Broadway Show Ticket Sales Analysis w/e 6/08/2014

This week’s notable movements on Broadway are:

In Anticipation of the Tony Awards, Nominated Shows See Boost

The week ending June 8, 2014 culminated in the 68th Annual Tony Awards, held at Radio City Music Hall.  Almost every single nominated show saw an increase in ticket sales this week form the week prior.  The winner for Best Musical, A Gentleman’s Guide to Love and Murder, earned a weekly gross of $733,879, which was an increase of $32,900 from the week before.  It will be interesting to watch how much this gross increases now that the award has been taken home.  Furthermore, Hedwig and the Angry Inch, which also received a slew of nominations and won four awards, grossed $1,021,708 this past week, which was an increase of $42,465 from the week prior.  This is an extremely hot ticket, which is a major achievement with its countercultural themes.  The winner of Best Play, All the Way, earned $940,550 in the week approaching the Tony Awards, which was an increase of $27,635 from the week before.  Finally, the winner of Best Play Revival was A Raisin in the Sun, which earned a whomping $1,226,464, up $40,888 from the week before.

Long-Running Shows Slow Down

In contrast, many long-running shows saw a decrease in sales this week.  Mamma Mia! earned $89,116 than it did the week before, Motown the Musical went down by $21,038, the 2012 Best Musical winner Once decreased by $24,401 this week, Rock of Ages went down by $12,187, The Lion King saw a decrease of $9,801, The Phantom of the Opera went down by $95,397, and even the megahit The Book of Mormon saw a decrease in weekly grosses this week of $36,161.  This goes to show that theatregoers are indeed paying attention to awards news, and they are flocking to see the shows that were in contention for awards this past Sunday evening.

Holler if Ya Hear Me is Not Being Heard

This week saw the beginning of previews for a new musical based on the music and life of Tupac Shakur: Holler if Ya Hear Me.  With an almost full week of seven performances, this musical only grossed $148,964, which is only 19% of the show’s gross potential.  The average ticket price was only $24.10, as the production must have been heavily discounting and also offering many complimentary seats, still managing to fill 81.2% of its audience capacity.  In a noisy climate with much awards excitement, it makes sense that this unusually themed musical would get lost in the undertow.  However, once reviews come out after its opening on June 19, 2014, the show will have more of a chance of catching wind.

The following are the Broadway ticket sales numbers for the week ending June 8, 2014:

Broadway-Show-Ticket-Analysis-6-8-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $733,879 7,313 97.88% $100.35
A RAISIN IN THE SUN $1,226,464 8,368 98.64% $146.57
ACT ONE $439,011 6,034 65.72% $72.76
AFTER MIDNIGHT $515,296 6,237 69.53% $82.62
ALADDIN $1,286,953 13,784 98.53% $93.37
ALL THE WAY $940,550 7,986 69.17% $117.77
BEAUTIFUL $1,152,112 8,253 98.93% $139.60
BULLETS OVER BROADWAY $731,949 8,345 62.73% $87.71
CABARET $762,132 6,998 95.84% $108.91
CASA VALENTINA $262,224 4,017 74.32% $65.28
CHICAGO $451,792 5,733 65.08% $78.81
CINDERELLA $798,936 10,169 71.52% $78.57
HEDWIG AND THE ANGRY INCH $1,021,708 7,220 100.85% $141.51
HOLLER IF YA HEAR ME $148,964 6,182 31.76% $24.10
IF/THEN $822,382 8,719 75.80% $94.32
JERSEY BOYS $715,475 7,240 73.33% $98.82
KINKY BOOTS $1,374,315 11,022 96.20% $124.69
LADY DAY AT EMERSON’S BAR & GRILL $382,910 3,971 78.03% $96.43
LES MISÉRABLES $989,826 9,900 85.00% $99.98
MAMMA MIA! $594,226 7,045 73.33% $84.35
MATILDA $967,335 10,630 92.62% $91.00
MOTHERS AND SONS $197,920 2,815 39.25% $70.31
MOTOWN THE MUSICAL $908,099 9,044 73.53% $100.41
NEWSIES $636,215 8,508 85.34% $74.78
OF MICE AND MEN $764,761 7,934 90.34% $96.39
ONCE $400,932 4,965 56.37% $80.75
PIPPIN $548,081 6,028 73.55% $90.92
ROCK OF AGES $278,823 3,431 70.00% $81.27
ROCKY $617,990 7,453 56.47% $82.92
THE BOOK OF MORMON $1,592,249 8,734 102.36% $182.30
THE CRIPPLE OF INISHMAAN $546,947 6,094 68.44% $89.75
THE LION KING $1,949,684 13,497 99.03% $144.45
THE PHANTOM OF THE OPERA $869,478 10,637 81.28% $81.74
THE REALISTIC JONESES $417,565 4,894 68.32% $85.32
VIOLET $376,607 4,763 75.92% $79.07
WICKED $1,924,272 15,195 97.50% $126.64
Totals: $28,348,060 279,158 78.13% $97.07

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Jennifer R Jones

Jennifer R Jones

With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.