Broadway Show Ticket Sales Analysis w/e 4/27/2014

This week’s notable movements on Broadway are:

A SLOW WEEK FOR BROADWAY
In the week ending April 27, 2014, the vast majority of shows saw a decrease in ticket sales from the previous week.  Even the heavy hitters went down significantly.  For instance, though Wicked and The Lion King still both grossed over two million dollars, Wicked earned $694,805 less and The Lion King earned $399,631 less than the week before.  Other big drops include Matilda, which went down $324,076, Cinderella, which decreased by $293,539, Newsies, which slowed down by $256,702, Rocky, which decreased by $238,855, and The Phantom of the Opera, which went down by $399,865.  Even the mega-hit The Book of Mormon decreased by $15,835.  As this list includes some of the top tourist picks, this goes to show that Broadway was hit hard by the last week of April, presumably because spring break has now ended.  Certain shows showed a slight increase that may appeal less to tourists, including Violet, The Realistic Joneses, The Bridges of Madison County, Mothers and Sons, and Lady Day at Emerson’s Bar and Grill.  Though these grosses are still significantly lower than the tourist shows mentioned above, this is further evidence that the overall decrease is due to the slower numbers of tourists flocking to the city this past week.

HEAVY DISCOUNTING
Casa Valentina, Harvey Fierstein’s new play about transvestites in the 1960s, is one of the more notable shows in terms of discounting, as evidenced by these figures.  Though the play grossed only $210,585 this past week, it still played to an average 91.3% capacity, with an average ticket price of only $44.78.  This shows that the play does attract a certain degree of interest from theatregoers, but they are not willing to pay full price.  Furthermore, The Velocity of Autumn had by far the lowest average paid ticket price at $20.77, still only managing to fill up 67.0% average capacity.  With a horrendous weekly gross of $84,521, this show looks to be on its very last legs.  With those numbers, it has definitely been dispersing complementary tickets in an effort to spread word of mouth, but it won’t be able to last long if sales don’t pick up soon.

The following are the Broadway ticket sales numbers for the week ending April 27, 2014:

Broadway Show Ticket Sales Analysis w/e 4-27-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $470,784 5,702 78.58% $82.56
A RAISIN IN THE SUN $1,183,783 8,368 100.00% $141.47
ACT ONE $373,915 5,308 61.21% $70.44
AFTER MIDNIGHT $488,203 6,142 74.11% $79.49
ALADDIN $1,194,264 13,790 100.04% $86.60
ALL THE WAY $994,085 9,118 80.15% $109.02
BEAUTIFUL $1,015,673 8,164 99.46% $124.41
BULLETS OVER BROADWAY $956,227 10,783 82.69% $88.68
CABARET $624,575 7,108 100.17% $87.87
CASA VALENTINA $210,585 4,703 91.28% $44.78
CHICAGO $667,125 7,618 88.17% $87.57
CINDERELLA $1,119,405 13,362 95.39% $83.78
HEDWIG AND THE ANGRY INCH $725,517 7,200 102.14% $100.77
IF/THEN $1,004,383 9,750 92.96% $103.01
JERSEY BOYS $800,204 8,253 84.01% $96.96
KINKY BOOTS $1,519,830 11,300 99.19% $134.50
LADY DAY AT EMERSON’S BAR & GRILL $489,022 4,504 94.34% $108.58
LES MISÉRABLES $1,258,537 11,099 98.47% $113.39
MAMMA MIA! $842,376 9,103 97.59% $92.54
MATILDA $1,253,017 11,517 100.53% $108.80
MOTHERS AND SONS $192,942 3,210 50.03% $60.11
MOTOWN THE MUSICAL $1,203,398 11,487 95.28% $104.76
NEWSIES $812,665 9,232 97.38% $88.03
OF MICE AND MEN $897,852 8,555 99.66% $104.95
ONCE $569,833 6,749 79.66% $84.43
PIPPIN $682,229 7,063 89.18% $96.59
ROCK OF AGES $359,970 4,278 91.72% $84.14
ROCKY $783,892 8,805 72.60% $89.03
THE BOOK OF MORMON $1,674,070 8,752 102.63% $191.28
THE BRIDGES OF MADISON COUNTY $351,946 4,922 60.38% $71.50
THE CRIPPLE OF INISHMAAN $579,630 7,535 87.78% $76.93
THE LION KING $2,143,746 13,602 100.01% $157.61
THE PHANTOM OF THE OPERA $1,117,440 10,679 83.17% $104.64
THE REALISTIC JONESES $619,507 6,458 92.57% $95.93
THE VELOCITY OF AUTUMN $84,521 4,070 67.03% $20.77
VIOLET $360,849 5,022 85.52% $71.85
WICKED $2,074,749 14,320 98.95% $144.88
Totals: $31,700,745 307,631 88.49% $97.10

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/20/2014

This week’s notable movements on Broadway are:

THE TWO MILLION DOLLAR CLUB
Two heavy hitting shows, Wicked and The Lion King, both managed to cross the threshold into the two million dollar gross mark this past week.  Whereas grossing over one million dollars is already a significant achievement for any show, even a musical, these two crowd-pleasing musicals continue to show incredible success at the box office.  The reason is that each show played nine performances this past week, which is one higher than the usual 8.  The producers of both shows must have been aiming to capitalize on the higher tourist traffic due to spring break, as well as the finally balmy weather.  Wicked, which has now been running for over 10 years, holds the record for the highest weekly gross of all time, which was $3.2 million over nine performances in the last week of 2013. The Lion King, which has been running since fall 1997, was the highest grossing show of 2013, pulling in $97 million throughout the year.
This past week, Wicked grossed a whomping $2,769,554, which was an increase of $839,192 from the previous week.  With a top ticket price of $300, this show has not resorted to price gauging for premium tickets as much as, say, The Book of Mormon, which charges as much as $477 for premium seats, granted in a smaller theatre.  Filling its 17,352 seats to 100% capacity, Wicked earned 146.44% of its gross potential due to premium ticket pricing.  The Lion King, on the other hand, also made it into the two million dollar club, grossing $2,543,377 this past week over its nine performances, which was an increase of $628,440 from the previous week.  The Lion King had a top ticket price of only $197.50, which demonstrates restraint of the part of the show’s producers, and with an average ticket price of $166.19, the show grossed $102.54% of its gross potential.

OVERALL AN EXCELLENT WEEK
With few exceptions, every show experienced an increase in gross ticket sales in the week ending April 20, 2014.  The four shows that went down did so only slightly, all losing under $100,000 from the previous week. Hedwig and the Angry Inch grossed $68,797 less than last week, presumably due to complimentary press tickets given out in anticipation of its wildly successful opening.  Mothers and Sons, Of Mice and Men, and The Velocity of Autumn all went down a relatively small amount as well.  Overall, however, this was a hugely successful week on Broadway.

The following are the Broadway ticket sales numbers for the week ending April 20, 2014:

Broadway Show Ticket Analysis 4-20-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $507,224 6,201 85.46% $81.80
A RAISIN IN THE SUN $1,212,665 8,368 100.00% $144.92
ACT ONE $340,604 6,344 73.15% $53.69
AFTER MIDNIGHT $542,801 7,112 85.81% $76.32
ALADDIN $1,225,128 13,797 100.09% $88.80
ALL THE WAY $1,067,173 9,729 85.52% $109.69
BEAUTIFUL $1,027,244 8,147 99.26% $126.09
BULLETS OVER BROADWAY $974,076 11,730 89.95% $83.04
CABARET $692,319 7,094 100.42% $97.59
CASA VALENTINA $212,097 4,796 93.09% $44.22
CHICAGO $845,382 8,275 95.78% $102.16
CINDERELLA $1,412,944 13,529 96.58% $104.44
HEDWIG AND THE ANGRY INCH $815,295 7,116 100.95% $114.57
IF/THEN $1,104,188 10,372 98.89% $106.46
JERSEY BOYS $854,430 8,556 87.09% $99.86
KINKY BOOTS $1,629,283 11,341 99.55% $143.66
LADY DAY AT EMERSON’S BAR & GRILL $459,071 4,640 97.19% $98.94
LES MISÉRABLES $1,396,410 11,258 99.88% $124.04
MAMMA MIA! $950,480 9,472 101.54% $100.35
MATILDA $1,577,093 11,542 100.75% $136.64
MOTHERS AND SONS $187,192 3,355 52.29% $55.79
MOTOWN THE MUSICAL $1,179,643 11,533 95.66% $102.28
NEWSIES $1,069,367 10,756 100.85% $99.42
OF MICE AND MEN $755,158 7,508 99.96% $100.58
ONCE $681,763 7,732 91.27% $88.17
PIPPIN $882,705 7,843 99.03% $112.55
ROCK OF AGES $421,341 4,477 95.99% $94.11
ROCKY $1,022,747 10,654 87.85% $96.00
THE BOOK OF MORMON $1,689,905 8,752 102.63% $193.09
THE BRIDGES OF MADISON COUNTY $345,270 5,243 64.32% $65.85
THE CRIPPLE OF INISHMAAN $463,064 8,212 95.67% $56.39
THE LION KING $2,543,377 15,304 100.03% $166.19
THE PHANTOM OF THE OPERA $1,517,305 12,759 99.37% $118.92
THE REALISTIC JONESES $613,441 6,532 93.64% $93.91
THE VELOCITY OF AUTUMN $94,400 4,011 75.49% $23.54
VIOLET $283,182 5,879 100.12% $48.17
WICKED $2,769,554 17,352 100.00% $159.61
Totals: $35,365,319 327,321 93.11% $100.32

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/13/2014

This week’s notable movements on Broadway are:

THE CRIPPLE OF INISHMAAN
This past week, The Cripple of Inishmaan began previews at the Cort Theatre starring Daniel Radcliffe.  With only two performances underway, it is difficult to estimate the success of advance ticket sales for this show, but its early figures look promising.  The show grossed $155,234 over two performances, averaging 99.4% capacity with an average paid admission of $72.78.  Though this ticket price is fairly low, presumably due to discounting as well as complimentary tickets for the creative team, the play still made 94.75% of its gross potential.  Clearly the star power of Daniel Radcliffe has a lot to do with these high numbers, especially in light of the fact that a revival of an Irish dark comedy may not otherwise do so well.  This is a transfer from a West End revival of the show, also starring Daniel Radcliffe.

REVIEWS DO MAKE A DIFFERENCE
Two straight plays that opened last week to positive reviews saw a significant increase in ticket sales.  A Raisin in the Sun starring Denzel Washington was already faring quite well, selling out during previews.  The play even grossed over one million dollars for two weeks in a row during previews, a significant coup for a straight play.  However, in the week leading up to the show’s opening, the weekly gross fell to $929,151.  Fortunately, after the play opened on April 3rd to laudatory notices, audiences responded with ticket purchases, as this past week the play had its highest weekly gross yet: $1,182,511.
More notably, The Realistic Joneses also saw a stark increase in sales following its opening.  The reason this increase is more notable than that of A Raisin in the Sun is because the play is written by Will Eno, a playwright only theatre die-hards would know, and it stars famous actors who are not nearly as famous as Denzel Washington.  Though this play grossed less than half as much as Raisin, it still saw a steep increase of $107,825 from the previous week.  After the play opened on April 6th, The New York Times declared it a Critics’ Pick, and many other reviewers responded strongly as well.  Therefore, these figures show how theatregoers indeed respond to published praise, which is good news for producers who rely on critical support to demonstrate the merits of their shows without recognizable names to boost the box office.

The following are the Broadway ticket sales numbers for the week ending April 13, 2014:

Broadway Show Ticket Sales Analysis 4-13-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $407,665 5,122 70.59% $79.59
A RAISIN IN THE SUN $1,182,511 8,368 100.00% $141.31
ACT ONE $309,452 6,316 72.83% $48.99
AFTER MIDNIGHT $417,318 5,568 67.18% $74.95
ALADDIN $1,178,422 13,786 100.01% $85.48
ALL THE WAY $893,167 8,206 72.13% $108.84
BEAUTIFUL $917,392 7,669 93.43% $119.62
BULLETS OVER BROADWAY $813,145 11,221 86.05% $72.47
CABARET $667,721 6,823 96.59% $97.86
CASA VALENTINA $192,074 4,047 78.55% $47.46
CHICAGO $607,106 7,070 81.83% $85.87
CINDERELLA $946,408 11,425 81.56% $82.84
HEDWIG AND THE ANGRY INCH $884,092 7,048 100.59% $125.44
IF/THEN $964,759 9,295 88.63% $103.79
JERSEY BOYS $665,420 6,741 68.62% $98.71
KINKY BOOTS $1,422,291 10,769 94.53% $132.07
LADY DAY AT EMERSON’S BAR & GRILL $366,156 4,639 97.17% $78.93
LES MISÉRABLES $1,147,961 10,126 89.83% $113.37
MAMMA MIA! $627,337 7,442 79.78% $84.30
MATILDA $1,174,694 11,368 99.23% $103.33
MOTHERS AND SONS $238,128 3,412 53.18% $69.79
MOTOWN THE MUSICAL $1,067,046 10,425 86.47% $102.35
NEWSIES $744,353 8,701 91.78% $85.55
OF MICE AND MEN $796,078 8,321 96.94% $95.67
ONCE $473,697 5,333 62.95% $88.82
PIPPIN $630,280 6,307 79.63% $99.93
ROCK OF AGES $347,060 4,227 90.63% $82.11
ROCKY $754,394 8,773 72.34% $85.99
THE BOOK OF MORMON $1,586,091 8,752 102.63% $181.23
THE BRIDGES OF MADISON COUNTY $322,366 4,424 54.27% $72.87
THE CRIPPLE OF INISHMAAN $155,234 2,133 99.39% $72.78
THE LION KING $1,914,937 13,602 100.01% $140.78
THE PHANTOM OF THE OPERA $958,388 11,535 89.84% $83.09
THE REALISTIC JONESES $518,159 5,935 85.08% $87.31
THE VELOCITY OF AUTUMN $100,056 3,074 50.63% $32.55
VIOLET $258,167 5,080 86.51% $50.82
WICKED $1,930,362 15,275 99.03% $126.37
Totals: $28,579,879 288,358 84.34% $93.06

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/06/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK
There were two plays that started previews this past week, both of which did relatively poorly at the box office.  Casa Valentina, Harvey Fierstein’s world premiere play directed by Joe Mantello, only grossed $155,775 over the course of 7 performances.  Though the show filled up to the moderate average capacity of 75.74%, these performances were highly discounted, as the average paid admission was only $45.20.  Even with many Broadway stalwarts leading the cast such as Patrick Page, Reed Birney, John Cullum, and Patrick Page, there were no A-list Hollywood names to attract pre-sales, and only miraculous post-opening reviews will make this a hit.
Furthermore, The Velocity of Autumn did even less well, grossing $135,307 also over 7 performances.  With an average paid of admission of only $39.96 and an average capacity of 62.2%, this play earned only 20.2% of its gross potential, as the Booth Theatre is larger than the Samuel J. Friedman Theatre, where Casa Valentina plays.  Fortunately for the latter, Casa Valentina is a Manhattan Theater Club production, which takes off some financial pressure for its producers due to being underwritten by a non-profit organization.

LONG-RUNNING MUSICALS ON THEIR LAST LEGS
Several musicals that have done very well over the course of their run are looking to be in their final months.  Jersey Boys, which has been running since 2005 with frequent ventures into the millionaires club, only grossed $647,306 this past week, down $90,078 from the previous week.  Furthermore, Rock of Ages, which has succeeded in wooing the traditionally elusive heterosexual male market since its Broadway premiere in 2009, only grossed $340,194 this past week, down $36,100 from the previous week.  In addition, Mamma Mia!, which recently transferred to the Imperial Theatre from its home since 2001, the prominently placed Winter Garden Theatre, only took in $551,065 this week, down $122,902 from the week before.  Of course, many factors go into a show’s decision to close after a lengthy run, and it is possible that the producers of these shows will decide to float through weeks of losses in hopes that their shows will resuscitate in the warmer summer season.  Interestingly, all of these musicals have been adapted to film versions, including Jersey Boys which will be released in June 2014.

The following are the Broadway ticket sales numbers for the week ending April 6, 2014:

Broadway Show Ticket Sales Analysis w/e 4-06-14

Show GrossGross Total Attn %Cap  AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $415,509 5,332 73.48% $77.93
A RAISIN IN THE SUN $929,151 8,368 100.00% $111.04
ACT ONE $316,124 5,513 63.57% $57.34
AFTER MIDNIGHT $377,050 5,511 66.49% $68.42
ALADDIN $1,170,038 13,779 99.96% $84.91
ALL THE WAY $917,842 8,761 77.01% $104.76
BEAUTIFUL $868,034 7,298 88.91% $118.94
BULLETS OVER BROADWAY $765,755 11,210 85.97% $68.31
CABARET $594,765 6,257 101.23% $95.06
CASA VALENTINA $155,775 3,446 75.74% $45.20
CHICAGO $486,529 6,213 71.91% $78.31
CINDERELLA $857,341 10,502 74.97% $81.64
HEDWIG AND THE ANGRY INCH $772,606 5,968 99.27% $129.46
IF/THEN $931,268 9,419 89.81% $98.87
JERSEY BOYS $647,306 6,458 65.74% $100.23
KINKY BOOTS $1,351,725 10,380 91.12% $130.22
LADY DAY AT EMERSON’S BAR & GRILL $363,460 3,958 82.91% $91.83
LES MISÉRABLES $1,153,829 10,377 92.06% $111.19
MAMMA MIA! $551,065 6,856 73.50% $80.38
MATILDA $1,096,734 11,243 98.14% $97.55
MOTHERS AND SONS $221,430 3,214 50.09% $68.90
MOTOWN THE MUSICAL $1,016,236 10,318 85.58% $98.49
NEWSIES $743,632 8,795 92.77% $84.55
OF MICE AND MEN $823,309 8,366 97.46% $98.41
ONCE $500,434 5,607 66.18% $89.25
PIPPIN $615,583 6,429 81.17% $95.75
ROCK OF AGES $340,194 4,223 90.54% $80.56
ROCKY $753,365 8,485 69.96% $88.79
THE BOOK OF MORMON $1,598,000 8,750 102.60% $182.63
THE BRIDGES OF MADISON COUNTY $341,175 4,707 57.74% $72.48
THE LION KING $1,683,062 13,362 98.25% $125.96
THE PHANTOM OF THE OPERA $884,496 10,966 85.40% $80.66
THE REALISTIC JONESES $410,334 6,045 86.65% $67.88
THE VELOCITY OF AUTUMN $135,307 3,386 62.17% $39.96
VIOLET $278,904 4,963 84.52% $56.20
WICKED $1,806,067 14,901 98.14% $121.20
Totals: $26,873,431 279,366 82.81% $91.20

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/30/2014

This weeks notable movements on Broadway are:

HEDWIG AND THE ANGRY INCH
This past week saw the start of previews for the highly anticipated Broadway production of John Cameron Mitchell’s Hedwig and the Angry Inch.  This glam rock musical, which tells the story of an East German transsexual who underwent a botched sex-change operation, has stirred hearts and minds since its original Off-Broadway production in 1998.  Its audience of fans has expanded through the 2001 movie version and further productions worldwide, yet this is the first time the show has come to Broadway.  Starring Neil Patrick Harris, who has proven his charm to the Broadway community through hosting the Tony Awards on several occasions, this production is sure to be an audience favorite – and the numbers show it.  With only one performance in this first week, the show grossed $144,194, which amounted to an audience capacity of 101.40%, reaching 120.35% of its gross potential.  Collecting an average paid admission of $141.92, Hedwig was the top ticket price, with only The Book of Mormon charging a higher average admission.  In starting off with a bang, this bodes well for a profitable run.

OTHER NEW SHOWS
In the same week, two other shows began previews, but to a much less profitable start.  Lady Day at Emerson’s Bar & Grill, which stars Audra McDonald as Billie Holiday, only grossed $337,951 over its 7 performances, representing an audience capacity of 83.91%.  The show must have discounted significantly, as average paid admission was only $84.36.  Even less profitably, the Roundabout Theatre Company production of Violet ran for four performances at the American Airlines Theatre, grossing only $169,792 with an average paid admission of $60.53.  Still, they filled up 96.46% of their audience capacity, with the lower gross deriving from discounted and subscription tickets.

NEW MUSICAL SUCCESSES
A musical that saw a steep increase in ticket grosses this past week was the new revival of Les Misérables, which grossed $1,223,317, up $191,448 from last week.  In addition, the new Disney production of Aladdin took in $1,104,798, which was an increase of $167,699 from the previous week.  Both of these are new productions that are proving to be strong contenders for long healthy runs.

The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $472,344 5,879 81.02% $80.34
A RAISIN IN THE SUN $1,045,534 8,368 100.00% $124.94
ACT ONE $318,292 5,491 63.32% $57.97
AFTER MIDNIGHT $702,074 7,378 89.02% $95.16
ALADDIN $1,104,798 13,783 100.17% $80.16
ALL THE WAY $949,056 9,283 81.60% $102.24
BEAUTIFUL $749,305 6,610 80.53% $113.36
BULLETS OVER BROADWAY $886,469 11,806 90.54% $75.09
CABARET $494,440 5,069 95.68% $97.54
CHICAGO $595,765 7,559 87.49% $78.82
CINDERELLA $1,012,922 11,953 85.33% $84.74
HEDWIG AND THE ANGRY INCH $144,194 1,016 101.40% $141.92
IF/THEN $1,002,321 9,897 97.03% $101.28
JERSEY BOYS $737,384 7,700 78.38% $95.76
KINKY BOOTS $1,489,070 10,995 96.52% $135.43
LADY DAY AT EMERSON’S BAR & GRILL $337,951 4,006 83.91% $84.36
LES MISÉRABLES $1,223,317 10,736 95.24% $113.95
MAMMA MIA! $673,967 8,032 86.11% $83.91
MATILDA $1,212,014 11,524 100.59% $105.17
MOTHERS AND SONS $228,669 4,518 70.42% $50.61
MOTOWN THE MUSICAL $1,171,326 11,075 91.86% $105.76
NEWSIES $798,338 9,333 98.45% $85.54
NO MAN’S LAND/WAITING FOR GODOT $782,396 8,286 96.53% $94.42
OF MICE AND MEN $868,728 8,390 97.74% $103.54
ONCE $595,070 6,320 74.60% $94.16
PIPPIN $774,699 7,384 93.23% $104.92
ROCK OF AGES $376,294 4,496 96.40% $83.70
ROCKY $828,848 9,178 75.68% $90.31
THE BOOK OF MORMON $1,638,380 8,752 102.63% $187.20
THE BRIDGES OF MADISON COUNTY $352,896 4,920 60.35% $71.73
THE LION KING $1,885,162 13,603 100.02% $138.58
THE PHANTOM OF THE OPERA $1,057,502 12,439 96.88% $85.02
THE REALISTIC JONESES $462,236 5,595 80.20% $82.62
VIOLET $169,792 2,805 96.46% $60.53
WICKED $1,946,536 15,423 99.99% $126.21
Totals: $29,088,086 289,602 89.29% $97.63

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/23/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK
Three shows began previews on Broadway this week.  Act One played 4 performances at Lincoln Center’s Vivian Beaumont Theatre, with an average paid admission of $57.67 per ticket, and an average audience capacity of 61.07%.  Another not-for-profit theatre company was significantly more successful with their Broadway debut this week: the Roundabout Theatre Company’s production of Cabaret had an average paid admission of $94.96 and an average capacity of 101.7%, more than selling out their house due to premium sales in its three first performances.  The third premiere this week is also off to a strong start: Of Mice and Men, benefitting from a star studded cast including James Franco, Chris O’Dowd, and Leighton Meester, attracted an average paid admission of $111.95, and filled its house to an average 95.6% capacity over the six performances of its first week.  Overall, these figures exemplify how household name actors and familiar show titles can succeed in attracting a full audience even before reviews are published.

A RAISIN IN THE SUN
A Raisin in the Sun made it into the millionaire’s club this week, a real accomplishment for a straight play on Broadway, especially so early on in its run.  With an average paid admission of $132.31 and a clean 100.00% audience capacity, this revival of the Lorraine Hansberry classic profited from the megastar status of its lead, Denzel Washington.  This is the third week in which this production has been running, but it is the first 8-performance week.  As such, it has done equally well this week compared to the prior week, which only had 7 performances.

THE REALISTIC JONESES
Another straight play in previews is The Realistic Joneses, which transferred to Broadway after an acclaimed run last year at the Yale Repertory Theatre in New Haven, Connecticut.  Though Will Eno’s play features famous actors including Toni Collette, Michael C. Hall, Tracy Letts, and Marisa Tomei, their star power is significantly lower than that of Denzel Washington.  As such, in its first 8-performance week, the show played to only 81.38% average capacity, with an average ticket price of $76.34.


The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis 3-23-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $453,663 5,880 81.04% $77.15
A RAISIN IN THE SUN $1,107,163 8,368 100.00% $132.31
ACT ONE $152,704 2,648 61.07% $57.67
AFTER MIDNIGHT $714,663 7,555 91.16% $94.59
ALADDIN $937,099 13,782 100.16% $67.99
ALL THE WAY $881,336 8,646 76.00% $101.94
BEAUTIFUL $832,504 6,973 84.95% $119.39
BULLETS OVER BROADWAY $782,289 10,508 92.09% $74.45
CABARET $255,813 2,694 101.70% $94.96
CHICAGO $541,652 6,944 80.37% $78.00
CINDERELLA $902,579 11,245 80.28% $80.26
IF/THEN $1,008,303 9,854 96.61% $102.32
JERSEY BOYS $669,085 7,169 72.97% $93.33
KINKY BOOTS $1,451,463 11,101 97.45% $130.75
LES MISÉRABLES $1,031,869 10,931 97.11% $94.40
MAMMA MIA! $573,443 6,915 74.13% $82.93
MATILDA $1,163,417 11,519 100.55% $101.00
MOTHERS AND SONS $248,821 4,909 76.51% $50.69
MOTOWN THE MUSICAL $1,078,097 10,359 85.92% $104.07
NEWSIES $795,046 9,384 98.99% $84.72
NO MAN’S LAND/WAITING FOR GODOT $647,289 7,389 86.08% $87.60
OF MICE AND MEN $688,832 6,153 95.57% $111.95
ONCE $563,021 6,201 73.19% $90.80
PIPPIN $730,892 7,342 92.70% $99.55
ROCK OF AGES $366,648 4,415 94.66% $83.05
ROCKY $799,879 9,746 79.52% $82.07
THE BOOK OF MORMON $1,639,847 8,752 102.63% $187.37
THE BRIDGES OF MADISON COUNTY $385,394 5,329 65.37% $72.32
THE LION KING $1,828,835 13,575 99.82% $134.72
THE PHANTOM OF THE OPERA $954,196 11,368 88.54% $83.94
THE REALISTIC JONESES $433,391 5,677 81.38% $76.34
WICKED $1,874,352 15,318 99.31% $122.36
Totals: $26,493,581 268,649 87.74% $95.47

Broadway Show Ticket Sales Analysis w/e 3/16/2014

This weeks notable movements on Broadway are:

MILLIONAIRES CLUB
With total Broadway ticket sales revenue up to $24.4 million from last weeks $21.2 million, this week sees that seven Broadway shows are now in the millionaires club. This includes Kinky Boots, Les Miserables, Matilda, Motown, Book Of Mormon, Lion King and Wicked. Les Miserables shines as the seventh top grossing show overall and it has only just opened in previews.

THE WICKEDLY TALENTED INDINA MENZEL IN IF/THEN
If/Then begins its run in previews with strong sales.  With almost a million ($) dollars in gross Broadway ticket sales, If/Then has made it to the top ten in our Broadway Show Ticket Analysis Chart (see below). The ‘wickedly talented’ Idina Menzel (not Adele Dazeem) seems to be the drive of this new Broadway show which is directly reflected from the average ticket price of $105.65 and a 98.55% capacity.

AFTER MIDNIGHT
With a rotating list of celebrity singers as the big draw for this show, the critically acclaimed After Midnight suffered greatly last week by being stuck in the no-mans-land between the end of KD Lang and start of Toni Braxton stints on the show. It’s unclear who actually sang in that role last week, but the numbers show that how the lack of celebrity draw can impact the sales numbers massively. The average paid admission sale crashed from $96.44 to $68.39, demonstrating that the celeb headliner can make a huge difference in sales. Ironically, the capacity for After Midnight remained the same indicating that the show discounted heavily and may have papered the theatre to get the audience in. It will be interesting to see how the show recovers this week when Toni Braxton makes her debut and whether or not the gap-drop in sales can mess with overall shows ticket sales momentum or if its just a passing phase. The show plans to rotate in Toni Braxton, KD Lang, Fantasia Barrino, Kenny “Babyface” Edmonds, Dule Hill and Adriane Lenox. All of which will provide some fascinating takes on sales data as it may just end up being a popularity contest with all things equal.

The following are the Broadway ticket sales numbers for the week ending March 16, 2014:

Broadway Show Ticket Sales Analysis 03-16-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $432,707 5,557 76.58% $77.87
A RAISIN IN THE SUN $981,488 7,322 100.00% $134.05
AFTER MIDNIGHT $381,020 5,571 67.22% $68.39
ALADDIN $893,595 12,035 99.96% $74.25
ALL THE WAY $887,748 9,118 80.15% $97.36
BEAUTIFUL $891,835 7,658 93.30% $116.46
BULLETS OVER BROADWAY $655,710 9,050 92.54% $72.45
CHICAGO $523,155 6,756 78.19% $77.44
CINDERELLA $910,028 11,127 79.43% $81.79
IF/THEN $929,267 8,796 98.55% $105.65
JERSEY BOYS $684,421 7,200 73.29% $95.06
KINKY BOOTS $1,330,377 10,267 90.12% $129.58
LES MISÉRABLES $1,043,262 9,397 95.41% $111.02
MAMMA MIA! $538,966 6,500 69.68% $82.92
MATILDA $1,105,243 11,451 99.96% $96.52
MOTHERS AND SONS $222,265 4,278 66.68% $51.96
MOTOWN THE MUSICAL $1,084,613 10,745 89.13% $100.94
NEWSIES $792,166 9,114 96.14% $86.92
NO MAN’S LAND/WAITING FOR GODOT $589,820 7,030 81.90% $83.90
ONCE $556,921 6,297 74.33% $88.44
OUTSIDE MULLINGAR $423,934 5,079 97.67% $83.47
PIPPIN $699,835 7,087 89.48% $98.75
ROCK OF AGES $353,712 4,310 92.41% $82.07
ROCKY $639,757 10,182 83.08% $62.83
THE BOOK OF MORMON $1,659,020 8,752 102.63% $189.56
THE BRIDGES OF MADISON COUNTY $476,374 6,418 78.73% $74.22
THE LION KING $1,733,679 13,598 99.99% $127.50
THE PHANTOM OF THE OPERA $929,682 11,214 87.34% $82.90
THE REALISTIC JONESES $253,222 2,841 81.45% $89.13
WICKED $1,861,649 14,686 97.49% $126.76
Totals: $24,465,468 249,436 87.09% $95.00

Broadway Show Ticket Sales Analysis w/e 3/09/2014

This weeks notable movements on Broadway are:

A RAISIN IN THE SUN OPENS IN PREVIEWS
Shot out of cannon is A Raisin In The Sun, which is only three performances in and already the sell-out show of the new season. Denzel Washington stars in this redo of the Broadway favorite which averaged $144.53 in its first three days of previews.

MOTHERS AND SONS
Tyne Daly in Mothers and Sons continues to draw audiences, but is upside down with 81% of seats sold, but with an average of only $45 per ticket price – putting it the bottom two shows on Broadway.

ROCK OF AGES
Following the close of Bronx Bombers and Machinal, Rock Of Ages has moved into the bottom three Broadway show slot, their first time at this position. Their average paid admission is up on last week though, so time will tell if this can be turned around with recent TV spots that were run on local New York TV stations.

JERSEY BOYS
The musical story of Frankie Valli & The Four Seasons, helmed by Dodger Theatricals, that follows the rags-to-riches tale of four blue-collar kids working their way to stardom has struck a soft spot by only filling only 63.40% of their seats last week. It appears that their strategy is to keep their prices high and seats empty, which is a General Manager strategy that is likely to end with losses for investors. Once the darling of Broadway, Jersey Boys shows signs of wear and tear, by now finishing in the bottom ten position of all Broadway shows. This show may need a fresh management approach to reinvigorate ticket sales.

The following are the Broadway ticket sales numbers for the week ending March 9, 2014:

Broadway Show Ticket Sales Analysis 3/09/2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $409,353 5,306 73.13% $77.15
A RAISIN IN THE SUN $151,179 1,046 100.00% $144.53
AFTER MIDNIGHT $622,013 5,986 72.22% $103.91
ALADDIN $826,491 10,320 100.00% $80.09
ALL THE WAY $736,790 9,322 81.94% $79.04
BEAUTIFUL $847,672 7,140 86.99% $118.72
CHICAGO $520,320 6,604 76.44% $78.79
CINDERELLA $781,798 9,988 71.30% $78.27
IF/THEN $909,159 8,502 95.26% $106.93
JERSEY BOYS $600,488 6,228 63.40% $96.42
KINKY BOOTS $1,268,989 9,961 87.44% $127.40
LES MISÉRABLES $964,004 9,286 94.28% $103.81
MAMMA MIA! $603,731 7,642 81.93% $79.00
MATILDA $991,341 10,566 92.23% $93.82
MOTHERS AND SONS $235,662 5,200 81.05% $45.32
MOTOWN THE MUSICAL $1,119,747 10,880 90.25% $102.92
NEWSIES $648,357 8,563 90.33% $75.72
NO MAN’S LAND/WAITING FOR GODOT $525,313 6,224 72.51% $84.40
ONCE $580,888 6,099 71.99% $95.24
OUTSIDE MULLINGAR $343,445 5,048 97.08% $68.04
PIPPIN $608,988 6,086 76.84% $100.06
ROCK OF AGES $299,674 3,730 79.97% $80.34
ROCKY $635,153 9,581 78.17% $66.29
THE BOOK OF MORMON $1,583,887 8,752 102.63% $180.97
THE BRIDGES OF MADISON COUNTY $476,005 6,522 80.00% $72.98
THE LION KING $1,511,718 13,312 97.88% $113.56
THE PHANTOM OF THE OPERA $809,460 10,326 80.42% $78.39
WICKED $1,667,093 14,782 97.35% $112.78
Totals: $21,278,718 223,002 84.75% $94.46

Broadway ticket sales raw data are provided courtesy of The Broadway League.
All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/02/2014

DISNEY’S ALADDIN BEGINS PREVIEWSAladdin on Broadway
Aladdin began previews on February 26, 2014 with strong sales.  Already one of the top 10 grossing shows after only seven performances in five days, the Broadway comedy has already sold out in it’s first week in previews with 100% capacity at an average paid admission of $80.44.  The Broadway ticket price point seems a bit low for a Disney production showcasing music by Alan Menken in this Disney classic, but this may be due to the limited time pre-sale discount offers that were available in the beginning of January.  Aladdin fans definitely took advantage of the Broadway show discount while it lasted!

The following are the Broadway ticket sales numbers for the week ending March 2, 2014:

Broadway Show Ticket Sales Analysis 3-02-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $388,472 5,126 70.64% $75.78
AFTER MIDNIGHT $577,290 5,986 72.22% $96.44
ALADDIN $691,812 8,600 100.00% $80.44
ALL THE WAY $652,281 7,029 61.79% $92.80
BEAUTIFUL $798,680 7,068 86.11% $113.00
BRONX BOMBERS $169,730 4,093 66.62% $41.47
CHICAGO $437,771 5,640 65.28% $77.62
CINDERELLA $743,843 9,540 68.10% $77.97
JERSEY BOYS $575,260 6,083 61.92% $94.57
KINKY BOOTS $1,215,435 10,044 88.17% $121.01
LES MISÉRABLES $180,871 1,408 100.00% $128.46
MACHINAL $300,119 4,927 84.71% $60.91
MAMMA MIA! $506,482 6,934 74.34% $73.04
MATILDA $953,741 10,908 95.22% $87.43
MOTHERS AND SONS $211,660 4,112 64.09% $51.47
MOTOWN THE MUSICAL $1,036,817 10,433 86.54% $99.38
NEWSIES $641,338 8,429 88.91% $76.09
NO MAN’S LAND/WAITING FOR GODOT $557,067 6,296 73.35% $88.48
ONCE $512,480 5,602 66.12% $91.48
OUTSIDE MULLINGAR $357,319 4,840 93.08% $73.83
PIPPIN $541,791 5,981 75.52% $90.59
ROCK OF AGES $299,584 3,786 81.17% $79.13
ROCKY $551,300 7,890 73.57% $69.87
THE BOOK OF MORMON $1,549,715 8,733 102.40% $177.46
THE BRIDGES OF MADISON COUNTY $390,578 6,254 76.72% $62.45
THE LION KING $1,474,205 13,455 98.93% $109.57
THE PHANTOM OF THE OPERA $645,045 8,665 67.48% $74.44
WICKED $1,539,830 15,237 98.79% $101.06
Totals: $18,500,513 203,099 80.06% $88.08

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 2/23/2014

ALL THE WAY BEGINS STRONG BUT NOT ALL THE WAY YET
All The Way began previews just two weeks ago and already made the top half spectrum of the Broadway Show Ticket Analysis Chart (see below) with the Broadway ticket gross of $726,190.  Not too shabby for a Broadway show that has not even opened yet but Broadway ticket sales may be affected by the star playing Lyndon B. Johnson, Breaking Bad’s Brian Cranston allowing the show to hold an average Broadway ticket price of $95.79.  Gross ticket sales may be high in relation to the other Broadway shows but average capacity of the Neil Simon Theatre was at a mere 66.64%. Achieving the gross potential for ticket sales will require the show to go All The Way!

MOTHERS AND SONS FEATURING TYNE DALY PREVIEWS
Mothers and Sons, featuring American stage/screen actress, Tyne Daly, began previews on February 23, 2014. Though it seems to be the lowest grossing show according to the Broadway Show Ticket Analysis chart below, it is only considering one performance. Next week’s sales should better indicate where the Broadway show stands in relation to the other Broadway shows.

The following are the Broadway ticket sales numbers for the week ending February 23, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $436,762 5,275 72.70% $82.80
AFTER MIDNIGHT $621,483 6,636 80.07% $93.65
ALL THE WAY $726,190 7,581 66.64% $95.79
BEAUTIFUL $913,047 7,849 95.63% $116.33
BRONX BOMBERS $140,446 3,462 56.35% $40.57
CHICAGO $484,604 5,585 64.64% $86.77
CINDERELLA $939,356 11,300 80.67% $83.13
JERSEY BOYS $734,020 7,635 77.72% $96.14
KINKY BOOTS $1,331,106 10,769 94.53% $123.61
MACHINAL $285,728 4,583 78.80% $62.35
MAMMA MIA! $549,515 6,982 74.85% $78.70
MATILDA $1,200,517 11,492 100.31% $104.47
MOTHERS AND SONS $29,638 485 60.47% $61.11
MOTOWN: THE MUSICAL $1,134,039 11,075 91.86% $102.40
NEWSIES $780,736 9,101 96.00% $85.79
NO MAN’S LAND/WAITING FOR GODOT $555,256 6,147 81.84% $90.33
ONCE $683,111 7,551 89.13% $90.47
OUTSIDE MULLINGAR $382,274 4,995 96.06% $76.53
PIPPIN $675,859 7,080 89.39% $95.46
ROCK OF AGES $348,778 4,221 90.50% $82.63
ROCKY $642,830 8,091 88.02% $79.45
THE BOOK OF MORMON $1,616,666 8,752 102.63% $184.72
THE BRIDGES OF MADISON COUNTY $364,888 7,047 86.45% $51.78
THE GLASS MENAGERIE $652,206 6,137 98.60% $106.27
THE LION KING $1,754,208 13,585 99.89% $129.13
THE PHANTOM OF THE OPERA $791,098 10,080 78.50% $78.48
WICKED $1,765,925 15,141 99.72% $116.63
Totals: $20,540,284 208,637 84.89% $92.42