Broadway Show Ticket Sales Analysis w/e 4/05/2015

This week’s notable movements on Broadway are:

New Shows: “Living on Love” and “Airline Highway”

In the week ending April 5, 2015, two new shows began previews on Broadway. First of all, Living on Love began previews on April 1, 2015 at the Longacre Theatre. Written by Joe DiPietro (Nice Work if You Can Get It) based on a play called Peccadillo by Garson Kanin, Living on Love is directed by Kathleen Marshall (Anything Goes) and stars opera singer Renee Fleming in her Broadway debut. Over the course of its first five performances, it brought in $126,172, which represents only 26.13% of its gross potential. With a top ticket price of $275.00, the average paid admission was $31.73, which represents very heavy discounting. Furthermore, the show filled up 74.1% of its audience capacity, so many of these tickets must have been complimentary in addition to discounted. In addition, Airline Highway began previews on April 1, 2015 at the Samuel J. Friedman Theatre in a Manhattan Theatre Club production. Written by Lisa D’Amour (Detroit) and directed by Joe Mantello (An Act of God), Airline Highway is one of the rare MTC productions on Broadway to be written by a woman in recent years. In its first six performances, the show only brought in $90,799, which represents 20.54% of its gross potential. The average paid admission was $34.67, and average audience capacity was at 69.6%. Fortunately, an MTC production can afford these low wraps more than a commercial work such as Living on Love, as the not-for-profit’s endowment should help make up for some of these losses.

Big Leaps in a Nine-Show Week

This past week, three of the top-grossing musicals on Broadway made the choice to play for nine performances, up from the usual eight. It is unclear why all three of these shows made this decision for the same reason, although two of them – Aladdin and The Lion King – are both Disney Theatricals productions and therefore probably made this choice in tandem. The third show is Wicked, which along with those two is generally at the top of the box office charts. In the week ending April 5, 2015, therefore, each of these shows saw a major increase in ticket sales. The Lion King went up by $569,329, which is accounted for not just by the extra performance, as the gross potential also went up to 100.78% from 99.2% the week before. Wicked saw an increase of $486,223, and Aladdin went up by $454,855. One of the reasons that these three musicals chose to add a performance may have been due to the timing of spring break, as these three shows are all major fare for tourists and families alike.

 

The following are the Broadway ticket sales numbers for the week ending April 5, 2015:Broadway-Show-Ticket-Analysis-4-05-15

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $617,753 6,475 89.24% $95.41
AIRLINE HIGHWAY $90,799 2,619 69.62% $34.67
ALADDIN $2,024,667 15,508 100.01% $130.56
AN AMERICAN IN PARIS $967,151 12,114 92.28% $79.84
BEAUTIFUL $835,957 7,312 89.08% $114.33
CHICAGO $669,411 7,463 86.38% $89.70
DOCTOR ZHIVAGO $368,018 7,480 72.30% $49.20
FINDING NEVERLAND $1,153,212 11,804 99.76% $97.70
FISH IN THE DARK $1,196,788 8,720 101.58% $137.25
FUN HOME $310,222 4,221 90.54% $73.49
GIGI $585,448 8,619 90.80% $67.93
HAND TO GOD $213,302 4,848 77.49% $44.00
HEDWIG AND THE ANGRY INCH $493,136 5,454 77.37% $90.42
HONEYMOON IN VEGAS $368,966 5,371 58.38% $68.70
IT SHOULDA BEEN YOU $310,872 5,473 69.95% $56.80
IT’S ONLY A PLAY $514,337 6,093 70.72% $84.41
JERSEY BOYS $710,080 7,466 76.00% $95.11
KINKY BOOTS $937,627 9,165 80.45% $102.31
LES MISÉRABLES $981,252 10,848 96.24% $90.45
LIVING ON LOVE $126,172 3,977 74.13% $31.73
MAMMA MIA! $813,160 8,884 95.24% $91.53
MATILDA $1,416,637 11,493 100.32% $123.26
ON THE TOWN $563,746 9,468 63.15% $59.54
ON THE TWENTIETH CENTURY $509,348 5,398 93.46% $94.36
SKYLIGHT $625,494 6,201 96.65% $100.87
SOMETHING ROTTEN! $507,102 10,257 95.33% $49.44
THE AUDIENCE $1,142,590 7,505 100.29% $152.24
THE BOOK OF MORMON $1,517,640 8,751 102.61% $173.42
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $749,788 7,412 91.01% $101.16
THE HEIDI CHRONICLES $275,393 3,994 49.88% $68.95
THE KING AND I $828,367 8,376 100.00% $98.90
THE LION KING $2,633,531 15,295 99.97% $172.18
THE PHANTOM OF THE OPERA $1,230,960 11,142 86.78% $110.48
THE VISIT $214,803 5,155 71.52% $41.67
WICKED $2,358,372 15,857 91.48% $148.73
WOLF HALL PARTS ONE & TWO $689,541 8,127 73.45% $84.85
Totals $29,551,639 294,345 85.37% $91.82

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/29/2015

This week’s notable movements on Broadway are:

“Something Rotten!” and “Doctor Zhivago” Begin Previews

In the week ending March 29, 2015, Something Rotten! was one of four new shows that began previews. Over the course of seven performances at the St. James Theatre, the new musical directed and choreographed by Casey Nicholaw (The Book of Mormon) brought in $363,874, which represents 68.51% of its gross capacity. That is not bad for a new show without previous brand name recognition. Furthermore, it has Broadway stars but not Hollywood stars, including Christian Borle, Brian D’Arcy James, Brooks Ashmanskas, and Peter Bartlett. With a top ticket price of $197.00, the average paid ticket was only $35.30. Therefore, though the average audience capacity was 99.1%, the ticket buyers mostly paid highly discounted rates. This is a good tactic for a new show to gain popularity through word of mouth in its early days. Furthermore, Doctor Zhivago began previews at the Broadway Theatre on March 27, 2015, playing three performances over this first week. With a weekly gross of $291,270, the show brought in 60.39% of its gross potential, with an average paid admission of $74.02.

“Fun Home” and “The Visit” Also Join the Broadway Ranks

After a wildly successful run at the Public Theatre, Fun Home began previews on March 27, 2015, playing 4 performances in this first week. The show brought in a weekly gross of $218,509, representing 58.56% of its gross potential. With a top ticket price of $200.00, the average paid admission was $77.43, representing a moderate amount of discounting to reach the audience capacity of 100.5%. This is another new musical that hopes to spread word of mouth through early discounting in the run, but will hope to maintain full audiences at higher priced tickets after opening. Finally, The Visit began previews on March 26, 2015 at the Lyceum Theatre. Starring Chita Rivera and Roger Rees, this musical has a book by Terrence McNally, and a score by John Kander and Fred Ebb. Over its first five performances, the show only brought in $167,410 despite its high pedigree of cast and creative team. This represents 35.12% of the show’s gross potential. With a top ticket price of $225.00, the average paid admission was $46.74, reaching an average audience capacity of 79.5%.

The following are the Broadway ticket sales numbers for the week ending March 29, 2015:Broadway-Show-Ticket-Analysis-3-29-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $642,467 6,469 89.15% $99.31
ALADDIN $1,569,812 13,785 100.01% $113.88
AN AMERICAN IN PARIS $859,762 10,620 92.45% $80.96
BEAUTIFUL $979,932 7,279 88.68% $134.62
CABARET $935,989 7,042 98.57% $132.92
CHICAGO $694,655 8,032 92.96% $86.49
DOCTOR ZHIVAGO $291,270 3,935 88.75% $74.02
FINDING NEVERLAND $1,046,994 11,211 94.75% $93.39
FISH IN THE DARK $1,200,038 8,720 101.58% $137.62
FUN HOME $218,509 2,822 100.50% $77.43
GIGI $483,908 7,407 78.03% $65.33
HAND TO GOD $235,413 5,379 85.98% $43.77
HEDWIG AND THE ANGRY INCH $506,395 5,908 83.81% $85.71
HONEYMOON IN VEGAS $371,576 5,020 54.57% $74.02
IT SHOULDA BEEN YOU $335,706 6,144 78.53% $54.64
IT’S ONLY A PLAY $612,583 6,130 71.15% $99.93
JERSEY BOYS $738,877 8,053 81.97% $91.75
KINKY BOOTS $1,004,700 9,875 86.68% $101.74
LES MISÉRABLES $800,286 9,568 84.88% $83.64
MAMMA MIA! $699,086 8,483 90.94% $82.41
MATILDA $1,137,135 11,486 100.26% $99.00
ON THE TOWN $573,548 9,032 60.25% $63.50
ON THE TWENTIETH CENTURY $486,398 5,664 98.06% $85.88
SKYLIGHT $618,692 6,215 96.87% $99.55
SOMETHING ROTTEN! $363,874 10,307 99.11% $35.30
THE AUDIENCE $1,164,962 7,584 101.35% $153.61
THE BOOK OF MORMON $1,529,584 8,751 102.61% $174.79
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $792,781 7,758 95.26% $102.19
THE HEIDI CHRONICLES $335,976 4,981 62.20% $67.45
THE KING AND I $776,946 8,377 100.01% $92.75
THE LION KING $2,064,202 13,494 99.22% $152.97
THE PHANTOM OF THE OPERA $964,013 11,422 88.96% $84.40
THE VISIT $167,410 3,582 79.51% $46.74
WICKED $1,872,149 14,604 94.78% $128.19
WOLF HALL PARTS ONE & TWO $886,920 8,877 80.23% $99.91
Totals $27,962,546 284,016 88.65% $94.28

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/22/2015

This week’s notable movements on Broadway are:

“It Shoulda Been You” and “Gigi” Start Previews

In the week ending March 22, 2015, three new shows began previews on Broadway. None of them appear to be immediate hits. On March 17, 2015, It Shoulda Been You began previews at the Brooks Atkinson Theatre. Starring Tyne Daly and directed by David Hyde Pierce, this new musical transferred from the George Street Playhouse is having difficulty in its opening performances. In the first week of six performances, the show brought in $293,768, which amounts to 41.16% of the show’s gross potential. With a top ticket price of $197.00, the average paid admission was only $57.49, showing a heavy amount of discounting. Nevertheless, it only filled up 87.1% of seats. On March 19, 2015, Gigi began previews at the Neil Simon Theatre. Over the course of four performances, Gigi brought in $331,484, which is 47.99% of gross potential. Starring Vanessa Hudgens, the musical revival may not have enough star attraction for the Broadway ticket buying demographic. With a top ticket price of $198.00, the average paid admission was $77.25, and the average audience capacity was 79.1%. Therefore, in comparison to It Shoulda Been You, ticket buyers for Gigi are paying slightly more but fewer of them are buying.

“Wolf Hall: Parts 1 and 2” Begin Performances in Repertory

On March 20, 2015, Wolf Hall: Parts 1 and 2 began playing in repertory at the Winter Garden Theatre. Following a successful run in London, this two-play series based on the novels by Hilary Mantel may have difficulty gaining traction in the U.S. Though British transfers often do well, the hefty nature of the two plays may dissuade ticket buyers who are looking for lighter fare. On the other hand, perhaps it will just take time for word of mouth and positive reviews to catch hold at the box office. In its first week of 4 performances, the two-play production brought in $419,780, which represents 58.73% of its gross potential. With a top ticket price of $293.50, the average paid admission was $99.66, and the average audience capacity was 76.1%. Therefore, similar to Gigi, Wolf Hall: Parts 1 and 2 is not discounting quite as much as it might be able to, but as a result fewer seats are filled across the week’s performances. It will be interesting to view how this evolves as even more shows begin performances in this bursting spring season.

 

The following are the Broadway ticket sales numbers for the week ending March 22, 2015:Broadway-Show-Ticket-Analysis-3-22-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $688,806 6,907 95.19% $99.73
ALADDIN $1,445,641 13,786 100.01% $104.86
AN AMERICAN IN PARIS $737,241 9,050 91.92% $81.46
BEAUTIFUL $992,794 7,512 91.52% $132.16
CABARET $856,644 6,953 97.33% $123.20
CHICAGO $675,431 7,926 91.74% $85.22
FINDING NEVERLAND $1,004,171 10,460 101.03% $96.00
FISH IN THE DARK $1,192,234 8,720 101.58% $136.72
GIGI $331,484 4,291 79.11% $77.25
HAND TO GOD $217,974 5,137 82.11% $42.43
HEDWIG AND THE ANGRY INCH $421,691 4,631 65.70% $91.06
HONEYMOON IN VEGAS $386,247 5,188 56.39% $74.45
IF/THEN $857,730 8,837 84.26% $97.06
IT SHOULDA BEEN YOU $293,768 5,110 87.08% $57.49
IT’S ONLY A PLAY $420,606 4,700 54.55% $89.49
JERSEY BOYS $783,181 8,390 85.40% $93.35
KINKY BOOTS $1,056,517 10,381 91.13% $101.77
LES MISÉRABLES $834,837 10,313 91.49% $80.95
MAMMA MIA! $634,709 7,881 84.49% $80.54
MATILDA $1,049,234 11,514 100.51% $91.13
ON THE TOWN $575,425 8,583 57.25% $67.04
ON THE TWENTIETH CENTURY $466,078 5,804 100.48% $80.30
SKYLIGHT $581,494 5,372 95.69% $108.25
THE AUDIENCE $1,173,331 7,602 101.59% $154.35
THE BOOK OF MORMON $1,547,575 8,752 102.63% $176.83
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $797,549 7,812 95.92% $102.09
THE HEIDI CHRONICLES $329,002 5,869 73.29% $56.06
THE KING AND I $814,492 8,316 99.28% $97.94
THE LION KING $1,901,829 13,499 99.26% $140.89
THE PHANTOM OF THE OPERA $974,043 11,372 88.57% $85.65
WICKED $1,855,247 15,214 98.74% $121.94
WOLF HALL PARTS ONE & TWO $419,780 4,212 76.14% $99.66
Totals $26,316,782 260,094 88.17% $97.73

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/15/2015

This week’s notable movements on Broadway are:

“The King and I,” “An American in Paris,” and “Skylight”

In the week ending March 15, 2015, five new shows kicked off the spring season by beginning previews. None of them were sell outs right out of the gate, but they are all appearing to be strong contenders for the season. First of all, the Lincoln Center production of The King and I began previews on March 12, 2015. In its first week of four performances, the show brought in $420,879, which represents 75.58% of the gross potential. With an average ticket price of $100.50, the theatre was at 100% capacity, showing a degree of discounting and a successful effort to fill all seats for the first performances. In addition, An American in Paris began previews with a first partial week of two performances. Over those two shows, the new Gershwin musical brought in $317,918, which represents 86.55% of its gross potential. With an average paid admission of $100.57, the theatre was at an average 98.7% capacity, showing successful use of strategic discounting. Furthermore, David Hare’s Skylight began performances this past week, playing three shows in its first partial week. In that time, the show brought in $253,369, which represents 83.59% of the show’s gross potential. Similarly, with an average paid admission of $105.31, the audience was at 100% capacity. Therefore, all three of these shows performed similarly in its first few performances, modestly discounting and successfully filling almost all seats.

“Finding Neverland” and “Hand to God”

In addition, the week ending March 15, 2015 saw two additional new shows begin previews, which are at opposing ends of the spectrum in terms of familiarity of brand name and industry power. Finding Neverland, based on the film of the same name, is produced by Harvey Weinstein, a Hollywood powerhouse producer and distributor who is venturing into Broadway producing for the first time with this new musical. With the brand power of the familiar film behind it, Weinstein is betting this show will attract an eager audience. This past week, it only had one preview so far, making it difficult to analyze how successfully the show is performing out of the gate. Still, in that one performance it brought in $159,823, which represents 85.9% of the gross potential. With an average ticket price of $105.84, the show filled 102.1% of its seats in that one performance. Finally, “Hand to God” also began performances this past week, playing also one performance. Unlike the Weinstein production, this show comes to Broadway after a successful Off-Broadway (arguably Off-Off-Broadway) run at the Ensemble Studio Theatre, where the playwright, director, and several actors all making their Broadway debuts. It may take some time for this show’s word of mouth to spread, as in the first preview it brought in only $36,122, which represents 46.02% of the show’s potential. Nevertheless, it still managed to fill 98.2% of seats due to a heavy amount of discounting.

The following are the Broadway ticket sales numbers for the week ending March 15, 2015:Broadway-Show-Ticket-Analysis-3-15-15

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $693,830 6,928 95.48% $100.15
ALADDIN $1,320,262 13,785 100.01% $95.78
AN AMERICAN IN PARIS $317,918 3,161 98.72% $100.57
BEAUTIFUL $955,472 7,004 85.33% $136.42
CABARET $834,163 6,909 96.71% $120.74
CHICAGO $623,279 7,889 91.31% $79.01
CONSTELLATIONS $704,605 5,846 99.93% $120.53
FINDING NEVERLAND $159,823 1,510 102.10% $105.84
FISH IN THE DARK $1,223,970 8,720 101.58% $140.36
HAND TO GOD $36,122 768 98.21% $47.03
HEDWIG AND THE ANGRY INCH $604,849 5,961 84.57% $101.47
HONEYMOON IN VEGAS $410,732 5,514 59.93% $74.49
IF/THEN $698,319 9,451 90.11% $73.89
IT’S ONLY A PLAY $518,653 5,843 67.82% $88.76
JERSEY BOYS $720,612 7,838 79.78% $91.94
KINKY BOOTS $1,012,351 10,051 88.23% $100.72
LES MISÉRABLES $790,406 9,950 88.27% $79.44
MAMMA MIA! $567,670 7,291 78.16% $77.86
MATILDA $949,057 11,067 96.60% $85.76
ON THE TOWN $543,130 8,099 54.02% $67.06
ON THE TWENTIETH CENTURY $390,599 5,936 102.77% $65.80
SKYLIGHT $253,369 2,406 100.00% $105.31
THE AUDIENCE $1,085,327 7,591 101.44% $142.98
THE BOOK OF MORMON $1,540,949 8,752 102.63% $176.07
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $765,691 7,539 92.57% $101.56
THE HEIDI CHRONICLES $321,977 5,895 73.61% $54.62
THE KING AND I $420,879 4,188 100.00% $100.50
THE LION KING $1,824,627 13,587 99.90% $134.29
THE PHANTOM OF THE OPERA $847,147 10,290 80.14% $82.33
WICKED $1,818,766 15,024 97.51% $121.06
Totals $22,954,552 224,793 90.25% $99.08

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/8/2015

This week’s notable movements on Broadway are:

A Stable Week on Broadway

In the week ending March 8, 2015, no new shows began previews. Furthermore, the overall weekly gross for all shows on Broadway stayed almost exactly the same. In the previous week, the entire industry brought in $18,260,267, and this week it brought in $18,202,017. Overall, that is an increase of only $58,250. Of the 25 shows that had performances this past week, 17 saw an increase in sales, though generally this increase was very slight. The biggest increase was seen by Wicked, which brought in $1,352,213, demonstrating an increase of $147,746 from the week prior. Overall, Wicked was the third highest grossing show this week, only beat out by The Book of Mormon with a weekly gross of $1,450,723 and The Lion King with a gross of $1,450,034. Other than Wicked, every other show that increased this week did so by no more than 5 digits. The closest gross between this and last week was brought in by A Gentleman’s Guide to Love and Murder, which went down by only $649. Strangely, almost all of the shows performed within $50,000 of their gross the week before, demonstrating a very stable, if not lucrative, week on Broadway.

Two Top Grossing Plays Showed a Decrease in Sales

The two straight plays that have been demonstrating the most promise so far this early spring season are The Audience starring Helen Mirren, and Fish in the Dark written by and starring Larry David. Both of these shows recently opened to relatively mixed reviews, The Audience leaning toward the positive and Fish in the Dark leaning toward the negative. Perhaps the silence being broken about the quality of the shows brought down some of the allure that had made ticketbuyers go crazy for these shows, because both saw a fairly significant decrease in sales this previous week. The Audience brought in a weekly gross of $861,884, which was a decrease of $228,595 from the week before. Fish in the Dark, which is still performing excellently, brought in a weekly gross of $1,006,832, although this is a decrease of $152,705 from the week before. Nevertheless, another reason why this week was a bit low for these two shows could be accounted for by the fact that one of the week’s performances was the opening night, for which tickets are mostly complimentary for guests of the production. Therefore, the overall gross would show a decline due to one performance of lost ticket sales.

The following are the Broadway ticket sales numbers for the week ending March 8, 2015:Broadway-Show-Ticket-Analysis-3-08-15-1

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $543,966 5,830 80.35% $93.30
ALADDIN $1,148,004 13,689 99.31% $83.86
BEAUTIFUL $1,049,875 7,516 91.57% $139.69
CABARET $708,067 6,125 85.74% $115.60
CHICAGO $508,909 6,386 73.91% $79.69
CONSTELLATIONS $689,238 5,837 99.78% $118.08
FISH IN THE DARK $1,006,832 8,703 101.39% $115.69
HEDWIG AND THE ANGRY INCH $537,064 5,152 73.09% $104.24
HONEYMOON IN VEGAS $310,450 4,492 48.83% $69.11
IF/THEN $519,720 7,096 67.66% $73.24
IT’S ONLY A PLAY $480,381 5,070 58.84% $94.75
JERSEY BOYS $592,549 6,348 64.62% $93.34
KINKY BOOTS $814,313 8,228 72.23% $98.97
LES MISÉRABLES $624,346 8,493 75.35% $73.51
MAMMA MIA! $417,314 5,732 61.45% $72.80
MATILDA $714,894 8,992 78.49% $79.50
ON THE TOWN $474,989 7,266 48.47% $65.37
ON THE TWENTIETH CENTURY $364,904 5,082 87.98% $71.80
THE AUDIENCE $861,884 7,532 100.65% $114.43
THE BOOK OF MORMON $1,450,723 8,750 102.60% $165.80
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $670,953 6,695 82.21% $100.22
THE HEIDI CHRONICLES $316,904 5,642 70.45% $56.17
THE LION KING $1,450,034 13,051 95.96% $111.11
THE PHANTOM OF THE OPERA $651,741 8,427 65.63% $77.34
WICKED $1,352,213 12,457 86.08% $108.55
Totals $18,260,267 188,591 78.91% $95.05

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/1/2015

This week’s notable movements on Broadway are:

“The Heidi Chronicles” Not An Immediate Hit

In its first week of previews, the new revival of The Heidi Chronicles brought in a weekly gross of $305,345, which represents only 34.26% of its gross potential. The show began previews on February 23, 2015, and therefore this first week was a full week of eight performances. With a top ticket price of $223.00, the average paid admission was only $51.05, and despite this heavy amount of discounting, the audience capacity was only on average 74.7% full. This comes as a slight surprise due to the high profile stars on the marquee such as Elisabeth Moss, Jason Biggs, and Bryce Pinkham, in addition to the acclaim of the playwright Wendy Wasserstein, as well as the fact that the play is a Pulitzer Prize winning drama. Directed by Pam MacKinnon (Who’s Afraid of Virginia Woolf?), the play is set to open on March 19, 2015. Perhaps when the reviews hit the presses, more audience members will become aware of this new production. The fact that New York still feels like it is in the midst of winter may have been a dissuading factor for ticket buyers, and hopefully sales will pick up as the run proceeds.

An Overall Slow Week on Broadway

In the week ending March 1, 2015, Broadway was in a bit of a slump. Despite the month of March having arrived, the city is still steeped in winter and more snow is expected this week. This may be one of the main reasons that the overall demand on Broadway is not particularly high. This past week, of all the shows running on Broadway, only six experienced an increase in ticket sales. One of these was The Heidi Chronicles, which, as just discussed, was a new show that performed fairly poorly in its first week. Another one was Constellations, which did experience an increase in weekly gross of $61,504, but that is due to that fact that the show played nine performances that week, up from the usual eight. With that in mind, the show is still not doing excellently, as it only reached 80.59% of its gross potential across the nine performances. In its last week of performances, Disgraced saw an increase of $82,172, bringing its final weekly gross to $415,237, which is only 53.39% of its gross potential. Besides the usual suspects, the only plays that are performing extraordinarily are Larry David’s Fish in the Dark, which had a weekly gross of $1,159,537, and The Audience starring Helen Mirren, which brought in a weekly gross of $1,090,479.

The following are the Broadway ticket sales numbers for the week ending March 1, 2015:Broadway-Show-Ticket-Analysis-3-1-15

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $544,615 5,571 76.78% $97.76
ALADDIN $1,198,904 13,452 97.59% $89.12
BEAUTIFUL $1,019,934 7,577 92.31% $134.61
CABARET $674,524 6,043 84.59% $111.62
CHICAGO $474,672 6,031 69.80% $78.71
CONSTELLATIONS $661,547 5,753 98.34% $114.99
DISGRACED $415,237 5,316 72.39% $78.11
FISH IN THE DARK $1,159,537 8,720 101.58% $132.97
HEDWIG AND THE ANGRY INCH $585,799 5,374 76.24% $109.01
HONEYMOON IN VEGAS $284,648 4,450 48.37% $63.97
IF/THEN $503,433 7,111 67.80% $70.80
IT’S ONLY A PLAY $493,244 5,432 63.05% $90.80
JERSEY BOYS $579,183 6,230 63.42% $92.97
KINKY BOOTS $804,924 8,442 74.10% $95.35
LES MISÉRABLES $571,871 7,705 68.36% $74.22
MAMMA MIA! $413,270 5,633 60.39% $73.37
MATILDA $701,215 8,783 76.67% $79.84
ON THE TOWN $407,366 6,089 40.61% $66.90
ON THE TWENTIETH CENTURY $377,072 5,098 88.26% $73.96
THE AUDIENCE $1,090,479 7,512 100.39% $145.16
THE BOOK OF MORMON $1,433,408 8,741 102.50% $163.99
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $660,205 6,398 78.56% $103.19
THE HEIDI CHRONICLES $305,345 5,981 74.69% $51.05
THE LION KING $1,490,989 13,036 95.85% $114.37
THE PHANTOM OF THE OPERA $561,366 7,269 56.61% $77.23
WICKED $1,204,467 11,905 82.26% $101.17
Totals $18,617,251 189,652 77.37% $95.59

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 2/22/2015

This week’s notable movements on Broadway are:

New Top Earning Shows: “The Audience” and “Fish in the Dark”

In the week ending February 22, 2015, two shows that have recently begun previews performed excellently at the box office. The Audience, which stars Helen Mirren in the role of Queen Elizabeth II, for which she won an Academy Award for also portraying in the film The Queen, brought in an impressive $1,048,473 this past week. Furthermore, it accomplished this feat in a week of only 7 performances. The previous week, it began previews but played only two performances; even then the figures seemed extremely promising. Still, this past week has proven that this show is a surefire hit with audiences, who are lining up to see this brilliant performance in the flesh. In addition, Larry David’s play Fish in the Dark, which David wrote and also performs in, brought in a weekly gross of $1,177,593. This is the first week in which the play had eight performances, and therefore it increased its weekly gross by $161,950. In the first two weeks of seven performances each, the play also performed very well at the box office, but now it has reached new heights. In any event, this proves that Larry David is a very exciting name on Broadway, and that audience members are thrilled to see him and his work.

An Overall Mixed Week on Broadway

This past week, about half of the running shows demonstrated an increase in sales, whereas the other half showed a decrease in sales. Across the board, there was therefore mixed movement on Broadway this week. Whereas The Lion King saw an increase of $214,415, bringing in a weekly gross of $1,940,457, the other usual mega hit Wicked barely increased at all, going up only $59,939 for a weekly gross of $1,646,631. On the other hand, another big earner, The Book of Mormon, saw a decrease of $99,705, bringing its weekly gross to $1,548,797. Other musicals that saw a decline in ticket sales were Honeymoon in Vegas, which is struggling to compete with a weekly gross of $799,136, representing 78.45% of its gross capacity. In addition, Cabaret declined by $154,143, bringing in a gross of only $337,003. It is doubtful how long that musical revival will last in such a competitive environment, especially as the new spring season is just gearing up. Surprisingly, the three shows that concluded performances in this past week all saw a decrease in sales. The Elephant Man, which ended performances on Saturday, February 21, 2015, went down by $90,713 for a final weekly gross of $1,022,479. That decline, however, is due to the fact that the week only included seven performances, so that Bradley Cooper could attend the Oscars. Furthermore, A Delicate Balance and You Can’t Take It With You, which both concluded their runs on Sunday, February 22, 2015, saw a decrease in sales in their final week.

The following are the Broadway ticket sales numbers for the week ending February 22, 2015:Broadway-Show-Ticket-Analysis-2-22-15-1

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $432,887 4,327 67.44% $100.04
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $635,905 6,442 88.78% $98.71
ALADDIN $1,546,267 13,785 100.01% $112.17
BEAUTIFUL $1,076,794 7,860 95.76% $137.00
CABARET $799,136 6,616 92.61% $120.79
CHICAGO $547,833 6,401 74.09% $85.59
CONSTELLATIONS $600,043 5,159 99.21% $116.31
DISGRACED $333,065 4,586 62.45% $72.63
FISH IN THE DARK $1,177,593 8,720 101.58% $135.05
HEDWIG AND THE ANGRY INCH $541,166 5,403 76.65% $100.16
HONEYMOON IN VEGAS $337,003 4,476 47.66% $75.29
IF/THEN $603,920 7,788 74.26% $77.54
IT’S ONLY A PLAY $499,442 5,216 60.54% $95.75
JERSEY BOYS $734,939 7,709 78.47% $95.34
KINKY BOOTS $939,884 9,392 82.44% $100.07
LES MISÉRABLES $710,992 8,819 78.24% $80.62
MAMMA MIA! $578,257 7,157 76.73% $80.80
MATILDA $1,037,118 11,482 100.23% $90.33
ON THE TOWN $536,545 7,760 51.76% $69.14
ON THE TWENTIETH CENTURY $293,584 4,233 97.71% $69.36
THE AUDIENCE $1,048,473 7,411 99.04% $141.48
THE BOOK OF MORMON $1,548,797 8,745 102.54% $177.11
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $791,055 7,648 93.91% $103.43
THE ELEPHANT MAN $1,022,479 5,548 102.40% $184.30
THE LION KING $1,940,457 13,569 99.77% $143.01
THE PHANTOM OF THE OPERA $829,721 10,114 78.77% $82.04
WICKED $1,646,631 14,771 96.52% $111.48
YOU CAN’T TAKE IT WITH YOU $403,767 5,574 64.93% $72.44
Total $23,193,752 216,711 83.73% $104.57

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 2/15/2015

This week’s notable movements on Broadway are:

Two New Shows: “The Audience” and “On The Twentieth Century”

In the week ending February 15, 2015, two new shows began previews on Broadway. The first, On the Twentieth Century, began performances on February 13, 2015, and played four times in this first week. Starring Kristin Chenoweth and Peter Gallagher, this musical revival with book and lyrics by Betty Comden and Adolph Green, and a score by Cy Coleman, is produced by the Roundabout Theatre Company at their American Airlines Theatre. In the first four performances, it had mediocre box office performance, bringing in $228,661 which represents 56.95% of the show’s gross potential that week. With an average paid admission of $80.04, the show filled up 96.5% of the seats, which shows a fair amount of discounting. The next night, The Audience began performances on Valentine’s Day, February 14, 2015, at the Gerald Scheonfeld Theatre. Starring Helen Mirren in the role of Queen Elizabeth II, whom she won an Academy Award for portraying in the film The Queen also written by Peter Morgan, brought in a huge audience and box office response. In the first two previews, the show brought in $331,101, which is 111.21% of the gross potential. With a top ticket price of $293.00, and an average paid admission of $153.22, the show had standing room only with no discounting whatsoever. This is testament to the popularity of Helen Mirren, especially in this acclaimed role, along with excellent producing by the Brits who brought the show over the Atlantic.

An Overall Excellent Week of Box Office Sales

Of the 28 shows that had performances in the week ending February 15, 2015, all but one experienced an increase in box office from the week before. That show, Constellations, saw a decrease in sales of $39,530, bringing in a weekly gross of $491,055, which is not too bad at a gross potential of 71.75%. As for the rest of Broadway, every single show increased in ticket sales. One major reason may be that this week included Valentine’s Day, which was conveniently on a Saturday night. Not only is Broadway an excellent idea for date night, but the weekend positioning opened up the opportunity for Valentine’s associated dates to take place in five separate performance slots. The top earning shows were, as expected, The Lion King with a gross of $1,726,042, The Book of Mormon with a gross of $1,648,502, Wicked with a gross of $1,586,692, Aladdin with a gross of $1,489,612, and Beautiful which brought in $1,132,369. Excellent sales were also seen by The Elephant Man starring Bradley Cooper, with a weekly gross of $1,113,192. That show is one week from closing, and has also been offering less than full performance weeks due to Cooper’s schedule (last week they only played six), causing intense demand for this show during its limited engagement.

The following are the Broadway ticket sales numbers for the week ending February 15, 2015:Broadway show ticket sales analysis week ending 2/15/15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $491,763 4,799 74.80% $102.47
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $642,010 5,769 78.98% $111.29
ALADDIN $1,489,612 13,770 99.90% $108.18
BEAUTIFUL $1,132,369 7,548 91.96% $150.02
CABARET $975,224 7,178 100.48% $135.86
CHICAGO $593,437 6,884 79.68% $86.21
CONSTELLATIONS $491,055 5,173 99.48% $94.93
DISGRACED $351,175 4,647 63.28% $75.57
FISH IN THE DARK $1,015,643 7,630 101.58% $133.11
HEDWIG AND THE ANGRY INCH $635,303 5,656 80.24% $112.32
HONEYMOON IN VEGAS $491,146 6,092 64.86% $80.62
IF/THEN $687,134 8,669 82.66% $79.26
IT’S ONLY A PLAY $541,427 5,715 66.33% $94.74
JERSEY BOYS $679,472 6,569 66.87% $103.44
KINKY BOOTS $1,012,786 9,370 82.25% $108.09
LES MISÉRABLES $669,499 7,610 67.51% $87.98
MAMMA MIA! $562,438 6,921 74.20% $81.27
MATILDA $945,588 9,976 87.08% $94.79
ON THE TOWN $552,450 7,385 49.26% $74.81
ON THE TWENTIETH CENTURY $228,661 2,857 96.52% $80.04
THE AUDIENCE $331,101 2,161 101.08% $153.22
THE BOOK OF MORMON $1,648,502 8,749 102.59% $188.42
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $767,648 7,014 86.12% $109.45
THE ELEPHANT MAN $1,113,192 6,300 101.74% $176.70
THE LION KING $1,726,042 13,447 98.88% $128.36
THE PHANTOM OF THE OPERA $721,008 8,056 62.74% $89.50
WICKED $1,586,692 12,583 86.95% $126.10
YOU CAN’T TAKE IT WITH YOU $412,057 5,167 60.19% $79.75
Totals $22,494,432 203,695 82.44% $108.80

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 2/8/2015

This week’s notable movements on Broadway are:

“Fish in the Dark” Strong Out of the Gates

On February 2, 2015, Larry David’s Fish in the Dark began previews at the Cort Theatre. In its first week of seven performances, it fared brilliantly at the box office. As previously reported, this play broke advance box office records due to the notoriety of its writer and star, Larry David, who rose to fame principally through the TV show Curb Your Enthusiasm as well as through co-creating Seinfeld. In the week ending February 8, 2015, the show brought in a weekly gross of $993,940, which is especially not bad given that was with only seven performances. It made 113.39% of its gross potential, with an average paid admission of $130.95 and a top ticket price of $423.00. Miraculously, it had the fifth highest gross this week on Broadway, following only the mega hit musicals The Lion King, The Book of Mormon, Wicked, and Aladdin. Once again, that was with one fewer performance that week than the other shows.

“If/Then” Struggling Following Week-Long Hiatus

Idina Menzel, the star of the presently running musical If/Then, took a weeklong hiatus from performing in that show in order to travel to Phoenix, Arizona to sing the National Anthem at Super Bowl XLIX on February 1, 2015. Without her, the producers felt it best to cancel performances for that entire week, rather than bring in an understudy. Menzel’s fame is clearly soaring, due in large part to her recent success playing the lead part and singing the hit song “Let It Go” from the Disney animated film Frozen, as well as John Travolta’s heavily referenced flub of her name, calling her Adele Dazeem. It is for this reason she was asked to sing the National Anthem at the Super Bowl. However, If/Then isn’t doing quite as well. It’s clear that without Menzel at center stage, this musical would be faring even less well. Still, in the first week back after this week-long hiatus, the musical brought in $563,156, which was only 43.65% of its gross potential. With an average paid ticket price of $76.71, the show is clearly doing a lot of discounting. Still, it only managed to reach an average capacity of 70.0%.

The following are the Broadway ticket sales numbers for the week ending February 8, 2015:Broadway-Show-Ticket-Analysis-2-8-15

 

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A DELICATE BALANCE $456,872 4,427 69.00% $103.20
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $584,938 5,838 80.46% $100.19
ALADDIN $1,203,871 13,090 94.97% $91.97
BEAUTIFUL $966,461 7,330 89.30% $131.85
CABARET $932,882 7,016 98.21% $132.96
CHICAGO $447,331 5,903 68.32% $75.78
CONSTELLATIONS $530,585 5,132 98.69% $103.39
DISGRACED $333,741 4,633 63.09% $72.04
FISH IN THE DARK $993,940 7,590 101.05% $130.95
HEDWIG AND THE ANGRY INCH $473,945 4,507 74.59% $105.16
HONEYMOON IN VEGAS $359,163 4,849 51.63% $74.07
IF/THEN $563,156 7,341 69.99% $76.71
IT’S ONLY A PLAY $474,936 5,633 65.38% $84.31
JERSEY BOYS $616,604 6,870 69.93% $89.75
KINKY BOOTS $819,594 8,385 73.60% $97.75
LES MISÉRABLES $511,848 6,773 60.09% $75.57
MAMMA MIA! $362,236 5,157 55.29% $70.24
MATILDA $692,151 9,328 81.42% $74.20
ON THE TOWN $379,914 5,420 36.15% $70.09
THE BOOK OF MORMON $1,455,237 8,715 102.19% $166.98
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $738,815 7,130 87.55% $103.62
THE ELEPHANT MAN $721,450 4,651 100.15% $155.12
THE LION KING $1,463,314 13,180 96.91% $111.03
THE PHANTOM OF THE OPERA $583,683 7,818 60.89% $74.66
THE RIVER $503,377 5,703 102.42% $88.27
WICKED $1,262,017 12,266 84.76% $102.89
YOU CAN’T TAKE IT WITH YOU $334,244 4,507 52.50% $74.16
Totals $18,766,304 189,192 77.35% $97.66

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 2/1/2015

This week’s notable movements on Broadway are:

The Winter Continues to Take Its Toll

In the week ending February 1, 2015, New York was cold and the Broadway wraps show this clearly. Of all the shows running on Broadway, only two experienced a slight upturn in ticket sales, and both only by small amounts. The biggest increase was seen by It’s Only a Play, making up for a large dip it took last week, increasing its weekly gross by $51,381 for a weekly box office of $513,389. This only represents 44.21% of that show’s gross potential, whereas it was playing in the millionaire’s club only a month ago. In addition, a new addition to the Broadway slate Constellations saw an even smaller upturn of $8,907, which brought it to a weekly gross of $508,352. This Jake Gyllenhaal starrer only made 64.99% of its gross potential this past week, which is around the median range that the show has been achieving since it began previews 5 weeks ago. Other than these two shows, every single play and musical experienced a decrease in sales from the week before. The Lion King saw the biggest decrease of $303,224, followed by Aladdin with a decrease of $228,422, and then Wicked with a decrease of $209,690. The highest earning shows may be able to afford to take the biggest toll, but that still does not represent a healthy week on Broadway.

“The Elephant Man” and “The Book of Mormon” Lead the Way

This past week, only two shows made more than 100% of their gross potential, which is the marker these days for a successful week due to the overabundance of premium tickets sold on Broadway. The greatest percentage of gross potential was achieved by The Elephant Man starring Bradley Cooper, which brought in 104.28% of its gross potential with a weekly gross of $976,936. Still it saw a slight decrease of $58,883 from the week before. This revival of a classic play has announced that it will take its success with it to London, where Cooper will continue with the transfer production. The other show that earned more than 100% of its gross potential was The Book of Mormon, which is still an unbeatable earner on Broadway. This past week, it brought in $1,423,750, which represents 102.36% of its gross potential. It was also the highest earning show of the whole week, beating out even The Lion King and Wicked, both of which have much larger audience capacities.

The following are the Broadway ticket sales numbers for the week ending February 1, 2015:Broadway-Show-Ticket-Analysis-2-1-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $462,985 4,289 66.85% $107.95
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $610,647 6,228 85.83% $98.05
ALADDIN $1,119,398 11,343 94.05% $98.69
BEAUTIFUL $964,098 7,222 87.99% $133.49
CABARET $896,478 6,756 94.57% $132.69
CHICAGO $365,600 4,948 65.45% $73.89
CONSTELLATIONS $508,352 5,060 97.31% $100.46
DISGRACED $348,413 4,911 66.87% $70.95
HEDWIG AND THE ANGRY INCH $604,410 5,704 80.92% $105.96
HONEYMOON IN VEGAS $369,342 5,088 54.17% $72.59
IT’S ONLY A PLAY $513,389 5,681 65.94% $90.37
JERSEY BOYS $624,100 6,953 70.78% $89.76
KINKY BOOTS $839,718 8,762 76.91% $95.84
LES MISÉRABLES $565,551 7,730 68.58% $73.16
MAMMA MIA! $357,539 5,297 64.90% $67.50
MATILDA $682,942 9,085 79.30% $75.17
ON THE TOWN $491,489 7,272 48.51% $67.59
THE BOOK OF MORMON $1,423,750 8,676 101.74% $164.10
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $756,733 7,396 90.82% $102.32
THE ELEPHANT MAN $976,936 5,913 95.49% $165.22
THE LION KING $1,337,983 11,847 99.55% $112.94
THE PHANTOM OF THE OPERA $555,046 7,607 67.71% $72.97
THE RIVER $484,695 5,575 100.13% $86.94
WICKED $1,291,035 12,829 88.65% $100.63
YOU CAN’T TAKE IT WITH YOU $354,139 4,986 58.08% $71.03
Totals $17,504,766 177,158 78.84% $97.21

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com