Michael Tubbs

About Michael Tubbs

Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher

Broadway Show Ticket Sales Analysis w/e 5/25/2014

Overview of Broadway Ticket Sales for the week ending 5/25/2014

This week saw some changes with overall increase of $1.5 million in tickets sales over the previous week.

Broadway Ticket Sales Picking Up With The Warm Weather And Tourists

Overall, the entire Broadway community saw an increase of $1,508,163 in the week ending May 25, 2014 from its gross of the week before.  The majority of individual shows also saw an increase, with those showing a decrease doing so only slightly.  The biggest increases were seen by long-running musicals, with The Phantom of the Opera going up by $175,375, Cinderella increasing by $174,913, Matilda up by $160,653, Wicked increasing by $126,757, and The Lion King going up by $110,196.  Surprisingly, the biggest decrease was shown by the Tony Award nominated Best Play, and Drama League winner of Best Play, All the Way, which was down $49,238 from the week prior.  However, this decrease is still slight, as All the Way still saw a remarkable gross of $996,622, just slightly off from the million dollar club.  The fact that even the biggest loser did so well supports the observation that this was an overall excellent week for Broadway.  As the summer season is approaching and the school term is ending, more tourists are flocking to New York City to buy theatre tickets, and more New York natives are considering the theatre as a destination for their outings.

2014 Tony Award Nominated Shows Lead The Pack In Ticket Sales Growth

With the Tony Awards just over a week away, it is interesting to see how the most nominated shows are faring at the box office.  Leading the pack with ten nominations, including that for the coveted award of Best Musical, is A Gentleman’s Guide to Love and Murder.  This past week, it saw a respectable gross of $720,993, which was an increase of $64,973 from the previous week.  With an average ticket price of $98.19, ticket buyers are willing to shell out the cash to see this anticipated new show.  The second most nominated show is the musical Hedwig and the Angry Inch, which boasts eight nominations including Best Revival of a Musical.  Though this is considered a revival for purposes of Tony consideration, it is the first time this show has been on Broadway, but not its first time in New York.  Hedwig and the Angry Inch made almost exactly the same amount of money this week as last week, earning $982,475, which was a decrease of just $731 from last week.  Still, this extremely hot ticket show made 117.74% of its gross potential, with fans begging to see Neil Patrick Harris in this transformative performance.

Small Broadway Show Ticket Analyses w/e 5-25-14

 

The following are the Broadway ticket sales numbers for the week ending May 25, 2014:

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $720,993 7,343 101.20% $98.19
A RAISIN IN THE SUN $1,198,950 8,368 100.00% $143.28
ACT ONE $458,136 6,287 72.50% $72.87
AFTER MIDNIGHT $574,689 6,895 83.19% $83.35
ALADDIN $1,207,953 13,787 100.02% $87.62
ALL THE WAY $996,622 9,348 109.56% $106.61
BEAUTIFUL $1,089,414 8,243 100.43% $132.16
BULLETS OVER BROADWAY $890,024 10,091 77.38% $88.20
CABARET $836,301 7,140 99.94% $117.13
CASA VALENTINA $277,233 4,242 82.34% $65.35
CHICAGO $635,283 7,636 88.38% $83.20
CINDERELLA $888,512 11,416 81.50% $77.83
HEDWIG AND THE ANGRY INCH $982,475 7,210 102.28% $136.27
IF/THEN $918,720 8,796 83.87% $104.45
JERSEY BOYS $819,397 8,305 84.54% $98.66
KINKY BOOTS $1,545,334 11,408 100.14% $135.46
LADY DAY AT EMERSON’S BAR & GRILL $514,656 4,508 94.43% $114.17
LES MISÉRABLES $1,117,446 10,718 95.09% $104.26
MAMMA MIA! $711,061 8,218 88.10% $86.52
MATILDA $1,090,839 11,194 97.71% $97.45
MOTHERS AND SONS $198,844 3,064 47.76% $64.90
MOTOWN THE MUSICAL $1,124,613 11,113 92.18% $101.20
NEWSIES $647,526 9,113 96.13% $71.06
OF MICE AND MEN $859,979 8,439 98.31% $101.91
ONCE $525,658 6,863 81.01% $76.59
PIPPIN $694,545 7,441 93.95% $93.34
ROCK OF AGES $326,452 4,045 86.73% $80.71
ROCKY $719,407 8,858 73.04% $81.22
THE BOOK OF MORMON $1,734,588 8,752 102.63% $198.19
THE CRIPPLE OF INISHMAAN $614,925 6,871 80.04% $89.50
THE LION KING $2,006,651 13,604 100.03% $147.50
THE PHANTOM OF THE OPERA $1,138,294 12,893 100.41% $88.29
THE REALISTIC JONESES $574,791 6,345 90.95% $90.59
VIOLET $408,945 5,220 88.90% $78.34
WICKED $1,881,975 15,316 99.30% $122.88
Totals: $30,931,230 299,090 90.68% $100.55

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/18/2014

This week’s notable movements on Broadway are:

“THE BRIDGES OF MADISON COUNTY” ENDS ON A HIGH NOTE

The Bridges of Madison County concluded its run on Sunday, May 18, 2014 due to slow ticket sales.  However, the announcement of its closing appears to have attracted last minute ticket buyers who wanted to see the show while they still had a chance.  The show reached its highest gross of its four-month run this past week, earning $590,791, which was an increase of $197,805 from the previous week.  Its second highest grossing week was the week ending March 16, 2014, where it grossed $476,374.  In this past week, the average ticket price was $73.71, which was almost the highest it has been (with the exception of two weeks), proving that audience members were willing to spend a lot of money for the opportunity to see this show.  This proves that slow ticket sales do not necessarily denote a lack of interest in a show; it may just mean that with so much competition on Broadway, a show may not get seen if it doesn’t break through to first or second priority, especially for tourists on vacation.  Furthermore, as successful musicals tend to be long-running, ticket buyers may have expected this show to be around for a while, and when closing was announced, they took advantage of the limited time to buy a ticket.

“ALL THE WAY” HITTING IT BIG

This past week, Robert Schenkkan’s play All the Way grossed $1,045,860, which was an increase of $217,564 from the previous week.  Starring Bryan Cranston as Lyndon B. Johnson, this play just won the Drama League Award for Best Play.  Perhaps the press about this win explains the upsurge in ticket buying, or perhaps interest in this popular show just happened to crescendo this past week, but in any case, this illustrates that All the Way is a strong contender for the Tony Award for Best Play, which will be announced in just a few more weeks.  Its competitors for that honor are Casa Valentina, Outside Mullingar, Act One, and Mothers and SonsOutside Mullingar has already closed, and the other three plays saw modest to no increase in ticket sales this past week.  If financial data has anything to do with awards recognition, then All the Way may just make it “all the way” to the big win.

The following are the Broadway ticket sales numbers for the week ending May 18, 2014:

Broadway Show Ticket Sales Analysis w/e 5-18-2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $656,020 7,261 100.07% $90.35
A RAISIN IN THE SUN $1,183,010 8,368 100.00% $141.37
ACT ONE $454,330 6,349 73.21% $71.56
AFTER MIDNIGHT $555,630 7,096 85.62% $78.30
ALADDIN $1,137,093 13,788 100.03% $82.47
ALL THE WAY $1,045,860 9,059 106.18% $115.45
BEAUTIFUL $1,063,319 8,272 100.78% $128.54
BULLETS OVER BROADWAY $925,374 10,071 77.23% $91.88
CABARET $735,777 6,817 96.07% $107.93
CASA VALENTINA $272,793 4,174 81.02% $65.36
CHICAGO $536,505 6,231 72.12% $86.10
CINDERELLA $713,599 9,420 67.25% $75.75
HEDWIG AND THE ANGRY INCH $983,206 7,214 102.34% $136.29
IF/THEN $812,712 8,547 81.49% $95.09
JERSEY BOYS $776,136 7,808 79.48% $99.40
KINKY BOOTS $1,514,754 11,307 99.25% $133.97
LADY DAY AT EMERSON’S BAR & GRILL $540,517 4,696 98.37% $115.10
LES MISÉRABLES $1,123,088 10,698 94.91% $104.98
MAMMA MIA! $667,885 7,784 83.45% $85.80
MATILDA $930,186 10,404 90.82% $89.41
MOTHERS AND SONS $198,925 2,815 43.87% $70.67
MOTOWN THE MUSICAL $1,124,866 10,854 90.03% $103.64
NEWSIES $588,306 8,084 85.27% $72.77
OF MICE AND MEN $875,771 8,463 98.59% $103.48
ONCE $490,998 5,781 68.24% $84.93
PIPPIN $598,091 6,684 84.39% $89.48
ROCK OF AGES $330,603 4,045 86.73% $81.73
ROCKY $742,525 9,098 75.02% $81.61
THE BOOK OF MORMON $1,673,283 8,752 102.63% $191.19
THE BRIDGES OF MADISON COUNTY $590,791 8,015 98.32% $73.71
THE CRIPPLE OF INISHMAAN $563,894 6,514 75.89% $86.57
THE LION KING $1,896,455 13,530 99.49% $140.17
THE PHANTOM OF THE OPERA $962,919 11,656 90.78% $82.61
THE REALISTIC JONESES $590,378 6,360 91.17% $92.83
VIOLET $403,042 5,226 89.00% $77.12
WICKED $1,755,218 15,036 97.48% $116.73
Totals: $30,013,854 296,277 87.96% $98.45

 

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/11/2014

This week’s notable movements on Broadway are:

TICKET SALES PICKING UP WITH THE WARM WEATHER
As opposed to the previous two weeks, which showed very slow ticket sales, this past week demonstrated an increase in ticket buying for Broadway.  The largest increase was the new revival of Cabaret, which was up $155,270 from the previous week, reaching an all-time weekly high of $783,761.  Furthermore, After Midnight increased by $135,410, grossing $658,463 in the week ending May 11, 2014.  This show, which was nominated for the Tony Award for Best Musical, has grossed as much as $714,663 in past weeks, but this past week is the best the show has done in months.  Still, that gross only took the show to 66.15% of its gross capacity.

Other shows that saw an increase in sales this past week include Cinderella, which went up by $106,356, A Gentleman’s Guide to Love and Murder, which increased by $83,180, and the Daniel Radcliffe led play The Cripple of Inishmaan, which went up by $77,998.  Furthermore, The Bridges of Madison County increased by $106,038 after having announced that the show will close on May 18, 2014.  There is one more week of performances for this show to recoup a little more of its investment, but it will surely close at a financial loss.

KINKY BOOTS PLAYED ONLY A HALF WEEK OF PERFORMANCES
At first glance, the weekly gross of $668,658 appears to be an outrageous low for the 2013 Tony Award winning Best Musical Kinky Boots.  The musical has not earned less than $1,173,857 any week of the entire year 2014 so far, and that was on a frigidly cold week in early February.  This past week, it earned $808,892 less than the week before.  However, further examination of the data shows that Kinky Boots still earned 93.08% of its gross potential, as it only played 4 performances in the week ending May 11, 2014.  The reason for this is that it decided to take a short vacation.  From May 8 to May 13, 2014, the Al Hirschfield Theatre went dark, which is very unusual for a Broadway show to do during its run.  The only reason this is possible is because Univision, the international television network, is utilizing the theatre for upfront presentations throughout this period.  How did they convince the Nederlander Organization, who owns the theatre, to allow this?  In addition to paying for rental, Univision is paying for all eight performances that will be missed during that week.

The following are the Broadway ticket sales numbers for the week ending May 11, 2014: Broadway Show Ticket Analysis w/e 5-11-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $663,459 7,065 97.37% $93.91
A RAISIN IN THE SUN $1,184,774 8,368 100.00% $141.58
ACT ONE $433,912 5,867 67.65% $73.96
AFTER MIDNIGHT $658,463 7,493 90.41% $87.88
ALADDIN $1,171,988 13,782 99.99% $85.04
ALL THE WAY $828,296 7,120 83.45% $116.33
BEAUTIFUL $1,087,702 8,259 100.62% $131.70
BULLETS OVER BROADWAY $952,840 10,481 80.38% $90.91
CABARET $783,761 7,083 99.82% $110.65
CASA VALENTINA $249,728 4,409 85.58% $56.64
CHICAGO $597,445 7,244 83.84% $82.47
CINDERELLA $742,072 9,536 68.08% $77.82
HEDWIG AND THE ANGRY INCH $971,988 7,210 102.28% $134.81
IF/THEN $1,001,802 9,408 89.70% $106.48
JERSEY BOYS $744,831 7,436 75.69% $100.17
KINKY BOOTS $668,658 5,524 96.98% $121.05
LADY DAY AT EMERSON’S BAR & GRILL $528,025 4,664 97.70% $113.21
LES MISÉRABLES $1,049,079 10,028 88.96% $104.61
MAMMA MIA! $696,527 7,881 84.49% $88.38
MATILDA $915,544 10,217 89.18% $89.61
MOTHERS AND SONS $203,679 3,194 49.78% $63.77
MOTOWN THE MUSICAL $1,159,405 11,032 91.51% $105.09
NEWSIES $592,716 8,132 85.78% $72.89
OF MICE AND MEN $852,668 8,156 95.01% $104.54
ONCE $469,441 5,369 63.37% $87.44
PIPPIN $615,001 6,784 85.66% $90.65
ROCK OF AGES $310,326 3,701 79.35% $83.85
ROCKY $741,927 8,795 72.52% $84.36
THE BOOK OF MORMON $1,667,542 8,752 102.63% $190.53
THE BRIDGES OF MADISON COUNTY $392,986 6,221 76.31% $63.17
THE CRIPPLE OF INISHMAAN $571,593 6,309 73.50% $90.60
THE LION KING $1,693,549 11,904 100.03% $142.27
THE PHANTOM OF THE OPERA $882,551 10,886 84.78% $81.07
THE REALISTIC JONESES $569,042 6,046 86.67% $94.12
VIOLET $360,843 5,014 85.39% $71.97
WICKED $1,736,317 14,711 96.88% $118.03
Totals: $28,750,477 284,081 86.43% $98.65

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 5/04/2014

This week’s notable movements on Broadway are:

TONY NOMINATIONS INCREASE SALES

This past week was a slow one on Broadway overall; however, shows that received Tony Award nominations – especially for Best Musical – saw a jump in sales.  Because it is not always the case that nominations spur sales, it is not clear exactly what caused this year’s jump for nominated shows.  In addition to news coverage and press announcements about the nominations, it is likely that ticket buyers were persuaded by the advertising efforts of producers who touted the nominations online and in print ads.  Furthermore, many individuals may have not been aware that certain shows were even running until the high volume of publicity picked up around the nominations.

A Gentleman’s Guide to Love and Murder led the list of Tony nominated shows, with nominations in 10 categories including Best Musical.  Theatregoers responded to this announcement, as last week’s sales increased to $580,279, a 23% jump from the previous week, and the highest weekly gross yet in the show’s six and a half month run.  Furthermore, a spokesperson for the show said that they also grossed $1.3 million in advance sales following the nominations announcement.  Another show that received a nomination for Best Musical – After Midnight – saw a jump of 7% and reached a weekly gross of $523,053.  A third nominee for that category – Beautiful: The Carole King Musical – set a box office record at the Stephen Sondheim Theatre with a weekly gross of $1,036,646.  Though the fourth nominee, Aladdin, was down slightly from the prior week, it still grossed an impressive $1,176,765.

Furthermore, Hedwig and the Angry Inch, which received the second highest number of nominations including one for Best Revival of a Musical, grossed $993,474, which is a 30% increase from the previous week and a box office record at the Belasco Theatre.  In addition, after being nominated for Best Play, Casa Valentina also saw a 30% jump to the still modest gross of $275,997.  However, the reverse also held true, as shows on their last legs who failed to receive key nominations were only hurt further by the lack of appreciation from the Tony nominating committee.  The Bridges of Madison County, for instance, saw a decrease of $64,998 after failing to be nominated for Best Musical, even after they announced they will be closing on May 18, 2014.

The following are the Broadway ticket sales numbers for the week ending May 4, 2014:

Broadway Show Ticket Sales Analysis w/e 5-04-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $580,279 6,770 93.30% $85.71
A RAISIN IN THE SUN $1,190,876 8,368 100.00% $142.31
ACT ONE $398,834 5,695 65.67% $70.03
AFTER MIDNIGHT $523,053 6,510 78.55% $80.35
ALADDIN $1,176,765 13,782 99.99% $85.38
ALL THE WAY $1,014,071 9,177 80.67% $110.50
BEAUTIFUL $1,036,646 8,130 99.05% $127.51
BULLETS OVER BROADWAY $950,052 10,246 78.57% $92.72
CABARET $628,491 7,007 98.75% $89.69
CASA VALENTINA $275,997 4,429 85.97% $62.32
CHICAGO $605,077 7,204 83.38% $83.99
CINDERELLA $635,716 8,406 60.01% $75.63
HEDWIG AND THE ANGRY INCH $993,474 7,215 102.35% $137.70
IF/THEN $927,814 8,928 85.13% $103.92
JERSEY BOYS $699,790 7,189 73.18% $97.34
KINKY BOOTS $1,477,550 10,914 95.80% $135.38
LADY DAY AT EMERSON’S BAR & GRILL $490,737 4,496 94.18% $109.15
LES MISÉRABLES $1,080,994 10,148 90.03% $106.52
MAMMA MIA! $763,046 8,502 91.14% $89.75
MATILDA $924,624 10,186 88.91% $90.77
MOTHERS AND SONS $172,916 2,743 42.75% $63.04
MOTOWN THE MUSICAL $1,123,937 10,710 88.84% $104.94
NEWSIES $576,874 8,038 84.79% $71.77
OF MICE AND MEN $864,014 8,303 96.73% $104.06
ONCE $439,851 5,179 61.13% $84.93
PIPPIN $538,721 5,698 71.94% $94.55
ROCK OF AGES $334,369 4,046 86.75% $82.64
ROCKY $707,891 8,051 66.38% $87.93
THE BOOK OF MORMON $1,631,761 8,747 102.57% $186.55
THE BRIDGES OF MADISON COUNTY $286,948 4,729 58.01% $60.68
THE CRIPPLE OF INISHMAAN $493,595 5,682 66.19% $86.87
THE LION KING $1,940,102 13,602 100.01% $142.63
THE PHANTOM OF THE OPERA $988,317 11,739 91.43% $84.19
THE REALISTIC JONESES $605,288 6,256 89.68% $96.75
THE VELOCITY OF AUTUMN $130,333 4,752 78.26% $27.43
VIOLET $303,237 4,020 68.46% $75.43
WICKED $1,732,110 14,910 97.43% $116.17
Totals: $29,244,147 290,507 83.68% $95.87

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/27/2014

This week’s notable movements on Broadway are:

A SLOW WEEK FOR BROADWAY
In the week ending April 27, 2014, the vast majority of shows saw a decrease in ticket sales from the previous week.  Even the heavy hitters went down significantly.  For instance, though Wicked and The Lion King still both grossed over two million dollars, Wicked earned $694,805 less and The Lion King earned $399,631 less than the week before.  Other big drops include Matilda, which went down $324,076, Cinderella, which decreased by $293,539, Newsies, which slowed down by $256,702, Rocky, which decreased by $238,855, and The Phantom of the Opera, which went down by $399,865.  Even the mega-hit The Book of Mormon decreased by $15,835.  As this list includes some of the top tourist picks, this goes to show that Broadway was hit hard by the last week of April, presumably because spring break has now ended.  Certain shows showed a slight increase that may appeal less to tourists, including Violet, The Realistic Joneses, The Bridges of Madison County, Mothers and Sons, and Lady Day at Emerson’s Bar and Grill.  Though these grosses are still significantly lower than the tourist shows mentioned above, this is further evidence that the overall decrease is due to the slower numbers of tourists flocking to the city this past week.

HEAVY DISCOUNTING
Casa Valentina, Harvey Fierstein’s new play about transvestites in the 1960s, is one of the more notable shows in terms of discounting, as evidenced by these figures.  Though the play grossed only $210,585 this past week, it still played to an average 91.3% capacity, with an average ticket price of only $44.78.  This shows that the play does attract a certain degree of interest from theatregoers, but they are not willing to pay full price.  Furthermore, The Velocity of Autumn had by far the lowest average paid ticket price at $20.77, still only managing to fill up 67.0% average capacity.  With a horrendous weekly gross of $84,521, this show looks to be on its very last legs.  With those numbers, it has definitely been dispersing complementary tickets in an effort to spread word of mouth, but it won’t be able to last long if sales don’t pick up soon.

The following are the Broadway ticket sales numbers for the week ending April 27, 2014:

Broadway Show Ticket Sales Analysis w/e 4-27-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $470,784 5,702 78.58% $82.56
A RAISIN IN THE SUN $1,183,783 8,368 100.00% $141.47
ACT ONE $373,915 5,308 61.21% $70.44
AFTER MIDNIGHT $488,203 6,142 74.11% $79.49
ALADDIN $1,194,264 13,790 100.04% $86.60
ALL THE WAY $994,085 9,118 80.15% $109.02
BEAUTIFUL $1,015,673 8,164 99.46% $124.41
BULLETS OVER BROADWAY $956,227 10,783 82.69% $88.68
CABARET $624,575 7,108 100.17% $87.87
CASA VALENTINA $210,585 4,703 91.28% $44.78
CHICAGO $667,125 7,618 88.17% $87.57
CINDERELLA $1,119,405 13,362 95.39% $83.78
HEDWIG AND THE ANGRY INCH $725,517 7,200 102.14% $100.77
IF/THEN $1,004,383 9,750 92.96% $103.01
JERSEY BOYS $800,204 8,253 84.01% $96.96
KINKY BOOTS $1,519,830 11,300 99.19% $134.50
LADY DAY AT EMERSON’S BAR & GRILL $489,022 4,504 94.34% $108.58
LES MISÉRABLES $1,258,537 11,099 98.47% $113.39
MAMMA MIA! $842,376 9,103 97.59% $92.54
MATILDA $1,253,017 11,517 100.53% $108.80
MOTHERS AND SONS $192,942 3,210 50.03% $60.11
MOTOWN THE MUSICAL $1,203,398 11,487 95.28% $104.76
NEWSIES $812,665 9,232 97.38% $88.03
OF MICE AND MEN $897,852 8,555 99.66% $104.95
ONCE $569,833 6,749 79.66% $84.43
PIPPIN $682,229 7,063 89.18% $96.59
ROCK OF AGES $359,970 4,278 91.72% $84.14
ROCKY $783,892 8,805 72.60% $89.03
THE BOOK OF MORMON $1,674,070 8,752 102.63% $191.28
THE BRIDGES OF MADISON COUNTY $351,946 4,922 60.38% $71.50
THE CRIPPLE OF INISHMAAN $579,630 7,535 87.78% $76.93
THE LION KING $2,143,746 13,602 100.01% $157.61
THE PHANTOM OF THE OPERA $1,117,440 10,679 83.17% $104.64
THE REALISTIC JONESES $619,507 6,458 92.57% $95.93
THE VELOCITY OF AUTUMN $84,521 4,070 67.03% $20.77
VIOLET $360,849 5,022 85.52% $71.85
WICKED $2,074,749 14,320 98.95% $144.88
Totals: $31,700,745 307,631 88.49% $97.10

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/20/2014

This week’s notable movements on Broadway are:

THE TWO MILLION DOLLAR CLUB
Two heavy hitting shows, Wicked and The Lion King, both managed to cross the threshold into the two million dollar gross mark this past week.  Whereas grossing over one million dollars is already a significant achievement for any show, even a musical, these two crowd-pleasing musicals continue to show incredible success at the box office.  The reason is that each show played nine performances this past week, which is one higher than the usual 8.  The producers of both shows must have been aiming to capitalize on the higher tourist traffic due to spring break, as well as the finally balmy weather.  Wicked, which has now been running for over 10 years, holds the record for the highest weekly gross of all time, which was $3.2 million over nine performances in the last week of 2013. The Lion King, which has been running since fall 1997, was the highest grossing show of 2013, pulling in $97 million throughout the year.
This past week, Wicked grossed a whomping $2,769,554, which was an increase of $839,192 from the previous week.  With a top ticket price of $300, this show has not resorted to price gauging for premium tickets as much as, say, The Book of Mormon, which charges as much as $477 for premium seats, granted in a smaller theatre.  Filling its 17,352 seats to 100% capacity, Wicked earned 146.44% of its gross potential due to premium ticket pricing.  The Lion King, on the other hand, also made it into the two million dollar club, grossing $2,543,377 this past week over its nine performances, which was an increase of $628,440 from the previous week.  The Lion King had a top ticket price of only $197.50, which demonstrates restraint of the part of the show’s producers, and with an average ticket price of $166.19, the show grossed $102.54% of its gross potential.

OVERALL AN EXCELLENT WEEK
With few exceptions, every show experienced an increase in gross ticket sales in the week ending April 20, 2014.  The four shows that went down did so only slightly, all losing under $100,000 from the previous week. Hedwig and the Angry Inch grossed $68,797 less than last week, presumably due to complimentary press tickets given out in anticipation of its wildly successful opening.  Mothers and Sons, Of Mice and Men, and The Velocity of Autumn all went down a relatively small amount as well.  Overall, however, this was a hugely successful week on Broadway.

The following are the Broadway ticket sales numbers for the week ending April 20, 2014:

Broadway Show Ticket Analysis 4-20-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $507,224 6,201 85.46% $81.80
A RAISIN IN THE SUN $1,212,665 8,368 100.00% $144.92
ACT ONE $340,604 6,344 73.15% $53.69
AFTER MIDNIGHT $542,801 7,112 85.81% $76.32
ALADDIN $1,225,128 13,797 100.09% $88.80
ALL THE WAY $1,067,173 9,729 85.52% $109.69
BEAUTIFUL $1,027,244 8,147 99.26% $126.09
BULLETS OVER BROADWAY $974,076 11,730 89.95% $83.04
CABARET $692,319 7,094 100.42% $97.59
CASA VALENTINA $212,097 4,796 93.09% $44.22
CHICAGO $845,382 8,275 95.78% $102.16
CINDERELLA $1,412,944 13,529 96.58% $104.44
HEDWIG AND THE ANGRY INCH $815,295 7,116 100.95% $114.57
IF/THEN $1,104,188 10,372 98.89% $106.46
JERSEY BOYS $854,430 8,556 87.09% $99.86
KINKY BOOTS $1,629,283 11,341 99.55% $143.66
LADY DAY AT EMERSON’S BAR & GRILL $459,071 4,640 97.19% $98.94
LES MISÉRABLES $1,396,410 11,258 99.88% $124.04
MAMMA MIA! $950,480 9,472 101.54% $100.35
MATILDA $1,577,093 11,542 100.75% $136.64
MOTHERS AND SONS $187,192 3,355 52.29% $55.79
MOTOWN THE MUSICAL $1,179,643 11,533 95.66% $102.28
NEWSIES $1,069,367 10,756 100.85% $99.42
OF MICE AND MEN $755,158 7,508 99.96% $100.58
ONCE $681,763 7,732 91.27% $88.17
PIPPIN $882,705 7,843 99.03% $112.55
ROCK OF AGES $421,341 4,477 95.99% $94.11
ROCKY $1,022,747 10,654 87.85% $96.00
THE BOOK OF MORMON $1,689,905 8,752 102.63% $193.09
THE BRIDGES OF MADISON COUNTY $345,270 5,243 64.32% $65.85
THE CRIPPLE OF INISHMAAN $463,064 8,212 95.67% $56.39
THE LION KING $2,543,377 15,304 100.03% $166.19
THE PHANTOM OF THE OPERA $1,517,305 12,759 99.37% $118.92
THE REALISTIC JONESES $613,441 6,532 93.64% $93.91
THE VELOCITY OF AUTUMN $94,400 4,011 75.49% $23.54
VIOLET $283,182 5,879 100.12% $48.17
WICKED $2,769,554 17,352 100.00% $159.61
Totals: $35,365,319 327,321 93.11% $100.32

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/13/2014

This week’s notable movements on Broadway are:

THE CRIPPLE OF INISHMAAN
This past week, The Cripple of Inishmaan began previews at the Cort Theatre starring Daniel Radcliffe.  With only two performances underway, it is difficult to estimate the success of advance ticket sales for this show, but its early figures look promising.  The show grossed $155,234 over two performances, averaging 99.4% capacity with an average paid admission of $72.78.  Though this ticket price is fairly low, presumably due to discounting as well as complimentary tickets for the creative team, the play still made 94.75% of its gross potential.  Clearly the star power of Daniel Radcliffe has a lot to do with these high numbers, especially in light of the fact that a revival of an Irish dark comedy may not otherwise do so well.  This is a transfer from a West End revival of the show, also starring Daniel Radcliffe.

REVIEWS DO MAKE A DIFFERENCE
Two straight plays that opened last week to positive reviews saw a significant increase in ticket sales.  A Raisin in the Sun starring Denzel Washington was already faring quite well, selling out during previews.  The play even grossed over one million dollars for two weeks in a row during previews, a significant coup for a straight play.  However, in the week leading up to the show’s opening, the weekly gross fell to $929,151.  Fortunately, after the play opened on April 3rd to laudatory notices, audiences responded with ticket purchases, as this past week the play had its highest weekly gross yet: $1,182,511.
More notably, The Realistic Joneses also saw a stark increase in sales following its opening.  The reason this increase is more notable than that of A Raisin in the Sun is because the play is written by Will Eno, a playwright only theatre die-hards would know, and it stars famous actors who are not nearly as famous as Denzel Washington.  Though this play grossed less than half as much as Raisin, it still saw a steep increase of $107,825 from the previous week.  After the play opened on April 6th, The New York Times declared it a Critics’ Pick, and many other reviewers responded strongly as well.  Therefore, these figures show how theatregoers indeed respond to published praise, which is good news for producers who rely on critical support to demonstrate the merits of their shows without recognizable names to boost the box office.

The following are the Broadway ticket sales numbers for the week ending April 13, 2014:

Broadway Show Ticket Sales Analysis 4-13-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $407,665 5,122 70.59% $79.59
A RAISIN IN THE SUN $1,182,511 8,368 100.00% $141.31
ACT ONE $309,452 6,316 72.83% $48.99
AFTER MIDNIGHT $417,318 5,568 67.18% $74.95
ALADDIN $1,178,422 13,786 100.01% $85.48
ALL THE WAY $893,167 8,206 72.13% $108.84
BEAUTIFUL $917,392 7,669 93.43% $119.62
BULLETS OVER BROADWAY $813,145 11,221 86.05% $72.47
CABARET $667,721 6,823 96.59% $97.86
CASA VALENTINA $192,074 4,047 78.55% $47.46
CHICAGO $607,106 7,070 81.83% $85.87
CINDERELLA $946,408 11,425 81.56% $82.84
HEDWIG AND THE ANGRY INCH $884,092 7,048 100.59% $125.44
IF/THEN $964,759 9,295 88.63% $103.79
JERSEY BOYS $665,420 6,741 68.62% $98.71
KINKY BOOTS $1,422,291 10,769 94.53% $132.07
LADY DAY AT EMERSON’S BAR & GRILL $366,156 4,639 97.17% $78.93
LES MISÉRABLES $1,147,961 10,126 89.83% $113.37
MAMMA MIA! $627,337 7,442 79.78% $84.30
MATILDA $1,174,694 11,368 99.23% $103.33
MOTHERS AND SONS $238,128 3,412 53.18% $69.79
MOTOWN THE MUSICAL $1,067,046 10,425 86.47% $102.35
NEWSIES $744,353 8,701 91.78% $85.55
OF MICE AND MEN $796,078 8,321 96.94% $95.67
ONCE $473,697 5,333 62.95% $88.82
PIPPIN $630,280 6,307 79.63% $99.93
ROCK OF AGES $347,060 4,227 90.63% $82.11
ROCKY $754,394 8,773 72.34% $85.99
THE BOOK OF MORMON $1,586,091 8,752 102.63% $181.23
THE BRIDGES OF MADISON COUNTY $322,366 4,424 54.27% $72.87
THE CRIPPLE OF INISHMAAN $155,234 2,133 99.39% $72.78
THE LION KING $1,914,937 13,602 100.01% $140.78
THE PHANTOM OF THE OPERA $958,388 11,535 89.84% $83.09
THE REALISTIC JONESES $518,159 5,935 85.08% $87.31
THE VELOCITY OF AUTUMN $100,056 3,074 50.63% $32.55
VIOLET $258,167 5,080 86.51% $50.82
WICKED $1,930,362 15,275 99.03% $126.37
Totals: $28,579,879 288,358 84.34% $93.06

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

Broadway Show Ticket Sales Analysis w/e 4/06/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK
There were two plays that started previews this past week, both of which did relatively poorly at the box office.  Casa Valentina, Harvey Fierstein’s world premiere play directed by Joe Mantello, only grossed $155,775 over the course of 7 performances.  Though the show filled up to the moderate average capacity of 75.74%, these performances were highly discounted, as the average paid admission was only $45.20.  Even with many Broadway stalwarts leading the cast such as Patrick Page, Reed Birney, John Cullum, and Patrick Page, there were no A-list Hollywood names to attract pre-sales, and only miraculous post-opening reviews will make this a hit.
Furthermore, The Velocity of Autumn did even less well, grossing $135,307 also over 7 performances.  With an average paid of admission of only $39.96 and an average capacity of 62.2%, this play earned only 20.2% of its gross potential, as the Booth Theatre is larger than the Samuel J. Friedman Theatre, where Casa Valentina plays.  Fortunately for the latter, Casa Valentina is a Manhattan Theater Club production, which takes off some financial pressure for its producers due to being underwritten by a non-profit organization.

LONG-RUNNING MUSICALS ON THEIR LAST LEGS
Several musicals that have done very well over the course of their run are looking to be in their final months.  Jersey Boys, which has been running since 2005 with frequent ventures into the millionaires club, only grossed $647,306 this past week, down $90,078 from the previous week.  Furthermore, Rock of Ages, which has succeeded in wooing the traditionally elusive heterosexual male market since its Broadway premiere in 2009, only grossed $340,194 this past week, down $36,100 from the previous week.  In addition, Mamma Mia!, which recently transferred to the Imperial Theatre from its home since 2001, the prominently placed Winter Garden Theatre, only took in $551,065 this week, down $122,902 from the week before.  Of course, many factors go into a show’s decision to close after a lengthy run, and it is possible that the producers of these shows will decide to float through weeks of losses in hopes that their shows will resuscitate in the warmer summer season.  Interestingly, all of these musicals have been adapted to film versions, including Jersey Boys which will be released in June 2014.

The following are the Broadway ticket sales numbers for the week ending April 6, 2014:

Broadway Show Ticket Sales Analysis w/e 4-06-14

Show GrossGross Total Attn %Cap  AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $415,509 5,332 73.48% $77.93
A RAISIN IN THE SUN $929,151 8,368 100.00% $111.04
ACT ONE $316,124 5,513 63.57% $57.34
AFTER MIDNIGHT $377,050 5,511 66.49% $68.42
ALADDIN $1,170,038 13,779 99.96% $84.91
ALL THE WAY $917,842 8,761 77.01% $104.76
BEAUTIFUL $868,034 7,298 88.91% $118.94
BULLETS OVER BROADWAY $765,755 11,210 85.97% $68.31
CABARET $594,765 6,257 101.23% $95.06
CASA VALENTINA $155,775 3,446 75.74% $45.20
CHICAGO $486,529 6,213 71.91% $78.31
CINDERELLA $857,341 10,502 74.97% $81.64
HEDWIG AND THE ANGRY INCH $772,606 5,968 99.27% $129.46
IF/THEN $931,268 9,419 89.81% $98.87
JERSEY BOYS $647,306 6,458 65.74% $100.23
KINKY BOOTS $1,351,725 10,380 91.12% $130.22
LADY DAY AT EMERSON’S BAR & GRILL $363,460 3,958 82.91% $91.83
LES MISÉRABLES $1,153,829 10,377 92.06% $111.19
MAMMA MIA! $551,065 6,856 73.50% $80.38
MATILDA $1,096,734 11,243 98.14% $97.55
MOTHERS AND SONS $221,430 3,214 50.09% $68.90
MOTOWN THE MUSICAL $1,016,236 10,318 85.58% $98.49
NEWSIES $743,632 8,795 92.77% $84.55
OF MICE AND MEN $823,309 8,366 97.46% $98.41
ONCE $500,434 5,607 66.18% $89.25
PIPPIN $615,583 6,429 81.17% $95.75
ROCK OF AGES $340,194 4,223 90.54% $80.56
ROCKY $753,365 8,485 69.96% $88.79
THE BOOK OF MORMON $1,598,000 8,750 102.60% $182.63
THE BRIDGES OF MADISON COUNTY $341,175 4,707 57.74% $72.48
THE LION KING $1,683,062 13,362 98.25% $125.96
THE PHANTOM OF THE OPERA $884,496 10,966 85.40% $80.66
THE REALISTIC JONESES $410,334 6,045 86.65% $67.88
THE VELOCITY OF AUTUMN $135,307 3,386 62.17% $39.96
VIOLET $278,904 4,963 84.52% $56.20
WICKED $1,806,067 14,901 98.14% $121.20
Totals: $26,873,431 279,366 82.81% $91.20

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/30/2014

This weeks notable movements on Broadway are:

HEDWIG AND THE ANGRY INCH
This past week saw the start of previews for the highly anticipated Broadway production of John Cameron Mitchell’s Hedwig and the Angry Inch.  This glam rock musical, which tells the story of an East German transsexual who underwent a botched sex-change operation, has stirred hearts and minds since its original Off-Broadway production in 1998.  Its audience of fans has expanded through the 2001 movie version and further productions worldwide, yet this is the first time the show has come to Broadway.  Starring Neil Patrick Harris, who has proven his charm to the Broadway community through hosting the Tony Awards on several occasions, this production is sure to be an audience favorite – and the numbers show it.  With only one performance in this first week, the show grossed $144,194, which amounted to an audience capacity of 101.40%, reaching 120.35% of its gross potential.  Collecting an average paid admission of $141.92, Hedwig was the top ticket price, with only The Book of Mormon charging a higher average admission.  In starting off with a bang, this bodes well for a profitable run.

OTHER NEW SHOWS
In the same week, two other shows began previews, but to a much less profitable start.  Lady Day at Emerson’s Bar & Grill, which stars Audra McDonald as Billie Holiday, only grossed $337,951 over its 7 performances, representing an audience capacity of 83.91%.  The show must have discounted significantly, as average paid admission was only $84.36.  Even less profitably, the Roundabout Theatre Company production of Violet ran for four performances at the American Airlines Theatre, grossing only $169,792 with an average paid admission of $60.53.  Still, they filled up 96.46% of their audience capacity, with the lower gross deriving from discounted and subscription tickets.

NEW MUSICAL SUCCESSES
A musical that saw a steep increase in ticket grosses this past week was the new revival of Les Misérables, which grossed $1,223,317, up $191,448 from last week.  In addition, the new Disney production of Aladdin took in $1,104,798, which was an increase of $167,699 from the previous week.  Both of these are new productions that are proving to be strong contenders for long healthy runs.

The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $472,344 5,879 81.02% $80.34
A RAISIN IN THE SUN $1,045,534 8,368 100.00% $124.94
ACT ONE $318,292 5,491 63.32% $57.97
AFTER MIDNIGHT $702,074 7,378 89.02% $95.16
ALADDIN $1,104,798 13,783 100.17% $80.16
ALL THE WAY $949,056 9,283 81.60% $102.24
BEAUTIFUL $749,305 6,610 80.53% $113.36
BULLETS OVER BROADWAY $886,469 11,806 90.54% $75.09
CABARET $494,440 5,069 95.68% $97.54
CHICAGO $595,765 7,559 87.49% $78.82
CINDERELLA $1,012,922 11,953 85.33% $84.74
HEDWIG AND THE ANGRY INCH $144,194 1,016 101.40% $141.92
IF/THEN $1,002,321 9,897 97.03% $101.28
JERSEY BOYS $737,384 7,700 78.38% $95.76
KINKY BOOTS $1,489,070 10,995 96.52% $135.43
LADY DAY AT EMERSON’S BAR & GRILL $337,951 4,006 83.91% $84.36
LES MISÉRABLES $1,223,317 10,736 95.24% $113.95
MAMMA MIA! $673,967 8,032 86.11% $83.91
MATILDA $1,212,014 11,524 100.59% $105.17
MOTHERS AND SONS $228,669 4,518 70.42% $50.61
MOTOWN THE MUSICAL $1,171,326 11,075 91.86% $105.76
NEWSIES $798,338 9,333 98.45% $85.54
NO MAN’S LAND/WAITING FOR GODOT $782,396 8,286 96.53% $94.42
OF MICE AND MEN $868,728 8,390 97.74% $103.54
ONCE $595,070 6,320 74.60% $94.16
PIPPIN $774,699 7,384 93.23% $104.92
ROCK OF AGES $376,294 4,496 96.40% $83.70
ROCKY $828,848 9,178 75.68% $90.31
THE BOOK OF MORMON $1,638,380 8,752 102.63% $187.20
THE BRIDGES OF MADISON COUNTY $352,896 4,920 60.35% $71.73
THE LION KING $1,885,162 13,603 100.02% $138.58
THE PHANTOM OF THE OPERA $1,057,502 12,439 96.88% $85.02
THE REALISTIC JONESES $462,236 5,595 80.20% $82.62
VIOLET $169,792 2,805 96.46% $60.53
WICKED $1,946,536 15,423 99.99% $126.21
Totals: $29,088,086 289,602 89.29% $97.63

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

Broadway Show Ticket Sales Analysis w/e 3/23/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK
Three shows began previews on Broadway this week.  Act One played 4 performances at Lincoln Center’s Vivian Beaumont Theatre, with an average paid admission of $57.67 per ticket, and an average audience capacity of 61.07%.  Another not-for-profit theatre company was significantly more successful with their Broadway debut this week: the Roundabout Theatre Company’s production of Cabaret had an average paid admission of $94.96 and an average capacity of 101.7%, more than selling out their house due to premium sales in its three first performances.  The third premiere this week is also off to a strong start: Of Mice and Men, benefitting from a star studded cast including James Franco, Chris O’Dowd, and Leighton Meester, attracted an average paid admission of $111.95, and filled its house to an average 95.6% capacity over the six performances of its first week.  Overall, these figures exemplify how household name actors and familiar show titles can succeed in attracting a full audience even before reviews are published.

A RAISIN IN THE SUN
A Raisin in the Sun made it into the millionaire’s club this week, a real accomplishment for a straight play on Broadway, especially so early on in its run.  With an average paid admission of $132.31 and a clean 100.00% audience capacity, this revival of the Lorraine Hansberry classic profited from the megastar status of its lead, Denzel Washington.  This is the third week in which this production has been running, but it is the first 8-performance week.  As such, it has done equally well this week compared to the prior week, which only had 7 performances.

THE REALISTIC JONESES
Another straight play in previews is The Realistic Joneses, which transferred to Broadway after an acclaimed run last year at the Yale Repertory Theatre in New Haven, Connecticut.  Though Will Eno’s play features famous actors including Toni Collette, Michael C. Hall, Tracy Letts, and Marisa Tomei, their star power is significantly lower than that of Denzel Washington.  As such, in its first 8-performance week, the show played to only 81.38% average capacity, with an average ticket price of $76.34.


The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis 3-23-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $453,663 5,880 81.04% $77.15
A RAISIN IN THE SUN $1,107,163 8,368 100.00% $132.31
ACT ONE $152,704 2,648 61.07% $57.67
AFTER MIDNIGHT $714,663 7,555 91.16% $94.59
ALADDIN $937,099 13,782 100.16% $67.99
ALL THE WAY $881,336 8,646 76.00% $101.94
BEAUTIFUL $832,504 6,973 84.95% $119.39
BULLETS OVER BROADWAY $782,289 10,508 92.09% $74.45
CABARET $255,813 2,694 101.70% $94.96
CHICAGO $541,652 6,944 80.37% $78.00
CINDERELLA $902,579 11,245 80.28% $80.26
IF/THEN $1,008,303 9,854 96.61% $102.32
JERSEY BOYS $669,085 7,169 72.97% $93.33
KINKY BOOTS $1,451,463 11,101 97.45% $130.75
LES MISÉRABLES $1,031,869 10,931 97.11% $94.40
MAMMA MIA! $573,443 6,915 74.13% $82.93
MATILDA $1,163,417 11,519 100.55% $101.00
MOTHERS AND SONS $248,821 4,909 76.51% $50.69
MOTOWN THE MUSICAL $1,078,097 10,359 85.92% $104.07
NEWSIES $795,046 9,384 98.99% $84.72
NO MAN’S LAND/WAITING FOR GODOT $647,289 7,389 86.08% $87.60
OF MICE AND MEN $688,832 6,153 95.57% $111.95
ONCE $563,021 6,201 73.19% $90.80
PIPPIN $730,892 7,342 92.70% $99.55
ROCK OF AGES $366,648 4,415 94.66% $83.05
ROCKY $799,879 9,746 79.52% $82.07
THE BOOK OF MORMON $1,639,847 8,752 102.63% $187.37
THE BRIDGES OF MADISON COUNTY $385,394 5,329 65.37% $72.32
THE LION KING $1,828,835 13,575 99.82% $134.72
THE PHANTOM OF THE OPERA $954,196 11,368 88.54% $83.94
THE REALISTIC JONESES $433,391 5,677 81.38% $76.34
WICKED $1,874,352 15,318 99.31% $122.36
Totals: $26,493,581 268,649 87.74% $95.47