Broadway Show Ticket Sales Analysis w/e 7/13/2014

This week’s notable movements on Broadway are:

The Biggest Winner Was the Biggest Loser

Wicked is generally in the top two highest grossing shows of any given week, neck in neck with Disney’s The Lion King.  This week was no different.  It was the second highest earning show of the week ending July 13, 2014, grossing a total of $1,936,778, which was 115.21% of its gross potential.  The gravity defying musical was only beaten by one, as expected: The Lion King, which grossed $2,151,409, coming out to 95.72% of its gross potential.  However, interestingly, Wicked was not only one of the biggest winners this past week in terms of overall weekly gross, but it was also the biggest loser: in terms of gross differential from the week before.  In a week when a majority of the shows increased in comparison to last week (which is more a matter of poor sales last week), Wicked went down by the highest amount, losing $51,314 in comparison to the week prior.  The Lion King, on the other hand, increased by $85,240 from the week before.  This goes to show that even the highest earning musicals can vastly fluctuate from week to week.  Although $1,936,778 is no chump change, it is still significantly less than Wicked earned in the previous week.

Plays Picking Up As They Near Closing

The Cripple of Inishmaan starring Daniel Radcliffe has not done exceedingly well at the box office over the course of its run.  In fact, it has announced that it will close in one week on July 20, 2014.  In anticipation of its closing, audiences are taking notice.  This past week, the show grossed $596,630, which was an increase of $129,241 from the previous week.  In fact, it was the show’s second highest grossing week to date.  Time will tell whether sales continue to increase in its final week of performances.  Similarly, Of Mice and Men had sales significantly pick up in anticipation of its closing on July 27, 2014.  Last week, it grossed $862,862, which was an increase of $107,506 from the previous week.  Unlike with The Cripple of Inishmaan, however, this weekly gross is not an extraordinary increase, so it may just be part of its normal cycle of fluctuations.  In the final two weeks, we will be able to analyze whether this is in fact due to anticipation of closing.

The following are the Broadway ticket sales numbers for the week ending July 13, 2014:

Broadway-Show-Ticket-Analysis-7-13-14

Show GrossGross TotalAttn  %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $901,681 7,298 100.58% $123.55
ALADDIN $1,517,996 13,783 99.99% $110.14
BEAUTIFUL $1,253,526 8,254 100.56% $151.87
BULLETS OVER BROADWAY $626,679 7,920 60.74% $79.13
CABARET $809,887 6,701 93.80% $120.89
CHICAGO $514,101 6,461 74.78% $79.57
CINDERELLA $654,306 9,203 65.70% $71.10
HEDWIG AND THE ANGRY INCH $1,072,311 7,213 102.33% $148.66
HOLLER IF YA HEAR ME $154,948 4,031 45.35% $38.44
IF/THEN $800,648 8,879 84.66% $90.17
JERSEY BOYS $857,349 8,544 86.97% $100.35
KINKY BOOTS $1,206,479 10,311 90.51% $117.01
LADY DAY AT EMERSON’S BAR & GRILL $549,125 4,596 96.27% $119.48
LES MISÉRABLES $982,762 9,972 88.47% $98.55
MAMMA MIA! $698,652 8,297 88.95% $84.21
MATILDA $1,101,510 11,501 100.39% $95.78
MOTOWN THE MUSICAL $866,511 9,224 76.51% $93.94
NEWSIES $745,988 9,273 97.82% $80.45
OF MICE AND MEN $862,862 8,488 98.88% $101.66
ONCE $420,569 5,699 67.27% $73.80
PIPPIN $536,051 5,946 75.08% $90.15
ROCK OF AGES $284,152 3,674 78.77% $77.34
ROCKY $626,984 7,693 63.43% $81.50
THE BOOK OF MORMON $1,621,274 8,752 102.63% $185.25
THE CRIPPLE OF INISHMAAN $596,630 7,300 85.04% $81.73
THE LION KING $2,151,409 13,384 98.41% $160.74
THE PHANTOM OF THE OPERA $977,007 11,500 89.56% $84.96
VIOLET $306,668 4,426 75.37% $69.29
WICKED $1,936,778 15,014 97.34% $129.00
Totals: $25,634,839 243,337 85.73% $101.33

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 7/06/2014

This week’s notable movements on Broadway are:

A Summer of Musicals

In the week ending July 6, 2014, only 4 out of the 30 shows playing on Broadway are considered to be straight plays, and one of those – Lady Day at Emerson’s Bar & Grill – is really a play with music.  Based on the box office figures, this seems to be for good reason, as the plays grossed far less than the musicals over the course of the week.  While many plays were on Broadway in the months leading up to the Tony Awards, most of them have closed by this point in the summer.  Though Lady Day has just announced an extension until September 21, 2014, the rest of the plays are not slated to be on for much longer.  The Cripple of Inishmaan starring Daniel Radcliffe, which only brought in $467,389 this past week, will close on July 20, 2014, and Of Mice and Men starring James Franco, which grossed $755,356 last week, will close on July 27, 2014.  The last of these plays, The Realistic Joneses, played its final performance this past week on July 6, 2014, finishing with a modest weekly gross of $420,300, which was only 58.65% of its gross potential.

On the other hand, the grosses for musicals were quite healthy last week.  The frontrunners were, as expected, The Lion King with a gross of $2,066,169, and Wicked with a gross of $1,988,092.  Just behind those two megahits was The Book of Mormon with a gross of $1,578,566, followed by a new lead contender Aladdin with a gross of $1,498,146.  This goes to show that summer on Broadway is truly a season of musicals, as theatergoers tend to be tourists who flock to the musical fare.  Local New Yorkers, on the other hand, tend to get out of the city over the hot summer season, and instead prefer to attend the theatre during the fall and spring, when straight plays do much better at the box office.

“The Realistic Joneses” Was An Underappreciated Play This Season

Playing its last performance at the end of last week, The Realistic Joneses did not go out with much fanfare.  It only grossed $420,300, which was actually a decrease of $7,856 from the week before.  Generally, even for shows that have not done particularly well over the course of their runs, the final week shows an upswing.  However, The Realistic Joneses did not even manage to woo large audiences in their last week of performances.  Not only did this show do fairly poorly at the box office, it was completely snubbed for the Tony Awards, failing to receive a single nomination.  This most likely contributed to the poor box office performance at the end of the run.  Since it began performances on March 13, 2014, the highest weekly gross was $619,507.  Despite these unimpressive financials, the show received very positive reviews, was selected as a New York Times critics pick, and is considered by many theatre aficionados to have broken new ground in terms of structure and content for a play on Broadway.  This is further evidence that quality does not necessitate financial success in the world of theatre.

The following are the Broadway ticket sales numbers for the week ending July 6, 2014:

Broadway-Show-Ticket-Analysis-7-06-14

 

Show GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $886,839 7,295 100.54% $121.57
ALADDIN $1,498,146 13,785 100.01% $108.68
BEAUTIFUL $1,180,965 8,256 100.58% $143.04
BULLETS OVER BROADWAY $492,009 6,682 51.24% $73.63
CABARET $684,807 6,311 88.34% $108.51
CHICAGO $526,548 6,502 75.25% $80.98
CINDERELLA $658,070 9,307 66.44% $70.71
HEDWIG AND THE ANGRY INCH $1,023,210 7,214 102.34% $141.84
HOLLER IF YA HEAR ME $144,773 4,726 53.17% $30.63
IF/THEN $801,037 8,921 85.06% $89.79
JERSEY BOYS $822,944 8,787 89.44% $93.65
KINKY BOOTS $1,237,182 10,788 94.70% $114.68
LADY DAY AT EMERSON’S BAR & GRILL $471,917 4,296 89.99% $109.85
LES MISÉRABLES $988,962 10,383 92.11% $95.25
MAMMA MIA! $644,803 8,209 88.00% $78.55
MATILDA $1,089,356 11,446 99.91% $95.17
MOTOWN THE MUSICAL $833,702 9,092 75.41% $91.70
NEWSIES $699,637 8,711 91.89% $80.32
OF MICE AND MEN $755,356 8,117 94.56% $93.06
ONCE $428,194 7,404 87.39% $57.83
PIPPIN $550,166 6,569 82.94% $83.75
ROCK OF AGES $303,796 4,049 86.81% $75.03
ROCKY $625,635 9,015 74.33% $69.40
THE BOOK OF MORMON $1,578,566 8,752 102.63% $180.37
THE CRIPPLE OF INISHMAAN $467,389 5,815 67.74% $80.38
THE LION KING $2,066,169 13,601 100.01% $151.91
THE PHANTOM OF THE OPERA $1,001,126 11,666 90.86% $85.82
THE REALISTIC JONESES $420,300 5,792 83.03% $72.57
VIOLET $247,921 3,971 77.29% $62.43
WICKED $1,988,092 15,387 99.76% $129.21
Totals: $25,117,615 250,849 86.39% $95.68

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/29/2014

This week’s notable movements on Broadway are:

“All The Way” Goes Out With A Bang

The Robert Schenkkan penned Lyndon B. Johnson bioplay All The Way closed at the end of this past week on June 29, 2014, and not without fanfare.  Starring Bryan Cranston in the presidential leading role, this play deals with the Civil Rights period of U.S. history, and Martin Luther King, Jr. is also a major character.  Though it had been off to a moderate start at the box office, this show picked up in awards season, winning the Tony Award for Best Play among a slew of other honors.  In its second to last week, the show broke the box office record for a new play on Broadway with a weekly gross of $1,425,001.  However, in its final week of performances, the play attracted an extremely impressive rise of $198,494 on top of its previous week’s record-setting numbers, grossing a new record-setting total of $1,623,495.  This made it the fourth highest grossing show on Broadway that week, with only the megahit musicals Wicked, The Lion King, and The Book of Mormon ahead of it.  For a straight play on Broadway, that is a major coup.

“Bullets Over Broadway” May Be On Its Last Legs

Based on the Woody Allen feature film of the same name, the musical Bullets Over Broadway had a lot of hype going into production.  However, since it has been running, very little attention has been paid to it.  Most notably, it failed to receive a Tony Award nomination for Best Musical, and its box office numbers are now showing the brunt of this inattention.  In this past week, the show grossed only $602,629, which was a decrease of $153,930 from the previous week.  Perhaps its biggest star attraction is Zach Braff, who was out for a single performance in that eight performance week.  Still, this drop in numbers may be an indication that this show is about to enter a period of decline, and may not hold up past the summer.

“Aladdin” Reaches New Heights

This past week, the Disney stage production of Aladdin grossed $1,502,696, which is its highest weekly earnings to date.  In the week prior, the show brought in $1,325,987, which was still impressive.  In this past week, its high gross made it the fifth highest grossing show on Broadway, after Wicked, The Lion King, The Book of Mormon, and All The Way.  This bodes well for the musical entering the summer season, and will most likely mean that it continues to bring in high sales throughout this traditionally tourist-driven season.

The following are the Broadway ticket sales numbers for the week ending June 29, 2014:

Broadway-Show-Ticket-Analysis-6-29-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $927,487 7,288 100.44% $127.26
AFTER MIDNIGHT $767,964 8,183 98.73% $93.85
ALADDIN $1,502,696 13,784 100.00% $109.02
ALL THE WAY $1,623,495 11,464 100.77% $141.62
BEAUTIFUL $1,235,339 8,257 100.60% $149.61
BULLETS OVER BROADWAY $602,629 6,974 53.48% $86.41
CABARET $729,731 6,671 93.38% $109.39
CASA VALENTINA $235,016 4,404 85.48% $53.36
CHICAGO $516,636 6,492 75.14% $79.58
CINDERELLA $926,669 11,785 84.13% $78.63
HEDWIG AND THE ANGRY INCH $1,069,004 7,212 102.31% $148.23
HOLLER IF YA HEAR ME $159,571 3,549 39.93% $44.96
IF/THEN $887,879 9,265 88.34% $95.83
JERSEY BOYS $909,478 8,960 91.21% $101.50
KINKY BOOTS $1,382,680 11,060 97.09% $125.02
LADY DAY AT EMERSON’S BAR & GRILL $537,507 4,485 93.95% $119.85
LES MISÉRABLES $1,059,346 10,169 90.21% $104.17
MAMMA MIA! $695,608 8,113 86.97% $85.74
MATILDA $1,176,510 11,504 100.42% $102.27
MOTOWN THE MUSICAL $992,536 10,261 85.11% $96.73
NEWSIES $793,740 9,209 97.14% $86.19
OF MICE AND MEN $840,010 8,329 97.03% $100.85
ONCE $479,509 6,080 71.77% $78.87
PIPPIN $627,679 7,106 89.72% $88.33
ROCK OF AGES $319,029 3,950 84.69% $80.77
ROCKY $711,332 8,244 67.97% $86.28
THE BOOK OF MORMON $1,658,638 8,752 102.63% $189.52
THE CRIPPLE OF INISHMAAN $531,521 6,094 70.99% $87.22
THE LION KING $2,044,928 13,601 100.01% $150.35
THE PHANTOM OF THE OPERA $954,357 11,147 86.81% $85.62
THE REALISTIC JONESES $428,155 5,050 72.39% $84.78
VIOLET $340,374 4,340 73.91% $78.43
WICKED $2,107,598 15,354 99.55% $137.27
Totals: $29,774,659 277,136 87.34% $102.65

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/22/2014

This week’s notable movements on Broadway are:

Ticket Sales Have Risen Along With The Temperature

As we are officially in the summer season, and the weather is consistently lovely, the Broadway industry is seeing a healthy season of sales.  In the week ending June 22, 2014, the collective total of Broadway shows saw an increase of $1,513,333 from the week before.  Of the 34 shows presently running, only seven earned less money this week than the week prior, with the rest seeing an increase in ticket sales.  The biggest increase was seen by All the Way, which won the Tony Award for Best Play (along with a slew of other honors this season), and which is playing a strictly limited engagement; it will be forced to close in August due to the schedule of its cast.  It earned $195,542 more this week from the previous week, when it had already seen a healthy increase.  The biggest loser this week is Casa Valentina, which earned $73,413 less than the previous week, only bringing in a total weekly gross of $182,859.  That play will also be closing this summer, but it has done much less well in terms of both box office and awards this season.

Summer Blockbuster Musicals

Also with the summer season officially underway, it is becoming clear which shows will be the big summer blockbusters.  Unsurprisingly, the biggest earners this week were the megahit musicals The Lion King and Wicked, which brought in $2,098,868 and $2,027,347 respectively.  Playing in a much smaller theatre, but performing equally well in terms of gross potential, was The Book of Mormon, which brought in $1,641,677 this past week.  Not far behind is All the Way with $1,425,001, which is an immense accomplishment to be the fourth highest earner as a straight play, when musicals have a greater earning potential as well as a bigger precedent for attracting the big bucks at the box office.  In order, the next biggest grosses were achieved by Kinky Boots, Aladdin, Beautiful, Matilda, Les Misérables, Hedwig and the Angry Inch, Motown the Musical, and The Phantom of the Opera.  All of those titles were in the million dollar club this past week.  Trailing not too far behind were A Gentleman’s Guide to Love and Murder, which won the 2014 Tony Award for Best Musical, as well as Jersey Boys, a long-running hit whose movie adaptation is just hitting the theaters.

The following are the Broadway ticket sales numbers for the week ending June 22, 2014:

Broadway-Show-Ticket-Analysis-6-22-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $901,367 7,212 99.39% $124.98
AFTER MIDNIGHT $649,664 7,298 88.06% $89.02
ALADDIN $1,325,987 13,792 100.06% $96.14
ALL THE WAY $1,425,001 10,687 93.94% $133.34
BEAUTIFUL $1,196,533 8,260 100.63% $144.86
BULLETS OVER BROADWAY $756,559 8,351 64.04% $90.60
CABARET $753,329 6,957 97.38% $108.28
CASA VALENTINA $182,859 3,697 71.76% $49.46
CHICAGO $552,275 6,845 79.22% $80.68
CINDERELLA $891,861 11,621 82.96% $76.75
HEDWIG AND THE ANGRY INCH $1,069,433 7,210 102.28% $148.33
HOLLER IF YA HEAR ME $170,652 5,196 58.46% $32.84
IF/THEN $873,965 8,757 83.50% $99.80
JERSEY BOYS $901,234 8,907 90.67% $101.18
KINKY BOOTS $1,394,435 11,042 96.93% $126.28
LADY DAY AT EMERSON’S BAR & GRILL $575,156 5,045 92.47% $114.01
LES MISÉRABLES $1,075,812 10,372 92.02% $103.72
MAMMA MIA! $699,139 8,137 87.23% $85.92
MATILDA $1,139,392 11,533 100.67% $98.79
MOTHERS AND SONS $253,788 3,903 60.83% $65.02
MOTOWN THE MUSICAL $1,061,896 10,705 88.79% $99.20
NEWSIES $799,894 9,400 99.16% $85.10
OF MICE AND MEN $855,987 8,410 97.97% $101.78
ONCE $487,451 6,046 71.36% $80.62
PIPPIN $635,836 7,058 89.12% $90.09
ROCK OF AGES $341,945 4,080 87.48% $83.81
ROCKY $719,363 8,194 67.56% $87.79
THE BOOK OF MORMON $1,641,677 8,752 102.63% $187.58
THE CRIPPLE OF INISHMAAN $502,457 5,677 66.13% $88.51
THE LION KING $2,098,868 13,602 100.01% $154.31
THE PHANTOM OF THE OPERA $1,030,511 11,828 92.12% $87.12
THE REALISTIC JONESES $419,041 5,210 74.68% $80.43
VIOLET $342,877 4,295 73.14% $79.83
WICKED $2,027,347 15,424 100.00% $131.44
Totals: $29,753,590 283,503 86.84% $100.22

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/15/2014

This week’s notable movements on Broadway are:

Broadway Show Ticket Sales Analysis w/e 6/15/2014

“All The Way” Gaining Momentum

All the Way is the Tony Award winning Best Play of 2014, and that success is showing at the box office.  It helps that the star of the show is Bryan Cranston, one of America’s most celebrated actors for such performances as his leading role as Walter White on the television show Breaking Bad.  Written by Robert Schenkkan and directed by Bill Rauch, this play has been doing excellently at the box office since it began performances on February 10, 2014.  It has been hovering over the $1 million mark, with a steady increase since the awards season has begun.  But after this play has shown well above others in several awards ceremonies, national word has spread.  In the week ending June 15, 2014, the show grossed $1,229,459, which was an increase of $288,909, the highest increase of any show this week.  With an average paid ticket of $128.90, the show reached 89.86% of its gross potential.  This is a very high number specifically for a play, putting it in competition against some of the top earning musicals.

“Holler if Ya Hear Me” Still Struggling

This Tupac Shakur inspired musical opened at an unusual time, too late for Tony Award consideration and when the summer season is beginning, when many tourists go for lighter musical fare.  Though a musical, this show deals with themes that may be traditionally less desirable in the warmer season.  Though the show will open later this week and is still in previews, it is still abnormally low that it only grossed $163,586 in a week of eight performances.  With an average paid admission of $24.35, the show only made 18.32% of its gross potential, by far the lowest of any show this past week.  The second lowest show in terms of reaching its gross potential, Mothers and Sons, just announced that it will be closing at the end of next week.  With a weekly gross of $156,116, it only grossed 20.34% of its gross potential.

Other Shows Having Difficulties

There are other shows that are earned less than half of their gross potential, many of which are produced by not for profit theatre institutions.  Casa Valentina, produced by Manhattan Theatre Club at the Samuel J. Friedman Theatre, only earned 43.73% of its gross potential, though it was nominated for the Tony Award for Best Play, which it did not win.  Furthermore, Violet, a musical produced by the Roundabout Theatre Company, only grossed 44.42% of its potential.

The following are the Broadway ticket sales numbers for the week ending June 16, 2014:

Broadway-Show-Ticket-Analysis-6-15-14

Show Name GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $851,262.00 6,984 96.25% $121.89
A RAISIN IN THE SUN $1,290,437.00 8,368 100.00% $154.21
ACT ONE $370,426.00 5,162 79.37% $71.76
AFTER MIDNIGHT $567,577.50 6,624 79.92% $85.69
ALADDIN $1,332,136.50 13,788 100.03% $96.62
ALL THE WAY $1,229,459.00 9,538 83.84% $128.90
BEAUTIFUL $1,170,050.00 8,266 100.71% $141.55
BULLETS OVER BROADWAY $773,110.00 8,616 66.07% $89.73
CABARET $731,191.75 6,584 92.16% $111.06
CASA VALENTINA $256,272.00 3,837 74.48% $66.79
CHICAGO $492,950.45 6,079 70.36% $81.09
CINDERELLA $760,204.45 10,301 73.54% $73.80
HEDWIG AND THE ANGRY INCH $1,071,625.12 7,216 102.37% $148.51
HOLLER IF YA HEAR ME $163,585.50 6,719 77.19% $24.35
IF/THEN $802,082.00 8,642 82.40% $92.81
JERSEY BOYS $820,917.90 8,439 85.90% $97.28
KINKY BOOTS $1,372,011.00 10,909 95.76% $125.77
LADY DAY AT EMERSON’S BAR & GRILL $457,174.00 3,876 94.72% $117.95
LES MISÉRABLES $1,038,248.77 10,138 89.94% $102.41
MAMMA MIA! $629,849.20 7,501 80.41% $83.97
MATILDA $1,047,221.70 11,219 97.93% $93.34
MOTHERS AND SONS $156,116.00 2,818 43.92% $55.40
MOTOWN THE MUSICAL $991,943.50 9,948 82.51% $99.71
NEWSIES $770,523.70 9,067 95.64% $84.98
OF MICE AND MEN $806,630.19 8,124 94.64% $99.29
ONCE $438,505.51 5,557 65.59% $78.91
PIPPIN $565,734.00 6,487 81.91% $87.21
ROCK OF AGES $280,008.25 3,589 76.95% $78.02
ROCKY $761,451.00 8,629 71.15% $88.24
THE BOOK OF MORMON $1,604,506.92 8,752 102.63% $183.33
THE CRIPPLE OF INISHMAAN $515,389.00 5,776 67.29% $89.23
THE LION KING $2,043,643.00 13,596 99.97% $150.31
THE PHANTOM OF THE OPERA $984,108.99 11,686 91.01% $84.21
THE REALISTIC JONESES $442,301.71 5,021 71.98% $88.09
VIOLET $342,638.00 4,248 72.34% $80.66
WICKED $1,969,827.00 15,271 99.01% $128.99
Totals: $29,901,118.61 287,375 84.44% $99.61

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/08/2014

This week’s notable movements on Broadway are:

In Anticipation of the Tony Awards, Nominated Shows See Boost

The week ending June 8, 2014 culminated in the 68th Annual Tony Awards, held at Radio City Music Hall.  Almost every single nominated show saw an increase in ticket sales this week form the week prior.  The winner for Best Musical, A Gentleman’s Guide to Love and Murder, earned a weekly gross of $733,879, which was an increase of $32,900 from the week before.  It will be interesting to watch how much this gross increases now that the award has been taken home.  Furthermore, Hedwig and the Angry Inch, which also received a slew of nominations and won four awards, grossed $1,021,708 this past week, which was an increase of $42,465 from the week prior.  This is an extremely hot ticket, which is a major achievement with its countercultural themes.  The winner of Best Play, All the Way, earned $940,550 in the week approaching the Tony Awards, which was an increase of $27,635 from the week before.  Finally, the winner of Best Play Revival was A Raisin in the Sun, which earned a whomping $1,226,464, up $40,888 from the week before.

Long-Running Shows Slow Down

In contrast, many long-running shows saw a decrease in sales this week.  Mamma Mia! earned $89,116 than it did the week before, Motown the Musical went down by $21,038, the 2012 Best Musical winner Once decreased by $24,401 this week, Rock of Ages went down by $12,187, The Lion King saw a decrease of $9,801, The Phantom of the Opera went down by $95,397, and even the megahit The Book of Mormon saw a decrease in weekly grosses this week of $36,161.  This goes to show that theatregoers are indeed paying attention to awards news, and they are flocking to see the shows that were in contention for awards this past Sunday evening.

Holler if Ya Hear Me is Not Being Heard

This week saw the beginning of previews for a new musical based on the music and life of Tupac Shakur: Holler if Ya Hear Me.  With an almost full week of seven performances, this musical only grossed $148,964, which is only 19% of the show’s gross potential.  The average ticket price was only $24.10, as the production must have been heavily discounting and also offering many complimentary seats, still managing to fill 81.2% of its audience capacity.  In a noisy climate with much awards excitement, it makes sense that this unusually themed musical would get lost in the undertow.  However, once reviews come out after its opening on June 19, 2014, the show will have more of a chance of catching wind.

The following are the Broadway ticket sales numbers for the week ending June 8, 2014:

Broadway-Show-Ticket-Analysis-6-8-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $733,879 7,313 97.88% $100.35
A RAISIN IN THE SUN $1,226,464 8,368 98.64% $146.57
ACT ONE $439,011 6,034 65.72% $72.76
AFTER MIDNIGHT $515,296 6,237 69.53% $82.62
ALADDIN $1,286,953 13,784 98.53% $93.37
ALL THE WAY $940,550 7,986 69.17% $117.77
BEAUTIFUL $1,152,112 8,253 98.93% $139.60
BULLETS OVER BROADWAY $731,949 8,345 62.73% $87.71
CABARET $762,132 6,998 95.84% $108.91
CASA VALENTINA $262,224 4,017 74.32% $65.28
CHICAGO $451,792 5,733 65.08% $78.81
CINDERELLA $798,936 10,169 71.52% $78.57
HEDWIG AND THE ANGRY INCH $1,021,708 7,220 100.85% $141.51
HOLLER IF YA HEAR ME $148,964 6,182 31.76% $24.10
IF/THEN $822,382 8,719 75.80% $94.32
JERSEY BOYS $715,475 7,240 73.33% $98.82
KINKY BOOTS $1,374,315 11,022 96.20% $124.69
LADY DAY AT EMERSON’S BAR & GRILL $382,910 3,971 78.03% $96.43
LES MISÉRABLES $989,826 9,900 85.00% $99.98
MAMMA MIA! $594,226 7,045 73.33% $84.35
MATILDA $967,335 10,630 92.62% $91.00
MOTHERS AND SONS $197,920 2,815 39.25% $70.31
MOTOWN THE MUSICAL $908,099 9,044 73.53% $100.41
NEWSIES $636,215 8,508 85.34% $74.78
OF MICE AND MEN $764,761 7,934 90.34% $96.39
ONCE $400,932 4,965 56.37% $80.75
PIPPIN $548,081 6,028 73.55% $90.92
ROCK OF AGES $278,823 3,431 70.00% $81.27
ROCKY $617,990 7,453 56.47% $82.92
THE BOOK OF MORMON $1,592,249 8,734 102.36% $182.30
THE CRIPPLE OF INISHMAAN $546,947 6,094 68.44% $89.75
THE LION KING $1,949,684 13,497 99.03% $144.45
THE PHANTOM OF THE OPERA $869,478 10,637 81.28% $81.74
THE REALISTIC JONESES $417,565 4,894 68.32% $85.32
VIOLET $376,607 4,763 75.92% $79.07
WICKED $1,924,272 15,195 97.50% $126.64
Totals: $28,348,060 279,158 78.13% $97.07

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/01/2014

This week’s notable movements on Broadway are:

An unequivocal loss for Broadway

In the week ending June 1, 2014, without fail, every single Broadway show grossed less money than it did the week before.  The fact that there was not a single exception to this fact is astonishing.  It is true that last week was a particularly good week for Broadway, with the entire industry earning $1.5 million dollars more than it had the week previously.  Still, the entire industry seems to have lost a “double or nothing” bet, as this week the gross was over $3 million less than it was last week.  The show that lost the least was Hedwig and the Angry Inch, which only grossed $3,232 less than it had the week before.  The biggest loser was Pippin, which earned only $488,036, a loss of $206,509 from the week before.  Still, despite this fact, four shows earned more than 100 percent of their gross potential (which is accounted for by the price of premium seats): these were Wicked which earned 107.35% of its potential, A Raisin in the Sun which grossed 108.45% of its potential, The Book of Mormon, which reaped in 117.07% of its potential, and Hedwig and the Angry Inch, which managed to earn 117.36% of its gross potential.

What could explain this phenomenon?

The previous week included Memorial Day weekend, during which tourists flocked to New York City, and New Yorkers took themselves out to the theatre.  However, this past week, the number of theatregoers not only went back to its pre-Memorial Day levels, but also doubled its loss.  Perhaps there was a saturation point with how much theatre people wanted to see, be they tourists or locals.  Or, perhaps the bout of warm weather and the onslaught of June, marking the true arrival of summer, persuaded people to get out of town for the weekend.  These are all just hypotheses, however, as the market of theatregoers ebbs and flows like any industry, and this week just happened to be a low.

Theatre subsidized by not-for-profits subsists despite low grosses

Shows performing on the lower end of the box office spectrum are often produced by not-for-profit theatre institutions.  Act One, the Lincoln Center bio-play about Moss Hart, earned $395,328 this week, which was only 36.4% of its gross potential.  Casa Valentina, the Tony Award nominated play by Harvey Fierstein about transvestitism in the 1960s, is staying afloat with a gross of only $245,811 because it is produced by Manhattan Theatre Club.  Violet, a musical revival produced by Roundabout Theatre Company, earned only 47.37% of its gross potential, which is particularly low for a musical, and yet it is still surviving.

Broadway Show Ticket Analysis w/e 6-1-14 The following are the Broadway ticket sales numbers for the week ending June 1, 2014:

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $700,979 7,296 100.55% $96.08
A RAISIN IN THE SUN $1,185,576 8,368 100.00% $141.68
ACT ONE $395,328 5,532 63.79% $71.46
AFTER MIDNIGHT $483,964 5,901 71.20% $82.01
ALADDIN $1,196,720 13,790 100.04% $86.78
ALL THE WAY $912,915 8,151 71.65% $112.00
BEAUTIFUL $1,079,349 8,228 100.24% $131.18
BULLETS OVER BROADWAY $718,220 7,989 61.27% $89.90
CABARET $765,328 7,026 98.35% $108.93
CASA VALENTINA $245,811 3,915 75.99% $62.79
CHICAGO $511,901 6,185 71.59% $82.76
CINDERELLA $753,836 9,708 69.30% $77.65
HEDWIG AND THE ANGRY INCH $979,243 7,212 102.31% $135.78
IF/THEN $801,212 8,844 84.32% $90.59
JERSEY BOYS $695,419 7,094 72.21% $98.03
KINKY BOOTS $1,358,527 10,970 96.30% $123.84
LADY DAY AT EMERSON’S BAR & GRILL $492,306 4,431 92.82% $111.10
LES MISÉRABLES $958,439 9,812 87.05% $97.68
MAMMA MIA! $683,342 7,938 85.10% $86.08
MATILDA $949,295 10,529 91.91% $90.16
MOTHERS AND SONS $159,811 2,659 41.44% $60.10
MOTOWN THE MUSICAL $929,137 9,471 78.56% $98.10
NEWSIES $627,670 8,573 90.43% $73.21
OF MICE AND MEN $803,260 8,180 95.29% $98.20
ONCE $425,333 5,283 62.36% $80.51
PIPPIN $488,036 5,542 69.97% $88.06
ROCK OF AGES $291,010 3,696 79.25% $78.74
ROCKY $652,931 7,654 63.11% $85.31
THE BOOK OF MORMON $1,628,410 8,752 102.63% $186.06
THE CRIPPLE OF INISHMAAN $502,637 5,850 68.15% $85.92
THE LION KING $1,959,485 13,572 99.79% $144.38
THE PHANTOM OF THE OPERA $964,875 11,376 88.60% $84.82
THE REALISTIC JONESES $432,608 5,372 77.01% $80.53
VIOLET $365,403 4,770 81.23% $76.60
WICKED $1,804,729 14,670 96.61% $123.02
Totals: $27,903,045 274,339 82.58% $97.72

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/25/2014

Overview of Broadway Ticket Sales for the week ending 5/25/2014

This week saw some changes with overall increase of $1.5 million in tickets sales over the previous week.

Broadway Ticket Sales Picking Up With The Warm Weather And Tourists

Overall, the entire Broadway community saw an increase of $1,508,163 in the week ending May 25, 2014 from its gross of the week before.  The majority of individual shows also saw an increase, with those showing a decrease doing so only slightly.  The biggest increases were seen by long-running musicals, with The Phantom of the Opera going up by $175,375, Cinderella increasing by $174,913, Matilda up by $160,653, Wicked increasing by $126,757, and The Lion King going up by $110,196.  Surprisingly, the biggest decrease was shown by the Tony Award nominated Best Play, and Drama League winner of Best Play, All the Way, which was down $49,238 from the week prior.  However, this decrease is still slight, as All the Way still saw a remarkable gross of $996,622, just slightly off from the million dollar club.  The fact that even the biggest loser did so well supports the observation that this was an overall excellent week for Broadway.  As the summer season is approaching and the school term is ending, more tourists are flocking to New York City to buy theatre tickets, and more New York natives are considering the theatre as a destination for their outings.

2014 Tony Award Nominated Shows Lead The Pack In Ticket Sales Growth

With the Tony Awards just over a week away, it is interesting to see how the most nominated shows are faring at the box office.  Leading the pack with ten nominations, including that for the coveted award of Best Musical, is A Gentleman’s Guide to Love and Murder.  This past week, it saw a respectable gross of $720,993, which was an increase of $64,973 from the previous week.  With an average ticket price of $98.19, ticket buyers are willing to shell out the cash to see this anticipated new show.  The second most nominated show is the musical Hedwig and the Angry Inch, which boasts eight nominations including Best Revival of a Musical.  Though this is considered a revival for purposes of Tony consideration, it is the first time this show has been on Broadway, but not its first time in New York.  Hedwig and the Angry Inch made almost exactly the same amount of money this week as last week, earning $982,475, which was a decrease of just $731 from last week.  Still, this extremely hot ticket show made 117.74% of its gross potential, with fans begging to see Neil Patrick Harris in this transformative performance.

Small Broadway Show Ticket Analyses w/e 5-25-14

 

The following are the Broadway ticket sales numbers for the week ending May 25, 2014:

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $720,993 7,343 101.20% $98.19
A RAISIN IN THE SUN $1,198,950 8,368 100.00% $143.28
ACT ONE $458,136 6,287 72.50% $72.87
AFTER MIDNIGHT $574,689 6,895 83.19% $83.35
ALADDIN $1,207,953 13,787 100.02% $87.62
ALL THE WAY $996,622 9,348 109.56% $106.61
BEAUTIFUL $1,089,414 8,243 100.43% $132.16
BULLETS OVER BROADWAY $890,024 10,091 77.38% $88.20
CABARET $836,301 7,140 99.94% $117.13
CASA VALENTINA $277,233 4,242 82.34% $65.35
CHICAGO $635,283 7,636 88.38% $83.20
CINDERELLA $888,512 11,416 81.50% $77.83
HEDWIG AND THE ANGRY INCH $982,475 7,210 102.28% $136.27
IF/THEN $918,720 8,796 83.87% $104.45
JERSEY BOYS $819,397 8,305 84.54% $98.66
KINKY BOOTS $1,545,334 11,408 100.14% $135.46
LADY DAY AT EMERSON’S BAR & GRILL $514,656 4,508 94.43% $114.17
LES MISÉRABLES $1,117,446 10,718 95.09% $104.26
MAMMA MIA! $711,061 8,218 88.10% $86.52
MATILDA $1,090,839 11,194 97.71% $97.45
MOTHERS AND SONS $198,844 3,064 47.76% $64.90
MOTOWN THE MUSICAL $1,124,613 11,113 92.18% $101.20
NEWSIES $647,526 9,113 96.13% $71.06
OF MICE AND MEN $859,979 8,439 98.31% $101.91
ONCE $525,658 6,863 81.01% $76.59
PIPPIN $694,545 7,441 93.95% $93.34
ROCK OF AGES $326,452 4,045 86.73% $80.71
ROCKY $719,407 8,858 73.04% $81.22
THE BOOK OF MORMON $1,734,588 8,752 102.63% $198.19
THE CRIPPLE OF INISHMAAN $614,925 6,871 80.04% $89.50
THE LION KING $2,006,651 13,604 100.03% $147.50
THE PHANTOM OF THE OPERA $1,138,294 12,893 100.41% $88.29
THE REALISTIC JONESES $574,791 6,345 90.95% $90.59
VIOLET $408,945 5,220 88.90% $78.34
WICKED $1,881,975 15,316 99.30% $122.88
Totals: $30,931,230 299,090 90.68% $100.55

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/18/2014

This week’s notable movements on Broadway are:

“THE BRIDGES OF MADISON COUNTY” ENDS ON A HIGH NOTE

The Bridges of Madison County concluded its run on Sunday, May 18, 2014 due to slow ticket sales.  However, the announcement of its closing appears to have attracted last minute ticket buyers who wanted to see the show while they still had a chance.  The show reached its highest gross of its four-month run this past week, earning $590,791, which was an increase of $197,805 from the previous week.  Its second highest grossing week was the week ending March 16, 2014, where it grossed $476,374.  In this past week, the average ticket price was $73.71, which was almost the highest it has been (with the exception of two weeks), proving that audience members were willing to spend a lot of money for the opportunity to see this show.  This proves that slow ticket sales do not necessarily denote a lack of interest in a show; it may just mean that with so much competition on Broadway, a show may not get seen if it doesn’t break through to first or second priority, especially for tourists on vacation.  Furthermore, as successful musicals tend to be long-running, ticket buyers may have expected this show to be around for a while, and when closing was announced, they took advantage of the limited time to buy a ticket.

“ALL THE WAY” HITTING IT BIG

This past week, Robert Schenkkan’s play All the Way grossed $1,045,860, which was an increase of $217,564 from the previous week.  Starring Bryan Cranston as Lyndon B. Johnson, this play just won the Drama League Award for Best Play.  Perhaps the press about this win explains the upsurge in ticket buying, or perhaps interest in this popular show just happened to crescendo this past week, but in any case, this illustrates that All the Way is a strong contender for the Tony Award for Best Play, which will be announced in just a few more weeks.  Its competitors for that honor are Casa Valentina, Outside Mullingar, Act One, and Mothers and SonsOutside Mullingar has already closed, and the other three plays saw modest to no increase in ticket sales this past week.  If financial data has anything to do with awards recognition, then All the Way may just make it “all the way” to the big win.

The following are the Broadway ticket sales numbers for the week ending May 18, 2014:

Broadway Show Ticket Sales Analysis w/e 5-18-2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $656,020 7,261 100.07% $90.35
A RAISIN IN THE SUN $1,183,010 8,368 100.00% $141.37
ACT ONE $454,330 6,349 73.21% $71.56
AFTER MIDNIGHT $555,630 7,096 85.62% $78.30
ALADDIN $1,137,093 13,788 100.03% $82.47
ALL THE WAY $1,045,860 9,059 106.18% $115.45
BEAUTIFUL $1,063,319 8,272 100.78% $128.54
BULLETS OVER BROADWAY $925,374 10,071 77.23% $91.88
CABARET $735,777 6,817 96.07% $107.93
CASA VALENTINA $272,793 4,174 81.02% $65.36
CHICAGO $536,505 6,231 72.12% $86.10
CINDERELLA $713,599 9,420 67.25% $75.75
HEDWIG AND THE ANGRY INCH $983,206 7,214 102.34% $136.29
IF/THEN $812,712 8,547 81.49% $95.09
JERSEY BOYS $776,136 7,808 79.48% $99.40
KINKY BOOTS $1,514,754 11,307 99.25% $133.97
LADY DAY AT EMERSON’S BAR & GRILL $540,517 4,696 98.37% $115.10
LES MISÉRABLES $1,123,088 10,698 94.91% $104.98
MAMMA MIA! $667,885 7,784 83.45% $85.80
MATILDA $930,186 10,404 90.82% $89.41
MOTHERS AND SONS $198,925 2,815 43.87% $70.67
MOTOWN THE MUSICAL $1,124,866 10,854 90.03% $103.64
NEWSIES $588,306 8,084 85.27% $72.77
OF MICE AND MEN $875,771 8,463 98.59% $103.48
ONCE $490,998 5,781 68.24% $84.93
PIPPIN $598,091 6,684 84.39% $89.48
ROCK OF AGES $330,603 4,045 86.73% $81.73
ROCKY $742,525 9,098 75.02% $81.61
THE BOOK OF MORMON $1,673,283 8,752 102.63% $191.19
THE BRIDGES OF MADISON COUNTY $590,791 8,015 98.32% $73.71
THE CRIPPLE OF INISHMAAN $563,894 6,514 75.89% $86.57
THE LION KING $1,896,455 13,530 99.49% $140.17
THE PHANTOM OF THE OPERA $962,919 11,656 90.78% $82.61
THE REALISTIC JONESES $590,378 6,360 91.17% $92.83
VIOLET $403,042 5,226 89.00% $77.12
WICKED $1,755,218 15,036 97.48% $116.73
Totals: $30,013,854 296,277 87.96% $98.45

 

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/11/2014

This week’s notable movements on Broadway are:

TICKET SALES PICKING UP WITH THE WARM WEATHER
As opposed to the previous two weeks, which showed very slow ticket sales, this past week demonstrated an increase in ticket buying for Broadway.  The largest increase was the new revival of Cabaret, which was up $155,270 from the previous week, reaching an all-time weekly high of $783,761.  Furthermore, After Midnight increased by $135,410, grossing $658,463 in the week ending May 11, 2014.  This show, which was nominated for the Tony Award for Best Musical, has grossed as much as $714,663 in past weeks, but this past week is the best the show has done in months.  Still, that gross only took the show to 66.15% of its gross capacity.

Other shows that saw an increase in sales this past week include Cinderella, which went up by $106,356, A Gentleman’s Guide to Love and Murder, which increased by $83,180, and the Daniel Radcliffe led play The Cripple of Inishmaan, which went up by $77,998.  Furthermore, The Bridges of Madison County increased by $106,038 after having announced that the show will close on May 18, 2014.  There is one more week of performances for this show to recoup a little more of its investment, but it will surely close at a financial loss.

KINKY BOOTS PLAYED ONLY A HALF WEEK OF PERFORMANCES
At first glance, the weekly gross of $668,658 appears to be an outrageous low for the 2013 Tony Award winning Best Musical Kinky Boots.  The musical has not earned less than $1,173,857 any week of the entire year 2014 so far, and that was on a frigidly cold week in early February.  This past week, it earned $808,892 less than the week before.  However, further examination of the data shows that Kinky Boots still earned 93.08% of its gross potential, as it only played 4 performances in the week ending May 11, 2014.  The reason for this is that it decided to take a short vacation.  From May 8 to May 13, 2014, the Al Hirschfield Theatre went dark, which is very unusual for a Broadway show to do during its run.  The only reason this is possible is because Univision, the international television network, is utilizing the theatre for upfront presentations throughout this period.  How did they convince the Nederlander Organization, who owns the theatre, to allow this?  In addition to paying for rental, Univision is paying for all eight performances that will be missed during that week.

The following are the Broadway ticket sales numbers for the week ending May 11, 2014: Broadway Show Ticket Analysis w/e 5-11-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $663,459 7,065 97.37% $93.91
A RAISIN IN THE SUN $1,184,774 8,368 100.00% $141.58
ACT ONE $433,912 5,867 67.65% $73.96
AFTER MIDNIGHT $658,463 7,493 90.41% $87.88
ALADDIN $1,171,988 13,782 99.99% $85.04
ALL THE WAY $828,296 7,120 83.45% $116.33
BEAUTIFUL $1,087,702 8,259 100.62% $131.70
BULLETS OVER BROADWAY $952,840 10,481 80.38% $90.91
CABARET $783,761 7,083 99.82% $110.65
CASA VALENTINA $249,728 4,409 85.58% $56.64
CHICAGO $597,445 7,244 83.84% $82.47
CINDERELLA $742,072 9,536 68.08% $77.82
HEDWIG AND THE ANGRY INCH $971,988 7,210 102.28% $134.81
IF/THEN $1,001,802 9,408 89.70% $106.48
JERSEY BOYS $744,831 7,436 75.69% $100.17
KINKY BOOTS $668,658 5,524 96.98% $121.05
LADY DAY AT EMERSON’S BAR & GRILL $528,025 4,664 97.70% $113.21
LES MISÉRABLES $1,049,079 10,028 88.96% $104.61
MAMMA MIA! $696,527 7,881 84.49% $88.38
MATILDA $915,544 10,217 89.18% $89.61
MOTHERS AND SONS $203,679 3,194 49.78% $63.77
MOTOWN THE MUSICAL $1,159,405 11,032 91.51% $105.09
NEWSIES $592,716 8,132 85.78% $72.89
OF MICE AND MEN $852,668 8,156 95.01% $104.54
ONCE $469,441 5,369 63.37% $87.44
PIPPIN $615,001 6,784 85.66% $90.65
ROCK OF AGES $310,326 3,701 79.35% $83.85
ROCKY $741,927 8,795 72.52% $84.36
THE BOOK OF MORMON $1,667,542 8,752 102.63% $190.53
THE BRIDGES OF MADISON COUNTY $392,986 6,221 76.31% $63.17
THE CRIPPLE OF INISHMAAN $571,593 6,309 73.50% $90.60
THE LION KING $1,693,549 11,904 100.03% $142.27
THE PHANTOM OF THE OPERA $882,551 10,886 84.78% $81.07
THE REALISTIC JONESES $569,042 6,046 86.67% $94.12
VIOLET $360,843 5,014 85.39% $71.97
WICKED $1,736,317 14,711 96.88% $118.03
Totals: $28,750,477 284,081 86.43% $98.65

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com