Broadway Show Ticket Sales Analysis w/e 8/17/2014

This week’s notable movements on Broadway are:

A Summer With No Straight Plays

As represented by the week ending August 17, 2014, the summer has reached the point where there are no straight plays running.  The only so-called play still running is actually a play with music, and could legitimately be deemed a musical – that is, Lady Day at Emerson’s Bar & Grill.  This goes to show that the theatre industry truly goes in cycles, with the fall and spring seasons climaxing with a slew of opening intended to attract a range of clientele, including New York locals.  The summer season, on the other hand, is reserved pretty exclusively for tourists, who are more generally drawn to large-scale musical fare.  At this point in the summer, many New Yorkers are on vacation, or are concerned with catching the final outdoor bursts of enjoyment in their leisure hours.  Theatre, on the other hand, is reserved for the colder months for locals.

An Overall Decrease in Sales

This past week, the majority of shows saw a decrease in box office compared to the week prior.  As for the industry as a whole, the composite weekly gross was $25,177,910, which was a decrease of $332,330 from the week before.  Of the 25 shows presently running, only 8 saw an increase in sales this week.  The biggest increase was on the part of The Book of Mormon, which grossed $1,759,420, compared to $1,647,095 last week.  The bigger loser, on the other hand, was Aladdin, which grossed $104,809 less this week than last week, when it reached $1,602,785.  The only other shows that saw an increase were A Gentleman’s Guide to Love and Murder, Rocky (in its final week), Hedwig and the Angry Inch, Cabaret, Newsies, Les Misérables, and Chicago.  In sum, these are either long-running musicals, 2014 Tony Award winners, or musicals about to close.  In general, however, it seems this week was a moderate one on Broadway, with few new shows having opened as the fall season begins to gear up.


The following are the Broadway ticket sales numbers for the week ending August 17, 2014:Broadway Show Ticket Sales Analysis 8-17-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $920,946 7,307 100.70% $126.04
ALADDIN $1,497,976 13,784 100.00% $108.67
BEAUTIFUL $1,301,425 8,104 98.73% $160.59
BULLETS OVER BROADWAY $635,965 9,232 70.80% $68.89
CABARET $828,681 6,731 94.22% $123.11
CHICAGO $627,709 7,662 88.68% $81.93
CINDERELLA $741,574 10,187 72.72% $72.80
HEDWIG AND THE ANGRY INCH $1,139,903 7,177 101.82% $158.83
IF/THEN $717,723 8,425 80.33% $85.19
JERSEY BOYS $808,545 8,329 84.78% $97.08
KINKY BOOTS $1,219,264 10,845 95.20% $112.43
LADY DAY AT EMERSON’S BAR & GRILL $506,840 4,452 93.26% $113.85
LES MISÉRABLES $990,003 10,089 89.50% $98.13
MAMMA MIA! $809,675 8,871 95.10% $91.27
MATILDA $1,127,748 11,459 100.03% $98.42
MOTOWN THE MUSICAL $968,020 10,123 83.97% $95.63
NEWSIES $966,603 9,485 100.05% $101.91
ONCE $453,259 6,157 72.67% $73.62
PIPPIN $596,032 7,000 88.38% $85.15
ROCK OF AGES $342,772 3,978 85.29% $86.17
ROCKY $870,165 10,355 85.38% $84.03
THE BOOK OF MORMON $1,759,420 9,846 102.63% $178.69
THE LION KING $2,208,482 13,450 98.90% $164.20
THE PHANTOM OF THE OPERA $1,112,478 12,145 94.59% $91.60
WICKED $2,026,702 15,771 94.11% $128.51
Totals: $25,177,911 230,964 90.87% $107.47

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014

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Jennifer R Jones

Jennifer R Jones

With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.