Michael Tubbs

About Michael Tubbs

Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher

Broadway Show Ticket Sales Analysis w/e 6/21/2015

This week’s notable movements on Broadway are:

“Gigi” and “Skylight” See Rise in Final Week

In the week ending June 21, 2015, both Gigi and Skylight played their final week of performances. Gigi was nominated for no Tony Awards and received mixed to negative reviews, and therefore its closing was on somewhat of a disappointing note. Still, in its last week, Gigi saw an upturn of sales with the last chance fans rushing to catch Vanessa Hudgens in the title role, and Victoria Clark in the acclaimed supporting role of Mamita. This past week, Gigi brought in $619,008, which is an increase of $110,365 from the week before. In the previous week, its penultimate week of performances, sales also went up, that time by $106,697. However, in the previous three weeks before that, sales decreased on a weekly basis, so it was only in the last two weeks that sales saw an upsurge due to scarcity of remaining performances. This past week, the show brought in 46.01% of its gross potential, which is the almost the highest potential reached of any week. With a top ticket price of $198.00, the average paid admission in Gigi’s final week was $75.98. Skylight is a completely different story. Skylight was nominated for several Tony Awards and took home the award for Best Revival of a Play. It received excellent reviews, and performed very well throughout its run. Still, like with Gigi, in its final two weeks sales went even higher. In the week ending July 21, 2015, Skylight brought in $927,539, which was 108.09% of its gross potential, by far the highest gross of the run. The previous week, the gross was $865,346, which was 100.85% of the gross potential. Therefore, Skylight went out on a high note, averaging $144.57 for paid admission and filling up 100.0% of the audience capacity.

An Overall Static Week on Broadway

This past week, the entire Broadway industry saw an increase of only $349,473. With 30 shows running that week, that averages to be an increase of $11,649 per show. In actuality, 11 shows saw a decrease in sales, and 19 shows saw an increase in sales. From a macro perspective, the industry stayed relatively static from the week before. The greatest increase was seen by Gigi, and the second greatest by Skylight, as discussed in the previous paragraph. The biggest decrease was seen by Wolf Hall Parts One and Two, which brought in $467,890, a decrease of $114,082 from the week before. While the show received a lot of recognition from the Tony Awards, it seems to have nearly saturated its demand prior to its closing in early July. In addition, It Shoulda Been You saw a decrease of $58,885, bringing in a weekly gross of $344,196, which represents only 34.73% of its gross potential. Still, overall the Broadway industry stayed fairly constant this week, without too much extreme fluctuation.

The following are the Broadway ticket sales numbers for the week ending June 21, 2015:Broadway-Show-Ticket-Analysis-06-21-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $587,784 6,465 89.10% $90.92
ALADDIN $1,625,997 13,792 100.06% $117.89
AN ACT OF GOD $890,098 7,156 88.92% $124.38
AN AMERICAN IN PARIS $1,440,627 13,391 99.69% $107.58
BEAUTIFUL $993,120 7,734 94.23% $128.41
CHICAGO $718,511 8,533 98.76% $84.20
FINDING NEVERLAND $1,132,133 11,703 97.27% $96.74
FISH IN THE DARK $849,330 7,770 90.52% $109.31
FUN HOME $744,646 6,129 103.53% $121.50
GIGI $619,008 8,147 73.58% $75.98
HAND TO GOD $415,154 4,784 77.46% $86.78
HEDWIG AND THE ANGRY INCH $479,292 5,024 71.27% $95.40
IT SHOULDA BEEN YOU $344,196 5,350 66.08% $64.34
JERSEY BOYS $680,486 7,058 71.84% $96.41
KINKY BOOTS $867,192 8,458 74.25% $102.53
LES MISÉRABLES $659,355 8,550 75.85% $77.12
MAMMA MIA! $782,060 8,624 92.45% $90.68
MATILDA $1,044,453 11,375 99.29% $91.82
ON THE TOWN $558,807 9,118 60.82% $61.29
ON THE TWENTIETH CENTURY $582,490 5,620 97.30% $103.65
SKYLIGHT $927,539 6,416 100.00% $144.57
SOMETHING ROTTEN! $1,169,433 12,241 91.79% $95.53
THE AUDIENCE $1,206,318 7,612 101.72% $158.48
THE BOOK OF MORMON $1,517,932 8,752 102.63% $173.44
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $919,935 7,914 97.18% $116.24
THE KING AND I $1,154,506 8,264 98.66% $139.70
THE LION KING $2,154,719 13,600 100.00% $158.44
THE PHANTOM OF THE OPERA $982,442 11,419 88.93% $86.04
WICKED $1,947,674 15,331 99.50% $127.04
WOLF HALL PARTS ONE & TWO $467,890 4,923 44.50% $95.04
Total $28,463,126 261,253 88.24% $107.38

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 6/07/2015

This week’s notable movements on Broadway are:

An Act of God Sails Upward

In the week leading up to the Tony Awards, the week ending June 7, 2015, the show that saw the biggest increase in ticket sales from the week before was one that was ineligible for awards consideration. An Act of God, a new comedy starring Jim Parsons, opened past the date for eligibility for Tony nominations, and thus it was not honored at the ceremony this past Sunday night. Still, it received great reviews on its recent opening night, and the numbers showed an increase because of it. This past week, it brought in $843,731, which represents 83.72% of the show’s gross potential. This weekly gross is an increase of $150,352 from the week before, when it brought in only $693,379. This past week, the average paid admission was $120.12, with a top ticket price of $349.00. This is also a significant increase from last week’s average paid admission of $93.92. Finally, the average audience capacity across the eight performances increased to 91.7%, up from 82.5% the week before. Therefore, this show is defying the general principle that a summer opening is a bad idea, and that Tony recognition is a crucial factor in a show’s success. In this case, a beloved lead actor, great reviews, and the attraction of a light hearted comedy on religious themes was enough to boost ticket sales.

Long Running Musicals Saw a Decrease in Interest

As the Tony buzz was buzzing, the long running musicals that have been playing on Broadway for years saw a decrease in ticket sales. One of the highest earning musicals on Broadway, The Lion King, saw a decrease of $67,274 from the week before, bringing in the still extraordinary gross of $1,959,636. Les Miserables saw a decrease of $46,631, bringing in a weekly gross of $564,893. Furthermore, The Phantom of the Opera, decreased by $45,159 from the week before, bringing in a weekly gross of $883,328. Kinky Boots, which won the Tony Award for Best Musical in 2013, decreased by $23,688, bringing in a gross of $832,015. In addition, Chicago saw a decrease of $12,481, Jersey Boys went down by $4,586, and Matilda decreased by $3,063. The only shows nominated for this year’s Tony Awards that saw a decrease in ticket sales this past week were On the Twentieth Century, Something Rotten!, and Gigi. On the other hand, most of the shows that were nominated for Tony Awards saw an increase in ticket sales in the week approaching the event. These included It’s Only a Play, which increased by $134,047, The Curious Incident of the Dog in the Night-time, which increased by $97,788, Wolf Hall Parts One and Two, which increased by $86,781, and Hedwig and the Angry Inch, which increased by $67,380.

The following are the Broadway ticket sales numbers for the week ending June 7, 2015:Broadway-Show-Ticket-Analysis-06-07-15

Show GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $533,867 5,932 81.75% $90.00
AIRLINE HIGHWAY $169,126 3,690 73.56% $45.83
ALADDIN $1,535,301 13,787 100.02% $111.36
AN ACT OF GOD $843,731 7,024 87.28% $120.12
AN AMERICAN IN PARIS $1,368,734 13,489 100.42% $101.47
BEAUTIFUL $964,024 7,357 89.63% $131.03
CHICAGO $626,499 7,700 89.12% $81.36
FINDING NEVERLAND $1,103,830 11,588 96.31% $95.26
FISH IN THE DARK $1,246,196 8,716 101.54% $142.98
FUN HOME $652,930 6,054 103.66% $107.85
GIGI $401,946 5,324 48.09% $75.50
HAND TO GOD $449,227 5,481 88.75% $81.96
HEDWIG AND THE ANGRY INCH $457,557 4,912 69.68% $93.15
IT SHOULDA BEEN YOU $321,819 5,304 65.51% $60.67
IT’S ONLY A PLAY $669,145 7,314 84.89% $91.49
JERSEY BOYS $639,044 6,565 66.83% $97.34
KINKY BOOTS $832,015 7,942 69.72% $104.76
LES MISÉRABLES $564,893 7,193 63.81% $78.53
MAMMA MIA! $718,764 8,173 87.62% $87.94
MATILDA $873,458 10,887 95.03% $80.23
ON THE TOWN $493,263 10,016 66.81% $49.25
ON THE TWENTIETH CENTURY $491,692 4,972 98.38% $98.89
SKYLIGHT $831,694 6,416 100.00% $129.63
SOMETHING ROTTEN! $1,033,492 11,430 85.71% $90.42
THE AUDIENCE $1,114,361 7,499 100.21% $148.60
THE BOOK OF MORMON $1,478,236 8,716 102.20% $169.60
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $800,264 7,887 96.84% $101.47
THE KING AND I $1,110,174 8,376 100.00% $132.54
THE LION KING $1,959,636 13,557 99.68% $144.55
THE PHANTOM OF THE OPERA $883,328 10,771 83.89% $82.01
THE VISIT $194,400 4,213 58.45% $46.14
WICKED $1,737,141 14,228 98.42% $122.09
WOLF HALL PARTS ONE & TWO $634,917 6,302 56.96% $100.75
Totals $27,734,699 268,815 85.18% $99.84

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/31/2015

This week’s notable movements on Broadway are:

An Overall Poor Week on Broadway

In the week ending May 31, 2015, the Broadway box office took a major toll, with 29 of the 33 currently running shows reporting a decrease in ticket sales from the week before. The biggest increase was seen by Something Rotten!, which brought in $1,100,399, an increase of $36,234 from the week before. The only other show to increase in the five digits was The King and I, which increased by $25,885. Furthermore, Fun Home went up by $1,329, and Fish in the Dark went up by $1,289. As for the remaining 29 shows, every single one saw a decrease in ticket sales. Of all 33 shows, the overall decrease in ticket sales was $2,382,536 from the week before. The biggest decrease was seen by Beautiful, which went down by $235,946, bringing in a weekly gross of $909,618. One major reason why the industry took such a dip this week may be due to Tony voters cashing in on all their free tickets, as each of the approximately 700 voters receives a free pair of tickets to all shows (except Finding Neverland, as Harvey Weinstein revoked the offer upon the show receiving no nominations). Therefore, the overall grosses may have seen a decrease with all of the comps being cashed in as the Tony Awards are nearing very close. Furthermore, the overall ticket buying community may have purchased excitedly when the nominations came out, but now may be waiting for the results next week before choosing which shows to see next.

“An American in Paris” Continues to Bring In Big

One of the biggest contenders for the Tony Award for Best Musical is An American in Paris. In the week ending May 31, 2015, the show brought in $1,339,416. Though this is a slight decrease of $10,516 from the week before, it is still a consistently high number. The biggest weekly gross thus far was the previous week, when the show brought in $1,349,932, which represented 91.75% of its gross potential. This past week, the show reached 91.04% of its gross potential, which is almost as good. Furthermore, it filled 99.1% of its audience capacity. It is clear that ticket buyers are going crazy for this revamped Gershwin dance musical, based off the film of the same name. With such great buzz, this show may very well win the award for Best Musical. However, Fun Home, which still has not come close to the million dollar mark, granted in a much smaller theatre, is also an interesting pick due to its groundbreaking nature. Fun Home is the first mainstream musical to deal with the concept of lesbianism as its major plot point. Time will tell whether Tony voters choose to commend the novel concept of Fun Home or whether they are swayed by the good old-fashioned excellence of An American in Paris.

The following are the Broadway ticket sales numbers for the week ending May 31, 2015:Broadway-Show-Ticket-Analysis-05-31-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $485,524 5,745 79.18% $84.51
AIRLINE HIGHWAY $160,888 3,483 69.44% $46.19
ALADDIN $1,469,138 13,788 100.03% $106.55
AN ACT OF GOD $693,379 7,383 91.74% $93.92
AN AMERICAN IN PARIS $1,339,416 13,305 99.05% $100.67
BEAUTIFUL $909,618 6,997 85.25% $130.00
CHICAGO $638,980 7,563 87.53% $84.49
FINDING NEVERLAND $1,048,475 11,140 92.59% $94.12
FISH IN THE DARK $1,216,518 8,718 101.56% $139.54
FUN HOME $628,970 6,001 102.76% $104.81
GIGI $426,246 6,013 54.31% $70.89
HAND TO GOD $406,784 5,011 81.14% $81.18
HEDWIG AND THE ANGRY INCH $390,177 4,306 61.09% $90.61
IT SHOULDA BEEN YOU $272,693 4,393 54.26% $62.07
IT’S ONLY A PLAY $535,098 5,742 66.64% $93.19
JERSEY BOYS $643,630 6,847 69.70% $94.00
KINKY BOOTS $855,703 8,812 77.35% $97.11
LES MISÉRABLES $611,524 7,853 69.67% $77.87
MAMMA MIA! $697,686 7,831 83.95% $89.09
MATILDA $876,521 10,661 93.06% $82.22
ON THE TOWN $512,816 10,025 66.87% $51.15
ON THE TWENTIETH CENTURY $583,755 5,663 98.04% $103.08
SKYLIGHT $782,580 6,337 98.77% $123.49
SOMETHING ROTTEN! $1,100,399 12,184 91.36% $90.32
THE AUDIENCE $1,096,582 7,466 99.77% $146.88
THE BOOK OF MORMON $1,417,312 8,737 102.45% $162.22
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $702,476 7,191 88.30% $97.69
THE KING AND I $1,095,371 8,376 100.00% $130.77
THE LION KING $2,026,910 13,578 99.84% $149.28
THE PHANTOM OF THE OPERA $928,487 11,146 86.81% $83.30
THE VISIT $149,023 3,564 49.45% $41.81
WICKED $1,670,922 13,830 95.67% $120.82
WOLF HALL PARTS ONE & TWO $548,136 5,436 49.13% $100.83
Totals $26,921,735 265,125 83.23% $97.72

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/24/2015

This week’s notable movements on Broadway are:

“Something Rotten!” Breaks Through to Hit Status

In the week ending May 24, 2015, the new musical Something Rotten! earned 102.71% of its gross potential, breaking through the 100% mark for the first time. Also, the show broke through the million dollar mark for the first time, bringing in $1,064,165. This show is nominated for the Tony Award for Best Musical, which has certainly helped spur an increased interest in ticket sales in anticipation of the awards. The show deals with a pair of brothers, Nigel and Nick Bottom, who live in Shakespeare’s time and are having trouble competing with him – until they invent the world’s first musical. Though Ben Brantley of The New York Times found the show to be overly sugary and falsely attempting an endless string of show stoppers, most other critics were delighted by the score and storyline. In every week since the show began previews at the end of March, it has increased its weekly gross from the week before. This past week, it took a jump of $113,747 from the week before, continuing the trend of continuous increasing. There is not much further up this gross can go, but there is still a little wiggle room, as this past week it filled the audience capacity to an average of 96.9%. The pressure is high for the Tony Awards, and this show is proving to be a strong contender, along with An American in Paris and Fun Home.

“The Visit” Barely Holding On Despite Tony Nominations

Among the four shows nominated for the Tony Award for Best Musical, Kander and Ebb’s The Visit looks least likely to win. Not only were the reviews decidedly mixed, but the box office has been stalled and gasping for breath. This past week, The Visit brought in $201,623, which represents only 26.44% of its gross potential. Among all the shows running on Broadway, this is the least percentage reached of gross potential. The second lowest percentage was achieved by Gigi, which brought in 33.98% of its gross potential. Still, The Visit is staying alive, if only to wait out the results of the Tony Awards. Chances are it will close shortly after that event. It seems that ticket buyers were barely swayed, if at all, by the Tony nomination for this show, as this week actually marks a decrease in ticket sales from the week before. The previous week, it brought in $211,430, so this week was a loss of $9,807. Since the show began previews at the end of March, it has been flip flopping around a weekly gross of approximately $200,000, the lowest yet in a full performance week being $167,410, and the highest yet being $224,289. Therefore, theatergoers are just not interested in seeing this Tony nominated musical amongst all the other choices, even though they will likely not have many more weeks to catch it.

The following are the Broadway ticket sales numbers for the week ending May 24, 2015:Broadway Show Ticket Gross Chart 5-24-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $633,136 6,501 89.59% $97.39
AIRLINE HIGHWAY $172,882 3,568 71.13% $48.45
ALADDIN $1,516,242 13,786 100.01% $109.98
AN ACT OF GOD $729,982 6,639 82.49% $109.95
AN AMERICAN IN PARIS $1,349,932 13,481 100.36% $100.14
BEAUTIFUL $1,145,564 8,210 100.02% $139.53
CHICAGO $737,596 8,580 99.31% $85.97
FINDING NEVERLAND $1,107,925 11,334 94.20% $97.75
FISH IN THE DARK $1,215,229 8,719 101.57% $139.38
FUN HOME $627,641 6,006 102.84% $104.50
GIGI $457,095 7,120 64.31% $64.20
HAND TO GOD $442,073 5,478 88.70% $80.70
HEDWIG AND THE ANGRY INCH $478,538 5,321 75.49% $89.93
IT SHOULDA BEEN YOU $378,180 5,911 73.01% $63.98
IT’S ONLY A PLAY $659,426 6,650 77.18% $99.16
JERSEY BOYS $723,418 7,598 77.34% $95.21
KINKY BOOTS $1,012,506 10,057 88.28% $100.68
LES MISÉRABLES $805,027 9,797 86.91% $82.17
MAMMA MIA! $766,648 8,663 92.87% $88.50
MATILDA $941,402 10,931 95.42% $86.12
ON THE TOWN $638,515 11,431 76.25% $55.86
ON THE TWENTIETH CENTURY $621,043 5,767 99.84% $107.69
SKYLIGHT $799,055 6,414 99.97% $124.58
SOMETHING ROTTEN! $1,064,165 12,919 96.87% $82.37
THE AUDIENCE $1,158,926 7,555 100.96% $153.40
THE BOOK OF MORMON $1,551,727 8,752 102.63% $177.30
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $781,356 7,743 95.08% $100.91
THE KING AND I $1,069,486 8,376 100.00% $127.68
THE LION KING $2,066,573 13,601 100.01% $151.94
THE PHANTOM OF THE OPERA $1,074,914 12,305 95.83% $87.36
THE VISIT $201,623 4,795 66.52% $42.05
WICKED $1,776,153 15,155 98.36% $117.20
WOLF HALL PARTS ONE & TWO $600,295 6,403 57.87% $93.75
Totals $29,304,272 285,566 89.43% $100.18

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/12/2015

This week’s notable movements on Broadway are:

Two Plays Still Going Strong: “The Audience” and “Fish in the Dark”

In the week ending April 12, 2015, two straight plays are still playing in the big leagues. With weekly grosses beat out only by the top five high grossing musicals, these two plays are beating all odds against straight plays and performing very well financially many weeks into their runs. The Audience starring Helen Mirren in the role of Queen Elizabeth II brought in $1,143,548 this past week, which represents 108.18% of its gross potential. With the exception of only one week, The Audience has been in the millionaire’s club every full performance week since it began previews on February 14, 2015. This past week, with a top ticket price of $323.00, the average paid admission was $151.56, showing that fans of the film The Queen, as well as history buffs and those who love Helen Mirren, are paying more than full price to see this play. Furthermore, Larry David’s Fish in the Dark brought in $1,169,986 in the week ending April 12, 2015. That represents a remarkable 112.41% of the show’s gross potential. With a top ticket price of $497.00, the average paid admission was $134.17, and the average audience capacity was at 101.6%. This play wins out because of the event nature of the show, as Larry David is not a usual face on Broadway, but he certainly has national acclaim.

Three Plays Struggling: “Airline Highway,” “Living on Love,” and “The Visit”

This past week, three shows that played full performance weeks of eight shows brought in barely enough to stay afloat. First of all, Airline Highway, a Manhattan Theatre Club production at the Samuel J. Friedman Theatre, brought in only $143,150, which represents 24.29% of its gross potential. The average paid admission was only $37.42, and the audience was filled up to an average of 76.3%. As the next lowest performing show this past week, Living on Love brought in $198,392. This play stars opera singer Renee Fleming in a play based off of Peccadillo by Garson Kanin. With an average paid admission of $34.18, the show reached 20.73% of its gross potential, and had an average audience capacity of 67.6%. In addition, The Visit starring Chita Rivera brought in only $224,289, which represents 29.41% of the show’s gross potential. With an average audience capacity of 71.5%, the average paid admission was $43.19, despite a top ticket price of $225.00. These three shows will need to up their numbers if they are to compete in this cut throat Broadway season, and so far it is not looking good. Fortunately for at least Airline Highway, that is produced by a not-for-profit institution that can afford to take in low numbers due to the endowment subsiding the production.

The following are the Broadway ticket sales numbers for the week ending April 12, 2015:Broadway-Show-Ticket-Analysis-4-12-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $712,576 7,149 98.53% $99.67
AIRLINE HIGHWAY $143,150 3,825 76.26% $37.42
ALADDIN $1,768,354 13,786 100.01% $128.27
AN AMERICAN IN PARIS $826,417 11,559 98.35% $71.50
BEAUTIFUL $1,057,902 7,890 96.13% $134.08
CHICAGO $612,057 7,128 82.50% $85.87
DOCTOR ZHIVAGO $535,584 8,920 75.44% $60.04
FINDING NEVERLAND $1,129,481 12,040 102.31% $93.81
FISH IN THE DARK $1,169,986 8,720 101.58% $134.17
FUN HOME $401,034 5,239 98.33% $76.55
GIGI $635,256 8,637 77.67% $73.55
HAND TO GOD $282,901 5,431 86.81% $52.09
HEDWIG AND THE ANGRY INCH $437,941 4,711 66.83% $92.96
IT SHOULDA BEEN YOU $402,840 7,683 95.65% $52.43
IT’S ONLY A PLAY $694,877 7,430 86.23% $93.52
JERSEY BOYS $808,116 8,231 83.78% $98.18
KINKY BOOTS $1,082,034 10,614 93.17% $101.94
LES MISÉRABLES $919,372 10,373 92.02% $88.63
LIVING ON LOVE $198,392 5,804 67.61% $34.18
MAMMA MIA! $766,214 8,438 90.46% $90.81
MATILDA $1,248,351 11,429 99.76% $109.23
ON THE TOWN $752,482 10,755 71.74% $69.97
ON THE TWENTIETH CENTURY $517,707 5,667 98.11% $91.35
SKYLIGHT $749,843 6,403 99.80% $117.11
SOMETHING ROTTEN! $619,159 9,310 99.03% $66.50
THE AUDIENCE $1,143,548 7,545 100.83% $151.56
THE BOOK OF MORMON $1,517,969 8,746 102.56% $173.56
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $811,321 7,912 97.15% $102.54
THE HEIDI CHRONICLES $368,596 4,934 61.61% $74.71
THE KING AND I $761,311 8,376 100.00% $90.89
THE LION KING $2,293,061 13,436 98.79% $170.67
THE PHANTOM OF THE OPERA $1,097,215 10,482 81.64% $104.68
THE VISIT $224,289 5,193 72.04% $43.19
WICKED $2,181,861 14,678 96.01% $148.65
WOLF HALL PARTS ONE & TWO $594,758 8,525 77.05% $69.77
Totals $29,465,955 296,999 89.31% $93.83

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

 

“Motown” Concludes Its Run with Plans to Return

The Critical and Commercial Hit Says Goodbye for Now

Vinyl record poster Motown the Musical Broadway Show On March 11, 2013, Motown the Musical began previews at the Lunt-Fontanne Theatre, a coveted Broadway house owned by the Nederlander organization. Its opening night was on April 14, 2013, where it received a round of highly positive reviews from critics. Since that time, the musical has played to generally full houses and financial success. The reportedly $18 million musical announced that it would recoup its capitalization by the time it closed, which happened this past week on January 18, 2015 after playing 738 performances (and 37 preview performances). The show was a regular member of the million dollar club on the weekly gross charts, but sales softened in the last season. With very high running costs reaching around $850,000, there was a lot of pressure to sell a full house of full price tickets in order to stay afloat. With that accomplished, the production has decided to shutter this present Broadway incarnation, focusing for the next 18 months on the London production and touring productions. Having decided to depart before sales turned sour, the musical will be thought of as a complete success.

An Unusual 18-Month Hiatus for “Motown the Musical”Motown the Musical Diana Ross, Smokey Robinson, Berry Gordy, Stevie Wonder

More importantly, the producers have learned that they can mount the show with lower running costs. In the Broadway production, there are 41 performers in addition to 18 in the orchestra, but they found that the touring production was as much of a hit with only 33 actors and 15 in the pit. Though the producers do not plan on mounting the same pared down touring production when the show returns to Broadway in July 2016, the show may end up in the middle of those two versions. This will allow the production to lower its running costs, sustaining its endurance on Broadway for perhaps several or even many years longer. Of course, this is the goal of almost all musical producers: to have their show run as long as possible. It appears that in this case, the show’s creators determined that they would last longer if they took a breather. They made a deal with Nick Scandalios, a top executive in the Nederlander organization, who promised to give Motown a Nederlander theatre (no promises which) when it returns in July 2016. The reason the landlord agreed is that this allowed them to open up the desirable Lunt-Fontanne, which many other productions – including Harvey Weinstein’s Finding Neverland – are vying for.

In the Meantime, London and U.S. National Tour

The London production of this hit musical is planned to open this upcoming summer 2015. Employing another cost-saving strategy, the producers have decided to use the Broadway costumes and sets in the West End. If the London show is a hit beyond July 2016, they will likely have to make or acquire new sets and costumes, but that window leaves enough time for the show to open and close if it cannot find its legs in the West End. Either way, it is a smart strategy given the odds. In addition, the U.S. tour is ongoing and has just left Chicago. The first U.S. tour grossed $20 million over the course of 16 weeks, so the producers have a reason to be optimistic about the future of this musical, even if the Broadway production is temporarily closed.

Broadway Show Ticket Sales Analysis w/e 5/25/2014

Overview of Broadway Ticket Sales for the week ending 5/25/2014

This week saw some changes with overall increase of $1.5 million in tickets sales over the previous week.

Broadway Ticket Sales Picking Up With The Warm Weather And Tourists

Overall, the entire Broadway community saw an increase of $1,508,163 in the week ending May 25, 2014 from its gross of the week before.  The majority of individual shows also saw an increase, with those showing a decrease doing so only slightly.  The biggest increases were seen by long-running musicals, with The Phantom of the Opera going up by $175,375, Cinderella increasing by $174,913, Matilda up by $160,653, Wicked increasing by $126,757, and The Lion King going up by $110,196.  Surprisingly, the biggest decrease was shown by the Tony Award nominated Best Play, and Drama League winner of Best Play, All the Way, which was down $49,238 from the week prior.  However, this decrease is still slight, as All the Way still saw a remarkable gross of $996,622, just slightly off from the million dollar club.  The fact that even the biggest loser did so well supports the observation that this was an overall excellent week for Broadway.  As the summer season is approaching and the school term is ending, more tourists are flocking to New York City to buy theatre tickets, and more New York natives are considering the theatre as a destination for their outings.

2014 Tony Award Nominated Shows Lead The Pack In Ticket Sales Growth

With the Tony Awards just over a week away, it is interesting to see how the most nominated shows are faring at the box office.  Leading the pack with ten nominations, including that for the coveted award of Best Musical, is A Gentleman’s Guide to Love and Murder.  This past week, it saw a respectable gross of $720,993, which was an increase of $64,973 from the previous week.  With an average ticket price of $98.19, ticket buyers are willing to shell out the cash to see this anticipated new show.  The second most nominated show is the musical Hedwig and the Angry Inch, which boasts eight nominations including Best Revival of a Musical.  Though this is considered a revival for purposes of Tony consideration, it is the first time this show has been on Broadway, but not its first time in New York.  Hedwig and the Angry Inch made almost exactly the same amount of money this week as last week, earning $982,475, which was a decrease of just $731 from last week.  Still, this extremely hot ticket show made 117.74% of its gross potential, with fans begging to see Neil Patrick Harris in this transformative performance.

Small Broadway Show Ticket Analyses w/e 5-25-14

 

The following are the Broadway ticket sales numbers for the week ending May 25, 2014:

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $720,993 7,343 101.20% $98.19
A RAISIN IN THE SUN $1,198,950 8,368 100.00% $143.28
ACT ONE $458,136 6,287 72.50% $72.87
AFTER MIDNIGHT $574,689 6,895 83.19% $83.35
ALADDIN $1,207,953 13,787 100.02% $87.62
ALL THE WAY $996,622 9,348 109.56% $106.61
BEAUTIFUL $1,089,414 8,243 100.43% $132.16
BULLETS OVER BROADWAY $890,024 10,091 77.38% $88.20
CABARET $836,301 7,140 99.94% $117.13
CASA VALENTINA $277,233 4,242 82.34% $65.35
CHICAGO $635,283 7,636 88.38% $83.20
CINDERELLA $888,512 11,416 81.50% $77.83
HEDWIG AND THE ANGRY INCH $982,475 7,210 102.28% $136.27
IF/THEN $918,720 8,796 83.87% $104.45
JERSEY BOYS $819,397 8,305 84.54% $98.66
KINKY BOOTS $1,545,334 11,408 100.14% $135.46
LADY DAY AT EMERSON’S BAR & GRILL $514,656 4,508 94.43% $114.17
LES MISÉRABLES $1,117,446 10,718 95.09% $104.26
MAMMA MIA! $711,061 8,218 88.10% $86.52
MATILDA $1,090,839 11,194 97.71% $97.45
MOTHERS AND SONS $198,844 3,064 47.76% $64.90
MOTOWN THE MUSICAL $1,124,613 11,113 92.18% $101.20
NEWSIES $647,526 9,113 96.13% $71.06
OF MICE AND MEN $859,979 8,439 98.31% $101.91
ONCE $525,658 6,863 81.01% $76.59
PIPPIN $694,545 7,441 93.95% $93.34
ROCK OF AGES $326,452 4,045 86.73% $80.71
ROCKY $719,407 8,858 73.04% $81.22
THE BOOK OF MORMON $1,734,588 8,752 102.63% $198.19
THE CRIPPLE OF INISHMAAN $614,925 6,871 80.04% $89.50
THE LION KING $2,006,651 13,604 100.03% $147.50
THE PHANTOM OF THE OPERA $1,138,294 12,893 100.41% $88.29
THE REALISTIC JONESES $574,791 6,345 90.95% $90.59
VIOLET $408,945 5,220 88.90% $78.34
WICKED $1,881,975 15,316 99.30% $122.88
Totals: $30,931,230 299,090 90.68% $100.55

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/18/2014

This week’s notable movements on Broadway are:

“THE BRIDGES OF MADISON COUNTY” ENDS ON A HIGH NOTE

The Bridges of Madison County concluded its run on Sunday, May 18, 2014 due to slow ticket sales.  However, the announcement of its closing appears to have attracted last minute ticket buyers who wanted to see the show while they still had a chance.  The show reached its highest gross of its four-month run this past week, earning $590,791, which was an increase of $197,805 from the previous week.  Its second highest grossing week was the week ending March 16, 2014, where it grossed $476,374.  In this past week, the average ticket price was $73.71, which was almost the highest it has been (with the exception of two weeks), proving that audience members were willing to spend a lot of money for the opportunity to see this show.  This proves that slow ticket sales do not necessarily denote a lack of interest in a show; it may just mean that with so much competition on Broadway, a show may not get seen if it doesn’t break through to first or second priority, especially for tourists on vacation.  Furthermore, as successful musicals tend to be long-running, ticket buyers may have expected this show to be around for a while, and when closing was announced, they took advantage of the limited time to buy a ticket.

“ALL THE WAY” HITTING IT BIG

This past week, Robert Schenkkan’s play All the Way grossed $1,045,860, which was an increase of $217,564 from the previous week.  Starring Bryan Cranston as Lyndon B. Johnson, this play just won the Drama League Award for Best Play.  Perhaps the press about this win explains the upsurge in ticket buying, or perhaps interest in this popular show just happened to crescendo this past week, but in any case, this illustrates that All the Way is a strong contender for the Tony Award for Best Play, which will be announced in just a few more weeks.  Its competitors for that honor are Casa Valentina, Outside Mullingar, Act One, and Mothers and SonsOutside Mullingar has already closed, and the other three plays saw modest to no increase in ticket sales this past week.  If financial data has anything to do with awards recognition, then All the Way may just make it “all the way” to the big win.

The following are the Broadway ticket sales numbers for the week ending May 18, 2014:

Broadway Show Ticket Sales Analysis w/e 5-18-2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $656,020 7,261 100.07% $90.35
A RAISIN IN THE SUN $1,183,010 8,368 100.00% $141.37
ACT ONE $454,330 6,349 73.21% $71.56
AFTER MIDNIGHT $555,630 7,096 85.62% $78.30
ALADDIN $1,137,093 13,788 100.03% $82.47
ALL THE WAY $1,045,860 9,059 106.18% $115.45
BEAUTIFUL $1,063,319 8,272 100.78% $128.54
BULLETS OVER BROADWAY $925,374 10,071 77.23% $91.88
CABARET $735,777 6,817 96.07% $107.93
CASA VALENTINA $272,793 4,174 81.02% $65.36
CHICAGO $536,505 6,231 72.12% $86.10
CINDERELLA $713,599 9,420 67.25% $75.75
HEDWIG AND THE ANGRY INCH $983,206 7,214 102.34% $136.29
IF/THEN $812,712 8,547 81.49% $95.09
JERSEY BOYS $776,136 7,808 79.48% $99.40
KINKY BOOTS $1,514,754 11,307 99.25% $133.97
LADY DAY AT EMERSON’S BAR & GRILL $540,517 4,696 98.37% $115.10
LES MISÉRABLES $1,123,088 10,698 94.91% $104.98
MAMMA MIA! $667,885 7,784 83.45% $85.80
MATILDA $930,186 10,404 90.82% $89.41
MOTHERS AND SONS $198,925 2,815 43.87% $70.67
MOTOWN THE MUSICAL $1,124,866 10,854 90.03% $103.64
NEWSIES $588,306 8,084 85.27% $72.77
OF MICE AND MEN $875,771 8,463 98.59% $103.48
ONCE $490,998 5,781 68.24% $84.93
PIPPIN $598,091 6,684 84.39% $89.48
ROCK OF AGES $330,603 4,045 86.73% $81.73
ROCKY $742,525 9,098 75.02% $81.61
THE BOOK OF MORMON $1,673,283 8,752 102.63% $191.19
THE BRIDGES OF MADISON COUNTY $590,791 8,015 98.32% $73.71
THE CRIPPLE OF INISHMAAN $563,894 6,514 75.89% $86.57
THE LION KING $1,896,455 13,530 99.49% $140.17
THE PHANTOM OF THE OPERA $962,919 11,656 90.78% $82.61
THE REALISTIC JONESES $590,378 6,360 91.17% $92.83
VIOLET $403,042 5,226 89.00% $77.12
WICKED $1,755,218 15,036 97.48% $116.73
Totals: $30,013,854 296,277 87.96% $98.45

 

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/11/2014

This week’s notable movements on Broadway are:

TICKET SALES PICKING UP WITH THE WARM WEATHER
As opposed to the previous two weeks, which showed very slow ticket sales, this past week demonstrated an increase in ticket buying for Broadway.  The largest increase was the new revival of Cabaret, which was up $155,270 from the previous week, reaching an all-time weekly high of $783,761.  Furthermore, After Midnight increased by $135,410, grossing $658,463 in the week ending May 11, 2014.  This show, which was nominated for the Tony Award for Best Musical, has grossed as much as $714,663 in past weeks, but this past week is the best the show has done in months.  Still, that gross only took the show to 66.15% of its gross capacity.

Other shows that saw an increase in sales this past week include Cinderella, which went up by $106,356, A Gentleman’s Guide to Love and Murder, which increased by $83,180, and the Daniel Radcliffe led play The Cripple of Inishmaan, which went up by $77,998.  Furthermore, The Bridges of Madison County increased by $106,038 after having announced that the show will close on May 18, 2014.  There is one more week of performances for this show to recoup a little more of its investment, but it will surely close at a financial loss.

KINKY BOOTS PLAYED ONLY A HALF WEEK OF PERFORMANCES
At first glance, the weekly gross of $668,658 appears to be an outrageous low for the 2013 Tony Award winning Best Musical Kinky Boots.  The musical has not earned less than $1,173,857 any week of the entire year 2014 so far, and that was on a frigidly cold week in early February.  This past week, it earned $808,892 less than the week before.  However, further examination of the data shows that Kinky Boots still earned 93.08% of its gross potential, as it only played 4 performances in the week ending May 11, 2014.  The reason for this is that it decided to take a short vacation.  From May 8 to May 13, 2014, the Al Hirschfield Theatre went dark, which is very unusual for a Broadway show to do during its run.  The only reason this is possible is because Univision, the international television network, is utilizing the theatre for upfront presentations throughout this period.  How did they convince the Nederlander Organization, who owns the theatre, to allow this?  In addition to paying for rental, Univision is paying for all eight performances that will be missed during that week.

The following are the Broadway ticket sales numbers for the week ending May 11, 2014: Broadway Show Ticket Analysis w/e 5-11-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $663,459 7,065 97.37% $93.91
A RAISIN IN THE SUN $1,184,774 8,368 100.00% $141.58
ACT ONE $433,912 5,867 67.65% $73.96
AFTER MIDNIGHT $658,463 7,493 90.41% $87.88
ALADDIN $1,171,988 13,782 99.99% $85.04
ALL THE WAY $828,296 7,120 83.45% $116.33
BEAUTIFUL $1,087,702 8,259 100.62% $131.70
BULLETS OVER BROADWAY $952,840 10,481 80.38% $90.91
CABARET $783,761 7,083 99.82% $110.65
CASA VALENTINA $249,728 4,409 85.58% $56.64
CHICAGO $597,445 7,244 83.84% $82.47
CINDERELLA $742,072 9,536 68.08% $77.82
HEDWIG AND THE ANGRY INCH $971,988 7,210 102.28% $134.81
IF/THEN $1,001,802 9,408 89.70% $106.48
JERSEY BOYS $744,831 7,436 75.69% $100.17
KINKY BOOTS $668,658 5,524 96.98% $121.05
LADY DAY AT EMERSON’S BAR & GRILL $528,025 4,664 97.70% $113.21
LES MISÉRABLES $1,049,079 10,028 88.96% $104.61
MAMMA MIA! $696,527 7,881 84.49% $88.38
MATILDA $915,544 10,217 89.18% $89.61
MOTHERS AND SONS $203,679 3,194 49.78% $63.77
MOTOWN THE MUSICAL $1,159,405 11,032 91.51% $105.09
NEWSIES $592,716 8,132 85.78% $72.89
OF MICE AND MEN $852,668 8,156 95.01% $104.54
ONCE $469,441 5,369 63.37% $87.44
PIPPIN $615,001 6,784 85.66% $90.65
ROCK OF AGES $310,326 3,701 79.35% $83.85
ROCKY $741,927 8,795 72.52% $84.36
THE BOOK OF MORMON $1,667,542 8,752 102.63% $190.53
THE BRIDGES OF MADISON COUNTY $392,986 6,221 76.31% $63.17
THE CRIPPLE OF INISHMAAN $571,593 6,309 73.50% $90.60
THE LION KING $1,693,549 11,904 100.03% $142.27
THE PHANTOM OF THE OPERA $882,551 10,886 84.78% $81.07
THE REALISTIC JONESES $569,042 6,046 86.67% $94.12
VIOLET $360,843 5,014 85.39% $71.97
WICKED $1,736,317 14,711 96.88% $118.03
Totals: $28,750,477 284,081 86.43% $98.65

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/04/2014

This week’s notable movements on Broadway are:

TONY NOMINATIONS INCREASE SALES

This past week was a slow one on Broadway overall; however, shows that received Tony Award nominations – especially for Best Musical – saw a jump in sales.  Because it is not always the case that nominations spur sales, it is not clear exactly what caused this year’s jump for nominated shows.  In addition to news coverage and press announcements about the nominations, it is likely that ticket buyers were persuaded by the advertising efforts of producers who touted the nominations online and in print ads.  Furthermore, many individuals may have not been aware that certain shows were even running until the high volume of publicity picked up around the nominations.

A Gentleman’s Guide to Love and Murder led the list of Tony nominated shows, with nominations in 10 categories including Best Musical.  Theatregoers responded to this announcement, as last week’s sales increased to $580,279, a 23% jump from the previous week, and the highest weekly gross yet in the show’s six and a half month run.  Furthermore, a spokesperson for the show said that they also grossed $1.3 million in advance sales following the nominations announcement.  Another show that received a nomination for Best Musical – After Midnight – saw a jump of 7% and reached a weekly gross of $523,053.  A third nominee for that category – Beautiful: The Carole King Musical – set a box office record at the Stephen Sondheim Theatre with a weekly gross of $1,036,646.  Though the fourth nominee, Aladdin, was down slightly from the prior week, it still grossed an impressive $1,176,765.

Furthermore, Hedwig and the Angry Inch, which received the second highest number of nominations including one for Best Revival of a Musical, grossed $993,474, which is a 30% increase from the previous week and a box office record at the Belasco Theatre.  In addition, after being nominated for Best Play, Casa Valentina also saw a 30% jump to the still modest gross of $275,997.  However, the reverse also held true, as shows on their last legs who failed to receive key nominations were only hurt further by the lack of appreciation from the Tony nominating committee.  The Bridges of Madison County, for instance, saw a decrease of $64,998 after failing to be nominated for Best Musical, even after they announced they will be closing on May 18, 2014.

The following are the Broadway ticket sales numbers for the week ending May 4, 2014:

Broadway Show Ticket Sales Analysis w/e 5-04-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $580,279 6,770 93.30% $85.71
A RAISIN IN THE SUN $1,190,876 8,368 100.00% $142.31
ACT ONE $398,834 5,695 65.67% $70.03
AFTER MIDNIGHT $523,053 6,510 78.55% $80.35
ALADDIN $1,176,765 13,782 99.99% $85.38
ALL THE WAY $1,014,071 9,177 80.67% $110.50
BEAUTIFUL $1,036,646 8,130 99.05% $127.51
BULLETS OVER BROADWAY $950,052 10,246 78.57% $92.72
CABARET $628,491 7,007 98.75% $89.69
CASA VALENTINA $275,997 4,429 85.97% $62.32
CHICAGO $605,077 7,204 83.38% $83.99
CINDERELLA $635,716 8,406 60.01% $75.63
HEDWIG AND THE ANGRY INCH $993,474 7,215 102.35% $137.70
IF/THEN $927,814 8,928 85.13% $103.92
JERSEY BOYS $699,790 7,189 73.18% $97.34
KINKY BOOTS $1,477,550 10,914 95.80% $135.38
LADY DAY AT EMERSON’S BAR & GRILL $490,737 4,496 94.18% $109.15
LES MISÉRABLES $1,080,994 10,148 90.03% $106.52
MAMMA MIA! $763,046 8,502 91.14% $89.75
MATILDA $924,624 10,186 88.91% $90.77
MOTHERS AND SONS $172,916 2,743 42.75% $63.04
MOTOWN THE MUSICAL $1,123,937 10,710 88.84% $104.94
NEWSIES $576,874 8,038 84.79% $71.77
OF MICE AND MEN $864,014 8,303 96.73% $104.06
ONCE $439,851 5,179 61.13% $84.93
PIPPIN $538,721 5,698 71.94% $94.55
ROCK OF AGES $334,369 4,046 86.75% $82.64
ROCKY $707,891 8,051 66.38% $87.93
THE BOOK OF MORMON $1,631,761 8,747 102.57% $186.55
THE BRIDGES OF MADISON COUNTY $286,948 4,729 58.01% $60.68
THE CRIPPLE OF INISHMAAN $493,595 5,682 66.19% $86.87
THE LION KING $1,940,102 13,602 100.01% $142.63
THE PHANTOM OF THE OPERA $988,317 11,739 91.43% $84.19
THE REALISTIC JONESES $605,288 6,256 89.68% $96.75
THE VELOCITY OF AUTUMN $130,333 4,752 78.26% $27.43
VIOLET $303,237 4,020 68.46% $75.43
WICKED $1,732,110 14,910 97.43% $116.17
Totals: $29,244,147 290,507 83.68% $95.87

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com