Broadway Show Ticket Sales Analysis w/e 12/07/2014

This week’s notable movements on Broadway are:

“Love Letters” to Candice Bergen and Alan Alda

Love Letters has had a degree of difficulty at the box office since it began previews on September 13, 2014. One element that was difficult to navigate in terms of predicting sales trends was the unusual casting method of replacing one or both of the two characters in the play with a rotating cast of major stars. Though this is how the play has been done traditionally, it is difficult to predict how much more one star will attract ticketbuyers than the next. It appears that the duo of Candice Bergen and Alan Alda was a winner. Though it took some time for word of mouth to spread, their last week saw a surefire increase in ticket sales. In the week ending December 7, 2014, Love Letters demonstrated the highest increase in ticket sales from the week before of any show, bringing in $100,682 more than last week’s gross of $309,103. Though this gross of $409,785 was still only 52.48% of the gross potential, this is the highest week yet, almost tied with the week ending November 23, 2014 in which the same two actors played. The early pair of Mia Farrow and Brian Dennehy seemed to stir the least interest, although it is also possible that the show in general, independent of its stars, took time to gain some traction.

“This Is Our Youth” Struggling to Stay Alive

The Kenneth Lonergan scribed, Anna D. Shapiro helmed, revival of This Is Our Youth starring Michael Cera, Kieran Culkin, and Tavi Gevinson is having a lot of trouble at the box office. In the week ending December 7, 2014, the show brought in its lowest gross yet: $262,663 across eight performances. Since the show began previews on August 18, 2014, it has never made more than $421,840 in a week, which represents 54.34% of its gross potential. It has basically fluctuated around a mean gross of $300 to $350,000 per week, which is pretty dismal given the stature of the stars involved. However, though this play certainly has a boatload of indie cred, it has very little of the star power necessary to sell tickets on Broadway: that is, stars whose names resonate with the average Broadway ticket buyer, a 55 year-old woman. These young actors, as well as the material they are acting, is more suited for the youth of New York City, not tourists or middle aged adults. Unfortunately, these individuals do not generally consider Broadway in their purview or their price range, and the show is suffering for it. The show is slated to run until January 4, 2015; it will probably survive until then, but not in great financial shape.

The following are the Broadway ticket sales numbers for the week ending December 7, 2014:

Broadway Show Ticket Analysis w/e 12-07-2014

 

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A DELICATE BALANCE $873,152 6,092 94.95% $143.33
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $892,158 6,882 94.22% $129.64
ALADDIN $1,516,840 13,553 98.32% $111.92
BEAUTIFUL $1,324,837 8,202 99.93% $161.53
CABARET $894,223 7,084 99.16% $126.23
CHICAGO $466,607 5,762 66.69% $80.98
CINDERELLA $805,921 9,995 71.35% $80.63
DISGRACED $410,321 4,883 66.49% $84.03
HEDWIG AND THE ANGRY INCH $610,431 6,002 85.15% $101.70
HONEYMOON IN VEGAS $410,775 7,784 84.10% $52.77
IF/THEN $546,374 6,552 62.47% $83.39
IT’S ONLY A PLAY $1,424,039 8,483 99.19% $167.87
JERSEY BOYS $913,846 7,836 79.76% $116.62
KINKY BOOTS $1,321,866 10,325 90.63% $128.03
LES MISÉRABLES $771,307 8,154 72.34% $94.59
LOVE LETTERS $409,785 4,966 66.43% $82.52
MAMMA MIA! $547,087 6,290 67.43% $86.98
MATILDA $928,149 9,285 81.05% $99.96
MOTOWN THE MUSICAL $1,065,120 9,474 78.58% $112.43
ON THE TOWN $779,021 9,116 60.81% $85.46
ONCE $554,966 6,127 72.32% $90.58
PIPPIN $464,138 5,675 71.65% $81.79
ROCK OF AGES $373,834 4,010 85.98% $93.23
SIDE SHOW $483,252 6,438 61.76% $75.06
THE BOOK OF MORMON $1,734,478 8,752 102.63% $198.18
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $864,898 7,634 93.74% $113.30
THE ELEPHANT MAN $755,087 6,208 100.26% $121.63
THE ILLUSIONISTS – WITNESS THE IMPOSSIBLE $878,416 10,702 83.77% $82.08
THE LAST SHIP $491,910 6,338 58.73% $77.61
THE LION KING $1,919,765 12,360 90.88% $155.32
THE PHANTOM OF THE OPERA $785,441 9,112 70.97% $86.20
THE REAL THING $458,860 5,392 91.08% $85.10
THE RIVER $873,863 5,612 100.79% $155.71
THIS IS OUR YOUTH $262,663 5,247 61.82% $50.06
WICKED $1,814,918 13,954 96.42% $130.06
YOU CAN’T TAKE IT WITH YOU $519,282 5,451 63.50% $95.26
Totals: $30,147,627 275,732 81.26% $106.16

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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