Broadway Show Ticket Sales Analysis w/e 12/14/2014

This week’s notable movements on Broadway are:

Sting Has Helped “The Last Ship” From Sinking

The Last Ship has been struggling at the box office from the time it began previews on September 29, 2014. The new musical about a British shipyarding town with music and lyrics by the multi Grammy Award winning musician Sting has had trouble gaining traction with theatregoers. However, Sting was not going to let his beloved Ship sink without making a last ditch effort. Similar to how the citizens of the show’s town join together in one last effort to build one Last Ship, Sting has chosen to make a radical move: starting December 9, 2014, he stepped into the role of Jackie White. According to the box office in the week ending December 14, 2014, theatregoers are responding positively to this move. This past week, the show grossed $817,897, which was an increase of $325,987 from the week before. With a top ticket price of $225.00, the average paid admission was $98.79. That is a significant increase in average paid admission, which previously did not top $80.69. Furthermore, the previous highest weekly gross was only $575,155. Therefore, Sting may save the ship after all.

“The Illusionists” Made the Millionaire Club

An unusual fare for Broadway, The Illusionists: Witness the Impossible is a magic show rife with spectacle. However, it appears that ticketbuyers are drawn to this change in offering. In its first week ending November 30, 2014, the show made it past the millionaire mark, earning $1,048,858, which was 76.07% of its gross potential. The show went quickly from previews (commencing November 26, 2014) to opening night (which took place December 4, 2014), as the show needed less preview preparation than most fully staged plays and musicals. Upon reviews hitting the presses, theatregoers responded positively. Still, they have not yet made it back to the levels of that first week. In the week ending December 14, 2014, the show brought in $987,234, which was an increase of $108,818 from the week before, but still not in the millionaire’s club. Time will tell whether this magic show can make it back into the big leagues in the coming weeks.

 

The following are the Broadway ticket sales numbers for the week ending December 14, 2014:

Broadway Show Ticket Analysis w/e 12-14-14

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $854,322 6,015 93.75% $142.03
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $879,103 6,899 94.46% $127.42
ALADDIN $1,529,288 13,631 98.89% $112.19
BEAUTIFUL $1,354,390 8,230 100.27% $164.57
CABARET $808,669 6,858 96.00% $117.92
CHICAGO $414,484 5,112 59.17% $81.08
CINDERELLA $851,242 10,561 75.39% $80.60
DISGRACED $415,019 4,841 65.92% $85.73
HEDWIG AND THE ANGRY INCH $640,340 6,242 88.55% $102.59
HONEYMOON IN VEGAS $396,473 6,655 71.90% $59.58
IF/THEN $502,861 6,051 57.69% $83.10
IT’S ONLY A PLAY $1,413,682 8,447 98.77% $167.36
JERSEY BOYS $847,588 7,680 78.18% $110.36
KINKY BOOTS $1,295,982 10,317 90.56% $125.62
LES MISÉRABLES $719,973 7,970 70.71% $90.34
LOVE LETTERS $274,612 4,231 56.59% $64.90
MAMMA MIA! $437,209 5,298 56.80% $82.52
MATILDA $900,826 9,335 81.49% $96.50
MOTOWN THE MUSICAL $982,656 8,993 74.59% $109.27
ON THE TOWN $756,779 9,370 62.50% $80.77
ONCE $601,479 6,597 77.87% $91.17
PIPPIN $468,537 5,821 73.50% $80.49
ROCK OF AGES $376,586 4,138 88.72% $91.01
SIDE SHOW $467,909 6,467 62.04% $72.35
THE BOOK OF MORMON $1,739,667 8,751 102.61% $198.80
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $893,577 7,572 92.98% $118.01
THE ELEPHANT MAN $934,580 6,233 100.66% $149.94
THE ILLUSIONISTS – WITNESS THE IMPOSSIBLE $987,234 9,883 77.36% $99.89
THE LAST SHIP $817,897 8,279 76.71% $98.79
THE LION KING $1,925,063 12,637 92.92% $152.34
THE PHANTOM OF THE OPERA $760,079 9,021 70.26% $84.26
THE REAL THING $456,725 5,509 93.06% $82.91
THE RIVER $865,695 5,608 100.72% $154.37
THIS IS OUR YOUTH $270,455 5,260 61.97% $51.42
WICKED $1,746,037 13,554 93.66% $128.82
YOU CAN’T TAKE IT WITH YOU $498,935 5,317 61.94% $93.84
Totals: $30,085,952 273,383 80.53% $106.47

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright ©

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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