities around the world, Mamma Mia finally arrives in movie theaters today. The film version of the silly ABBA musical has an all-star cast headed by Meryl Streep. Even people who didn’t care for the show on Broadway may find the film irresistible with its Greek island setting, fantastic cast, and infectious spirit.
Today, the Broadway production of Mamma Mia! became the 18th-longest running musical in Broadway history. The hit ABBA musical, which doesn’t show signs of slowing down anytime soon, bypassed The Producers to gain its spot.
With the excitement of the Hairspray movie come and gone (though not completely — the film is still selling tickets), Broadway fans can now look to the future. There is Sweeney Todd coming to theaters in December, but for those looking for something a bit lighter, get ready for Summer 2008. That’s when the movie version of the ABBA musical Mamma Mia, starring Meryl Streep (!) and Pierce Brosnan (among many others), opens. USA Today has a “First Look” at the movie musical here. If you still want to catch the show on Broadway before seeing it on the big screen, get your tickets now.