Telecharge Replaces The Website BroadwayOffers.com With TelechargeOffers.com
The Shubert Organization, which owns the online ticketing site Telecharge.com monopoly, as well as a number of theatres on Broadway, has officially launched a new website: TelechargeOffers.com. This new web site allows customers to process discount ticket offers through Telecharge Offers for Broadway shows when they are in possession of a discount code. In the past, discount codes were processed on the old Telecharge offers website Broadwayoffers.com, which has been around for over ten years. Presently, the homepage of the new site states that they are still working on adding offers to the site, and that some of the Broadway shows have partial information. In the case that the site is not functioning for a particular offer, they suggest that the customer instead visit the original site, BroadwayOffers.com, while the transition in underway.
In Theory, A Higher Functionality For Buying Discount Broadway Tickets
This development is the brainchild of Charles Flateman, the VP of Marketing for Shubert Ticketing, who formerly worked for Gray Line New York Sightseeing Tours and is also a co-founder of Broadway Inbound. One new benefit that Telechargeoffers.com brings is that it allows customers in possession of discount codes to see a seating availability map and choose their seats, rather than be forced to take the seats that the Telecharge system would provide to them automatically using the old system. This graphical seat map functionality has already been used for regular priced tickets on Telecharge.com, but it is now available to customers buying discounted tickets as well. Also, the new website allows the client to set multiple dates in their ticket search. For example the ticket buyer can say “find me tickets on October 1 or October 15) which is a very powerful feature, especially given the tight schedules of locals and visitors alike.
Despite Positive Inroads, The New Site TelechargeOffers.com Fraught With Problems
It appears that although some of the new features and benefits of the new site are very promising, the system has been poorly designed and lacks the robust architecture that a successful IT project requires. Some of the issues seen are:
TelechargeOffers.com uses a complicated CAPTCHA system
In an attempt to thwart ticket brokers and robots that try to game the system and buy large amounts of Broadway tickets. the new site uses a complicated CAPTCHA system. This process can be very annoying to legitimate customers. The Shubert’s have not yet graduated to the newer technologies that are less bothersome to legitimate customers and more reliably keep out scammers, ticket brokers and robots.
the Shubert’s insist on using microsoft Silverlight.
The Shuberts, are well known for being an anti-Google and anti-Adobe house, still insist on using Microsoft’s Silverlight to render the graphical seat map instead or tried-and-trusted web methods using Adobe Flash, or better still, HTML 5. Microsoft Silverlight is not a mainstream product and is not installed on 99% of the world’s computers. The ticket buyer has to install a special add-in program just to be able to see the graphical ticket and seat map. Comparatively, Adobe’s Flash is installed on 70% of computers, both domestically and internationally.
Apple’s iPad and iPhone and Mac’s cannot use the graphical map at all
Negating all value of the new website for those kind of mobile users, Microsoft’s Silverlight product is a dismal failure on all Apple products. In many cases it is explicitly banned from such platforms due to its poor security and cannot even be installed. This means that the most common tablet on the market, the Apple iPad, cannot use this new website for the very functionality that it was created for. Although basic functionality is achieved, this is not an improvement over what they had before with broadwayoffers.com.
The only computers that can use the full functionality of the new website are old-style PC’s.
All Google devices and Apple devices are left in the cold.. Though newer devices can still use the new website, it provides poor functionality without a working graphical seat map.
Non-PC users cannot select multiple show dates
For non-PC users, it is actually better to use the old website, BroadwayOffers.com as non-pc users of the new site cannot select multiple dates when selecting their choices for tickets, Unfortunately, The Shubert’s are expected to take the old site down shortly, leaving ticket buyers high and dry.This will clearly have a negative affect on ticket buyers, something that many industry professionals have indicated that may be Shuberts hidden agenda.
MORE PAGES – Multiple tabs replace a single page
Rather than reduce the number pages a client has to work through to buy a ticket, the Shubert’s have increased the ticket buying process by adding three additional web pages to the process, further complicating the ticket purchase process for a customer, bringing the total number of pages that the client must navigate to ten. This is at odds with web best-practices of a maximum of three pages.
The new system faces other problems with Speed and Reliability
Even when used on approved PC’s with the Silverlight application installed, the system is slow, prone to error on the CAPTCHA prompt, and has crashed many times during our transaction tests.
Shubert Detractors Pile On
Detractors insist that Shubert’s failure to provide a good quality website to process ticket sales is another prime example of the poor quality of service and lack of transparency that a monopoly provides when they are the only game in town. There are many calls for the control that Telecharge (owned by the Shuberts) and Ticketmaster (owned by Live Nation Entertainment) have over Broadway theatre to be broken up and passed out to competitive bidding and free market enterprise, where it is anticipated that quality, accountability and transparency would be increased exponentially. This industry has long been dominated by the Shuberts (for over one hundred years) and they are accused of damaging the industry by stifling innovation, slow development and introduction of new technologies and continuing to operate a monopoly with all its negative traits. The recent addition of the new website TelechargeOffers.com is a very good case in point. Incidentally, the graphical seat map technologies that Ticketmaster have introduced for the Broadway theatres it controls are far superior to Shuberts dire attempt, even though the Shubert organization is supposed to know this industry far better than anyone else.
Shubert Refuses Comment
Charles Flateman, the VP of Marketing for Shubert Ticketing, declined to comment for this story citing Shubert’s policy of not commenting to the press, unless it’s through a press release.
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