Broadway Show Ticket Sales Analysis w/e 6/15/2014

This week’s notable movements on Broadway are:

Broadway Show Ticket Sales Analysis w/e 6/15/2014

“All The Way” Gaining Momentum

All the Way is the Tony Award winning Best Play of 2014, and that success is showing at the box office.  It helps that the star of the show is Bryan Cranston, one of America’s most celebrated actors for such performances as his leading role as Walter White on the television show Breaking Bad.  Written by Robert Schenkkan and directed by Bill Rauch, this play has been doing excellently at the box office since it began performances on February 10, 2014.  It has been hovering over the $1 million mark, with a steady increase since the awards season has begun.  But after this play has shown well above others in several awards ceremonies, national word has spread.  In the week ending June 15, 2014, the show grossed $1,229,459, which was an increase of $288,909, the highest increase of any show this week.  With an average paid ticket of $128.90, the show reached 89.86% of its gross potential.  This is a very high number specifically for a play, putting it in competition against some of the top earning musicals.

“Holler if Ya Hear Me” Still Struggling

This Tupac Shakur inspired musical opened at an unusual time, too late for Tony Award consideration and when the summer season is beginning, when many tourists go for lighter musical fare.  Though a musical, this show deals with themes that may be traditionally less desirable in the warmer season.  Though the show will open later this week and is still in previews, it is still abnormally low that it only grossed $163,586 in a week of eight performances.  With an average paid admission of $24.35, the show only made 18.32% of its gross potential, by far the lowest of any show this past week.  The second lowest show in terms of reaching its gross potential, Mothers and Sons, just announced that it will be closing at the end of next week.  With a weekly gross of $156,116, it only grossed 20.34% of its gross potential.

Other Shows Having Difficulties

There are other shows that are earned less than half of their gross potential, many of which are produced by not for profit theatre institutions.  Casa Valentina, produced by Manhattan Theatre Club at the Samuel J. Friedman Theatre, only earned 43.73% of its gross potential, though it was nominated for the Tony Award for Best Play, which it did not win.  Furthermore, Violet, a musical produced by the Roundabout Theatre Company, only grossed 44.42% of its potential.

The following are the Broadway ticket sales numbers for the week ending June 16, 2014:

Broadway-Show-Ticket-Analysis-6-15-14

Show Name GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $851,262.00 6,984 96.25% $121.89
A RAISIN IN THE SUN $1,290,437.00 8,368 100.00% $154.21
ACT ONE $370,426.00 5,162 79.37% $71.76
AFTER MIDNIGHT $567,577.50 6,624 79.92% $85.69
ALADDIN $1,332,136.50 13,788 100.03% $96.62
ALL THE WAY $1,229,459.00 9,538 83.84% $128.90
BEAUTIFUL $1,170,050.00 8,266 100.71% $141.55
BULLETS OVER BROADWAY $773,110.00 8,616 66.07% $89.73
CABARET $731,191.75 6,584 92.16% $111.06
CASA VALENTINA $256,272.00 3,837 74.48% $66.79
CHICAGO $492,950.45 6,079 70.36% $81.09
CINDERELLA $760,204.45 10,301 73.54% $73.80
HEDWIG AND THE ANGRY INCH $1,071,625.12 7,216 102.37% $148.51
HOLLER IF YA HEAR ME $163,585.50 6,719 77.19% $24.35
IF/THEN $802,082.00 8,642 82.40% $92.81
JERSEY BOYS $820,917.90 8,439 85.90% $97.28
KINKY BOOTS $1,372,011.00 10,909 95.76% $125.77
LADY DAY AT EMERSON’S BAR & GRILL $457,174.00 3,876 94.72% $117.95
LES MISÉRABLES $1,038,248.77 10,138 89.94% $102.41
MAMMA MIA! $629,849.20 7,501 80.41% $83.97
MATILDA $1,047,221.70 11,219 97.93% $93.34
MOTHERS AND SONS $156,116.00 2,818 43.92% $55.40
MOTOWN THE MUSICAL $991,943.50 9,948 82.51% $99.71
NEWSIES $770,523.70 9,067 95.64% $84.98
OF MICE AND MEN $806,630.19 8,124 94.64% $99.29
ONCE $438,505.51 5,557 65.59% $78.91
PIPPIN $565,734.00 6,487 81.91% $87.21
ROCK OF AGES $280,008.25 3,589 76.95% $78.02
ROCKY $761,451.00 8,629 71.15% $88.24
THE BOOK OF MORMON $1,604,506.92 8,752 102.63% $183.33
THE CRIPPLE OF INISHMAAN $515,389.00 5,776 67.29% $89.23
THE LION KING $2,043,643.00 13,596 99.97% $150.31
THE PHANTOM OF THE OPERA $984,108.99 11,686 91.01% $84.21
THE REALISTIC JONESES $442,301.71 5,021 71.98% $88.09
VIOLET $342,638.00 4,248 72.34% $80.66
WICKED $1,969,827.00 15,271 99.01% $128.99
Totals: $29,901,118.61 287,375 84.44% $99.61

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/08/2014

This week’s notable movements on Broadway are:

In Anticipation of the Tony Awards, Nominated Shows See Boost

The week ending June 8, 2014 culminated in the 68th Annual Tony Awards, held at Radio City Music Hall.  Almost every single nominated show saw an increase in ticket sales this week form the week prior.  The winner for Best Musical, A Gentleman’s Guide to Love and Murder, earned a weekly gross of $733,879, which was an increase of $32,900 from the week before.  It will be interesting to watch how much this gross increases now that the award has been taken home.  Furthermore, Hedwig and the Angry Inch, which also received a slew of nominations and won four awards, grossed $1,021,708 this past week, which was an increase of $42,465 from the week prior.  This is an extremely hot ticket, which is a major achievement with its countercultural themes.  The winner of Best Play, All the Way, earned $940,550 in the week approaching the Tony Awards, which was an increase of $27,635 from the week before.  Finally, the winner of Best Play Revival was A Raisin in the Sun, which earned a whomping $1,226,464, up $40,888 from the week before.

Long-Running Shows Slow Down

In contrast, many long-running shows saw a decrease in sales this week.  Mamma Mia! earned $89,116 than it did the week before, Motown the Musical went down by $21,038, the 2012 Best Musical winner Once decreased by $24,401 this week, Rock of Ages went down by $12,187, The Lion King saw a decrease of $9,801, The Phantom of the Opera went down by $95,397, and even the megahit The Book of Mormon saw a decrease in weekly grosses this week of $36,161.  This goes to show that theatregoers are indeed paying attention to awards news, and they are flocking to see the shows that were in contention for awards this past Sunday evening.

Holler if Ya Hear Me is Not Being Heard

This week saw the beginning of previews for a new musical based on the music and life of Tupac Shakur: Holler if Ya Hear Me.  With an almost full week of seven performances, this musical only grossed $148,964, which is only 19% of the show’s gross potential.  The average ticket price was only $24.10, as the production must have been heavily discounting and also offering many complimentary seats, still managing to fill 81.2% of its audience capacity.  In a noisy climate with much awards excitement, it makes sense that this unusually themed musical would get lost in the undertow.  However, once reviews come out after its opening on June 19, 2014, the show will have more of a chance of catching wind.

The following are the Broadway ticket sales numbers for the week ending June 8, 2014:

Broadway-Show-Ticket-Analysis-6-8-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $733,879 7,313 97.88% $100.35
A RAISIN IN THE SUN $1,226,464 8,368 98.64% $146.57
ACT ONE $439,011 6,034 65.72% $72.76
AFTER MIDNIGHT $515,296 6,237 69.53% $82.62
ALADDIN $1,286,953 13,784 98.53% $93.37
ALL THE WAY $940,550 7,986 69.17% $117.77
BEAUTIFUL $1,152,112 8,253 98.93% $139.60
BULLETS OVER BROADWAY $731,949 8,345 62.73% $87.71
CABARET $762,132 6,998 95.84% $108.91
CASA VALENTINA $262,224 4,017 74.32% $65.28
CHICAGO $451,792 5,733 65.08% $78.81
CINDERELLA $798,936 10,169 71.52% $78.57
HEDWIG AND THE ANGRY INCH $1,021,708 7,220 100.85% $141.51
HOLLER IF YA HEAR ME $148,964 6,182 31.76% $24.10
IF/THEN $822,382 8,719 75.80% $94.32
JERSEY BOYS $715,475 7,240 73.33% $98.82
KINKY BOOTS $1,374,315 11,022 96.20% $124.69
LADY DAY AT EMERSON’S BAR & GRILL $382,910 3,971 78.03% $96.43
LES MISÉRABLES $989,826 9,900 85.00% $99.98
MAMMA MIA! $594,226 7,045 73.33% $84.35
MATILDA $967,335 10,630 92.62% $91.00
MOTHERS AND SONS $197,920 2,815 39.25% $70.31
MOTOWN THE MUSICAL $908,099 9,044 73.53% $100.41
NEWSIES $636,215 8,508 85.34% $74.78
OF MICE AND MEN $764,761 7,934 90.34% $96.39
ONCE $400,932 4,965 56.37% $80.75
PIPPIN $548,081 6,028 73.55% $90.92
ROCK OF AGES $278,823 3,431 70.00% $81.27
ROCKY $617,990 7,453 56.47% $82.92
THE BOOK OF MORMON $1,592,249 8,734 102.36% $182.30
THE CRIPPLE OF INISHMAAN $546,947 6,094 68.44% $89.75
THE LION KING $1,949,684 13,497 99.03% $144.45
THE PHANTOM OF THE OPERA $869,478 10,637 81.28% $81.74
THE REALISTIC JONESES $417,565 4,894 68.32% $85.32
VIOLET $376,607 4,763 75.92% $79.07
WICKED $1,924,272 15,195 97.50% $126.64
Totals: $28,348,060 279,158 78.13% $97.07

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/01/2014

This week’s notable movements on Broadway are:

An unequivocal loss for Broadway

In the week ending June 1, 2014, without fail, every single Broadway show grossed less money than it did the week before.  The fact that there was not a single exception to this fact is astonishing.  It is true that last week was a particularly good week for Broadway, with the entire industry earning $1.5 million dollars more than it had the week previously.  Still, the entire industry seems to have lost a “double or nothing” bet, as this week the gross was over $3 million less than it was last week.  The show that lost the least was Hedwig and the Angry Inch, which only grossed $3,232 less than it had the week before.  The biggest loser was Pippin, which earned only $488,036, a loss of $206,509 from the week before.  Still, despite this fact, four shows earned more than 100 percent of their gross potential (which is accounted for by the price of premium seats): these were Wicked which earned 107.35% of its potential, A Raisin in the Sun which grossed 108.45% of its potential, The Book of Mormon, which reaped in 117.07% of its potential, and Hedwig and the Angry Inch, which managed to earn 117.36% of its gross potential.

What could explain this phenomenon?

The previous week included Memorial Day weekend, during which tourists flocked to New York City, and New Yorkers took themselves out to the theatre.  However, this past week, the number of theatregoers not only went back to its pre-Memorial Day levels, but also doubled its loss.  Perhaps there was a saturation point with how much theatre people wanted to see, be they tourists or locals.  Or, perhaps the bout of warm weather and the onslaught of June, marking the true arrival of summer, persuaded people to get out of town for the weekend.  These are all just hypotheses, however, as the market of theatregoers ebbs and flows like any industry, and this week just happened to be a low.

Theatre subsidized by not-for-profits subsists despite low grosses

Shows performing on the lower end of the box office spectrum are often produced by not-for-profit theatre institutions.  Act One, the Lincoln Center bio-play about Moss Hart, earned $395,328 this week, which was only 36.4% of its gross potential.  Casa Valentina, the Tony Award nominated play by Harvey Fierstein about transvestitism in the 1960s, is staying afloat with a gross of only $245,811 because it is produced by Manhattan Theatre Club.  Violet, a musical revival produced by Roundabout Theatre Company, earned only 47.37% of its gross potential, which is particularly low for a musical, and yet it is still surviving.

Broadway Show Ticket Analysis w/e 6-1-14 The following are the Broadway ticket sales numbers for the week ending June 1, 2014:

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $700,979 7,296 100.55% $96.08
A RAISIN IN THE SUN $1,185,576 8,368 100.00% $141.68
ACT ONE $395,328 5,532 63.79% $71.46
AFTER MIDNIGHT $483,964 5,901 71.20% $82.01
ALADDIN $1,196,720 13,790 100.04% $86.78
ALL THE WAY $912,915 8,151 71.65% $112.00
BEAUTIFUL $1,079,349 8,228 100.24% $131.18
BULLETS OVER BROADWAY $718,220 7,989 61.27% $89.90
CABARET $765,328 7,026 98.35% $108.93
CASA VALENTINA $245,811 3,915 75.99% $62.79
CHICAGO $511,901 6,185 71.59% $82.76
CINDERELLA $753,836 9,708 69.30% $77.65
HEDWIG AND THE ANGRY INCH $979,243 7,212 102.31% $135.78
IF/THEN $801,212 8,844 84.32% $90.59
JERSEY BOYS $695,419 7,094 72.21% $98.03
KINKY BOOTS $1,358,527 10,970 96.30% $123.84
LADY DAY AT EMERSON’S BAR & GRILL $492,306 4,431 92.82% $111.10
LES MISÉRABLES $958,439 9,812 87.05% $97.68
MAMMA MIA! $683,342 7,938 85.10% $86.08
MATILDA $949,295 10,529 91.91% $90.16
MOTHERS AND SONS $159,811 2,659 41.44% $60.10
MOTOWN THE MUSICAL $929,137 9,471 78.56% $98.10
NEWSIES $627,670 8,573 90.43% $73.21
OF MICE AND MEN $803,260 8,180 95.29% $98.20
ONCE $425,333 5,283 62.36% $80.51
PIPPIN $488,036 5,542 69.97% $88.06
ROCK OF AGES $291,010 3,696 79.25% $78.74
ROCKY $652,931 7,654 63.11% $85.31
THE BOOK OF MORMON $1,628,410 8,752 102.63% $186.06
THE CRIPPLE OF INISHMAAN $502,637 5,850 68.15% $85.92
THE LION KING $1,959,485 13,572 99.79% $144.38
THE PHANTOM OF THE OPERA $964,875 11,376 88.60% $84.82
THE REALISTIC JONESES $432,608 5,372 77.01% $80.53
VIOLET $365,403 4,770 81.23% $76.60
WICKED $1,804,729 14,670 96.61% $123.02
Totals: $27,903,045 274,339 82.58% $97.72

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/25/2014

Overview of Broadway Ticket Sales for the week ending 5/25/2014

This week saw some changes with overall increase of $1.5 million in tickets sales over the previous week.

Broadway Ticket Sales Picking Up With The Warm Weather And Tourists

Overall, the entire Broadway community saw an increase of $1,508,163 in the week ending May 25, 2014 from its gross of the week before.  The majority of individual shows also saw an increase, with those showing a decrease doing so only slightly.  The biggest increases were seen by long-running musicals, with The Phantom of the Opera going up by $175,375, Cinderella increasing by $174,913, Matilda up by $160,653, Wicked increasing by $126,757, and The Lion King going up by $110,196.  Surprisingly, the biggest decrease was shown by the Tony Award nominated Best Play, and Drama League winner of Best Play, All the Way, which was down $49,238 from the week prior.  However, this decrease is still slight, as All the Way still saw a remarkable gross of $996,622, just slightly off from the million dollar club.  The fact that even the biggest loser did so well supports the observation that this was an overall excellent week for Broadway.  As the summer season is approaching and the school term is ending, more tourists are flocking to New York City to buy theatre tickets, and more New York natives are considering the theatre as a destination for their outings.

2014 Tony Award Nominated Shows Lead The Pack In Ticket Sales Growth

With the Tony Awards just over a week away, it is interesting to see how the most nominated shows are faring at the box office.  Leading the pack with ten nominations, including that for the coveted award of Best Musical, is A Gentleman’s Guide to Love and Murder.  This past week, it saw a respectable gross of $720,993, which was an increase of $64,973 from the previous week.  With an average ticket price of $98.19, ticket buyers are willing to shell out the cash to see this anticipated new show.  The second most nominated show is the musical Hedwig and the Angry Inch, which boasts eight nominations including Best Revival of a Musical.  Though this is considered a revival for purposes of Tony consideration, it is the first time this show has been on Broadway, but not its first time in New York.  Hedwig and the Angry Inch made almost exactly the same amount of money this week as last week, earning $982,475, which was a decrease of just $731 from last week.  Still, this extremely hot ticket show made 117.74% of its gross potential, with fans begging to see Neil Patrick Harris in this transformative performance.

Small Broadway Show Ticket Analyses w/e 5-25-14

 

The following are the Broadway ticket sales numbers for the week ending May 25, 2014:

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $720,993 7,343 101.20% $98.19
A RAISIN IN THE SUN $1,198,950 8,368 100.00% $143.28
ACT ONE $458,136 6,287 72.50% $72.87
AFTER MIDNIGHT $574,689 6,895 83.19% $83.35
ALADDIN $1,207,953 13,787 100.02% $87.62
ALL THE WAY $996,622 9,348 109.56% $106.61
BEAUTIFUL $1,089,414 8,243 100.43% $132.16
BULLETS OVER BROADWAY $890,024 10,091 77.38% $88.20
CABARET $836,301 7,140 99.94% $117.13
CASA VALENTINA $277,233 4,242 82.34% $65.35
CHICAGO $635,283 7,636 88.38% $83.20
CINDERELLA $888,512 11,416 81.50% $77.83
HEDWIG AND THE ANGRY INCH $982,475 7,210 102.28% $136.27
IF/THEN $918,720 8,796 83.87% $104.45
JERSEY BOYS $819,397 8,305 84.54% $98.66
KINKY BOOTS $1,545,334 11,408 100.14% $135.46
LADY DAY AT EMERSON’S BAR & GRILL $514,656 4,508 94.43% $114.17
LES MISÉRABLES $1,117,446 10,718 95.09% $104.26
MAMMA MIA! $711,061 8,218 88.10% $86.52
MATILDA $1,090,839 11,194 97.71% $97.45
MOTHERS AND SONS $198,844 3,064 47.76% $64.90
MOTOWN THE MUSICAL $1,124,613 11,113 92.18% $101.20
NEWSIES $647,526 9,113 96.13% $71.06
OF MICE AND MEN $859,979 8,439 98.31% $101.91
ONCE $525,658 6,863 81.01% $76.59
PIPPIN $694,545 7,441 93.95% $93.34
ROCK OF AGES $326,452 4,045 86.73% $80.71
ROCKY $719,407 8,858 73.04% $81.22
THE BOOK OF MORMON $1,734,588 8,752 102.63% $198.19
THE CRIPPLE OF INISHMAAN $614,925 6,871 80.04% $89.50
THE LION KING $2,006,651 13,604 100.03% $147.50
THE PHANTOM OF THE OPERA $1,138,294 12,893 100.41% $88.29
THE REALISTIC JONESES $574,791 6,345 90.95% $90.59
VIOLET $408,945 5,220 88.90% $78.34
WICKED $1,881,975 15,316 99.30% $122.88
Totals: $30,931,230 299,090 90.68% $100.55

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/18/2014

This week’s notable movements on Broadway are:

“THE BRIDGES OF MADISON COUNTY” ENDS ON A HIGH NOTE

The Bridges of Madison County concluded its run on Sunday, May 18, 2014 due to slow ticket sales.  However, the announcement of its closing appears to have attracted last minute ticket buyers who wanted to see the show while they still had a chance.  The show reached its highest gross of its four-month run this past week, earning $590,791, which was an increase of $197,805 from the previous week.  Its second highest grossing week was the week ending March 16, 2014, where it grossed $476,374.  In this past week, the average ticket price was $73.71, which was almost the highest it has been (with the exception of two weeks), proving that audience members were willing to spend a lot of money for the opportunity to see this show.  This proves that slow ticket sales do not necessarily denote a lack of interest in a show; it may just mean that with so much competition on Broadway, a show may not get seen if it doesn’t break through to first or second priority, especially for tourists on vacation.  Furthermore, as successful musicals tend to be long-running, ticket buyers may have expected this show to be around for a while, and when closing was announced, they took advantage of the limited time to buy a ticket.

“ALL THE WAY” HITTING IT BIG

This past week, Robert Schenkkan’s play All the Way grossed $1,045,860, which was an increase of $217,564 from the previous week.  Starring Bryan Cranston as Lyndon B. Johnson, this play just won the Drama League Award for Best Play.  Perhaps the press about this win explains the upsurge in ticket buying, or perhaps interest in this popular show just happened to crescendo this past week, but in any case, this illustrates that All the Way is a strong contender for the Tony Award for Best Play, which will be announced in just a few more weeks.  Its competitors for that honor are Casa Valentina, Outside Mullingar, Act One, and Mothers and SonsOutside Mullingar has already closed, and the other three plays saw modest to no increase in ticket sales this past week.  If financial data has anything to do with awards recognition, then All the Way may just make it “all the way” to the big win.

The following are the Broadway ticket sales numbers for the week ending May 18, 2014:

Broadway Show Ticket Sales Analysis w/e 5-18-2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $656,020 7,261 100.07% $90.35
A RAISIN IN THE SUN $1,183,010 8,368 100.00% $141.37
ACT ONE $454,330 6,349 73.21% $71.56
AFTER MIDNIGHT $555,630 7,096 85.62% $78.30
ALADDIN $1,137,093 13,788 100.03% $82.47
ALL THE WAY $1,045,860 9,059 106.18% $115.45
BEAUTIFUL $1,063,319 8,272 100.78% $128.54
BULLETS OVER BROADWAY $925,374 10,071 77.23% $91.88
CABARET $735,777 6,817 96.07% $107.93
CASA VALENTINA $272,793 4,174 81.02% $65.36
CHICAGO $536,505 6,231 72.12% $86.10
CINDERELLA $713,599 9,420 67.25% $75.75
HEDWIG AND THE ANGRY INCH $983,206 7,214 102.34% $136.29
IF/THEN $812,712 8,547 81.49% $95.09
JERSEY BOYS $776,136 7,808 79.48% $99.40
KINKY BOOTS $1,514,754 11,307 99.25% $133.97
LADY DAY AT EMERSON’S BAR & GRILL $540,517 4,696 98.37% $115.10
LES MISÉRABLES $1,123,088 10,698 94.91% $104.98
MAMMA MIA! $667,885 7,784 83.45% $85.80
MATILDA $930,186 10,404 90.82% $89.41
MOTHERS AND SONS $198,925 2,815 43.87% $70.67
MOTOWN THE MUSICAL $1,124,866 10,854 90.03% $103.64
NEWSIES $588,306 8,084 85.27% $72.77
OF MICE AND MEN $875,771 8,463 98.59% $103.48
ONCE $490,998 5,781 68.24% $84.93
PIPPIN $598,091 6,684 84.39% $89.48
ROCK OF AGES $330,603 4,045 86.73% $81.73
ROCKY $742,525 9,098 75.02% $81.61
THE BOOK OF MORMON $1,673,283 8,752 102.63% $191.19
THE BRIDGES OF MADISON COUNTY $590,791 8,015 98.32% $73.71
THE CRIPPLE OF INISHMAAN $563,894 6,514 75.89% $86.57
THE LION KING $1,896,455 13,530 99.49% $140.17
THE PHANTOM OF THE OPERA $962,919 11,656 90.78% $82.61
THE REALISTIC JONESES $590,378 6,360 91.17% $92.83
VIOLET $403,042 5,226 89.00% $77.12
WICKED $1,755,218 15,036 97.48% $116.73
Totals: $30,013,854 296,277 87.96% $98.45

 

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/11/2014

This week’s notable movements on Broadway are:

TICKET SALES PICKING UP WITH THE WARM WEATHER
As opposed to the previous two weeks, which showed very slow ticket sales, this past week demonstrated an increase in ticket buying for Broadway.  The largest increase was the new revival of Cabaret, which was up $155,270 from the previous week, reaching an all-time weekly high of $783,761.  Furthermore, After Midnight increased by $135,410, grossing $658,463 in the week ending May 11, 2014.  This show, which was nominated for the Tony Award for Best Musical, has grossed as much as $714,663 in past weeks, but this past week is the best the show has done in months.  Still, that gross only took the show to 66.15% of its gross capacity.

Other shows that saw an increase in sales this past week include Cinderella, which went up by $106,356, A Gentleman’s Guide to Love and Murder, which increased by $83,180, and the Daniel Radcliffe led play The Cripple of Inishmaan, which went up by $77,998.  Furthermore, The Bridges of Madison County increased by $106,038 after having announced that the show will close on May 18, 2014.  There is one more week of performances for this show to recoup a little more of its investment, but it will surely close at a financial loss.

KINKY BOOTS PLAYED ONLY A HALF WEEK OF PERFORMANCES
At first glance, the weekly gross of $668,658 appears to be an outrageous low for the 2013 Tony Award winning Best Musical Kinky Boots.  The musical has not earned less than $1,173,857 any week of the entire year 2014 so far, and that was on a frigidly cold week in early February.  This past week, it earned $808,892 less than the week before.  However, further examination of the data shows that Kinky Boots still earned 93.08% of its gross potential, as it only played 4 performances in the week ending May 11, 2014.  The reason for this is that it decided to take a short vacation.  From May 8 to May 13, 2014, the Al Hirschfield Theatre went dark, which is very unusual for a Broadway show to do during its run.  The only reason this is possible is because Univision, the international television network, is utilizing the theatre for upfront presentations throughout this period.  How did they convince the Nederlander Organization, who owns the theatre, to allow this?  In addition to paying for rental, Univision is paying for all eight performances that will be missed during that week.

The following are the Broadway ticket sales numbers for the week ending May 11, 2014: Broadway Show Ticket Analysis w/e 5-11-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $663,459 7,065 97.37% $93.91
A RAISIN IN THE SUN $1,184,774 8,368 100.00% $141.58
ACT ONE $433,912 5,867 67.65% $73.96
AFTER MIDNIGHT $658,463 7,493 90.41% $87.88
ALADDIN $1,171,988 13,782 99.99% $85.04
ALL THE WAY $828,296 7,120 83.45% $116.33
BEAUTIFUL $1,087,702 8,259 100.62% $131.70
BULLETS OVER BROADWAY $952,840 10,481 80.38% $90.91
CABARET $783,761 7,083 99.82% $110.65
CASA VALENTINA $249,728 4,409 85.58% $56.64
CHICAGO $597,445 7,244 83.84% $82.47
CINDERELLA $742,072 9,536 68.08% $77.82
HEDWIG AND THE ANGRY INCH $971,988 7,210 102.28% $134.81
IF/THEN $1,001,802 9,408 89.70% $106.48
JERSEY BOYS $744,831 7,436 75.69% $100.17
KINKY BOOTS $668,658 5,524 96.98% $121.05
LADY DAY AT EMERSON’S BAR & GRILL $528,025 4,664 97.70% $113.21
LES MISÉRABLES $1,049,079 10,028 88.96% $104.61
MAMMA MIA! $696,527 7,881 84.49% $88.38
MATILDA $915,544 10,217 89.18% $89.61
MOTHERS AND SONS $203,679 3,194 49.78% $63.77
MOTOWN THE MUSICAL $1,159,405 11,032 91.51% $105.09
NEWSIES $592,716 8,132 85.78% $72.89
OF MICE AND MEN $852,668 8,156 95.01% $104.54
ONCE $469,441 5,369 63.37% $87.44
PIPPIN $615,001 6,784 85.66% $90.65
ROCK OF AGES $310,326 3,701 79.35% $83.85
ROCKY $741,927 8,795 72.52% $84.36
THE BOOK OF MORMON $1,667,542 8,752 102.63% $190.53
THE BRIDGES OF MADISON COUNTY $392,986 6,221 76.31% $63.17
THE CRIPPLE OF INISHMAAN $571,593 6,309 73.50% $90.60
THE LION KING $1,693,549 11,904 100.03% $142.27
THE PHANTOM OF THE OPERA $882,551 10,886 84.78% $81.07
THE REALISTIC JONESES $569,042 6,046 86.67% $94.12
VIOLET $360,843 5,014 85.39% $71.97
WICKED $1,736,317 14,711 96.88% $118.03
Totals: $28,750,477 284,081 86.43% $98.65

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/30/2014

This weeks notable movements on Broadway are:

HEDWIG AND THE ANGRY INCH
This past week saw the start of previews for the highly anticipated Broadway production of John Cameron Mitchell’s Hedwig and the Angry Inch.  This glam rock musical, which tells the story of an East German transsexual who underwent a botched sex-change operation, has stirred hearts and minds since its original Off-Broadway production in 1998.  Its audience of fans has expanded through the 2001 movie version and further productions worldwide, yet this is the first time the show has come to Broadway.  Starring Neil Patrick Harris, who has proven his charm to the Broadway community through hosting the Tony Awards on several occasions, this production is sure to be an audience favorite – and the numbers show it.  With only one performance in this first week, the show grossed $144,194, which amounted to an audience capacity of 101.40%, reaching 120.35% of its gross potential.  Collecting an average paid admission of $141.92, Hedwig was the top ticket price, with only The Book of Mormon charging a higher average admission.  In starting off with a bang, this bodes well for a profitable run.

OTHER NEW SHOWS
In the same week, two other shows began previews, but to a much less profitable start.  Lady Day at Emerson’s Bar & Grill, which stars Audra McDonald as Billie Holiday, only grossed $337,951 over its 7 performances, representing an audience capacity of 83.91%.  The show must have discounted significantly, as average paid admission was only $84.36.  Even less profitably, the Roundabout Theatre Company production of Violet ran for four performances at the American Airlines Theatre, grossing only $169,792 with an average paid admission of $60.53.  Still, they filled up 96.46% of their audience capacity, with the lower gross deriving from discounted and subscription tickets.

NEW MUSICAL SUCCESSES
A musical that saw a steep increase in ticket grosses this past week was the new revival of Les Misérables, which grossed $1,223,317, up $191,448 from last week.  In addition, the new Disney production of Aladdin took in $1,104,798, which was an increase of $167,699 from the previous week.  Both of these are new productions that are proving to be strong contenders for long healthy runs.

The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $472,344 5,879 81.02% $80.34
A RAISIN IN THE SUN $1,045,534 8,368 100.00% $124.94
ACT ONE $318,292 5,491 63.32% $57.97
AFTER MIDNIGHT $702,074 7,378 89.02% $95.16
ALADDIN $1,104,798 13,783 100.17% $80.16
ALL THE WAY $949,056 9,283 81.60% $102.24
BEAUTIFUL $749,305 6,610 80.53% $113.36
BULLETS OVER BROADWAY $886,469 11,806 90.54% $75.09
CABARET $494,440 5,069 95.68% $97.54
CHICAGO $595,765 7,559 87.49% $78.82
CINDERELLA $1,012,922 11,953 85.33% $84.74
HEDWIG AND THE ANGRY INCH $144,194 1,016 101.40% $141.92
IF/THEN $1,002,321 9,897 97.03% $101.28
JERSEY BOYS $737,384 7,700 78.38% $95.76
KINKY BOOTS $1,489,070 10,995 96.52% $135.43
LADY DAY AT EMERSON’S BAR & GRILL $337,951 4,006 83.91% $84.36
LES MISÉRABLES $1,223,317 10,736 95.24% $113.95
MAMMA MIA! $673,967 8,032 86.11% $83.91
MATILDA $1,212,014 11,524 100.59% $105.17
MOTHERS AND SONS $228,669 4,518 70.42% $50.61
MOTOWN THE MUSICAL $1,171,326 11,075 91.86% $105.76
NEWSIES $798,338 9,333 98.45% $85.54
NO MAN’S LAND/WAITING FOR GODOT $782,396 8,286 96.53% $94.42
OF MICE AND MEN $868,728 8,390 97.74% $103.54
ONCE $595,070 6,320 74.60% $94.16
PIPPIN $774,699 7,384 93.23% $104.92
ROCK OF AGES $376,294 4,496 96.40% $83.70
ROCKY $828,848 9,178 75.68% $90.31
THE BOOK OF MORMON $1,638,380 8,752 102.63% $187.20
THE BRIDGES OF MADISON COUNTY $352,896 4,920 60.35% $71.73
THE LION KING $1,885,162 13,603 100.02% $138.58
THE PHANTOM OF THE OPERA $1,057,502 12,439 96.88% $85.02
THE REALISTIC JONESES $462,236 5,595 80.20% $82.62
VIOLET $169,792 2,805 96.46% $60.53
WICKED $1,946,536 15,423 99.99% $126.21
Totals: $29,088,086 289,602 89.29% $97.63

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/23/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK
Three shows began previews on Broadway this week.  Act One played 4 performances at Lincoln Center’s Vivian Beaumont Theatre, with an average paid admission of $57.67 per ticket, and an average audience capacity of 61.07%.  Another not-for-profit theatre company was significantly more successful with their Broadway debut this week: the Roundabout Theatre Company’s production of Cabaret had an average paid admission of $94.96 and an average capacity of 101.7%, more than selling out their house due to premium sales in its three first performances.  The third premiere this week is also off to a strong start: Of Mice and Men, benefitting from a star studded cast including James Franco, Chris O’Dowd, and Leighton Meester, attracted an average paid admission of $111.95, and filled its house to an average 95.6% capacity over the six performances of its first week.  Overall, these figures exemplify how household name actors and familiar show titles can succeed in attracting a full audience even before reviews are published.

A RAISIN IN THE SUN
A Raisin in the Sun made it into the millionaire’s club this week, a real accomplishment for a straight play on Broadway, especially so early on in its run.  With an average paid admission of $132.31 and a clean 100.00% audience capacity, this revival of the Lorraine Hansberry classic profited from the megastar status of its lead, Denzel Washington.  This is the third week in which this production has been running, but it is the first 8-performance week.  As such, it has done equally well this week compared to the prior week, which only had 7 performances.

THE REALISTIC JONESES
Another straight play in previews is The Realistic Joneses, which transferred to Broadway after an acclaimed run last year at the Yale Repertory Theatre in New Haven, Connecticut.  Though Will Eno’s play features famous actors including Toni Collette, Michael C. Hall, Tracy Letts, and Marisa Tomei, their star power is significantly lower than that of Denzel Washington.  As such, in its first 8-performance week, the show played to only 81.38% average capacity, with an average ticket price of $76.34.


The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis 3-23-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $453,663 5,880 81.04% $77.15
A RAISIN IN THE SUN $1,107,163 8,368 100.00% $132.31
ACT ONE $152,704 2,648 61.07% $57.67
AFTER MIDNIGHT $714,663 7,555 91.16% $94.59
ALADDIN $937,099 13,782 100.16% $67.99
ALL THE WAY $881,336 8,646 76.00% $101.94
BEAUTIFUL $832,504 6,973 84.95% $119.39
BULLETS OVER BROADWAY $782,289 10,508 92.09% $74.45
CABARET $255,813 2,694 101.70% $94.96
CHICAGO $541,652 6,944 80.37% $78.00
CINDERELLA $902,579 11,245 80.28% $80.26
IF/THEN $1,008,303 9,854 96.61% $102.32
JERSEY BOYS $669,085 7,169 72.97% $93.33
KINKY BOOTS $1,451,463 11,101 97.45% $130.75
LES MISÉRABLES $1,031,869 10,931 97.11% $94.40
MAMMA MIA! $573,443 6,915 74.13% $82.93
MATILDA $1,163,417 11,519 100.55% $101.00
MOTHERS AND SONS $248,821 4,909 76.51% $50.69
MOTOWN THE MUSICAL $1,078,097 10,359 85.92% $104.07
NEWSIES $795,046 9,384 98.99% $84.72
NO MAN’S LAND/WAITING FOR GODOT $647,289 7,389 86.08% $87.60
OF MICE AND MEN $688,832 6,153 95.57% $111.95
ONCE $563,021 6,201 73.19% $90.80
PIPPIN $730,892 7,342 92.70% $99.55
ROCK OF AGES $366,648 4,415 94.66% $83.05
ROCKY $799,879 9,746 79.52% $82.07
THE BOOK OF MORMON $1,639,847 8,752 102.63% $187.37
THE BRIDGES OF MADISON COUNTY $385,394 5,329 65.37% $72.32
THE LION KING $1,828,835 13,575 99.82% $134.72
THE PHANTOM OF THE OPERA $954,196 11,368 88.54% $83.94
THE REALISTIC JONESES $433,391 5,677 81.38% $76.34
WICKED $1,874,352 15,318 99.31% $122.36
Totals: $26,493,581 268,649 87.74% $95.47

Broadway Show Ticket Sales Analysis w/e 3/16/2014

This weeks notable movements on Broadway are:

MILLIONAIRES CLUB
With total Broadway ticket sales revenue up to $24.4 million from last weeks $21.2 million, this week sees that seven Broadway shows are now in the millionaires club. This includes Kinky Boots, Les Miserables, Matilda, Motown, Book Of Mormon, Lion King and Wicked. Les Miserables shines as the seventh top grossing show overall and it has only just opened in previews.

THE WICKEDLY TALENTED INDINA MENZEL IN IF/THEN
If/Then begins its run in previews with strong sales.  With almost a million ($) dollars in gross Broadway ticket sales, If/Then has made it to the top ten in our Broadway Show Ticket Analysis Chart (see below). The ‘wickedly talented’ Idina Menzel (not Adele Dazeem) seems to be the drive of this new Broadway show which is directly reflected from the average ticket price of $105.65 and a 98.55% capacity.

AFTER MIDNIGHT
With a rotating list of celebrity singers as the big draw for this show, the critically acclaimed After Midnight suffered greatly last week by being stuck in the no-mans-land between the end of KD Lang and start of Toni Braxton stints on the show. It’s unclear who actually sang in that role last week, but the numbers show that how the lack of celebrity draw can impact the sales numbers massively. The average paid admission sale crashed from $96.44 to $68.39, demonstrating that the celeb headliner can make a huge difference in sales. Ironically, the capacity for After Midnight remained the same indicating that the show discounted heavily and may have papered the theatre to get the audience in. It will be interesting to see how the show recovers this week when Toni Braxton makes her debut and whether or not the gap-drop in sales can mess with overall shows ticket sales momentum or if its just a passing phase. The show plans to rotate in Toni Braxton, KD Lang, Fantasia Barrino, Kenny “Babyface” Edmonds, Dule Hill and Adriane Lenox. All of which will provide some fascinating takes on sales data as it may just end up being a popularity contest with all things equal.

The following are the Broadway ticket sales numbers for the week ending March 16, 2014:

Broadway Show Ticket Sales Analysis 03-16-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $432,707 5,557 76.58% $77.87
A RAISIN IN THE SUN $981,488 7,322 100.00% $134.05
AFTER MIDNIGHT $381,020 5,571 67.22% $68.39
ALADDIN $893,595 12,035 99.96% $74.25
ALL THE WAY $887,748 9,118 80.15% $97.36
BEAUTIFUL $891,835 7,658 93.30% $116.46
BULLETS OVER BROADWAY $655,710 9,050 92.54% $72.45
CHICAGO $523,155 6,756 78.19% $77.44
CINDERELLA $910,028 11,127 79.43% $81.79
IF/THEN $929,267 8,796 98.55% $105.65
JERSEY BOYS $684,421 7,200 73.29% $95.06
KINKY BOOTS $1,330,377 10,267 90.12% $129.58
LES MISÉRABLES $1,043,262 9,397 95.41% $111.02
MAMMA MIA! $538,966 6,500 69.68% $82.92
MATILDA $1,105,243 11,451 99.96% $96.52
MOTHERS AND SONS $222,265 4,278 66.68% $51.96
MOTOWN THE MUSICAL $1,084,613 10,745 89.13% $100.94
NEWSIES $792,166 9,114 96.14% $86.92
NO MAN’S LAND/WAITING FOR GODOT $589,820 7,030 81.90% $83.90
ONCE $556,921 6,297 74.33% $88.44
OUTSIDE MULLINGAR $423,934 5,079 97.67% $83.47
PIPPIN $699,835 7,087 89.48% $98.75
ROCK OF AGES $353,712 4,310 92.41% $82.07
ROCKY $639,757 10,182 83.08% $62.83
THE BOOK OF MORMON $1,659,020 8,752 102.63% $189.56
THE BRIDGES OF MADISON COUNTY $476,374 6,418 78.73% $74.22
THE LION KING $1,733,679 13,598 99.99% $127.50
THE PHANTOM OF THE OPERA $929,682 11,214 87.34% $82.90
THE REALISTIC JONESES $253,222 2,841 81.45% $89.13
WICKED $1,861,649 14,686 97.49% $126.76
Totals: $24,465,468 249,436 87.09% $95.00

Broadway Show Ticket Sales Analysis w/e 1/19/2014

Beautiful Broadway ShowBROADWAY SALES GET A SMALL BUMP
Following a major dive in revenue last week, overall Broadway ticket sales made a slight move upward this week, going from $19,579,699 up to $20,091,732, an increase of about half a million dollars.

NEW BROADWAY SHOWS SEE MIXED RESULTS
With the New Year comes a number of new Broadway shows, which are ushering in the spring season a bit early. The Carole King bio-musical Beautiful is doing the best among them, nearly selling out and getting an average paid admission of $105.96. Outside Mullingar (starring Will & Grace‘s Debra Messing) is also coming close to selling out, but tickets are averaging at just $56.75. The New York Yankees play Bronx Bombers isn’t doing well so far, filling the theater to 61.90% capacity and getting an average ticket price of only $44.17.

The following are the Broadway ticket numbers for the week ending January 19, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $527,598 6,010 82.83% $87.79
A NIGHT WITH JANIS JOPLIN $339,451 4,643 69.09% $73.11
AFTER MIDNIGHT $590,401 6,454 77.87% $91.48
BEAUTIFUL $850,362 8,025 97.77% $105.96
BRONX BOMBERS $167,974 3,803 61.90% $44.17
CHICAGO $495,368 6,575 76.10% $75.34
CINDERELLA $781,752 10,185 72.71% $76.76
JERSEY BOYS $709,931 6,732 68.53% $105.46
KINKY BOOTS $1,527,348 10,795 94.76% $141.49
MACHINAL $214,329 4,653 80.00% $46.06
MAMMA MIA! $538,818 7,064 75.73% $76.28
MATILDA $1,130,146 10,594 92.48% $106.68
MOTOWN: THE MUSICAL $1,169,588 10,235 84.90% $114.27
NEWSIES $717,531 8,110 85.55% $88.47
NO MAN’S LAND/WAITING FOR GODOT $692,954 7,079 82.47% $97.89
ONCE $657,372 6,306 74.43% $104.25
OUTSIDE MULLINGAR $282,706 4,982 95.81% $56.75
PIPPIN $768,965 7,010 88.51% $109.70
ROCK OF AGES $361,214 4,120 88.34% $87.67
THE BOOK OF MORMON $1,750,313 8,752 102.63% $199.99
THE BRIDGES OF MADISON COUNTY $212,261 2,783 91.04% $76.27
THE GLASS MENAGERIE $563,227 5,608 90.10% $100.43
THE LION KING $1,653,132 13,292 97.74% $124.37
THE PHANTOM OF THE OPERA $757,978 9,388 73.12% $80.74
TWELFTH NIGHT/RICHARD III $881,048 8,571 101.94% $102.79
WICKED $1,749,967 14,273 98.62% $122.61
Totals: $20,091,732 196,042 84.81% $96.03

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com