Broadway Show Ticket Sales Analysis w/e 10/05/2014

This week’s notable movements on Broadway are:

“You Can’t Take It With You” Showing Some Improvement

In the week ending October 5, 2014, the recently opened Moss Hart and George S. Kaufman 1937 comedy You Can’t Take It With You grossed $571,079. This is an increase of $189,751 from the week before, although that week was a $150,889 decrease from the week before that. This past week’s gross represents 57.91% of the gross potential. The reason these numbers are interesting to analyze is because the show opened at the beginning of this past week of recorded figures, on September 28, 2014. It received magnificent reviews, though the financial data is still bordering on mediocre. In particular, during the last week of previews, the numbers were particularly dire, reaching only 39.18% of the gross potential. This is partly because critics received complimentary tickets to review the show, along with the largely comp’ed opening night performance. Nevertheless, it appears the rave reviews were barely enough to get the box office back up to speed for the numbers it was doing in previews. Time will tell if word of mouth spread enough to make this a hit.

New Shows: “The Real Thing” and “The Last Ship”

The Roundabout Theatre Company production of The Real Thing began previews on October 2, 2014, running for just 5 performances in its first performance week. In that time, it grossed $264,607, which represents just 66.49% of its gross potential. Meanwhile, it filled 90.9% of the seats across the five performances, who represents a heavy degree of discounting and papering (giving out complimentary tickets). This Tom Stoppard classic stars Maggie Gyllenhaal, Ewan McGregor, Cynthia Nixon, and Josh Hamilton, and is sure to pick up at least somewhat as performances are underway. Meanwhile, Sting’s musical The Last Ship began performances on September 29, 2014, playing 7 performances in its first week. Over that time, it grossed $533,382, which represents 49.39% of its gross potential. It filled only 72.1% of the seats over those seven performances. The discrepancy between The Last Ship and The Real Thing, in addition to the number of performances, is that the former is a musical and therefore plays in a larger theatre, with a higher gross potential. In any case, it will be interesting to see whether critics and audiences alike will take to this somber musical set in rural England with a score by a Grammy winning Broadway newbie.

 

The following are the Broadway ticket sales numbers for the week ending October 5, 2014:

Broadway Show Ticket Sales Analysis 10-05-14

 

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $849,170 7,053 97.20% $120.40
ALADDIN $1,318,128 13,582 98.53% $97.05
BEAUTIFUL $1,279,354 8,271 100.77% $154.68
CABARET $537,342 4,632 64.84% $116.01
CHICAGO $479,306 5,935 68.69% $80.76
CINDERELLA $487,724 7,706 55.01% $63.29
DISGRACED $292,989 4,674 72.74% $62.68
HEDWIG AND THE ANGRY INCH $528,099 5,639 80.00% $93.65
IF/THEN $456,099 7,946 75.76% $57.40
IT’S ONLY A PLAY $1,248,660 8,637 100.99% $144.57
JERSEY BOYS $844,166 8,256 84.04% $102.25
KINKY BOOTS $1,157,229 10,219 89.70% $113.24
LADY DAY AT EMERSON’S BAR & GRILL $762,599 5,651 103.57% $134.95
LES MISÉRABLES $666,437 7,589 67.33% $87.82
LOVE LETTERS $214,065 3,956 46.30% $54.11
MAMMA MIA! $659,381 7,874 84.41% $83.74
MATILDA $713,487 8,205 71.62% $86.96
MOTOWN THE MUSICAL $981,415 10,300 85.43% $95.28
ON THE TOWN $565,544 11,625 77.54% $48.65
ONCE $358,134 5,617 66.30% $63.76
PIPPIN $402,674 5,148 65.00% $78.22
ROCK OF AGES $332,574 3,868 82.93% $85.98
THE BOOK OF MORMON $1,611,038 8,739 102.47% $184.35
THE COUNTRY HOUSE $196,922 4,773 91.79% $41.26
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $501,192 7,063 99.12% $70.96
THE LAST SHIP $533,382 6,779 72.06% $78.68
THE LION KING $1,853,776 13,456 98.94% $137.77
THE PHANTOM OF THE OPERA $818,490 9,955 77.53% $82.22
THE REAL THING $264,607 3,362 90.86% $78.71
THIS IS OUR YOUTH $358,375 5,472 64.47% $65.49
WICKED $1,406,222 13,235 91.45% $106.25
YOU CAN’T TAKE IT WITH YOU $571,079 7,048 82.11% $81.03
Totals: $23,249,657 242,265 81.55% $92.25

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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