Jennifer R Jones

About Jennifer R Jones

With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.

Broadway Show Ticket Sales Analysis w/e 3/8/2015

This week’s notable movements on Broadway are:

A Stable Week on Broadway

In the week ending March 8, 2015, no new shows began previews. Furthermore, the overall weekly gross for all shows on Broadway stayed almost exactly the same. In the previous week, the entire industry brought in $18,260,267, and this week it brought in $18,202,017. Overall, that is an increase of only $58,250. Of the 25 shows that had performances this past week, 17 saw an increase in sales, though generally this increase was very slight. The biggest increase was seen by Wicked, which brought in $1,352,213, demonstrating an increase of $147,746 from the week prior. Overall, Wicked was the third highest grossing show this week, only beat out by The Book of Mormon with a weekly gross of $1,450,723 and The Lion King with a gross of $1,450,034. Other than Wicked, every other show that increased this week did so by no more than 5 digits. The closest gross between this and last week was brought in by A Gentleman’s Guide to Love and Murder, which went down by only $649. Strangely, almost all of the shows performed within $50,000 of their gross the week before, demonstrating a very stable, if not lucrative, week on Broadway.

Two Top Grossing Plays Showed a Decrease in Sales

The two straight plays that have been demonstrating the most promise so far this early spring season are The Audience starring Helen Mirren, and Fish in the Dark written by and starring Larry David. Both of these shows recently opened to relatively mixed reviews, The Audience leaning toward the positive and Fish in the Dark leaning toward the negative. Perhaps the silence being broken about the quality of the shows brought down some of the allure that had made ticketbuyers go crazy for these shows, because both saw a fairly significant decrease in sales this previous week. The Audience brought in a weekly gross of $861,884, which was a decrease of $228,595 from the week before. Fish in the Dark, which is still performing excellently, brought in a weekly gross of $1,006,832, although this is a decrease of $152,705 from the week before. Nevertheless, another reason why this week was a bit low for these two shows could be accounted for by the fact that one of the week’s performances was the opening night, for which tickets are mostly complimentary for guests of the production. Therefore, the overall gross would show a decline due to one performance of lost ticket sales.

The following are the Broadway ticket sales numbers for the week ending March 8, 2015:Broadway-Show-Ticket-Analysis-3-08-15-1

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $543,966 5,830 80.35% $93.30
ALADDIN $1,148,004 13,689 99.31% $83.86
BEAUTIFUL $1,049,875 7,516 91.57% $139.69
CABARET $708,067 6,125 85.74% $115.60
CHICAGO $508,909 6,386 73.91% $79.69
CONSTELLATIONS $689,238 5,837 99.78% $118.08
FISH IN THE DARK $1,006,832 8,703 101.39% $115.69
HEDWIG AND THE ANGRY INCH $537,064 5,152 73.09% $104.24
HONEYMOON IN VEGAS $310,450 4,492 48.83% $69.11
IF/THEN $519,720 7,096 67.66% $73.24
IT’S ONLY A PLAY $480,381 5,070 58.84% $94.75
JERSEY BOYS $592,549 6,348 64.62% $93.34
KINKY BOOTS $814,313 8,228 72.23% $98.97
LES MISÉRABLES $624,346 8,493 75.35% $73.51
MAMMA MIA! $417,314 5,732 61.45% $72.80
MATILDA $714,894 8,992 78.49% $79.50
ON THE TOWN $474,989 7,266 48.47% $65.37
ON THE TWENTIETH CENTURY $364,904 5,082 87.98% $71.80
THE AUDIENCE $861,884 7,532 100.65% $114.43
THE BOOK OF MORMON $1,450,723 8,750 102.60% $165.80
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $670,953 6,695 82.21% $100.22
THE HEIDI CHRONICLES $316,904 5,642 70.45% $56.17
THE LION KING $1,450,034 13,051 95.96% $111.11
THE PHANTOM OF THE OPERA $651,741 8,427 65.63% $77.34
WICKED $1,352,213 12,457 86.08% $108.55
Totals $18,260,267 188,591 78.91% $95.05

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

“The Audience” Opens on Broadway

Excellent Reviews to Match Excellent Box Office

the audienceOn March 8, 2015, The Audience opened at the Gerald Schoenfeld Theatre on Broadway. Written by Peter Morgan (Frost/Nixon) and directed by Stephen Daldry (Billy Elliot: the Musical, Skylight), The Audience stars Helen Mirren in the role of Queen Elizabeth II. One of the main reasons this show has been garnering so much excitement is that Mirren played this same role on screen in the 2006 British historical drama, which was also written by Peter Morgan, and for which she won the Academy Award for Best Performance by an Actress in a Leading Role. The film was also nominated for Best Picture, Best Director, Best Original Screenplay, Best Original Score, and Best Costume Design. It also won the BAFTA Award for Best Film, while Mirren also took home the BAFTA Award for Actress in a Leading Role. For all of these reasons, the show has been accumulating much buzz since even before it began previews on February 14, 2015. Particularly noteworthy were the first few weeks of box office reports, which showed that the production brought in over 100% of the show’s gross potential in each of the three first weeks.

Review Round Uphelen mirren the audience

Overall, theatre critics found the show to be quite excellent. Nevertheless, Ben Brantley of The New York Times was more on the fence, praising Mirren’s performance but determining that the play was more a parade of statesman than a dramatic masterpiece. He also remarked that Mirren is performing her lines a bit differently than she did in London, emphasizing different aspects of the phrases in order to spice up the comedy for American audiences. David Cote from Time Out New York, on the other hand, was fully positive in his response to the play. Instead of calling the series of prime ministers a “parade” as Brantley does, Cote calls it a “pageant,” evoking more majesty and grandeur. Like Brantley, however, Cote agrees that Mirren’s transformations across the different eras were magnificent. David Rooney in The Hollywood Reporter acknowledges that the writing’s episodic nature is not its strongest point, and yet he deems the vignettes to be linked in an elegant fashion. Robert Kahn from NBC New York calls the show “exquisite,” pondering over the Queen’s “grace” and Mirren’s excellent performance. Matt Windman of AM New York gave it three stars out of four, finding the play a bit choppy but fascinating.

Excellent Box Office that May Show Signs of Tapering Off

In the first three weeks of performances, The Audience brought in over 100% of its gross potential. In the first incomplete week of two performances, that percentage was 111.21%, and the following two weeks of seven performances each brought in 102.63% and 106.74% of the gross potential, the last of these showing a weekly gross of $1,090,479. However, in the last reported week of performances, the week ending March 8, 2015, The Audience saw a decline in weekly grosses of $228,595, bringing in $861,884 which represents 84.37% of its gross potential. The most likely explanation for this is that the last of these performances was the show’s opening night, for which most tickets are complimentary for guests of the production. Therefore, it is too early to say whether the show’s box office is tapering off, or whether it has just taken a slight dip to regain its footing the following week. Presumably, the generally positive reviews can only help stimulate the box office in a positive direction. The show is presently scheduled to run until June 28, 2015.

John Cameron Mitchell Returned After Injury, Next Hedwig Announced

The Original Hedwig Playing His Creation on Broadway

john cameron mitchellHedwig and the Angry Inch, created by John Cameron Mitchell, premiered on Broadway on March 29, 2014. The show originally opened Off-Broadway in 1998, starring Mitchell in the title role of the gender-bending East German rock performer. He also wrote and starred in the 2001 film version. When Hedwig came to Broadway for the first time, however, the producers and Mitchell felt that he was no longer in his prime, and thus the lead role was given to Neil Patrick Harris, who won the Tony Award for Best Actor in a Musical. After Harris departed, the role was played by Andrew Rannells (The Book of Mormon, Girls), followed by Michael C. Hall (Dexter). However, to the delight of diehard Hedwig fans, it was announced that John Cameron Mitchell himself would be stepping in to play the role after all, with his first performance on January 21, 2015. Originally, he was slated to perform for just six weeks until March 14, 2015, as a trial run to see if he had enough stamina to play the intensive part at this point in his career. Fortunately, he was brilliant as always, and fans flocked to see him, and thus he announced that he would extend his run until April 26, 2015.

Mitchell Sustained Knee Injury, Michael C. Hall Stepped Inhedwig lena hall

Unfortunately, on February 7, 2015, Mitchell injured his knee during the performance. He continued on until the end of the 7pm show, but the later 10pm show that night was cancelled. At the time, the show’s representatives tweeted that he planned to return for the next scheduled performance on the following Tuesday, and that doctors were examining him. However, they then announced that one week later, Michael C. Hall would return to the role to allow Mitchell time for his injury to heal. From February 17 to 21, therefore, Hall donned the wig once again. In the week where Mitchell performed with a knee brace, he made the best of the humorous situation. One joke, for instance, was “You’re seeing the original cast!” Furthermore, he played on the dominating relationship Hedwig has with his co-star Yitzhak by making her attend to his injury, demanding that she place a crate underneath his propped foot, while he sat on an elevated chair so that he could still be visible while seated. As planned, after a week of performances by Michael C. Hall, Mitchell returned to the stage on February 24, 2015, and he plans to continue as announced until April 26, 2015.

The Next Hedwig: Darren Criss

GQ Celebrates The Grammys With Giorgio Armani - ArrivalsFollowing Mitchell’s departure, Darren Criss (Glee) will step into the spotlight on April 29, 2015 for a run of 12 weeks through summer. Criss’ huge fanbase was evidenced by his brief turn on Broadway in 2012, when he replaced Daniel Radcliffe in How to Succeed in Business Without Really Trying. At the time, he significantly boosted ticket sales for the three weeks he played the part. Therefore, this appears to be a good move for the show’s producers, who hope to keep it running as long as possible by bringing in a string of stars who appeal to a variety of audience members. Furthermore, the second and only other main character in the musical, Yitzhak, has been played by Lena Hall since the start of the revival. Hall wonrebecca naomi jones the Tony Award for Best Supporting Actress in a Musical, and has been the Yitzhak to all four Hedwigs so far: Harris, Rannells, Hall, and Mitchell. However, she has recently announced that her last performance in the role will be April 4, 2015. The new Yitzhak will be played by Rebecca Naomi Jones (American Idiot, Passing Strange), who will step in on April 14, 2015. In the interim week, the role will be played by understudy Shannon Conley. Therefore, Jones will play opposite John Cameron Mitchell for less than two weeks, before partnering with Darren Criss to continue the tradition of Hedwig on Broadway.

Broadway Show Ticket Sales Analysis w/e 3/1/2015

This week’s notable movements on Broadway are:

“The Heidi Chronicles” Not An Immediate Hit

In its first week of previews, the new revival of The Heidi Chronicles brought in a weekly gross of $305,345, which represents only 34.26% of its gross potential. The show began previews on February 23, 2015, and therefore this first week was a full week of eight performances. With a top ticket price of $223.00, the average paid admission was only $51.05, and despite this heavy amount of discounting, the audience capacity was only on average 74.7% full. This comes as a slight surprise due to the high profile stars on the marquee such as Elisabeth Moss, Jason Biggs, and Bryce Pinkham, in addition to the acclaim of the playwright Wendy Wasserstein, as well as the fact that the play is a Pulitzer Prize winning drama. Directed by Pam MacKinnon (Who’s Afraid of Virginia Woolf?), the play is set to open on March 19, 2015. Perhaps when the reviews hit the presses, more audience members will become aware of this new production. The fact that New York still feels like it is in the midst of winter may have been a dissuading factor for ticket buyers, and hopefully sales will pick up as the run proceeds.

An Overall Slow Week on Broadway

In the week ending March 1, 2015, Broadway was in a bit of a slump. Despite the month of March having arrived, the city is still steeped in winter and more snow is expected this week. This may be one of the main reasons that the overall demand on Broadway is not particularly high. This past week, of all the shows running on Broadway, only six experienced an increase in ticket sales. One of these was The Heidi Chronicles, which, as just discussed, was a new show that performed fairly poorly in its first week. Another one was Constellations, which did experience an increase in weekly gross of $61,504, but that is due to that fact that the show played nine performances that week, up from the usual eight. With that in mind, the show is still not doing excellently, as it only reached 80.59% of its gross potential across the nine performances. In its last week of performances, Disgraced saw an increase of $82,172, bringing its final weekly gross to $415,237, which is only 53.39% of its gross potential. Besides the usual suspects, the only plays that are performing extraordinarily are Larry David’s Fish in the Dark, which had a weekly gross of $1,159,537, and The Audience starring Helen Mirren, which brought in a weekly gross of $1,090,479.

The following are the Broadway ticket sales numbers for the week ending March 1, 2015:Broadway-Show-Ticket-Analysis-3-1-15

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $544,615 5,571 76.78% $97.76
ALADDIN $1,198,904 13,452 97.59% $89.12
BEAUTIFUL $1,019,934 7,577 92.31% $134.61
CABARET $674,524 6,043 84.59% $111.62
CHICAGO $474,672 6,031 69.80% $78.71
CONSTELLATIONS $661,547 5,753 98.34% $114.99
DISGRACED $415,237 5,316 72.39% $78.11
FISH IN THE DARK $1,159,537 8,720 101.58% $132.97
HEDWIG AND THE ANGRY INCH $585,799 5,374 76.24% $109.01
HONEYMOON IN VEGAS $284,648 4,450 48.37% $63.97
IF/THEN $503,433 7,111 67.80% $70.80
IT’S ONLY A PLAY $493,244 5,432 63.05% $90.80
JERSEY BOYS $579,183 6,230 63.42% $92.97
KINKY BOOTS $804,924 8,442 74.10% $95.35
LES MISÉRABLES $571,871 7,705 68.36% $74.22
MAMMA MIA! $413,270 5,633 60.39% $73.37
MATILDA $701,215 8,783 76.67% $79.84
ON THE TOWN $407,366 6,089 40.61% $66.90
ON THE TWENTIETH CENTURY $377,072 5,098 88.26% $73.96
THE AUDIENCE $1,090,479 7,512 100.39% $145.16
THE BOOK OF MORMON $1,433,408 8,741 102.50% $163.99
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $660,205 6,398 78.56% $103.19
THE HEIDI CHRONICLES $305,345 5,981 74.69% $51.05
THE LION KING $1,490,989 13,036 95.85% $114.37
THE PHANTOM OF THE OPERA $561,366 7,269 56.61% $77.23
WICKED $1,204,467 11,905 82.26% $101.17
Totals $18,617,251 189,652 77.37% $95.59

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Stars Debuting New TV Pilots

Pilot Season for the Major Broadcast Networks

Every year, the major television networks such as CBS, ABC, NBC, Fox, and the CW go through a specific course of development to determine which new shows to add to their dockets. Referred to as Pilot Season, this is an intensive process that involves the submissions of thousands of elevator pitches, followed by calls for scripts, after which some are selected, and then actors flock from all over the country and world to audition for the parts. Due to the simultaneity of the process across networks, actors generally need to choose one show to ride out, which can be a gamble as the majority of shows do not get picked up, and therefore they would be sacrificing other opportunities for this one shot. However, the payoff can be great as television can be a great career boost for actors, including those who are already big stars in the theatre. Presently, though some shows are just beginning to premiere this season, networks are already entering the early stages of next year’s process, and some exciting Broadway names are headlining.

Already Picked Up: Sutton Foster Stars in “Younger” on TV Land

younger sutton fosterA new television show by the maker of Sex and the City, Darren Star, will premiere on TV Land on March 31, 2015. The show, Younger, stars Sutton Foster who came to fame through her Broadway performances in such musicals as Thoroughly Modern Millie, The Drowsy Chaperone, Anything Goes, and most recently, Violet. Her first leading role on television took place in 2012, when she starred in the ABC Family series Bunheads about a former Las Vegas showgirl turned small town ballet dance teacher. That show only lasted for one season of 18 episodes. Fortunately, Foster is getting another go at a TV leading gig this spring on TV Land. Younger, which also stars Hilary Duff (Lizzie McGuire), Debi Mazar (Entourage, Living with Fran), and Miriam Shor (Hedwig and the Angry Inch). The show is a single-camera, 30 minutes series about a 40 year-old mother having difficulty finding a job, so she gets a makeover and pretends she is in her 20s.

Idina Menzel in “Happy Time” and Megan Hilty in Untitled Judah Miller Projectidina menzel

Looking forward toward the upcoming pilot season, Ellen DeGeneres is producing a new series called Happy Time which stars Idina Menzel (Rent, Wicked, If/Then, Frozen). This half hour comedy series is written by Randi Barnes (Legends of Oz: Dorothy’s Return), and produced by DeGeneres’ company A Very Good Production. The show will most likely be shopped around this upcoming summer. Details about the show are not widely disclosed, but Happy Time revolves around a woman who is ready megan hiltyto stop pretending she is happy all of the time. Furthermore, Megan Hilty, who is best known for her starring role on the TV show Smash, and also for her Broadway performances in 9 to 5 and Wicked, is cast in an upcoming pilot to be written and produced by Judah Miller (American Dad, King of the Hill, The Tracy Morgan Show). In this presently untitled single-camera comedy, Hilty plays a Tony Award winning Broadway star who is still adjusting to her new role as a suburban mom. Along with her husband, an intellectual, she is thrust into a new world of competitive sports, as their son is a natural born athlete.

Broadway Show Ticket Sales Analysis w/e 2/22/2015

This week’s notable movements on Broadway are:

New Top Earning Shows: “The Audience” and “Fish in the Dark”

In the week ending February 22, 2015, two shows that have recently begun previews performed excellently at the box office. The Audience, which stars Helen Mirren in the role of Queen Elizabeth II, for which she won an Academy Award for also portraying in the film The Queen, brought in an impressive $1,048,473 this past week. Furthermore, it accomplished this feat in a week of only 7 performances. The previous week, it began previews but played only two performances; even then the figures seemed extremely promising. Still, this past week has proven that this show is a surefire hit with audiences, who are lining up to see this brilliant performance in the flesh. In addition, Larry David’s play Fish in the Dark, which David wrote and also performs in, brought in a weekly gross of $1,177,593. This is the first week in which the play had eight performances, and therefore it increased its weekly gross by $161,950. In the first two weeks of seven performances each, the play also performed very well at the box office, but now it has reached new heights. In any event, this proves that Larry David is a very exciting name on Broadway, and that audience members are thrilled to see him and his work.

An Overall Mixed Week on Broadway

This past week, about half of the running shows demonstrated an increase in sales, whereas the other half showed a decrease in sales. Across the board, there was therefore mixed movement on Broadway this week. Whereas The Lion King saw an increase of $214,415, bringing in a weekly gross of $1,940,457, the other usual mega hit Wicked barely increased at all, going up only $59,939 for a weekly gross of $1,646,631. On the other hand, another big earner, The Book of Mormon, saw a decrease of $99,705, bringing its weekly gross to $1,548,797. Other musicals that saw a decline in ticket sales were Honeymoon in Vegas, which is struggling to compete with a weekly gross of $799,136, representing 78.45% of its gross capacity. In addition, Cabaret declined by $154,143, bringing in a gross of only $337,003. It is doubtful how long that musical revival will last in such a competitive environment, especially as the new spring season is just gearing up. Surprisingly, the three shows that concluded performances in this past week all saw a decrease in sales. The Elephant Man, which ended performances on Saturday, February 21, 2015, went down by $90,713 for a final weekly gross of $1,022,479. That decline, however, is due to the fact that the week only included seven performances, so that Bradley Cooper could attend the Oscars. Furthermore, A Delicate Balance and You Can’t Take It With You, which both concluded their runs on Sunday, February 22, 2015, saw a decrease in sales in their final week.

The following are the Broadway ticket sales numbers for the week ending February 22, 2015:Broadway-Show-Ticket-Analysis-2-22-15-1

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $432,887 4,327 67.44% $100.04
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $635,905 6,442 88.78% $98.71
ALADDIN $1,546,267 13,785 100.01% $112.17
BEAUTIFUL $1,076,794 7,860 95.76% $137.00
CABARET $799,136 6,616 92.61% $120.79
CHICAGO $547,833 6,401 74.09% $85.59
CONSTELLATIONS $600,043 5,159 99.21% $116.31
DISGRACED $333,065 4,586 62.45% $72.63
FISH IN THE DARK $1,177,593 8,720 101.58% $135.05
HEDWIG AND THE ANGRY INCH $541,166 5,403 76.65% $100.16
HONEYMOON IN VEGAS $337,003 4,476 47.66% $75.29
IF/THEN $603,920 7,788 74.26% $77.54
IT’S ONLY A PLAY $499,442 5,216 60.54% $95.75
JERSEY BOYS $734,939 7,709 78.47% $95.34
KINKY BOOTS $939,884 9,392 82.44% $100.07
LES MISÉRABLES $710,992 8,819 78.24% $80.62
MAMMA MIA! $578,257 7,157 76.73% $80.80
MATILDA $1,037,118 11,482 100.23% $90.33
ON THE TOWN $536,545 7,760 51.76% $69.14
ON THE TWENTIETH CENTURY $293,584 4,233 97.71% $69.36
THE AUDIENCE $1,048,473 7,411 99.04% $141.48
THE BOOK OF MORMON $1,548,797 8,745 102.54% $177.11
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $791,055 7,648 93.91% $103.43
THE ELEPHANT MAN $1,022,479 5,548 102.40% $184.30
THE LION KING $1,940,457 13,569 99.77% $143.01
THE PHANTOM OF THE OPERA $829,721 10,114 78.77% $82.04
WICKED $1,646,631 14,771 96.52% $111.48
YOU CAN’T TAKE IT WITH YOU $403,767 5,574 64.93% $72.44
Total $23,193,752 216,711 83.73% $104.57

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

“The Elephant Man” Concludes Its Run

A Broadway Success, Closing One Day Early

elephant manOn Saturday, February 21, 2015, The Elephant Man plays its final Broadway performance. It has been running at the Booth Theatre since it began previews on November 7, 2014, and opening night took place on December 7, 2014. This revival of the 1977 play by Bernard Pomerance was directed by Scott Ellis, and has received rave reviews and excellent box office performance. The production was originally scheduled to conclude one day later, on Sunday, February 22, 2015; Sunday is a common closing night for Broadway shows. However, this particular Sunday also happens to be the Academy Awards, of which the star of The Elephant Man – Bradley Cooper – was nominated for two for the biographical war film American Sniper. Not only is this the third consecutive year in which Cooper has received an Academy Award acting nomination (the previous two were for Silver Linings Playbook and American Hustle), but this is the first time he is also being honored with the nomination for Best Picture, as he is also a producer on American Sniper. This was therefore a good enough reason for The Elephant Man to cancel their final planned performance, allowing Cooper to travel to Los Angeles for the Academy Awards. This is the second instance in which Cooper cancelled performances for an awards ceremony; the first was for the DGA Awards on February 7-8, 2015.

Next Up: London’s West Endelephant man

Following the huge critical and commercial success of the Broadway run, The Elephant Man with Bradley Cooper in the lead role will arrive at London’s West End this spring. It will begin performances at the Theatre Royal Haymarket on May 19, 2015, and is scheduled to run until August 8, 2015. It will be a transfer production also directed by Scott Ellis, and Bradley Cooper’s co-stars Patricia Clarkson and Alessandro Nivola will join the London run as well. This will actually be the third time that these four individuals will have collaborated on this piece; the first instance was at the Williamstown Theatre Festival in Massachusetts in summer 2012. It is remarkable that Cooper has the stamina to continue to play this physically demanding role, in which he transforms into a deformed man based off a real-life figure named John Merrick. Cooper portrays Merrick, as the play has been traditionally done, without means of any stage makeup, but rather by means of physicality alone. It is therefore testament to Cooper’s true acting chops to be able to maintain this role in a third incarnation, which not all actors known for their film successes would be able to do.

Excellent Box Office Sales

In the last week of reported sales, the week ending February 15, 2015, The Elephant Man brought in an impressive gross of $1,113,192. This was the sixth highest grossing show that week, and by far the highest grossing straight play. It was only beat out by musicals, specifically The Lion King, The Book of Mormon, Wicked, Aladdin, and Beautiful: The Carole King Musical. This eight performance week followed a six performance week in which Cooper took off two shows to attend the DGA awards, causing the production to cancel those performances. Therefore, there is intense demand for this show as it nears its closing performance. After all, it will be a bit more difficult for New York theatregoers to catch the show in London.

Broadway Show Ticket Sales Analysis w/e 2/15/2015

This week’s notable movements on Broadway are:

Two New Shows: “The Audience” and “On The Twentieth Century”

In the week ending February 15, 2015, two new shows began previews on Broadway. The first, On the Twentieth Century, began performances on February 13, 2015, and played four times in this first week. Starring Kristin Chenoweth and Peter Gallagher, this musical revival with book and lyrics by Betty Comden and Adolph Green, and a score by Cy Coleman, is produced by the Roundabout Theatre Company at their American Airlines Theatre. In the first four performances, it had mediocre box office performance, bringing in $228,661 which represents 56.95% of the show’s gross potential that week. With an average paid admission of $80.04, the show filled up 96.5% of the seats, which shows a fair amount of discounting. The next night, The Audience began performances on Valentine’s Day, February 14, 2015, at the Gerald Scheonfeld Theatre. Starring Helen Mirren in the role of Queen Elizabeth II, whom she won an Academy Award for portraying in the film The Queen also written by Peter Morgan, brought in a huge audience and box office response. In the first two previews, the show brought in $331,101, which is 111.21% of the gross potential. With a top ticket price of $293.00, and an average paid admission of $153.22, the show had standing room only with no discounting whatsoever. This is testament to the popularity of Helen Mirren, especially in this acclaimed role, along with excellent producing by the Brits who brought the show over the Atlantic.

An Overall Excellent Week of Box Office Sales

Of the 28 shows that had performances in the week ending February 15, 2015, all but one experienced an increase in box office from the week before. That show, Constellations, saw a decrease in sales of $39,530, bringing in a weekly gross of $491,055, which is not too bad at a gross potential of 71.75%. As for the rest of Broadway, every single show increased in ticket sales. One major reason may be that this week included Valentine’s Day, which was conveniently on a Saturday night. Not only is Broadway an excellent idea for date night, but the weekend positioning opened up the opportunity for Valentine’s associated dates to take place in five separate performance slots. The top earning shows were, as expected, The Lion King with a gross of $1,726,042, The Book of Mormon with a gross of $1,648,502, Wicked with a gross of $1,586,692, Aladdin with a gross of $1,489,612, and Beautiful which brought in $1,132,369. Excellent sales were also seen by The Elephant Man starring Bradley Cooper, with a weekly gross of $1,113,192. That show is one week from closing, and has also been offering less than full performance weeks due to Cooper’s schedule (last week they only played six), causing intense demand for this show during its limited engagement.

The following are the Broadway ticket sales numbers for the week ending February 15, 2015:Broadway show ticket sales analysis week ending 2/15/15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $491,763 4,799 74.80% $102.47
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $642,010 5,769 78.98% $111.29
ALADDIN $1,489,612 13,770 99.90% $108.18
BEAUTIFUL $1,132,369 7,548 91.96% $150.02
CABARET $975,224 7,178 100.48% $135.86
CHICAGO $593,437 6,884 79.68% $86.21
CONSTELLATIONS $491,055 5,173 99.48% $94.93
DISGRACED $351,175 4,647 63.28% $75.57
FISH IN THE DARK $1,015,643 7,630 101.58% $133.11
HEDWIG AND THE ANGRY INCH $635,303 5,656 80.24% $112.32
HONEYMOON IN VEGAS $491,146 6,092 64.86% $80.62
IF/THEN $687,134 8,669 82.66% $79.26
IT’S ONLY A PLAY $541,427 5,715 66.33% $94.74
JERSEY BOYS $679,472 6,569 66.87% $103.44
KINKY BOOTS $1,012,786 9,370 82.25% $108.09
LES MISÉRABLES $669,499 7,610 67.51% $87.98
MAMMA MIA! $562,438 6,921 74.20% $81.27
MATILDA $945,588 9,976 87.08% $94.79
ON THE TOWN $552,450 7,385 49.26% $74.81
ON THE TWENTIETH CENTURY $228,661 2,857 96.52% $80.04
THE AUDIENCE $331,101 2,161 101.08% $153.22
THE BOOK OF MORMON $1,648,502 8,749 102.59% $188.42
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $767,648 7,014 86.12% $109.45
THE ELEPHANT MAN $1,113,192 6,300 101.74% $176.70
THE LION KING $1,726,042 13,447 98.88% $128.36
THE PHANTOM OF THE OPERA $721,008 8,056 62.74% $89.50
WICKED $1,586,692 12,583 86.95% $126.10
YOU CAN’T TAKE IT WITH YOU $412,057 5,167 60.19% $79.75
Totals $22,494,432 203,695 82.44% $108.80

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

“The Audience” Begins Previews

Helen Mirren Stars as Queen Elizabeth II

the audienceOn Valentine’s Day, February 14, 2015, The Audience began previews at the Gerald Schoenfeld Theatre. The play, written by Peter Morgan and directed by Stephen Daldry, premiered in the West End’s Gielgud Theatre almost exactly two years ago. It was a huge success, winning several awards including the Olivier Award for Best Actress for Helen Mirren. In June 2013, the production participated in the National Theatre’s NT Live programme, in which it was broadcast live to cinemas around the world. This broadcast broke records, bringing 80,000 viewers in the UK and another 30,000 in North America. The success of this production convinced the producers, Matthew Byam Shaw, Robert Fox, and Andy Harries, to mount it on Broadway, with the same director and several original cast members, including Helen Mirren (Queen Elizabeth II), Geoffrey Beevers (the Queen’s equerry), Michael Elwyn (Anthony Eden), Richard McCabe (Harold Wilson), and Rufus Wright (David Cameron). The play is scheduled for a limited engagement to run until June 28, 2015, with opening night taking place on March 8, 2015.

“The Queen,” and the Story of “The Audience”helen mirren

This production marks the second time writer Peter Morgan and actress Helen Mirren have collaborated on a work surrounding the life of Queen Elizabeth II. Released in 2006, Morgan wrote the screenplay for a film entitled The Queen directed by Stephen Frears, in which Mirren also starred as Queen Elizabeth II. For this performance, Mirren won both the Academy and BAFTA Awards for Best Actress. This is following her success as the title character in the television series Elizabeth I, for which she earned both the Emmy and Golden Globe Awards for her performance. The enormous success of the stage version The Audience has led not only to this Broadway transfer, but in addition a West End revival starring Kristin Scott Thomas at the Apollo Theatre, just two years after the West End premiere, to run concurrently with the Broadway production. The Audience refers to the weekly meetings the Queen was said to have with all former prime ministers from the start of her reign in 1952. The cast therefore includes actors portraying John Major, Gordon Brown, Harold Wilson, Winston Churchill, Anthony Eden, Margaret Thatcher, David Cameron, and Jim Callaghan. The play is a fictional portrayal of these meetings, with each prime minister confessing their deepest thoughts and feelings to the queen in private conversation.

Cast and Creative Team

In addition to Helen Mirren, as well as original cast members Geoffrey Beevers, Michael Elwyn, Richard McCabe, and Rufus Wright, the show will feature Dylan Baker as John Major, Judith Ivey as Margaret Thatcher, Anthony Cochrane as Cecil Beaton, Dakin Matthews as Winston Churchill, Rod McLachlan as Gordon Brown, and Elizabeth Teeter as Young Elizabeth. The scenic design is done by six-time Tony winner Bob Crowley, and the lighting design is by Rick Fisher, a two-time Tony winner. Furthermore, sound is by Tony winner Paul Arditti, and Paul Englishby did the music. The producers, Matthew Byam Shaw of Playful Productions, Robert Fox, and Andy Harries, also produced the original West End run.

Broadway Show Ticket Sales Analysis w/e 2/8/2015

This week’s notable movements on Broadway are:

“Fish in the Dark” Strong Out of the Gates

On February 2, 2015, Larry David’s Fish in the Dark began previews at the Cort Theatre. In its first week of seven performances, it fared brilliantly at the box office. As previously reported, this play broke advance box office records due to the notoriety of its writer and star, Larry David, who rose to fame principally through the TV show Curb Your Enthusiasm as well as through co-creating Seinfeld. In the week ending February 8, 2015, the show brought in a weekly gross of $993,940, which is especially not bad given that was with only seven performances. It made 113.39% of its gross potential, with an average paid admission of $130.95 and a top ticket price of $423.00. Miraculously, it had the fifth highest gross this week on Broadway, following only the mega hit musicals The Lion King, The Book of Mormon, Wicked, and Aladdin. Once again, that was with one fewer performance that week than the other shows.

“If/Then” Struggling Following Week-Long Hiatus

Idina Menzel, the star of the presently running musical If/Then, took a weeklong hiatus from performing in that show in order to travel to Phoenix, Arizona to sing the National Anthem at Super Bowl XLIX on February 1, 2015. Without her, the producers felt it best to cancel performances for that entire week, rather than bring in an understudy. Menzel’s fame is clearly soaring, due in large part to her recent success playing the lead part and singing the hit song “Let It Go” from the Disney animated film Frozen, as well as John Travolta’s heavily referenced flub of her name, calling her Adele Dazeem. It is for this reason she was asked to sing the National Anthem at the Super Bowl. However, If/Then isn’t doing quite as well. It’s clear that without Menzel at center stage, this musical would be faring even less well. Still, in the first week back after this week-long hiatus, the musical brought in $563,156, which was only 43.65% of its gross potential. With an average paid ticket price of $76.71, the show is clearly doing a lot of discounting. Still, it only managed to reach an average capacity of 70.0%.

The following are the Broadway ticket sales numbers for the week ending February 8, 2015:Broadway-Show-Ticket-Analysis-2-8-15

 

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A DELICATE BALANCE $456,872 4,427 69.00% $103.20
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $584,938 5,838 80.46% $100.19
ALADDIN $1,203,871 13,090 94.97% $91.97
BEAUTIFUL $966,461 7,330 89.30% $131.85
CABARET $932,882 7,016 98.21% $132.96
CHICAGO $447,331 5,903 68.32% $75.78
CONSTELLATIONS $530,585 5,132 98.69% $103.39
DISGRACED $333,741 4,633 63.09% $72.04
FISH IN THE DARK $993,940 7,590 101.05% $130.95
HEDWIG AND THE ANGRY INCH $473,945 4,507 74.59% $105.16
HONEYMOON IN VEGAS $359,163 4,849 51.63% $74.07
IF/THEN $563,156 7,341 69.99% $76.71
IT’S ONLY A PLAY $474,936 5,633 65.38% $84.31
JERSEY BOYS $616,604 6,870 69.93% $89.75
KINKY BOOTS $819,594 8,385 73.60% $97.75
LES MISÉRABLES $511,848 6,773 60.09% $75.57
MAMMA MIA! $362,236 5,157 55.29% $70.24
MATILDA $692,151 9,328 81.42% $74.20
ON THE TOWN $379,914 5,420 36.15% $70.09
THE BOOK OF MORMON $1,455,237 8,715 102.19% $166.98
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $738,815 7,130 87.55% $103.62
THE ELEPHANT MAN $721,450 4,651 100.15% $155.12
THE LION KING $1,463,314 13,180 96.91% $111.03
THE PHANTOM OF THE OPERA $583,683 7,818 60.89% $74.66
THE RIVER $503,377 5,703 102.42% $88.27
WICKED $1,262,017 12,266 84.76% $102.89
YOU CAN’T TAKE IT WITH YOU $334,244 4,507 52.50% $74.16
Totals $18,766,304 189,192 77.35% $97.66

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com