Broadway Show Ticket Sales Analysis w/e 1/11/2015

This week’s notable movements on Broadway are:

An Entirely Declining Week

In the week ending January 11, 2015, every single show saw a decrease in sales. The easiest way to account for this is the winter season. As the New Years and Christmas holidays are officially over, tourists have returned to their hometowns and New Yorkers are staying cozy inside whenever possible. As a result, every single one of the 29 shows currently running saw a decrease in sales from the week before. The greatest decrease was seen by Wicked, which grossed $1,147,418 from the week before, resulting in a weekly gross of $1,593,224. Although this is still an impressive 94.77% of the show’s gross potential, it is an incredible decline. The Phantom of the Opera also saw a large decrease of $834,864, resulting in a weekly gross of $814,242. Six figure decreases were in fact seen by almost all of the shows, with the lowest decrease seen by Disgraced, which only went down by $3,898.

Struggling Shows

In the winter season, quite a few shows are showing signs of having difficulty staying afloat. The lowest percentage of gross potential was reached by On the Town, the musical revival occupying the gigantic Lyric Theatre. With a potential weekly gross of $1,790,076, On the Town only earned $626,999, which was decrease of $341,360 from the week before. The represents only 35.03% of its gross potential. Following shortly thereafter is Honeymoon in Vegas, which only reached 35.44% of its gross potential with a weekly gross of $399,588. You Can’t Take It With You only brought in $392,715, which represents 39.83% of its gross potential. In addition, the Idina Menzel musical If / Then brought in $557,954, which represents only 43.25% of its gross potential. On the other hand, some shows still reached over 100% of their gross potential, including The Book of Mormon, Aladdin, The Elephant Man, and The Lion King.

The following are the Broadway ticket sales numbers for the week ending January 11, 2015:Broadway Show Ticket Analysis week ending 1-11-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $582,284 4,706 73.35% $123.73
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $689,857 6,461 89.04% $106.77
ALADDIN $1,388,395 13,784 100.00% $100.73
BEAUTIFUL $1,072,591 7,101 86.51% $151.05
CABARET $805,093 6,223 99.55% $129.37
CHICAGO $480,811 6,269 72.56% $76.70
CONSTELLATIONS $336,203 4,474 98.33% $75.15
DISGRACED $382,854 5,146 70.07% $74.40
HEDWIG AND THE ANGRY INCH $626,117 6,322 89.69% $99.04
HONEYMOON IN VEGAS $399,588 7,269 78.53% $54.97
IF/THEN $557,954 8,288 79.02% $67.32
IT’S ONLY A PLAY $690,904 7,767 90.82% $88.95
JERSEY BOYS $784,031 8,653 88.08% $90.61
KINKY BOOTS $1,006,029 9,557 83.89% $105.27
LES MISÉRABLES $759,690 9,657 85.67% $78.67
MAMMA MIA! $551,132 7,478 80.17% $73.70
MATILDA $879,385 10,640 92.88% $82.65
MOTOWN THE MUSICAL $1,086,042 10,376 86.07% $104.67
ON THE TOWN $626,999 8,703 58.05% $72.04
ROCK OF AGES $444,828 4,528 97.08% $98.24
THE BOOK OF MORMON $1,609,728 8,751 102.61% $183.95
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $860,928 7,940 97.50% $108.43
THE ELEPHANT MAN $994,390 6,265 101.18% $158.72
THE LAST SHIP $840,468 8,230 76.26% $102.12
THE LION KING $1,840,464 13,337 98.07% $138.00
THE PHANTOM OF THE OPERA $814,242 10,531 82.02% $77.32
THE RIVER $668,724 5,387 96.75% $124.14
WICKED $1,593,224 13,591 93.91% $117.23
YOU CAN’T TAKE IT WITH YOU $392,715 5,262 61.30% $74.63
Totals $23,765,668 232,696 86.52% $101.33

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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