Broadway Show Ticket Sales Analysis w/e 3/1/2015

This week’s notable movements on Broadway are:

“The Heidi Chronicles” Not An Immediate Hit

In its first week of previews, the new revival of The Heidi Chronicles brought in a weekly gross of $305,345, which represents only 34.26% of its gross potential. The show began previews on February 23, 2015, and therefore this first week was a full week of eight performances. With a top ticket price of $223.00, the average paid admission was only $51.05, and despite this heavy amount of discounting, the audience capacity was only on average 74.7% full. This comes as a slight surprise due to the high profile stars on the marquee such as Elisabeth Moss, Jason Biggs, and Bryce Pinkham, in addition to the acclaim of the playwright Wendy Wasserstein, as well as the fact that the play is a Pulitzer Prize winning drama. Directed by Pam MacKinnon (Who’s Afraid of Virginia Woolf?), the play is set to open on March 19, 2015. Perhaps when the reviews hit the presses, more audience members will become aware of this new production. The fact that New York still feels like it is in the midst of winter may have been a dissuading factor for ticket buyers, and hopefully sales will pick up as the run proceeds.

An Overall Slow Week on Broadway

In the week ending March 1, 2015, Broadway was in a bit of a slump. Despite the month of March having arrived, the city is still steeped in winter and more snow is expected this week. This may be one of the main reasons that the overall demand on Broadway is not particularly high. This past week, of all the shows running on Broadway, only six experienced an increase in ticket sales. One of these was The Heidi Chronicles, which, as just discussed, was a new show that performed fairly poorly in its first week. Another one was Constellations, which did experience an increase in weekly gross of $61,504, but that is due to that fact that the show played nine performances that week, up from the usual eight. With that in mind, the show is still not doing excellently, as it only reached 80.59% of its gross potential across the nine performances. In its last week of performances, Disgraced saw an increase of $82,172, bringing its final weekly gross to $415,237, which is only 53.39% of its gross potential. Besides the usual suspects, the only plays that are performing extraordinarily are Larry David’s Fish in the Dark, which had a weekly gross of $1,159,537, and The Audience starring Helen Mirren, which brought in a weekly gross of $1,090,479.

The following are the Broadway ticket sales numbers for the week ending March 1, 2015:Broadway-Show-Ticket-Analysis-3-1-15

Show Name GrossGross Total Attn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $544,615 5,571 76.78% $97.76
ALADDIN $1,198,904 13,452 97.59% $89.12
BEAUTIFUL $1,019,934 7,577 92.31% $134.61
CABARET $674,524 6,043 84.59% $111.62
CHICAGO $474,672 6,031 69.80% $78.71
CONSTELLATIONS $661,547 5,753 98.34% $114.99
DISGRACED $415,237 5,316 72.39% $78.11
FISH IN THE DARK $1,159,537 8,720 101.58% $132.97
HEDWIG AND THE ANGRY INCH $585,799 5,374 76.24% $109.01
HONEYMOON IN VEGAS $284,648 4,450 48.37% $63.97
IF/THEN $503,433 7,111 67.80% $70.80
IT’S ONLY A PLAY $493,244 5,432 63.05% $90.80
JERSEY BOYS $579,183 6,230 63.42% $92.97
KINKY BOOTS $804,924 8,442 74.10% $95.35
LES MISÉRABLES $571,871 7,705 68.36% $74.22
MAMMA MIA! $413,270 5,633 60.39% $73.37
MATILDA $701,215 8,783 76.67% $79.84
ON THE TOWN $407,366 6,089 40.61% $66.90
ON THE TWENTIETH CENTURY $377,072 5,098 88.26% $73.96
THE AUDIENCE $1,090,479 7,512 100.39% $145.16
THE BOOK OF MORMON $1,433,408 8,741 102.50% $163.99
THE HEIDI CHRONICLES $305,345 5,981 74.69% $51.05
THE LION KING $1,490,989 13,036 95.85% $114.37
THE PHANTOM OF THE OPERA $561,366 7,269 56.61% $77.23
WICKED $1,204,467 11,905 82.26% $101.17
Totals $18,617,251 189,652 77.37% $95.59

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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