Broadway Show Ticket Sales Analysis w/e 11/30/2014

This week’s notable movements on Broadway are:

“The Illusionists” Launching Onto The Scene

In the week ending November 23, 2014, The Illusionists – Witness the Impossible began previews. With only seven performances since the first preview on November 26, 2014, the show brought in a first weekly gross of $1,048,858. Though this only represents 76.07% of the show’s gross capacity, that is still a huge amount out of the gates. With a top ticket price of $175.00, the show’s average paid ticket was $107.44, which represents little to no discounting. This magic spectacle show is different from the average Broadway fare. Opening over Thanksgiving weekend, the show was a major draw for tourists who were looking for something a little less intellectual and a little more spectacular. It will wait to be seen whether the show’s grosses continue to pick up as word of mouth spreads and reviews come out, but for now this show appears to be doing very well on the Great White Way.

An Overall High Week on Broadway

This past week, of the 36 shows presently running on Broadway, all but five saw an increase in ticket sales from the week before. Those five that saw a decline were Love Letters (went down by $102,662), The Last Ship (went down by $38,645), The Real Thing (went down by $24,509), Disgraced (went down by $20,904), and Honeymoon in Vegas (went down by $14,859). All the rest of the shows saw an increase in sales. Other than The Illusionists – Witness the Impossible, which began previews this week and therefore saw a huge increase from zero the week before, the highest increase was seen by Wicked, which increased by $979,623. Following next was The Lion King with an increase of $711,252, Matilda with an increase of $690,490, and The Phantom of the Opera with an increase of $454,438. Overall, this increase can be explained by the fact that it was Thanksgiving weekend, so tourists were crawling all over the city in great numbers, comparably to over the summer season. They therefore flocked to the more tourist-friendly fare, such as these big blockbuster musicals.

“It’s Only a Play” Playing in the Musical Leagues

Since it began previews, It’s Only a Play has made over one million dollars in every full performance week. It is squarely amidst a slew of musical in this range of numbers. It could not be more clear that it is only a play, not a musical, and still tourists and locals alike are flocking to it. This is clearly due to the A-list cast, as the reviews were only mild.

 

The following are the Broadway ticket sales numbers for the week ending November 30, 2014:Broadway-Show-Ticket-Analysis-11-30-14

Show GrossGross Total Attn %Cap AvgPdAdm
A DELICATE BALANCE $807,472 5,650 88.06% $142.92
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $974,924 7,046 96.47% $138.37
ALADDIN $1,759,955 13,784 100.00% $127.68
BEAUTIFUL $1,405,434 8,026 97.78% $175.11
CABARET $948,085 7,101 99.40% $133.51
CHICAGO $583,103 6,614 76.55% $88.16
CINDERELLA $1,115,935 13,197 94.21% $84.56
DISGRACED $412,694 5,009 68.21% $82.39
HEDWIG AND THE ANGRY INCH $653,674 6,135 87.03% $106.55
HONEYMOON IN VEGAS $351,277 5,078 54.86% $69.18
IF/THEN $615,096 6,452 61.52% $95.33
IT’S ONLY A PLAY $1,354,791 8,002 93.57% $169.31
JERSEY BOYS $920,735 7,913 80.55% $116.36
KINKY BOOTS $1,314,521 10,293 90.35% $127.71
LES MISÉRABLES $992,609 9,806 86.99% $101.22
LOVE LETTERS $309,103 3,978 53.21% $77.70
MAMMA MIA! $662,155 7,334 78.62% $90.29
MATILDA $1,454,493 11,463 100.06% $126.89
MOTOWN THE MUSICAL $1,011,459 9,200 76.31% $109.94
ON THE TOWN $885,138 8,975 59.87% $98.62
ONCE $563,704 6,362 75.09% $88.60
PIPPIN $670,217 6,847 86.45% $97.88
ROCK OF AGES $360,759 3,664 78.56% $98.46
SIDE SHOW $466,970 5,800 55.64% $80.51
THE BOOK OF MORMON $1,875,135 8,751 102.61% $214.28
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $952,041 7,750 95.16% $122.84
THE ELEPHANT MAN $958,970 6,219 100.44% $154.20
THE ILLUSIONISTS – WITNESS THE IMPOSSIBLE $1,048,858 9,762 89.11% $107.44
THE LAST SHIP $458,563 6,418 59.47% $71.45
THE LION KING $2,422,719 13,602 100.01% $178.11
THE PHANTOM OF THE OPERA $1,131,137 11,319 88.15% $99.93
THE REAL THING $451,370 5,220 88.18% $86.47
THE RIVER $906,275 5,629 101.10% $161.00
THIS IS OUR YOUTH $341,572 4,977 58.64% $68.63
WICKED $2,432,132 15,714 96.52% $154.77
YOU CAN’T TAKE IT WITH YOU $548,572 5,479 63.83% $100.12
Totals: $34,121,642 284,569 82.85% $115.18

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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