Broadway Show Ticket Sales Analysis w/e 8/10/2014

This week’s notable movements on Broadway are:

Rock of Ages Not Seeing A Boost from Constantine Maroulis

The 80s rock jukebox musical Rock of Ages was at the bottom of the box office pack this past week, with a weekly gross of only $350,119. That was a decrease of $28,267 from the week before, and was equivalent to only 65.32% of the show’s gross potential. Performing even lower than musicals that have already announced closing such as Violet and Bullets over Broadway, Rock of Ages was aware that it needed a box office boost. That is why the producers decided to invite back Constantine Maroulis who originated the Broadway lead role in 2009, and then continued with the show through its national tour. Maroulis, who first came to fame in the fourth season of American Idol, and who then solidified his Broadway renown in the title role of Jekyll and Hyde, was thought to be an attractive box office name for this struggling show. However, in his first week of performances, the box office does not seem to have budged; in fact it saw a decrease. This is likely because the summer tourist crowd is not particularly aware of recent news of cast changes, and instead purchases based on familiarity with a show’s title alone.

Summer Musicals Performing Excellently As Predicted

In the week ending August 10, 2014, the top two grossing shows were, as expected, The Lion King and Wicked. The Lion King brought in an impressive $2,295,313, which was 100.08% of its gross potential, and Wicked reaped in $2,059,477, which was a whomping 122.51% of its gross potential. Though Wicked plays in a bigger theatre than The Lion King (the Gershwin has 15,424 seats to fill in an eight performance week, whereas the Minskoff has just 13,600 in the same eight performances), the difference in gross potential derives from the higher ticket pricing for Wicked. Whereas the top ticket for Wicked $300.00, the top ticket for The Lion King is a more affordable $197.50. Nonetheless, the average paid ticket for The Lion King this past week was $168.76, whereas the average paid ticket for Wicked was $133.73. With more seats to fill, they must be able to discount more heavily. Following these two top grossing shows, the top grossing shows in order were The Book of Mormon, Aladdin, Beautiful, Kinky Boots, Matilda, The Phantom of the Opera, and Hedwig and the Angry Inch, all musicals that broke the million dollar mark.

 

The following are the Broadway ticket sales numbers for the week ending August 10, 2014:Broadway-Show-Ticket-Analysis-8-10-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $834,051 7,312 100.77% $114.07
ALADDIN $1,602,785 13,786 100.01% $116.26
BEAUTIFUL $1,325,505 8,217 100.11% $161.31
BULLETS OVER BROADWAY $665,229 9,458 72.53% $70.34
CABARET $779,352 6,354 88.94% $122.66
CHICAGO $622,094 7,630 88.31% $81.53
CINDERELLA $788,538 10,665 76.14% $73.94
HEDWIG AND THE ANGRY INCH $1,087,988 7,218 102.40% $150.73
IF/THEN $760,509 8,421 80.29% $90.31
JERSEY BOYS $853,728 8,393 85.43% $101.72
KINKY BOOTS $1,292,063 11,105 97.48% $116.35
LADY DAY AT EMERSON’S BAR & GRILL $567,272 4,633 97.05% $122.44
LES MISÉRABLES $983,256 10,193 90.43% $96.46
MAMMA MIA! $835,969 9,126 97.83% $91.60
MATILDA $1,196,626 11,496 100.35% $104.09
MOTOWN THE MUSICAL $979,900 10,206 84.65% $93.01
NEWSIES $929,159 9,245 97.52% $100.50
ONCE $493,177 6,292 74.27% $78.38
PIPPIN $627,328 6,956 87.83% $90.19
ROCK OF AGES $350,119 4,052 86.88% $86.81
ROCKY $795,275 10,308 84.99% $77.15
THE BOOK OF MORMON $1,647,095 8,752 102.63% $188.20
THE LION KING $2,295,313 13,601 100.01% $168.76
THE PHANTOM OF THE OPERA $1,138,432 12,560 97.82% $90.64
VIOLET $416,276 5,863 99.85% $71.00
WICKED $2,059,477 15,400 99.84% $133.73
Totals: $25,926,516 237,242 92.09% $107.49

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

The following two tabs change content below.
Jennifer R Jones

Jennifer R Jones

With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.