Broadway Show Ticket Sales Analysis w/e 8/02/2015

This week’s notable movements on Broadway are:

A Steady Week With A Slight Upturn

In the week ending August 2, 2015, Broadway is still going strong with summer ticket sales. Overall, the entire industry of 28 currently running shows saw a relatively minor increase of $736,227 from the week before. The biggest increase was seen by mega-hit The Lion King, which brought in $215,787 from the week before, bringing it to a total weekly gross of $2,624,288. Remarkably, this huge number represents just 98.47% of the production’s gross potential in the massive Minskoff Theatre, whereas this and other shows have at times broken the 100% mark, or even the 110% mark of gross potential. With a top ticket price of $225.00, the average paid admission was the impressive $173.37. The only other show that came close in terms of average ticket price is The Book of Mormon, which brought in $1,474,355 last week, representing 107.10% of its gross potential in the comparably smaller Eugene O’Neill Theatre. With a top ticket price of the extremely inflated $475.00 per premium ticket, the average paid admission trailed just behind that of The Lion King at $168.48. The highest percentage of gross potential was reached by new hit musical Hamilton, which hasn’t even opened yet but is bringing in 111.67% of its gross potential. Overall, of the 28 shows running, 16 showed an increase from the week before, and 8 saw a decrease. The greatest decrease was seen by Kinky Boots at the relatively minor dip of $60,641.

“Hamilton” Well On Its Way to Top Musical of the Season

Hamilton the Musical opens in 2 days, but it brought in the highest gross potential of any show this past week while still in previews. This is the first week that they played eight performances, as opposed to two weeks of seven performances each. In this way, the show reached not only its maximum weekly gross so far at $1,490,816, but also the highest percentage of its gross potential, out of any week yet. Their audience capacity was filled up to an average of 100.5% across the eight performances, and the top ticket price has thus far held steady at $275.00. It remains to be seen whether the producers will choose to adopt a dynamic pricing strategy, whereby they raise the premium ticket prices and fluctuate the ticket pricing based on predicted demand, sometimes even across individual performances. The reviews will come out this week, but the show has already earned raves and great buzz from its recent Off-Broadway run at the Public Theatre, which was also the birthplace of the 2015 Tony Award winning best musical, Fun Home. At this point, it seems clear that Hamilton will be well remembered one year from now in time for the 2016 Tony Awards consideration. With a year’s appetite filled for this culturally imaginative, alternative political bio-drama, the show will surely be a contender for the Best Musical award, as well as many others. Still, an entire year remains for other shows to come out of the woodwork in contention for that great honor.

The following are the Broadway ticket sales numbers for the week ending August 2, 2015:Broadway-Show-Ticket-Analysis-08-02-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $549,228 6,711 92.49% $81.84
ALADDIN $1,854,407 13,817 100.01% $134.21
AMAZING GRACE $308,313 4,947 53.22% $62.32
AN ACT OF GOD $1,074,778 7,883 97.95% $136.34
AN AMERICAN IN PARIS $1,388,952 12,518 93.20% $110.96
BEAUTIFUL $946,124 7,653 93.24% $123.63
CHICAGO $748,452 8,241 95.38% $90.82
FINDING NEVERLAND $1,200,295 11,851 98.50% $101.28
FISH IN THE DARK $841,809 8,354 97.32% $100.77
FUN HOME $782,634 5,976 100.95% $130.96
HAMILTON $1,490,816 10,619 100.48% $140.39
HAND TO GOD $285,603 4,186 67.78% $68.23
HEDWIG AND THE ANGRY INCH $390,829 5,286 74.99% $73.94
IT SHOULDA BEEN YOU $432,210 6,278 77.54% $68.85
JERSEY BOYS $651,437 7,053 71.79% $92.36
KINKY BOOTS $890,611 9,205 80.80% $96.75
LES MISÉRABLES $766,999 9,856 87.44% $77.82
MAMMA MIA! $939,807 9,415 100.93% $99.82
MATILDA $1,108,854 11,480 100.21% $96.59
ON THE TOWN $475,889 7,664 51.12% $62.09
PENN & TELLER ON BROADWAY $1,304,660 11,426 87.41% $114.18
SOMETHING ROTTEN! $1,073,132 11,791 88.41% $91.01
THE BOOK OF MORMON $1,474,355 8,751 102.61% $168.48
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $842,068 7,515 92.28% $112.05
THE KING AND I $1,134,145 8,264 98.66% $137.24
THE LION KING $2,624,288 15,137 99.17% $173.37
THE PHANTOM OF THE OPERA $1,090,526 11,852 92.31% $92.01
WICKED $2,118,401 16,175 93.95% $130.97
Total $28,789,618 259,904 88.93% $106.05

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 7/26/2015

This week’s notable movements on Broadway are:

A Downturn from Last Week’s Excellent Grosses

In the week ending July 26, 2015, the overall Broadway industry took a dip of $1,183,075 from the week before. Of the 28 shows presently running, only 11 saw an increase in ticket sales, whereas 17 saw a decrease in ticket sales. Furthermore, the increases were much smaller than the decreases. The biggest increase was seen by Kinky Boots, which brought in $41,850 from the week before. In contrast, the biggest decrease was seen by Hedwig and the Angry Inch which went down by $275,979 from the week before. Furthermore, The Lion King saw a decrease of $211,515, Fish in the Dark saw a decrease of $185,258, The King and I saw a decrease of $183,813, Wicked saw a decrease of $165,183, and The Book of Mormon saw a decrease of $149,069. Still, most of these large downturns were seen by the highest grossing shows. For instance, though The Lion King decreased by $211,515, it still brought in a weekly gross of $2,408,501 and was the highest grossing show of the week. Therefore, it is not so much that this past week was a poor one on Broadway, but rather than the week prior was excellent in terms of ticket sales.

“Hamilton” Continues to Rake It In

This past week was Hamilton’s second week running on Broadway, and it is still in previews. This week, it earned $14,075 more than the week before, bringing in an excellent weekly gross of $1,302,511. That represents an astounding 111.51% of its gross potential. With a top ticket price of the comparably low amount of $275.00, the average paid admission was $140.21. This demonstrates that no discounting is taking place for this hot new musical with book, music, and lyrics by, and also starring, Lin Manuel-Miranda, the creator of In the Heights. Hamilton has been very buzzy since its Off-Broadway run at the Public Theater, which is also the origin theatre of Fun Home which took home the Tony Award for Best Musical this past season. At this rate, if the reviews are as excellent as the buzz, Hamilton should be a shoe-in for the Tony Award for Best Musical next year, though that is almost an entire year away. Its success may even be enough to dissuade producers who are developing new musicals to rush their shows to Broadway, and they might be inclined to wait until the following season when there is a less obvious contender for this prestigious award. This past week, Hamilton was filled up to 100.5% of audience capacity on average in the Richard Rodgers Theatre, which is up from 100.3% from the week before. It doesn’t hurt that President Obama was widely reported to have since this show in previews. When the show opens on August 5, 2015, it may become even more difficult to snag a ticket.

The following are the Broadway ticket sales numbers for the week ending July 26, 2015:broadway show ticket analysis week ending 7-26-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $546,611 6,831 94.14% $80.02
ALADDIN $1,831,846 13,818 100.01% $132.57
AMAZING GRACE $297,904 5,243 56.40% $56.82
AN ACT OF GOD $1,011,538 7,753 96.33% $130.47
AN AMERICAN IN PARIS $1,429,500 12,819 95.44% $111.51
BEAUTIFUL $986,399 7,769 94.65% $126.97
CHICAGO $674,699 8,023 92.86% $84.10
FINDING NEVERLAND $1,162,145 11,659 96.90% $99.68
FISH IN THE DARK $716,936 7,716 89.89% $92.92
FUN HOME $805,369 6,105 103.13% $131.92
HAMILTON $1,302,511 9,290 100.47% $140.21
HAND TO GOD $339,642 4,527 73.30% $75.03
HEDWIG AND THE ANGRY INCH $405,108 5,576 92.29% $72.65
IT SHOULDA BEEN YOU $404,467 5,864 72.43% $68.97
JERSEY BOYS $683,286 7,158 72.86% $95.46
KINKY BOOTS $951,252 9,666 84.85% $98.41
LES MISÉRABLES $812,848 9,664 85.73% $84.11
MAMMA MIA! $932,929 9,403 100.80% $99.22
MATILDA $1,133,454 11,462 100.05% $98.89
ON THE TOWN $476,502 8,194 54.66% $58.15
PENN & TELLER ON BROADWAY $1,237,512 10,824 82.80% $114.33
SOMETHING ROTTEN! $1,067,457 11,664 87.46% $91.52
THE BOOK OF MORMON $1,505,083 8,748 102.58% $172.05
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $867,969 7,712 94.70% $112.55
THE KING AND I $969,161 7,127 85.09% $135.98
THE LION KING $2,408,501 13,570 100.01% $177.49
THE PHANTOM OF THE OPERA $1,090,134 12,182 94.88% $89.49
WICKED $2,002,632 15,201 98.66% $131.74
Total $28,053,394 255,568 89.41% $105.83

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 7/19/2015

This week’s notable movements on Broadway are:

Right Away, “Hamilton” Is a Run-Away Hit

In the week ending July 19, 2015, Hamilton began previews at the Richard Rodgers Theatre on Broadway. After playing a highly acclaimed run Off-Broadway at the Public Theater, it transferred with its first preview on July 13, 2015. Though it only played seven performances in its first week, rather than the usual 8, it brought in a weekly gross of $1,288,436. That represents 110.30% of its gross potential, and the average audience was filled up to 100.3%. With a top ticket price of $275.00, the average paid admission was $138.94. This is an extremely good achievement for a musical in its first week of previews, especially one that opened in the height of summer without the Tony Award buzz to boost it forward. Hamilton has been highly buzzed for many months, and there were even talks about bringing it to Broadway before the Tony Awards this year, but the creative team decided to wait until July in order to finely tune the piece. Furthermore, this allowed the Public Theater’s other masterpiece, Fun Home, to win Best Musical without competition from Hamilton, and now Hamilton will certainly be in the running for that award next year. This show is Lin Manuel-Miranda’s newest concoction, following his success with In the Heights, although this show is more controversial, and also more enticing, due to its reimagining of an important historical figure.

An Overall Excellent Week on Broadway

Including the $1,288,436 that Hamilton brought to the table in its first week of previews, the week ending July 19, 2015 saw an overall increase in ticket sales of $3,458,042 from the week before. Of the 29 shows currently running, 27 of them saw an increase in ticket sales, and only two decreased by a small amount. Following Hamilton’s powerful entrance onto the scene, the next biggest increase in ticket sales was seen by The Lion King, which brought in $311,125 more than the week before to reach a gross of $2,620,016, Wicked, which brought in $267,724 more than the week before to reach a gross of $2,167,815, and The Book of Mormon, which brought in $203,287 more than the week before to reach a gross of $1,654,152. Also, all three of these hit musicals played 9 performances this past week, up from the usual 8 which they played last week. Furthermore, Penn & Teller on Broadway continued to creep up in box office, bringing in $1,225,440 which is an increase of $150,111 from the week before. Other six figure increases were seen by The Phantom of the Opera, Hedwig and the Angry Inch, Les Miserables, Beautiful, and On the Twentieth Century. Though On the Twentieth Century had been performing fairly poorly, it played its final performance on July 19, 2015, and this announcement of the final week was enough to bring the last week’s gross up by six figures to $571,895.

The following are the Broadway ticket sales numbers for the week ending July 19, 2015:Broadway show ticket analysis week ending 7-19-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $538,813 6,783 93.48% $79.44
ALADDIN $1,833,662 13,818 100.01% $132.70
AMAZING GRACE $321,914 6,933 74.58% $46.43
AN ACT OF GOD $990,023 7,713 95.84% $128.36
AN AMERICAN IN PARIS $1,439,179 12,878 95.88% $111.75
BEAUTIFUL $1,023,705 7,835 95.46% $130.66
CHICAGO $638,796 7,791 90.17% $81.99
FINDING NEVERLAND $1,164,664 11,844 98.44% $98.33
FISH IN THE DARK $902,194 8,099 94.35% $111.40
FUN HOME $817,665 6,120 103.38% $133.61
HAMILTON $1,288,436 9,273 100.28% $138.94
HAND TO GOD $344,030 4,598 74.45% $74.82
HEDWIG AND THE ANGRY INCH $681,087 6,552 92.95% $103.95
IT SHOULDA BEEN YOU $392,500 5,725 70.71% $68.56
JERSEY BOYS $709,588 7,430 75.63% $95.50
KINKY BOOTS $909,402 9,393 82.45% $96.82
LES MISÉRABLES $801,902 9,692 85.98% $82.74
MAMMA MIA! $909,862 9,342 100.15% $97.39
MATILDA $1,110,520 11,439 99.85% $97.08
ON THE TOWN $501,525 9,178 61.22% $54.64
ON THE TWENTIETH CENTURY $571,895 5,788 100.21% $98.81
PENN & TELLER ON BROADWAY $1,100,653 9,144 69.95% $120.37
SOMETHING ROTTEN! $1,111,321 12,095 90.69% $91.88
THE BOOK OF MORMON $1,654,152 9,828 102.44% $168.31
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $920,865 7,923 97.29% $116.23
THE KING AND I $1,152,974 7,971 95.16% $144.65
THE LION KING $2,620,016 15,100 98.93% $173.51
THE PHANTOM OF THE OPERA $1,064,460 12,031 93.70% $88.48
WICKED $2,167,815 16,815 97.67% $128.92
Total $29,683,617 269,131 90.73% $106.77

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 7/12/2015

This week’s notable movements on Broadway are:

Sales Pick Up After Holiday Weekend

In the week ending July 12, 2015, Broadway as a whole saw an increase of $2,076,675 from the week before. This is primarily because in the week ending July 5, 2015, Broadway had seen a decrease in sales of $2,288,441. Therefore, sales are almost back to their levels a week ago, but still not quite as high. With the closure of Wolf Hall Parts One and Two and the beginning of previews of Penn & Teller on Broadway, sales still saw a pick up on a show by show basis. The biggest increase in a show that was running both weeks was seen by Aladdin, which increased by $188,986 to a figure of $1,787,410. The next biggest jump was seen by The Lion King which went up by $165,547, reaching the weekly gross of $2,308,891. At the height of the summer season, this tourist favorite managed to gross 100.1% of its gross potential. Amazing Grace, which is still performing terribly, saw an increase of $90,234 to reach the weekly gross of $291,315, representing just 26.54% of its gross potential. After the over two million dollar gross of The Lion King, the next biggest weekly gross was seen by Wicked with a gross of $1,900,091. Aladdin came it at number three, and the fourth highest weekly gross was earned by The Book of Mormon at $1,450,865. Overall, the most popular audience seats on Broadway in the heat of summer are the tourist attractions, as the locals are at the beach.

Penn & Teller Launches Out of the Gate

On the note of tourist shows, Penn & Teller have left their semi permanent home of the Rio Hotel and Casino in Las Vegas to do a seven week run on Broadway. In the first week of eight performances, Penn & Teller brought in $1,075,289, which represents 62.40% of the show’s gross potential. Though this figure is outstanding at over one million dollars for the first week of previews, there is still a lot more ticket selling room at the Marquis Theatre, which can seat 1,611 people. With a top ticket price of $247.00, the average paid admission was $114.64, showing that the magic of the world’s most famous magicians extends beyond their home territory in Nevada. Those who travel to New York looking for a spectacle-filled Broadway show are not looking for dramatic or literary profundity; they are looking to be dazzled. Therefore, Penn & Teller is a great tourist treat, not relying on the Tony Award buzz to sell tickets in the summer months right after the awards. Though the audience was only 66.4% filled this week, word of mouth is sure to spread as Penn & Teller stick around New York for another month and a half. The word of mouth needs to spread quickly in order to catch up with the longtime performing duo before they turn right back around and return to Vegas.

The following are the Broadway ticket sales numbers for the week ending July 12, 2015:Broadway-Show-Ticket-Analysis-07-12-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $489,049 5,707 78.65% $85.69
ALADDIN $1,787,410 13,785 100.01% $129.66
AMAZING GRACE $291,315 5,810 62.50% $50.14
AN ACT OF GOD $920,623 7,375 91.64% $124.83
AN AMERICAN IN PARIS $1,406,875 12,894 95.99% $109.11
BEAUTIFUL $918,122 7,337 89.39% $125.14
CHICAGO $625,581 7,675 88.83% $81.51
FINDING NEVERLAND $1,126,473 11,526 95.79% $97.73
FISH IN THE DARK $861,784 7,863 91.60% $109.60
FUN HOME $783,291 6,129 103.53% $127.80
HAND TO GOD $317,244 4,239 68.64% $74.84
HEDWIG AND THE ANGRY INCH $533,938 5,539 78.58% $96.40
IT SHOULDA BEEN YOU $358,327 5,281 65.23% $67.85
JERSEY BOYS $614,775 6,423 65.38% $95.71
KINKY BOOTS $841,500 8,802 77.26% $95.60
LES MISÉRABLES $688,996 8,389 74.42% $82.13
MAMMA MIA! $852,207 9,130 97.88% $93.34
MATILDA $1,077,379 11,416 99.65% $94.37
ON THE TOWN $509,820 9,090 60.63% $56.09
ON THE TWENTIETH CENTURY $469,559 5,219 90.36% $89.97
PENN & TELLER ON BROADWAY $995,616 8,685 66.44% $114.64
SOMETHING ROTTEN! $1,088,662 11,847 88.83% $91.89
THE BOOK OF MORMON $1,450,865 8,745 102.54% $165.91
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $890,693 7,711 94.68% $115.51
THE KING AND I $1,247,155 8,376 100.00% $148.90
THE LION KING $2,308,891 13,556 99.91% $170.32
THE PHANTOM OF THE OPERA $914,409 10,596 82.52% $86.30
WICKED $1,900,091 14,729 96.34% $129.00
Total $26,270,648 243,874 85.97% $104.00

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 7/05/2015

This week’s notable movements on Broadway are:

An Overall Slow Week on Broadway

In the week ending July 5, 2015, the entire Broadway industry saw a decrease in ticket sales of $2,288,441 across the 27 shows running. Of these 27 shows, only four saw an increase in ticket sales, and the remaining 23 brought in less money at the box office than they had the week before. The biggest decrease was seen by Beautiful, which brought in $860,890, a decrease of $193,146 from the week before. Even Wicked, which still brought in 104.74% of its gross potential with a weekly gross of $1,864,235 saw a decrease of $182,908 from the week before. Something Rotten! brought in $1,053,848, a decrease of $176,771 from the week before. Wolf Hall Parts One and Two, which played its final performances on Sunday July 5, 2015 saw a decrease of $169,013 from the week before. This is particularly surprising, because even shows that are not doing well at the box office tend to see an upsurge, even if slight, in their final week of performances. In this case, Wolf Hall Parts One and Two brought in only $346,459, which represents a dismal 31.08% of its gross potential – by far the lowest percentage reached of gross potential throughout its run. In this case, the Independence Day holiday weekend was pretty much the opposite sentiment to the stark and serious beauty of the English double bill. Wolf Hall even resorted to papering (giving away free tickets) in their final week. The only four shows to show an increase did so very slightly. The King and I saw an increase of $66,981 from the week before, the highest increase of any show.

“Amazing Grace” Looking Dire at the Box Office

In this overall difficult week on Broadway, the show that may have suffered the most is Amazing Grace, which only began previews on June 25, 2015. In these preview weeks prior to its opening night date of July 16, 2015, at which time reviews will be published to spread awareness of the new musical, the show is fine-tuning its production but suffering from a lack of interest. In the week ending July 5, 2015, Amazing Grace brought in $201,081, which is an increase of $689 from the week before. However, this negligible increase coincided with an addition of two performances from the previous partial week of 5 performances. So, on average the show brought in less money per performance. This past week, its weekly gross amounted to a threateningly low percentage reached of gross potential of 18.32%. This is a decrease from 29.21% the week before. With a top ticket price of $197.00, the average paid admission this past week was only $38.92, cheaper than most Off-Broadway fare. Therefore, it remains to be seen whether Amazing Grace will even make it to opening night without shuttering, but chances are that unless the reviews are stupendous, it won’t make it much further than that.

The following are the Broadway ticket sales numbers for the week ending July 5, 2015:Broadway-Show-Ticket-Analysis-7-05-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $483,592 6,105 84.14% $79.21
ALADDIN $1,598,424 13,786 100.01% $115.95
AMAZING GRACE $201,081 5,166 63.51% $38.92
AN ACT OF GOD $903,661 7,612 94.58% $118.72
AN AMERICAN IN PARIS $1,348,052 12,530 93.28% $107.59
BEAUTIFUL $860,890 7,378 89.89% $116.68
CHICAGO $571,954 7,329 84.83% $78.04
FINDING NEVERLAND $1,087,396 11,494 95.53% $94.61
FISH IN THE DARK $854,571 8,128 94.69% $105.14
FUN HOME $744,230 6,125 103.46% $121.51
HAND TO GOD $317,404 4,357 70.55% $72.85
HEDWIG AND THE ANGRY INCH $475,996 5,763 81.76% $82.60
IT SHOULDA BEEN YOU $344,925 5,577 68.89% $61.85
JERSEY BOYS $644,185 7,319 74.50% $88.02
KINKY BOOTS $823,566 9,175 80.54% $89.76
LES MISÉRABLES $689,495 8,916 79.10% $77.33
MAMMA MIA! $805,674 8,928 95.71% $90.24
MATILDA $1,039,197 11,456 100.00% $90.71
ON THE TOWN $473,731 8,920 59.50% $53.11
ON THE TWENTIETH CENTURY $487,786 5,485 94.96% $88.93
SOMETHING ROTTEN! $1,053,848 11,978 89.82% $87.98
THE BOOK OF MORMON $1,382,123 8,751 102.61% $157.94
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $861,351 7,552 92.73% $114.06
THE KING AND I $1,241,086 8,376 100.00% $148.17
THE LION KING $2,143,344 13,603 100.02% $157.56
THE PHANTOM OF THE OPERA $971,851 11,125 86.64% $87.36
WICKED $1,864,235 14,732 96.36% $126.54
WOLF HALL PARTS ONE & TWO $346,459 6,559 59.28% $52.82
Total $24,620,107 244,225 87.03% $96.58

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/28/2015

This week’s notable movements on Broadway are:

“The Audience” Concludes Run with Record Highs

On Sunday, June 28, 2015, The Audience played its final performance on Broadway. Written by Peter Morgan and starring Helen Mirren as Queen Elizabeth II, the show reunited the writer and star of the Oscar winning film The Queen, also dealing with the same subject. This mass recognition of these artists and this story is partially responsible for the excellent success the show enjoyed throughout its run. In its final week of performances, The Audience earned its highest weekly gross to date, which was $1,425,523. This represented an astounding 118.49% of the show’s gross potential. Prior to this final week, the show’s highest weekly gross was $1,206,318, representing 114.11% of gross potential. Still, it was common for the show regularly to make 108% to 111% of its gross potential. In its final week, the average paid admission was also at an all time high at $163.67. The top ticket price since opening night was $323.00. One major reason the show earned so much money this final week is that it played 8 performances, whereas it had played 7 throughout every other full week of its run. Still, the increase in percentage of gross potential shows that demand grew even to exceed the added performance, with fans eager to get their final dose of Helen Mirren’s Tony Award winning performance as the Queen of England.

“Amazing Grace” Begins Previews With Low Numbers

In addition, the week ending June 28, 2015 saw the start of previews for Amazing Grace, a new musical with music and lyrics by Christopher Smith, and a book by Christopher Smith and Arthur Giron. This show deals with the origination of the famous gospel song, “Amazing Grace.” In choosing to begin previews in the height of summer, following the hubbub of the Tony Awards when the world has its eye on the theatre industry, Amazing Grace was taking a big risk that it would fall between the cracks in the distraction of summer vacation. In this first week of five performances, the show brought in $200,392, which represents only 29.21% of its gross potential. With a top ticket price of $197.00, the average paid admission was $57.57. The show stars Erin Mackey, Josh Young, Stanley Bahorek, and Chuck Cooper, who have had success in the world of theatre but are by no means A-list marquee names that can sell tickets for the show. The show will open on July 16, 2015, at which point the reviews may or may not be able to save the show by spurring positive word of mouth. In any case, the box office figures out of the gate are not very encouraging, but perhaps amazing grace, how sweet the sound, will save this show once word of mouth catches on.

The following are the Broadway ticket sales numbers for the week ending June 28, 2015:Broadway-Show-Ticket-Analysis-06-28-15-1

 

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $605,865 6,782 93.47% $89.33
ALADDIN $1,644,688 13,787 100.02% $119.29
AMAZING GRACE $200,392 3,481 59.91% $57.57
AN ACT OF GOD $955,566 7,581 94.20% $126.05
AN AMERICAN IN PARIS $1,433,433 13,288 98.93% $107.87
BEAUTIFUL $1,054,036 8,005 97.53% $131.67
CHICAGO $597,661 7,524 87.08% $79.43
FINDING NEVERLAND $1,222,133 11,996 99.70% $101.88
FISH IN THE DARK $848,378 7,880 91.80% $107.66
FUN HOME $752,342 6,130 103.55% $122.73
HAND TO GOD $400,070 4,879 79.00% $82.00
HEDWIG AND THE ANGRY INCH $538,365 5,594 79.36% $96.24
IT SHOULDA BEEN YOU $415,180 6,079 75.09% $68.30
JERSEY BOYS $744,540 7,527 76.62% $98.92
KINKY BOOTS $969,479 9,579 84.09% $101.21
LES MISÉRABLES $747,267 9,426 83.62% $79.28
MAMMA MIA! $856,775 9,167 98.27% $93.46
MATILDA $1,117,587 11,495 100.34% $97.22
ON THE TOWN $637,010 10,483 69.92% $60.77
ON THE TWENTIETH CENTURY $594,786 5,693 98.56% $104.48
SOMETHING ROTTEN! $1,230,619 12,624 94.66% $97.48
THE AUDIENCE $1,425,523 8,710 101.85% $163.67
THE BOOK OF MORMON $1,524,996 8,752 102.63% $174.25
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $973,337 8,042 98.75% $121.03
THE KING AND I $1,174,105 8,378 100.02% $140.14
THE LION KING $2,120,670 13,603 100.02% $155.90
THE PHANTOM OF THE OPERA $986,653 11,372 88.57% $86.76
WICKED $2,047,143 15,175 98.49% $134.90
WOLF HALL PARTS ONE & TWO $515,472 5,500 49.71% $93.72
Totals $28,334,069 258,532 89.85% $106.66

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/21/2015

This week’s notable movements on Broadway are:

“Gigi” and “Skylight” See Rise in Final Week

In the week ending June 21, 2015, both Gigi and Skylight played their final week of performances. Gigi was nominated for no Tony Awards and received mixed to negative reviews, and therefore its closing was on somewhat of a disappointing note. Still, in its last week, Gigi saw an upturn of sales with the last chance fans rushing to catch Vanessa Hudgens in the title role, and Victoria Clark in the acclaimed supporting role of Mamita. This past week, Gigi brought in $619,008, which is an increase of $110,365 from the week before. In the previous week, its penultimate week of performances, sales also went up, that time by $106,697. However, in the previous three weeks before that, sales decreased on a weekly basis, so it was only in the last two weeks that sales saw an upsurge due to scarcity of remaining performances. This past week, the show brought in 46.01% of its gross potential, which is the almost the highest potential reached of any week. With a top ticket price of $198.00, the average paid admission in Gigi’s final week was $75.98. Skylight is a completely different story. Skylight was nominated for several Tony Awards and took home the award for Best Revival of a Play. It received excellent reviews, and performed very well throughout its run. Still, like with Gigi, in its final two weeks sales went even higher. In the week ending July 21, 2015, Skylight brought in $927,539, which was 108.09% of its gross potential, by far the highest gross of the run. The previous week, the gross was $865,346, which was 100.85% of the gross potential. Therefore, Skylight went out on a high note, averaging $144.57 for paid admission and filling up 100.0% of the audience capacity.

An Overall Static Week on Broadway

This past week, the entire Broadway industry saw an increase of only $349,473. With 30 shows running that week, that averages to be an increase of $11,649 per show. In actuality, 11 shows saw a decrease in sales, and 19 shows saw an increase in sales. From a macro perspective, the industry stayed relatively static from the week before. The greatest increase was seen by Gigi, and the second greatest by Skylight, as discussed in the previous paragraph. The biggest decrease was seen by Wolf Hall Parts One and Two, which brought in $467,890, a decrease of $114,082 from the week before. While the show received a lot of recognition from the Tony Awards, it seems to have nearly saturated its demand prior to its closing in early July. In addition, It Shoulda Been You saw a decrease of $58,885, bringing in a weekly gross of $344,196, which represents only 34.73% of its gross potential. Still, overall the Broadway industry stayed fairly constant this week, without too much extreme fluctuation.

The following are the Broadway ticket sales numbers for the week ending June 21, 2015:Broadway-Show-Ticket-Analysis-06-21-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $587,784 6,465 89.10% $90.92
ALADDIN $1,625,997 13,792 100.06% $117.89
AN ACT OF GOD $890,098 7,156 88.92% $124.38
AN AMERICAN IN PARIS $1,440,627 13,391 99.69% $107.58
BEAUTIFUL $993,120 7,734 94.23% $128.41
CHICAGO $718,511 8,533 98.76% $84.20
FINDING NEVERLAND $1,132,133 11,703 97.27% $96.74
FISH IN THE DARK $849,330 7,770 90.52% $109.31
FUN HOME $744,646 6,129 103.53% $121.50
GIGI $619,008 8,147 73.58% $75.98
HAND TO GOD $415,154 4,784 77.46% $86.78
HEDWIG AND THE ANGRY INCH $479,292 5,024 71.27% $95.40
IT SHOULDA BEEN YOU $344,196 5,350 66.08% $64.34
JERSEY BOYS $680,486 7,058 71.84% $96.41
KINKY BOOTS $867,192 8,458 74.25% $102.53
LES MISÉRABLES $659,355 8,550 75.85% $77.12
MAMMA MIA! $782,060 8,624 92.45% $90.68
MATILDA $1,044,453 11,375 99.29% $91.82
ON THE TOWN $558,807 9,118 60.82% $61.29
ON THE TWENTIETH CENTURY $582,490 5,620 97.30% $103.65
SKYLIGHT $927,539 6,416 100.00% $144.57
SOMETHING ROTTEN! $1,169,433 12,241 91.79% $95.53
THE AUDIENCE $1,206,318 7,612 101.72% $158.48
THE BOOK OF MORMON $1,517,932 8,752 102.63% $173.44
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $919,935 7,914 97.18% $116.24
THE KING AND I $1,154,506 8,264 98.66% $139.70
THE LION KING $2,154,719 13,600 100.00% $158.44
THE PHANTOM OF THE OPERA $982,442 11,419 88.93% $86.04
WICKED $1,947,674 15,331 99.50% $127.04
WOLF HALL PARTS ONE & TWO $467,890 4,923 44.50% $95.04
Total $28,463,126 261,253 88.24% $107.38

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/14/2015

This week’s notable movements on Broadway are:

“Fish in the Dark” Took Major Hit with Jason Alexander Replacing Larry David

In the week ending June 14, 2015, Larry David’s blandly reviewed but heretofore top-selling comedy Fish in the Dark brought in $842,633 at the box office. This is a decrease of $403,563 from the week before. In almost every single week of the show’s run so far, it has brought in over one million dollars per week, and reached over 110% of its gross potential. However this past week, it only reached 80.97% of its gross potential. The reason is too clear to be denied: Jason Alexander took over the lead role from Larry David this week. Larry David, whose last performance was on June 7, 2015, has proven himself to be a huge draw at the box office. Even though the show was reviewed by most critics as less than magnificent, David lured fans in immense numbers for every single week in which he appeared onstage. Jason Alexander played Larry David’s surrogate George Costanza on the TV show “Seinfeld” for many years, and he is also a very successful actor on both stage and screen. However, it is probably the fact that Alexander is such a usual face on Broadway that made fans less interested in seeing him in this role. On the other hand, David was making his Broadway debut, and fans were dying to see him in person, even if the overall play was less than gut wrenchingly hilarious.

Tony Awards Had Only Small Impact on Sales This Week

This week was the first full week of Broadway performances since the Tony Awards, which took place on June 7, 2015. The biggest award, that for Best Musical, was given to Fun Home. Still, in the week ending June 14, 2015, Fun Home brought in $716,631, which is an increase of only $63,701 from the week before. It is true that Fun Home is in the very small Circle in the Square Theatre, which has a low ceiling on the number of audience members it can accommodate. Still, this week Fun Home brought in 94.26% of its gross potential, where other shows bring in over 100% due to premium ticket sales. Therefore, there is still room for growth in audience interest in this Tony Award winning Best Musical. As for An American in Paris, which some thought to be Fun Home’s biggest competition for that award, it showed a similar minor increase in ticket sales. This past week, it brought in $1,399,818, which is an increase of $31,084 from the week before. It barely beat out Fun Home in terms of percentage reached of gross potential, achieving 95.14% of its potential. As for Something Rotten!, the third and only other possible contender for the Best Musical award (no one thought The Visit would win), it brought in $1,178,048 this past week, which is an increase of $144,556 from the week before. Therefore, though it only reached 92.77% of its gross potential, it still saw a greater increase than either of the other two Best Musical nominees, proving that the winners of Tony Awards saw only a minor impact in comparison to those nominees that lost, at least in this first week right after the ceremony.

The following are the Broadway ticket sales numbers for the week ending June 14, 2015:Broadway Show Ticket Gross analysis

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $553,366 6,046 83.32% $91.53
ALADDIN $1,592,508 13,786 100.01% $115.52
AN ACT OF GOD $852,902 6,889 85.60% $123.81
AN AMERICAN IN PARIS $1,399,818 13,345 99.35% $104.89
BEAUTIFUL $993,724 7,607 92.68% $130.63
CHICAGO $702,637 8,392 97.13% $83.73
FINDING NEVERLAND $1,172,903 11,920 99.07% $98.40
FISH IN THE DARK $842,633 7,781 90.65% $108.29
FUN HOME $716,631 6,116 103.31% $117.17
GIGI $508,643 6,482 58.54% $78.47
HAND TO GOD $389,264 4,585 74.24% $84.90
HEDWIG AND THE ANGRY INCH $456,585 4,858 68.92% $93.99
IT SHOULDA BEEN YOU $403,081 6,151 75.98% $65.53
JERSEY BOYS $681,426 7,144 72.72% $95.38
KINKY BOOTS $880,700 8,462 74.28% $104.08
LES MISÉRABLES $639,481 8,160 72.39% $78.37
MAMMA MIA! $776,089 8,773 94.05% $88.46
MATILDA $1,058,673 11,446 99.91% $92.49
ON THE TOWN $559,983 8,360 55.76% $66.98
ON THE TWENTIETH CENTURY $609,744 5,717 98.98% $106.65
SKYLIGHT $865,346 6,416 100.00% $134.87
SOMETHING ROTTEN! $1,178,048 12,195 91.44% $96.60
THE AUDIENCE $1,171,220 7,577 101.26% $154.58
THE BOOK OF MORMON $1,494,196 8,748 102.58% $170.80
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $885,114 8,015 98.42% $110.43
THE KING AND I $1,109,198 8,115 96.88% $136.68
THE LION KING $2,102,748 13,500 99.26% $155.76
THE PHANTOM OF THE OPERA $980,877 11,657 90.79% $84.14
THE VISIT $274,465 4,613 64.00% $59.50
WICKED $1,954,144 15,332 99.51% $127.46
WOLF HALL PARTS ONE & TWO $581,972 5,978 54.03% $97.35
Totals $28,388,117 264,166 86.94% $105.08

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/07/2015

This week’s notable movements on Broadway are:

An Act of God Sails Upward

In the week leading up to the Tony Awards, the week ending June 7, 2015, the show that saw the biggest increase in ticket sales from the week before was one that was ineligible for awards consideration. An Act of God, a new comedy starring Jim Parsons, opened past the date for eligibility for Tony nominations, and thus it was not honored at the ceremony this past Sunday night. Still, it received great reviews on its recent opening night, and the numbers showed an increase because of it. This past week, it brought in $843,731, which represents 83.72% of the show’s gross potential. This weekly gross is an increase of $150,352 from the week before, when it brought in only $693,379. This past week, the average paid admission was $120.12, with a top ticket price of $349.00. This is also a significant increase from last week’s average paid admission of $93.92. Finally, the average audience capacity across the eight performances increased to 91.7%, up from 82.5% the week before. Therefore, this show is defying the general principle that a summer opening is a bad idea, and that Tony recognition is a crucial factor in a show’s success. In this case, a beloved lead actor, great reviews, and the attraction of a light hearted comedy on religious themes was enough to boost ticket sales.

Long Running Musicals Saw a Decrease in Interest

As the Tony buzz was buzzing, the long running musicals that have been playing on Broadway for years saw a decrease in ticket sales. One of the highest earning musicals on Broadway, The Lion King, saw a decrease of $67,274 from the week before, bringing in the still extraordinary gross of $1,959,636. Les Miserables saw a decrease of $46,631, bringing in a weekly gross of $564,893. Furthermore, The Phantom of the Opera, decreased by $45,159 from the week before, bringing in a weekly gross of $883,328. Kinky Boots, which won the Tony Award for Best Musical in 2013, decreased by $23,688, bringing in a gross of $832,015. In addition, Chicago saw a decrease of $12,481, Jersey Boys went down by $4,586, and Matilda decreased by $3,063. The only shows nominated for this year’s Tony Awards that saw a decrease in ticket sales this past week were On the Twentieth Century, Something Rotten!, and Gigi. On the other hand, most of the shows that were nominated for Tony Awards saw an increase in ticket sales in the week approaching the event. These included It’s Only a Play, which increased by $134,047, The Curious Incident of the Dog in the Night-time, which increased by $97,788, Wolf Hall Parts One and Two, which increased by $86,781, and Hedwig and the Angry Inch, which increased by $67,380.

The following are the Broadway ticket sales numbers for the week ending June 7, 2015:Broadway-Show-Ticket-Analysis-06-07-15

Show GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $533,867 5,932 81.75% $90.00
AIRLINE HIGHWAY $169,126 3,690 73.56% $45.83
ALADDIN $1,535,301 13,787 100.02% $111.36
AN ACT OF GOD $843,731 7,024 87.28% $120.12
AN AMERICAN IN PARIS $1,368,734 13,489 100.42% $101.47
BEAUTIFUL $964,024 7,357 89.63% $131.03
CHICAGO $626,499 7,700 89.12% $81.36
FINDING NEVERLAND $1,103,830 11,588 96.31% $95.26
FISH IN THE DARK $1,246,196 8,716 101.54% $142.98
FUN HOME $652,930 6,054 103.66% $107.85
GIGI $401,946 5,324 48.09% $75.50
HAND TO GOD $449,227 5,481 88.75% $81.96
HEDWIG AND THE ANGRY INCH $457,557 4,912 69.68% $93.15
IT SHOULDA BEEN YOU $321,819 5,304 65.51% $60.67
IT’S ONLY A PLAY $669,145 7,314 84.89% $91.49
JERSEY BOYS $639,044 6,565 66.83% $97.34
KINKY BOOTS $832,015 7,942 69.72% $104.76
LES MISÉRABLES $564,893 7,193 63.81% $78.53
MAMMA MIA! $718,764 8,173 87.62% $87.94
MATILDA $873,458 10,887 95.03% $80.23
ON THE TOWN $493,263 10,016 66.81% $49.25
ON THE TWENTIETH CENTURY $491,692 4,972 98.38% $98.89
SKYLIGHT $831,694 6,416 100.00% $129.63
SOMETHING ROTTEN! $1,033,492 11,430 85.71% $90.42
THE AUDIENCE $1,114,361 7,499 100.21% $148.60
THE BOOK OF MORMON $1,478,236 8,716 102.20% $169.60
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $800,264 7,887 96.84% $101.47
THE KING AND I $1,110,174 8,376 100.00% $132.54
THE LION KING $1,959,636 13,557 99.68% $144.55
THE PHANTOM OF THE OPERA $883,328 10,771 83.89% $82.01
THE VISIT $194,400 4,213 58.45% $46.14
WICKED $1,737,141 14,228 98.42% $122.09
WOLF HALL PARTS ONE & TWO $634,917 6,302 56.96% $100.75
Totals $27,734,699 268,815 85.18% $99.84

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/31/2015

This week’s notable movements on Broadway are:

An Overall Poor Week on Broadway

In the week ending May 31, 2015, the Broadway box office took a major toll, with 29 of the 33 currently running shows reporting a decrease in ticket sales from the week before. The biggest increase was seen by Something Rotten!, which brought in $1,100,399, an increase of $36,234 from the week before. The only other show to increase in the five digits was The King and I, which increased by $25,885. Furthermore, Fun Home went up by $1,329, and Fish in the Dark went up by $1,289. As for the remaining 29 shows, every single one saw a decrease in ticket sales. Of all 33 shows, the overall decrease in ticket sales was $2,382,536 from the week before. The biggest decrease was seen by Beautiful, which went down by $235,946, bringing in a weekly gross of $909,618. One major reason why the industry took such a dip this week may be due to Tony voters cashing in on all their free tickets, as each of the approximately 700 voters receives a free pair of tickets to all shows (except Finding Neverland, as Harvey Weinstein revoked the offer upon the show receiving no nominations). Therefore, the overall grosses may have seen a decrease with all of the comps being cashed in as the Tony Awards are nearing very close. Furthermore, the overall ticket buying community may have purchased excitedly when the nominations came out, but now may be waiting for the results next week before choosing which shows to see next.

“An American in Paris” Continues to Bring In Big

One of the biggest contenders for the Tony Award for Best Musical is An American in Paris. In the week ending May 31, 2015, the show brought in $1,339,416. Though this is a slight decrease of $10,516 from the week before, it is still a consistently high number. The biggest weekly gross thus far was the previous week, when the show brought in $1,349,932, which represented 91.75% of its gross potential. This past week, the show reached 91.04% of its gross potential, which is almost as good. Furthermore, it filled 99.1% of its audience capacity. It is clear that ticket buyers are going crazy for this revamped Gershwin dance musical, based off the film of the same name. With such great buzz, this show may very well win the award for Best Musical. However, Fun Home, which still has not come close to the million dollar mark, granted in a much smaller theatre, is also an interesting pick due to its groundbreaking nature. Fun Home is the first mainstream musical to deal with the concept of lesbianism as its major plot point. Time will tell whether Tony voters choose to commend the novel concept of Fun Home or whether they are swayed by the good old-fashioned excellence of An American in Paris.

The following are the Broadway ticket sales numbers for the week ending May 31, 2015:Broadway-Show-Ticket-Analysis-05-31-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $485,524 5,745 79.18% $84.51
AIRLINE HIGHWAY $160,888 3,483 69.44% $46.19
ALADDIN $1,469,138 13,788 100.03% $106.55
AN ACT OF GOD $693,379 7,383 91.74% $93.92
AN AMERICAN IN PARIS $1,339,416 13,305 99.05% $100.67
BEAUTIFUL $909,618 6,997 85.25% $130.00
CHICAGO $638,980 7,563 87.53% $84.49
FINDING NEVERLAND $1,048,475 11,140 92.59% $94.12
FISH IN THE DARK $1,216,518 8,718 101.56% $139.54
FUN HOME $628,970 6,001 102.76% $104.81
GIGI $426,246 6,013 54.31% $70.89
HAND TO GOD $406,784 5,011 81.14% $81.18
HEDWIG AND THE ANGRY INCH $390,177 4,306 61.09% $90.61
IT SHOULDA BEEN YOU $272,693 4,393 54.26% $62.07
IT’S ONLY A PLAY $535,098 5,742 66.64% $93.19
JERSEY BOYS $643,630 6,847 69.70% $94.00
KINKY BOOTS $855,703 8,812 77.35% $97.11
LES MISÉRABLES $611,524 7,853 69.67% $77.87
MAMMA MIA! $697,686 7,831 83.95% $89.09
MATILDA $876,521 10,661 93.06% $82.22
ON THE TOWN $512,816 10,025 66.87% $51.15
ON THE TWENTIETH CENTURY $583,755 5,663 98.04% $103.08
SKYLIGHT $782,580 6,337 98.77% $123.49
SOMETHING ROTTEN! $1,100,399 12,184 91.36% $90.32
THE AUDIENCE $1,096,582 7,466 99.77% $146.88
THE BOOK OF MORMON $1,417,312 8,737 102.45% $162.22
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $702,476 7,191 88.30% $97.69
THE KING AND I $1,095,371 8,376 100.00% $130.77
THE LION KING $2,026,910 13,578 99.84% $149.28
THE PHANTOM OF THE OPERA $928,487 11,146 86.81% $83.30
THE VISIT $149,023 3,564 49.45% $41.81
WICKED $1,670,922 13,830 95.67% $120.82
WOLF HALL PARTS ONE & TWO $548,136 5,436 49.13% $100.83
Totals $26,921,735 265,125 83.23% $97.72

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com