Broadway Show Ticket Sales Analysis w/e 7/20/2014

This week’s notable movements on Broadway are:

“The Cripple of Inishmaan” Ends on a High Note

The Daniel Radcliffe led revival of The Cripple of Inishmaan concluded performances this Sunday, July 20, 2014.  Throughout its run, box office sales were somewhat of a disappointment, hovering around $500,000 for the weekly gross.  However, in the final week of its run, fans did turn out to catch the Harry Potter star in his final performances.  In that week, the gross was a record for the show at $740,711, which was 76.35% of its gross potential.  Prior to this past week, the highest percentage for gross potential for any full performance week was 66.37%.  With an average ticket price of $88.63, the show was filled up to an average 97.4% capacity in the week ending July 20, 2014.

“Holler If Ya Hear Me” Also Ramps It Up, But Still at the Bottom of the Pack

Also closing on Sunday, July 20, 2014 was the Tupac Shakur inspired musical Holler if Ya Hear Me.  Unlike The Cripple of Inishmaan, this show closed much earlier than expected.  Still, in its final week, sales did increase, with a weekly gross of $266,984.  Still, that was only 29.11% of its gross potential.  Only running since June 2, 2014, this musical’s highest weekly gross prior to its final week was $170,652, which was only 21.19% of its gross potential.  This past week, the average ticket price was still only $39.51, and despite such heavy discounting, it only filled up to an average audience capacity of 76.0%.

Overall An Excellent Week For Broadway

This past week, almost every single show had a higher weekly gross than it did the week before.  The only one exception was the Idina Menzel musical If/Then, which had a weekly gross decrease of $27,115.  On the other hand, the entire industry was in the black, with an overall increase of $2,232,430.  The highest increase was seen by The Lion King, which grossed the highest of any show on Broadway at $2,431,017, which was an incredible $279,608 higher than its previous week’s gross.  Just behind was The Book of Mormon, which grossed $1,817,551, showing an increase of $196,277 from the week prior.

The following are the Broadway ticket sales numbers for the week ending July 20, 2014:

Broadway-Show-Ticket-Analysis-7-20-14

Show GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $957,145 7,345 101.23% $130.31
ALADDIN $1,542,832 13,781 99.98% $111.95
BEAUTIFUL $1,300,153 8,270 100.76% $157.21
BULLETS OVER BROADWAY $686,693 8,725 66.91% $78.70
CABARET $831,305 6,831 95.62% $121.70
CHICAGO $601,245 7,517 87.00% $79.98
CINDERELLA $747,181 10,225 72.99% $73.07
HEDWIG AND THE ANGRY INCH $1,088,660 7,214 102.34% $150.91
HOLLER IF YA HEAR ME $266,984 6,758 76.04% $39.51
IF/THEN $773,533 8,680 82.76% $89.12
JERSEY BOYS $873,784 8,687 88.43% $100.59
KINKY BOOTS $1,314,190 11,042 96.93% $119.02
LADY DAY AT EMERSON’S BAR & GRILL $556,091 4,629 96.96% $120.13
LES MISÉRABLES $1,072,101 10,798 95.79% $99.29
MAMMA MIA! $774,592 8,766 93.98% $88.36
MATILDA $1,167,031 11,544 100.77% $101.09
MOTOWN THE MUSICAL $983,055 10,290 85.35% $95.53
NEWSIES $862,977 9,359 98.72% $92.21
OF MICE AND MEN $929,343 8,566 99.79% $108.49
ONCE $499,598 6,690 78.97% $74.68
PIPPIN $626,694 7,296 92.12% $85.90
ROCK OF AGES $340,633 4,066 87.18% $83.78
ROCKY $674,063 8,333 68.71% $80.89
THE BOOK OF MORMON $1,817,551 9,846 102.63% $184.60
THE CRIPPLE OF INISHMAAN $740,711 8,357 97.36% $88.63
THE LION KING $2,431,017 15,155 99.05% $160.41
THE PHANTOM OF THE OPERA $1,114,417 12,368 96.32% $90.10
VIOLET $327,327 4,696 79.97% $69.70
WICKED $1,966,367 15,375 99.68% $127.89
Totals: $27,867,272 261,209 91.18% $103.58

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Jennifer R Jones

Jennifer R Jones

With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.