Jennifer R Jones

About Jennifer R Jones

With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.

Broadway Show Ticket Sales Analysis w/e 5/03/2015

This week’s notable movements on Broadway are:

“The Heidi Chronicles” and “Living on Love” Close

On May 3, 2015, both The Heidi Chronicles and Living on Love played their final performances on Broadway. Both shows chose to shutter their doors due to having received poor box office performance. Living on Love also closed having failed to receive any Tony nominations. The Heidi Chronicles, which received one nomination for Elisabeth Moss for Best Actress in a Leading Role in a Play, announced its closing prior to the revelation of the Tony nominations. Both shows saw a slight, but not significant, increase in sales in their last week of performances. Living on Love played its final week with a weekly gross of $160,105, which represents only 16.58% of its gross potential. This was not its all-time high; that took place in the week ending April 12, 2015, which was its first full week of performances, when it brought in $198,392. Still the final week saw a slight upturn of $4,459 from the week before, when the show had previously been declining in the two weeks prior. However, the show never broke through the $200,000 mark for any weekly gross, and therefore needed to close in order to avoid losing more unnecessary money. As for The Heidi Chronicles, the final week saw an upturn of $65,046, bringing the final gross to a high of $378,471. This is the largest gross earned in any week of the run, although it still only represents 42.47% of the gross potential. Despite earning good reviews, the box office was not up to speed, and the show therefore closed after 80 performances.

No Real Change Yet for “An American in Paris” or “Fun Home”

Two musicals that appear to be perhaps the strongest contenders for the Tony Award for Best Musical – An American in Paris and Fun Home – budged only slightly in the week ending May 3, 2015, although this week marked the announcement of these Tony nominations. However, in the month to come before the Tony Awards in early June, chances are that interest will continue to develop as buzz spreads for this hot race. Fun Home, which was a relatively unknown title before coming to Broadway from the Public Theater, brought in $531,985 this past week, which is an increase of $95,812 from the week before. In fact, this is the largest increase of any show this past week, but it is still not hugely significant. The show reached its highest potential of its weekly gross yet at 71.37%, but there is still room for growth to be competing the millionaire’s club along with other celebrated musicals. As for An American in Paris, buzz has already taken off as the show has been in the millionaire’s club for the past three weeks. This past week, it brought in $1,220,231, which represents 84.20% of its gross potential. Although this show was a surprise at the Tony nominations, sweeping with an incredible 12 nominations, many for newcomers, it already seems to be exciting at the box office. In this past week following the nominations, however, it actually brought in $15,016 less than the week before. As the Tonys approach, this show too will likely continue to creep upwards in its box offices grosses.

 

The following are the Broadway ticket sales numbers for the week ending May 3, 2015:Broadway-Show-Ticket-Analysis-05-03-15

Show Name GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $500,038 5,148 70.95% $97.13
AIRLINE HIGHWAY $157,029 3,419 68.16% $45.93
ALADDIN $1,408,344 13,785 100.01% $102.16
AN AMERICAN IN PARIS $1,220,231 13,026 96.98% $93.68
BEAUTIFUL $1,033,010 7,421 90.41% $139.20
CHICAGO $598,993 7,457 86.31% $80.33
DOCTOR ZHIVAGO $515,163 7,994 67.61% $64.44
FINDING NEVERLAND $1,093,498 11,308 93.98% $96.70
FISH IN THE DARK $1,158,381 8,694 101.28% $133.24
FUN HOME $531,985 5,700 97.60% $93.33
GIGI $550,516 6,833 61.71% $80.57
HAND TO GOD $346,364 4,758 76.05% $72.80
HEDWIG AND THE ANGRY INCH $418,702 4,203 69.56% $99.62
IT SHOULDA BEEN YOU $350,281 4,849 59.78% $72.24
IT’S ONLY A PLAY $584,042 6,078 70.54% $96.09
JERSEY BOYS $575,211 5,913 60.19% $97.28
KINKY BOOTS $901,034 8,471 74.36% $106.37
LES MISÉRABLES $571,832 7,732 68.59% $73.96
LIVING ON LOVE $160,105 4,821 56.16% $33.21
MAMMA MIA! $660,796 7,718 82.74% $85.62
MATILDA $735,660 9,430 82.31% $78.01
ON THE TOWN $501,640 7,944 52.99% $63.15
ON THE TWENTIETH CENTURY $489,687 5,639 97.63% $86.84
SKYLIGHT $776,373 6,401 99.77% $121.29
SOMETHING ROTTEN! $801,033 11,243 84.31% $71.25
THE AUDIENCE $1,166,293 7,534 100.68% $154.80
THE BOOK OF MORMON $1,407,988 8,749 102.59% $160.93
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $631,589 6,320 77.60% $99.93
THE HEIDI CHRONICLES $378,471 5,455 68.12% $69.38
THE KING AND I $998,387 8,376 100.00% $119.20
THE LION KING $1,908,299 12,937 95.13% $147.51
THE PHANTOM OF THE OPERA $837,178 10,503 81.80% $79.71
THE VISIT $194,145 4,342 60.24% $44.71
WICKED $1,387,456 12,512 86.60% $110.89
WOLF HALL PARTS ONE & TWO $724,737 6,805 61.51% $106.50
Totals $26,274,485 269,518 80.12% $93.66

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/26/2015

This week’s notable movements on Broadway are:

“The Heidi Chronicles” to Close Early

In the week ending April 26, 2015, The Heidi Chronicles brought in $313,425. This represents 35.17% of the show’s gross potential. Since the show began previews on February 23, 2015, and well past its opening on March 19, 2015, it has been struggling at the box office. Its highest weekly gross came in the week ending April 12, 2015, when it brought in $368,596, which still only represents 41.36% of its gross potential. From one perspective, this is surprising, as the show stars Elisabeth Moss of “Mad Men” fame, and Jason Biggs of American Pie fame. Furthermore, this is the first major production of the beloved playwright Wendy Wasserstein’s works since she passed away. However, these ingredients are not enough for this competitive Broadway season, and the show’s producers have therefore announced that the show will close on May 3, 2015. At that point, it will have played only 80 performances, including previews. This is in contrast to the 630 performances the play had in its run during 1989 – 1990. The show, which was capitalized at between $3.5 million and $4 million, will not recoup its initial investment.

Other Struggling Shows: “Airline Highway,” “Living on Love,” and “The Visit”

In addition, this past week, three shows that have recently begun performances are not demonstrating very much promise at the box office. The lowest weekly gross in the week ending April 26, 2015 was earned by Airline Highway, a Manhattan Theatre Club production at the Samuel J. Friedman theatre. That show brought in only $126,468 this past week, which represents 23.44% of its gross potential. Still, it is discounting heavily, as it managed to fill 86.7% of the audience across the eight performances. The next lowest weekly gross this past week was earned by Living on Love, the Renee Fleming vehicle based off of Garson Kanin’s play Peccadillo, which was now re-written by Joe DiPietro. This past week, the show brought in only $155,646, which represents 16.26% of its gross potential. With a top available ticket price of $275.00, the average paid admission was only $26.05, and the average audience capacity was 69.6%. Comp tickets were available in as wide a marketplace as to include studentrush.org and many highly accessible papering sites. Finally, the Chita Rivera starrer The Visit, written by John Kander and Fred Ebb, only brought in $180,105 this past week, which represents 23.62% of its gross potential. The average paid admission was only $34.45, and the average audience capacity was 72.5%. Time will tell whether these three shows can survive on Broadway much longer.

 

The following are the Broadway ticket sales numbers for the week ending April 26, 2015:Broadway-Show-Ticket-Analysis-04-26-15-small

Show Name GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $578,704 5,860 80.76% $98.76
AIRLINE HIGHWAY $126,468 4,349 86.70% $29.08
ALADDIN $1,492,453 13,786 100.01% $108.26
AN AMERICAN IN PARIS $1,235,247 12,819 95.44% $96.36
BEAUTIFUL $1,049,011 7,536 91.81% $139.20
CHICAGO $552,016 6,819 78.92% $80.95
DOCTOR ZHIVAGO $485,335 9,366 79.21% $51.82
FINDING NEVERLAND $1,096,966 11,594 96.36% $94.61
FISH IN THE DARK $1,182,215 8,720 101.58% $135.58
FUN HOME $436,173 5,350 90.37% $81.53
GIGI $570,683 7,322 66.13% $77.94
HAND TO GOD $343,575 4,575 73.13% $75.10
HEDWIG AND THE ANGRY INCH $702,944 6,363 90.27% $110.47
IT SHOULDA BEEN YOU $447,362 5,919 72.97% $75.58
IT’S ONLY A PLAY $678,842 6,895 80.03% $98.45
JERSEY BOYS $614,631 6,295 64.08% $97.64
KINKY BOOTS $927,593 9,087 79.77% $102.08
LES MISÉRABLES $724,981 9,108 80.80% $79.60
LIVING ON LOVE $155,646 5,975 69.61% $26.05
MAMMA MIA! $666,960 7,925 84.96% $84.16
MATILDA $995,903 11,296 98.60% $88.16
ON THE TOWN $567,250 8,560 57.10% $66.27
ON THE TWENTIETH CENTURY $462,221 4,973 86.10% $92.95
SKYLIGHT $775,492 6,416 100.00% $120.87
SOMETHING ROTTEN! $716,593 12,031 92.49% $59.56
THE AUDIENCE $1,164,521 7,537 100.72% $154.51
THE BOOK OF MORMON $1,469,646 8,744 102.53% $168.07
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $713,943 7,147 87.76% $99.89
THE HEIDI CHRONICLES $313,425 4,195 52.39% $74.71
THE KING AND I $981,217 8,376 100.00% $117.15
THE LION KING $1,972,747 13,557 99.68% $145.52
THE PHANTOM OF THE OPERA $866,892 10,663 83.05% $81.30
THE VISIT $180,105 5,228 72.53% $34.45
WICKED $1,740,459 14,857 96.42% $117.15
WOLF HALL PARTS ONE & TWO $734,292 6,640 60.01% $110.59
Totals $27,722,510 285,883 84.35% $93.55

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/19/2015

This week’s notable movements on Broadway are:

“An American in Paris” Joins the Millionaire’s Club

In the week ending April 19, 2015, An American in Paris broke through the million dollar mark, bringing in a weekly gross of $1,149,324. With a book by Craig Lucas, this musical based on the ballet film of the same name has music and lyrics by George and Ira Gershwin. This week’s gross is a significant increase from the week before, which brought in $826,417. However, that week had only seven performances, and this week a full eight. Nevertheless, the percentage reached of gross potential also reached a high, increasing from 75.58% the week before to 79.31% this past week. The show opened on April 12, 2015, with reviews hitting the presses the next day. Therefore, this increased audience awareness and also interest. Also, this past week reached a high in terms of audience capacity, filling up 98.3% of the audience. With a top ticket price of $223.00, the average paid admission was $91.61. Therefore, there is still some discounting, but discounts may phase out as the show continues to make its way towards hit status.

“Wolf Hall” and “Something Rotten!” Remain Steady

Wolf Hall, which opened on April 9, 2015, brought in a weekly gross this past week of $860,730. (That is for both shows, Parts One and Two, combined.) This is an increase of $265,972 from the week before. However, the show had seen a decrease in ticket sales the following two weeks, and therefore Wolf Hall is wavering but showing positive signs in its box office returns. This past week, it reached 62.48% of its gross potential, which is comparable to its first full week, the week ending March 29, 2015, when it brought in 64.38% of its potential. What these two weeks have in common is that one follows shortly after the beginning of the previews, and the other follows shortly after the opening night and printing of reviews. Therefore, time will tell if the show’s word of mouth continues to bring in ticket sales, or whether the show can only draw enough interest to respond in the short term to press coverage. Furthermore, Something Rotten!, which is directed by Casey Nicholaw, continues to show a gradual steady increase. This past week, it brought in $702,924, which is an increase of $83,765 from the week before. With a top ticket price of $249.00, the average paid admission was $71.48. This show will open on April 22, 2015, and therefore it remains to be seen whether the reviews push this show from unknown territory to the next big hit of the season.

 

The following are the Broadway ticket sales numbers for the week ending April 19, 2015:Broadway-Show-Ticket-Analysis-04-19-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $624,330 6,151 84.77% $101.50
AIRLINE HIGHWAY $144,334 4,556 90.83% $31.68
ALADDIN $1,534,574 13,703 99.41% $111.99
AN AMERICAN IN PARIS $1,149,324 12,546 93.40% $91.61
BEAUTIFUL $1,045,282 7,427 90.48% $140.74
CHICAGO $457,461 5,776 66.85% $79.20
DOCTOR ZHIVAGO $464,613 8,097 78.26% $57.38
FINDING NEVERLAND $1,049,280 11,781 97.91% $89.07
FISH IN THE DARK $1,180,983 8,700 101.35% $135.75
FUN HOME $335,213 5,813 98.19% $57.67
GIGI $529,723 7,185 64.89% $73.73
HAND TO GOD $319,194 4,464 71.36% $71.50
HEDWIG AND THE ANGRY INCH $491,112 5,390 76.46% $91.12
IT SHOULDA BEEN YOU $350,708 6,285 77.48% $55.80
IT’S ONLY A PLAY $614,702 6,287 72.97% $97.77
JERSEY BOYS $659,295 6,545 66.62% $100.73
KINKY BOOTS $926,778 9,034 79.30% $102.59
LES MISÉRABLES $710,489 8,710 77.27% $81.57
LIVING ON LOVE $170,833 6,745 78.58% $25.33
MAMMA MIA! $634,127 7,546 80.90% $84.03
MATILDA $953,753 10,933 95.43% $87.24
ON THE TOWN $552,910 8,252 55.04% $67.00
ON THE TWENTIETH CENTURY $520,852 5,691 98.53% $91.52
SOMETHING ROTTEN! $702,924 9,834 91.67% $71.48
THE AUDIENCE $1,165,779 7,565 101.10% $154.10
THE BOOK OF MORMON $1,467,290 8,716 102.20% $168.34
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $710,303 6,879 84.47% $103.26
THE HEIDI CHRONICLES $311,933 4,024 50.25% $77.52
THE KING AND I $764,035 8,376 100.00% $91.22
THE LION KING $1,843,463 13,187 96.96% $139.79
THE PHANTOM OF THE OPERA $774,420 9,607 74.82% $80.61
THE VISIT $212,750 5,101 70.77% $41.71
WICKED $1,655,749 14,065 92.73% $117.72
WOLF HALL PARTS ONE & TWO $860,730 7,607 68.75% $113.15
Totals $25,889,242 272,578 83.24% $90.75

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

“Cabaret” Concludes Its Run

Last Performance March 29 at Studio 54

cabaret Roundabout Theatre on BroadwayOn March 29, 2015, the Roundabout revival of Cabaret shuttered its doors at Studio 54, one of Roundabout Theatre Company’s Broadway venues. The revival has been playing since it began previews on March 21, 2014, ensuring that the show stayed on just past the one year mark. This production of Cabaret was based off an earlier production from 1993, also directed by Sam Mendes and co-directed by Rob Marshall, with choreography by Rob Marshall. Furthermore, Alan Cumming reprised his renowned role as the Emcee from that production, and he stayed with this revival for the entire run. It therefore makes sense that the production would choose to close upon the end of his contract, rather than rehearsing a replacement who would probably not fare as well as the box office. Instead, the focus has been on ensuring that his co-star, the leading lady playing Sally Bowles, would attract enough ticket buying attention. When the show began last year, Michelle Williams played the role of Sally. She received mixed reviews, and was able to attract some but not wildly outstanding box office attention. Michelle played that role until November 9, 2014. Throughout her stint, the highest weekly gross was $839,690, which took place in the week ending August 3, 2014.

Emma Stone as Sally Bowlesemma stone cabaret

Beginning November 11, 2014, Emma Stone stepped into the role of Sally Bowles, which she continued in until February 15, 2015. She ended up extended her run two weeks longer than originally planned. Emma Stone received excellent notices, and furthermore she brought the box office higher than it had been ever before in the run. The weekly gross box office record while she was in the lead was $1,051,850, which took place in the week ending January 4, 2015. That was one of two weeks in which the show made it into the millionaire’s club, the other being the week ending December 28, 2014. The combination of the high tourist Christmas season, along with Emma Stone, was a winning mix. Emma Stone was riding high off of her excellent reviews in the movie Birdman, where she played the daughter of a Broadway actor, with the movie primarily taking place backstage in a Broadway theatre. It was therefore fitting when she stepped into the role of Sally Bowles soon thereafter.

Sienna Miller as Sally Bowles

sienna millerTo complete the rest of Alan Cumming’s run, from February 17, 2015 until the last performance on March 29, 2015, Sienna Miller stepped into the role of Sally. Miller had been on Broadway once before, as the title role in After Miss Julie in 2009. Though she didn’t receive excellent reviews then, she has certainly captivated the attention of America through her screen performances in such recent hits as Foxcatcher and American Sniper. Miller, though not as successful as Stone, also did fairly well at the box office. She reached a high note in the final week, with a weekly gross of $935,989, although the credit is not due entirely to her of course, as a show generally picks up its ticket sales in the final week before closing. All in all, this revival of Cabaret can be considered a success, but the musical is such a classic that it almost supersedes the concept of success and failure. Whether or not the Tony committee chooses to recognize a revival of a revival, there will always be an audience delighted to see Cabaret.

“Something Rotten!” Begins Previews

A New Musical from the Director of “The Book of Mormon”

something rottenOn March 23, 2015, Something Rotten! began previews at the St. James Theatre. This is a new musical with a book by Karey Kirkpatrick and John O’Farrell, and music and lyrics by Wayne Kirkpatrick and Karey Kirkpatrick. The musical is directed and choreographed by Casey Nicholaw, who also directed and choreographed The Book of Mormon, Aladdin, Elf, and The Drowsy Chaperone. The musical will officially open on April 22, 2015, and is scheduled for an open ended run. The musical deals with two brothers named Nigel Bottom and Nick Bottom, who are desperately attempting to write a hit play, but they keep being overshadowed by some guy named William Shakespeare. In this effort, they accidentally invent the first ever musical! Like the protagonists, the show was conceived by a pair of brothers: Wayne and Karey Kirkpatrick. Though they are both Broadway newbies, they have had a great deal of success in other realms. Wayne Kirkpatrick is a songwriter based in Nashville whose hit songs have been sung by the likes of Amy Grant, Trisha Yearwood, Eric Clapton, and Garth Brooks. Meanwhile, Karey Kirkpatrick is based in Los Angeles, where he is a writer and director of such films as James and the Giant Peach, Chicken Run, and The Hitchhiker’s Guide to the Galaxy.

A Heavy Hitting Broadway Cast and Creative TeamCasey Nicholaw

The lead roles of the musical writing brothers are played by John Cariani (Fiddler on the Roof) and Brian d’Arcy James (Macbeth, Time Stands Still, Next to Normal, Shrek the Musical). The role of William Shakespeare is played by Christian Borle (Peter and the Starcatcher, Legally Blonde, Mary Poppins). Additional roles are played by Brooks Ashmanskas (Bullets over Broadway, Promises, Promises, Present Laughter), Heidi Blickenstaff (The Addams Family, [title of show], The Little Mermaid), Brad Oscar (Big Fish, Nice Work if You Can Get It), and Kate Reinders (Good Vibrations, Wicked, Gypsy). In addition to the extremely successful director and choreographer Casey Nicholaw, Something Rotten! also has a very experienced creative team. The scenic design is by Scott Pask, the lighting design is by Jeff Croiter, the costume design is by Gregg Barnes, the sound design is by Peter Hylenski, the musical coordinator is John Miller, and the conductor is Phil Reno. Also notably, the lead producer is Kevin McCollum, who is also behind Hand to God this season, as well as The Last Ship, Motown the Musical, and Bengal Tiger at the Baghdad Zoo.

Difficult to Pre-Sell, but Not Necessarily to Sell

In his interview with Variety, producer Kevin McCollum was questioned about his choice of lead producing two new shows this season – Something Rotten! and Hand to God – both of which have little name recognition with the average audience member. In response, he said that these shows are not hard to sell; they are just hard to pre-sell. Something Rotten!, which is still in previews, is proving this to be correct thus far, as the box office figures in the first few weeks of the run are not spectacular. In the last reported week of box office, the week ending April 12, 2015, the show brought in $619,159, which represents 76.60% of its gross potential. With a top ticket price of $197.00, the average paid admission was $66.50. However, the good news is that this is a steady increase from the previous two weeks. Even with one fewer performance, that week was an increase of $112,057 from the week ending April 5, 2015, and that week showed and increase of $143,228 from the week before. Therefore, word of mouth is beginning to spread, and the post-opening reviews will prove whether this musical will be a long-standing hit.

“Wolf Hall: Parts One and Two” Begin Previews on Broadway

An Epic Adaptation in Repertory

wolf hallOn March 20, 2015, Wolf Hall Part One and Wolf Hall Part Two began previews in repertory at the Winter Garden Theatre. This two-part epic play comes to New York following a successful run first at the Royal Shakespeare Company’s home theatre in Stratford-Upon-Avon, followed by a slam dunk engagement in London’s West End. These two plays are based on two novels written by Hilary Mantel, entitled Wolf Hall and Bring Up the Bodies, respectively. In the United Kingdom, the plays went by the same name as the books, but in New York, the producers decided it would be more accessible to American audiences to make obvious that this was a double bill. Therefore, they renamed the shows Wolf Hall Part One and Wolf Hall Part Two, thereby avoiding any ambiguity about which order they come in. The novels, both of which were selected as winners of the Man Booker Prize, were adapted for the stage by Mike Poulton. In addition to these theatrical renditions, Wolf Hall was recently also made into a TV mini series on the BBC, then broadcast in the United States on PBS, starring Mark Rylance (Jerusalem) as Thomas Cromwell.

Prize-Winning Historical Fiction about King Henry VIIIwolf hall

Wolf Hall Part One spans the period from 1500 to 1535, and Wolf Hall Part Two starts where the previous play finishes. Hilary Mantel plans to publish a third novel in what will be a trilogy, which will be entitled The Mirror and the Light. However, there was so much praise for these two novels that both stage and screen adaptations were made before the third novel has even been written. The novels (and their adaptations) deal with the period of English history in which Thomas Cromwell rapidly rises to power during the reign of Henry VIII. The stories are historical fiction, as some dramatic liberties were taken with the biography. In Wolf Hall Part One, Cromwell becomes the right-hand man of the advisor to King Henry VIII, Cardinal Thomas Wolsey. This characterization of Cromwell depicts him as a talented and practical man who really aims to serve the country amidst the difficult political climate. The first play ends with the death of Sir Thomas More, a councillor to King Henry VIII as well as a lawyer, statesman, and philosopher. In Wolf Hall Part Two, Thomas Cromwell and the King are the guests of the Seymour family. When the King falls in love with Jane Seymour, Cromwell is tasked with negotiating a separation from the King’s present wife, Anne Boleyn, who has failed to give birth to a male heir.

Cast and Creative Team

Mike Poulton’s adaptation of Hilary Mantel’s novels are directed by Jeremy Herrin, an accomplished British director who is making his Broadway directorial debut. The role of Thomas Cromwell is played by Ben Miles (The Norman Conquests trilogy), Lydia Leonard plays Anne Boleyn, and Nathaniel Parker (The Merchant of Venice) plays King Henry VIII. All three of these stars are reprising their roles from the London production. In addition, the cast of over 20 actors play approximately 70 diverse roles. Because of the marathon nature of these productions, they can both be seen in one day, amounting to 5 and a half hours of theatre with a dinner break, or they can be seen on different days.

Broadway Show Ticket Sales Analysis w/e 4/05/2015

This week’s notable movements on Broadway are:

New Shows: “Living on Love” and “Airline Highway”

In the week ending April 5, 2015, two new shows began previews on Broadway. First of all, Living on Love began previews on April 1, 2015 at the Longacre Theatre. Written by Joe DiPietro (Nice Work if You Can Get It) based on a play called Peccadillo by Garson Kanin, Living on Love is directed by Kathleen Marshall (Anything Goes) and stars opera singer Renee Fleming in her Broadway debut. Over the course of its first five performances, it brought in $126,172, which represents only 26.13% of its gross potential. With a top ticket price of $275.00, the average paid admission was $31.73, which represents very heavy discounting. Furthermore, the show filled up 74.1% of its audience capacity, so many of these tickets must have been complimentary in addition to discounted. In addition, Airline Highway began previews on April 1, 2015 at the Samuel J. Friedman Theatre in a Manhattan Theatre Club production. Written by Lisa D’Amour (Detroit) and directed by Joe Mantello (An Act of God), Airline Highway is one of the rare MTC productions on Broadway to be written by a woman in recent years. In its first six performances, the show only brought in $90,799, which represents 20.54% of its gross potential. The average paid admission was $34.67, and average audience capacity was at 69.6%. Fortunately, an MTC production can afford these low wraps more than a commercial work such as Living on Love, as the not-for-profit’s endowment should help make up for some of these losses.

Big Leaps in a Nine-Show Week

This past week, three of the top-grossing musicals on Broadway made the choice to play for nine performances, up from the usual eight. It is unclear why all three of these shows made this decision for the same reason, although two of them – Aladdin and The Lion King – are both Disney Theatricals productions and therefore probably made this choice in tandem. The third show is Wicked, which along with those two is generally at the top of the box office charts. In the week ending April 5, 2015, therefore, each of these shows saw a major increase in ticket sales. The Lion King went up by $569,329, which is accounted for not just by the extra performance, as the gross potential also went up to 100.78% from 99.2% the week before. Wicked saw an increase of $486,223, and Aladdin went up by $454,855. One of the reasons that these three musicals chose to add a performance may have been due to the timing of spring break, as these three shows are all major fare for tourists and families alike.

 

The following are the Broadway ticket sales numbers for the week ending April 5, 2015:Broadway-Show-Ticket-Analysis-4-05-15

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $617,753 6,475 89.24% $95.41
AIRLINE HIGHWAY $90,799 2,619 69.62% $34.67
ALADDIN $2,024,667 15,508 100.01% $130.56
AN AMERICAN IN PARIS $967,151 12,114 92.28% $79.84
BEAUTIFUL $835,957 7,312 89.08% $114.33
CHICAGO $669,411 7,463 86.38% $89.70
DOCTOR ZHIVAGO $368,018 7,480 72.30% $49.20
FINDING NEVERLAND $1,153,212 11,804 99.76% $97.70
FISH IN THE DARK $1,196,788 8,720 101.58% $137.25
FUN HOME $310,222 4,221 90.54% $73.49
GIGI $585,448 8,619 90.80% $67.93
HAND TO GOD $213,302 4,848 77.49% $44.00
HEDWIG AND THE ANGRY INCH $493,136 5,454 77.37% $90.42
HONEYMOON IN VEGAS $368,966 5,371 58.38% $68.70
IT SHOULDA BEEN YOU $310,872 5,473 69.95% $56.80
IT’S ONLY A PLAY $514,337 6,093 70.72% $84.41
JERSEY BOYS $710,080 7,466 76.00% $95.11
KINKY BOOTS $937,627 9,165 80.45% $102.31
LES MISÉRABLES $981,252 10,848 96.24% $90.45
LIVING ON LOVE $126,172 3,977 74.13% $31.73
MAMMA MIA! $813,160 8,884 95.24% $91.53
MATILDA $1,416,637 11,493 100.32% $123.26
ON THE TOWN $563,746 9,468 63.15% $59.54
ON THE TWENTIETH CENTURY $509,348 5,398 93.46% $94.36
SKYLIGHT $625,494 6,201 96.65% $100.87
SOMETHING ROTTEN! $507,102 10,257 95.33% $49.44
THE AUDIENCE $1,142,590 7,505 100.29% $152.24
THE BOOK OF MORMON $1,517,640 8,751 102.61% $173.42
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $749,788 7,412 91.01% $101.16
THE HEIDI CHRONICLES $275,393 3,994 49.88% $68.95
THE KING AND I $828,367 8,376 100.00% $98.90
THE LION KING $2,633,531 15,295 99.97% $172.18
THE PHANTOM OF THE OPERA $1,230,960 11,142 86.78% $110.48
THE VISIT $214,803 5,155 71.52% $41.67
WICKED $2,358,372 15,857 91.48% $148.73
WOLF HALL PARTS ONE & TWO $689,541 8,127 73.45% $84.85
Totals $29,551,639 294,345 85.37% $91.82

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/29/2015

This week’s notable movements on Broadway are:

“Something Rotten!” and “Doctor Zhivago” Begin Previews

In the week ending March 29, 2015, Something Rotten! was one of four new shows that began previews. Over the course of seven performances at the St. James Theatre, the new musical directed and choreographed by Casey Nicholaw (The Book of Mormon) brought in $363,874, which represents 68.51% of its gross capacity. That is not bad for a new show without previous brand name recognition. Furthermore, it has Broadway stars but not Hollywood stars, including Christian Borle, Brian D’Arcy James, Brooks Ashmanskas, and Peter Bartlett. With a top ticket price of $197.00, the average paid ticket was only $35.30. Therefore, though the average audience capacity was 99.1%, the ticket buyers mostly paid highly discounted rates. This is a good tactic for a new show to gain popularity through word of mouth in its early days. Furthermore, Doctor Zhivago began previews at the Broadway Theatre on March 27, 2015, playing three performances over this first week. With a weekly gross of $291,270, the show brought in 60.39% of its gross potential, with an average paid admission of $74.02.

“Fun Home” and “The Visit” Also Join the Broadway Ranks

After a wildly successful run at the Public Theatre, Fun Home began previews on March 27, 2015, playing 4 performances in this first week. The show brought in a weekly gross of $218,509, representing 58.56% of its gross potential. With a top ticket price of $200.00, the average paid admission was $77.43, representing a moderate amount of discounting to reach the audience capacity of 100.5%. This is another new musical that hopes to spread word of mouth through early discounting in the run, but will hope to maintain full audiences at higher priced tickets after opening. Finally, The Visit began previews on March 26, 2015 at the Lyceum Theatre. Starring Chita Rivera and Roger Rees, this musical has a book by Terrence McNally, and a score by John Kander and Fred Ebb. Over its first five performances, the show only brought in $167,410 despite its high pedigree of cast and creative team. This represents 35.12% of the show’s gross potential. With a top ticket price of $225.00, the average paid admission was $46.74, reaching an average audience capacity of 79.5%.

The following are the Broadway ticket sales numbers for the week ending March 29, 2015:Broadway-Show-Ticket-Analysis-3-29-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $642,467 6,469 89.15% $99.31
ALADDIN $1,569,812 13,785 100.01% $113.88
AN AMERICAN IN PARIS $859,762 10,620 92.45% $80.96
BEAUTIFUL $979,932 7,279 88.68% $134.62
CABARET $935,989 7,042 98.57% $132.92
CHICAGO $694,655 8,032 92.96% $86.49
DOCTOR ZHIVAGO $291,270 3,935 88.75% $74.02
FINDING NEVERLAND $1,046,994 11,211 94.75% $93.39
FISH IN THE DARK $1,200,038 8,720 101.58% $137.62
FUN HOME $218,509 2,822 100.50% $77.43
GIGI $483,908 7,407 78.03% $65.33
HAND TO GOD $235,413 5,379 85.98% $43.77
HEDWIG AND THE ANGRY INCH $506,395 5,908 83.81% $85.71
HONEYMOON IN VEGAS $371,576 5,020 54.57% $74.02
IT SHOULDA BEEN YOU $335,706 6,144 78.53% $54.64
IT’S ONLY A PLAY $612,583 6,130 71.15% $99.93
JERSEY BOYS $738,877 8,053 81.97% $91.75
KINKY BOOTS $1,004,700 9,875 86.68% $101.74
LES MISÉRABLES $800,286 9,568 84.88% $83.64
MAMMA MIA! $699,086 8,483 90.94% $82.41
MATILDA $1,137,135 11,486 100.26% $99.00
ON THE TOWN $573,548 9,032 60.25% $63.50
ON THE TWENTIETH CENTURY $486,398 5,664 98.06% $85.88
SKYLIGHT $618,692 6,215 96.87% $99.55
SOMETHING ROTTEN! $363,874 10,307 99.11% $35.30
THE AUDIENCE $1,164,962 7,584 101.35% $153.61
THE BOOK OF MORMON $1,529,584 8,751 102.61% $174.79
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $792,781 7,758 95.26% $102.19
THE HEIDI CHRONICLES $335,976 4,981 62.20% $67.45
THE KING AND I $776,946 8,377 100.01% $92.75
THE LION KING $2,064,202 13,494 99.22% $152.97
THE PHANTOM OF THE OPERA $964,013 11,422 88.96% $84.40
THE VISIT $167,410 3,582 79.51% $46.74
WICKED $1,872,149 14,604 94.78% $128.19
WOLF HALL PARTS ONE & TWO $886,920 8,877 80.23% $99.91
Totals $27,962,546 284,016 88.65% $94.28

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

“It Shoulda Been You” Begins Previews

David Hyde Pierce Directs, Tyne Daly Stars

it shoulda been youOn March 17, 2015, It Shoulda Been You began previews at the Brooks Atkinson Theatre. The musical comes to Broadway after a critically acclaimed run at the George Street Playhouse in Millburn, New Jersey. The show marks David Hyde Pierce’s Broadway directorial debut. As an actor Pierce has appeared on Broadway in many shows including Spamalot, La Bête, and Vanya and Sonia and Masha and Spike. This is in addition to his numerous screen credits, most notably TV’s “Frasier.” The musical has book and lyrics by Brian Hargrove (who happens to be David Hyde Pierce’s husband) and a score by Barbara Anselmi. This marks the Broadway debuts of both Hargrove and Anselmi. This wedding musical comedy stars Tyne Daly (Mothers and Sons, Master Class, Gypsy) as the mother of the bride, Sierra Boggess (Master Class, The Little Mermaid) as the bride, Harriet Harris (Rodgers + Hammerstein’s Cinderella, Present Laughter) as the mother of the groom, and David Burtka (Gypsy, husband of Neil Patrick Harris) as the groom.

Further Cast and Creative Teamit shoulda been you

Additional roles are played by Montego Glover (Memphis, The Color Purple) as the bride’s maid of honor, Lisa Howard (Priscilla Queen of the Desert, 9 to 5) as the sister of the bride, and Edward Hibbert (Mrs. Warren’s Profession, The Drowsy Chaperone) as the wedding planner. The show is choreographed by Josh Rhodes (Rodgers + Hammerstein’s Cinderella, First Date), and the musical director is Lawrence Yurman (On a Clear Day You Can See Forever, Grey Gardens). In addition, the scenic design is by Anna Louizos (Rodgers + Hammerstein’s Cinderella), the costume design is by William Ivey Long (On the Twentieth Century), the lighting design is by Ken Billington (Hugh Jackman, Back on Broadway), and sound design is by Nevin Steinberg (Rodgers + Hammerstein’s Cinderella), who happens to share the same last name as the bride’s family in this musical comedy.

A Wedding Comedy Gone Awry

In It Shoulda Been You, two families of different backgrounds come together for the wedding of their son and daughter. Rebecca Steinberg, the bride, comes from a very Jewish family, whereas Brian Howard, the groom, comes from a WASPier clan. The groom’s mother loves to drink, and the bridge’s mother loves to kvetch. Not only do the parents clash immediately, but there are other tensions brewing beneath the surface. Ultimately, the bride’s sister needs to come to the rescue, as she realizes her sister has gone too far and the secrets need to be revealed. The show is scheduled to open on April 14, 2015, and it is presently set for an open-ended run.

Broadway Show Ticket Sales Analysis w/e 3/22/2015

This week’s notable movements on Broadway are:

“It Shoulda Been You” and “Gigi” Start Previews

In the week ending March 22, 2015, three new shows began previews on Broadway. None of them appear to be immediate hits. On March 17, 2015, It Shoulda Been You began previews at the Brooks Atkinson Theatre. Starring Tyne Daly and directed by David Hyde Pierce, this new musical transferred from the George Street Playhouse is having difficulty in its opening performances. In the first week of six performances, the show brought in $293,768, which amounts to 41.16% of the show’s gross potential. With a top ticket price of $197.00, the average paid admission was only $57.49, showing a heavy amount of discounting. Nevertheless, it only filled up 87.1% of seats. On March 19, 2015, Gigi began previews at the Neil Simon Theatre. Over the course of four performances, Gigi brought in $331,484, which is 47.99% of gross potential. Starring Vanessa Hudgens, the musical revival may not have enough star attraction for the Broadway ticket buying demographic. With a top ticket price of $198.00, the average paid admission was $77.25, and the average audience capacity was 79.1%. Therefore, in comparison to It Shoulda Been You, ticket buyers for Gigi are paying slightly more but fewer of them are buying.

“Wolf Hall: Parts 1 and 2” Begin Performances in Repertory

On March 20, 2015, Wolf Hall: Parts 1 and 2 began playing in repertory at the Winter Garden Theatre. Following a successful run in London, this two-play series based on the novels by Hilary Mantel may have difficulty gaining traction in the U.S. Though British transfers often do well, the hefty nature of the two plays may dissuade ticket buyers who are looking for lighter fare. On the other hand, perhaps it will just take time for word of mouth and positive reviews to catch hold at the box office. In its first week of 4 performances, the two-play production brought in $419,780, which represents 58.73% of its gross potential. With a top ticket price of $293.50, the average paid admission was $99.66, and the average audience capacity was 76.1%. Therefore, similar to Gigi, Wolf Hall: Parts 1 and 2 is not discounting quite as much as it might be able to, but as a result fewer seats are filled across the week’s performances. It will be interesting to view how this evolves as even more shows begin performances in this bursting spring season.

 

The following are the Broadway ticket sales numbers for the week ending March 22, 2015:Broadway-Show-Ticket-Analysis-3-22-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $688,806 6,907 95.19% $99.73
ALADDIN $1,445,641 13,786 100.01% $104.86
AN AMERICAN IN PARIS $737,241 9,050 91.92% $81.46
BEAUTIFUL $992,794 7,512 91.52% $132.16
CABARET $856,644 6,953 97.33% $123.20
CHICAGO $675,431 7,926 91.74% $85.22
FINDING NEVERLAND $1,004,171 10,460 101.03% $96.00
FISH IN THE DARK $1,192,234 8,720 101.58% $136.72
GIGI $331,484 4,291 79.11% $77.25
HAND TO GOD $217,974 5,137 82.11% $42.43
HEDWIG AND THE ANGRY INCH $421,691 4,631 65.70% $91.06
HONEYMOON IN VEGAS $386,247 5,188 56.39% $74.45
IF/THEN $857,730 8,837 84.26% $97.06
IT SHOULDA BEEN YOU $293,768 5,110 87.08% $57.49
IT’S ONLY A PLAY $420,606 4,700 54.55% $89.49
JERSEY BOYS $783,181 8,390 85.40% $93.35
KINKY BOOTS $1,056,517 10,381 91.13% $101.77
LES MISÉRABLES $834,837 10,313 91.49% $80.95
MAMMA MIA! $634,709 7,881 84.49% $80.54
MATILDA $1,049,234 11,514 100.51% $91.13
ON THE TOWN $575,425 8,583 57.25% $67.04
ON THE TWENTIETH CENTURY $466,078 5,804 100.48% $80.30
SKYLIGHT $581,494 5,372 95.69% $108.25
THE AUDIENCE $1,173,331 7,602 101.59% $154.35
THE BOOK OF MORMON $1,547,575 8,752 102.63% $176.83
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $797,549 7,812 95.92% $102.09
THE HEIDI CHRONICLES $329,002 5,869 73.29% $56.06
THE KING AND I $814,492 8,316 99.28% $97.94
THE LION KING $1,901,829 13,499 99.26% $140.89
THE PHANTOM OF THE OPERA $974,043 11,372 88.57% $85.65
WICKED $1,855,247 15,214 98.74% $121.94
WOLF HALL PARTS ONE & TWO $419,780 4,212 76.14% $99.66
Totals $26,316,782 260,094 88.17% $97.73

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com