Broadway Show Ticket Sales Analysis w/e 2/1/2015

This week’s notable movements on Broadway are:

The Winter Continues to Take Its Toll

In the week ending February 1, 2015, New York was cold and the Broadway wraps show this clearly. Of all the shows running on Broadway, only two experienced a slight upturn in ticket sales, and both only by small amounts. The biggest increase was seen by It’s Only a Play, making up for a large dip it took last week, increasing its weekly gross by $51,381 for a weekly box office of $513,389. This only represents 44.21% of that show’s gross potential, whereas it was playing in the millionaire’s club only a month ago. In addition, a new addition to the Broadway slate Constellations saw an even smaller upturn of $8,907, which brought it to a weekly gross of $508,352. This Jake Gyllenhaal starrer only made 64.99% of its gross potential this past week, which is around the median range that the show has been achieving since it began previews 5 weeks ago. Other than these two shows, every single play and musical experienced a decrease in sales from the week before. The Lion King saw the biggest decrease of $303,224, followed by Aladdin with a decrease of $228,422, and then Wicked with a decrease of $209,690. The highest earning shows may be able to afford to take the biggest toll, but that still does not represent a healthy week on Broadway.

“The Elephant Man” and “The Book of Mormon” Lead the Way

This past week, only two shows made more than 100% of their gross potential, which is the marker these days for a successful week due to the overabundance of premium tickets sold on Broadway. The greatest percentage of gross potential was achieved by The Elephant Man starring Bradley Cooper, which brought in 104.28% of its gross potential with a weekly gross of $976,936. Still it saw a slight decrease of $58,883 from the week before. This revival of a classic play has announced that it will take its success with it to London, where Cooper will continue with the transfer production. The other show that earned more than 100% of its gross potential was The Book of Mormon, which is still an unbeatable earner on Broadway. This past week, it brought in $1,423,750, which represents 102.36% of its gross potential. It was also the highest earning show of the whole week, beating out even The Lion King and Wicked, both of which have much larger audience capacities.

The following are the Broadway ticket sales numbers for the week ending February 1, 2015:Broadway-Show-Ticket-Analysis-2-1-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $462,985 4,289 66.85% $107.95
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $610,647 6,228 85.83% $98.05
ALADDIN $1,119,398 11,343 94.05% $98.69
BEAUTIFUL $964,098 7,222 87.99% $133.49
CABARET $896,478 6,756 94.57% $132.69
CHICAGO $365,600 4,948 65.45% $73.89
CONSTELLATIONS $508,352 5,060 97.31% $100.46
DISGRACED $348,413 4,911 66.87% $70.95
HEDWIG AND THE ANGRY INCH $604,410 5,704 80.92% $105.96
HONEYMOON IN VEGAS $369,342 5,088 54.17% $72.59
IT’S ONLY A PLAY $513,389 5,681 65.94% $90.37
JERSEY BOYS $624,100 6,953 70.78% $89.76
KINKY BOOTS $839,718 8,762 76.91% $95.84
LES MISÉRABLES $565,551 7,730 68.58% $73.16
MAMMA MIA! $357,539 5,297 64.90% $67.50
MATILDA $682,942 9,085 79.30% $75.17
ON THE TOWN $491,489 7,272 48.51% $67.59
THE BOOK OF MORMON $1,423,750 8,676 101.74% $164.10
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $756,733 7,396 90.82% $102.32
THE ELEPHANT MAN $976,936 5,913 95.49% $165.22
THE LION KING $1,337,983 11,847 99.55% $112.94
THE PHANTOM OF THE OPERA $555,046 7,607 67.71% $72.97
THE RIVER $484,695 5,575 100.13% $86.94
WICKED $1,291,035 12,829 88.65% $100.63
YOU CAN’T TAKE IT WITH YOU $354,139 4,986 58.08% $71.03
Totals $17,504,766 177,158 78.84% $97.21

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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