Broadway Show Ticket Sales Analysis w/e 5/18/2014

This week’s notable movements on Broadway are:

“THE BRIDGES OF MADISON COUNTY” ENDS ON A HIGH NOTE

The Bridges of Madison County concluded its run on Sunday, May 18, 2014 due to slow ticket sales.  However, the announcement of its closing appears to have attracted last minute ticket buyers who wanted to see the show while they still had a chance.  The show reached its highest gross of its four-month run this past week, earning $590,791, which was an increase of $197,805 from the previous week.  Its second highest grossing week was the week ending March 16, 2014, where it grossed $476,374.  In this past week, the average ticket price was $73.71, which was almost the highest it has been (with the exception of two weeks), proving that audience members were willing to spend a lot of money for the opportunity to see this show.  This proves that slow ticket sales do not necessarily denote a lack of interest in a show; it may just mean that with so much competition on Broadway, a show may not get seen if it doesn’t break through to first or second priority, especially for tourists on vacation.  Furthermore, as successful musicals tend to be long-running, ticket buyers may have expected this show to be around for a while, and when closing was announced, they took advantage of the limited time to buy a ticket.

“ALL THE WAY” HITTING IT BIG

This past week, Robert Schenkkan’s play All the Way grossed $1,045,860, which was an increase of $217,564 from the previous week.  Starring Bryan Cranston as Lyndon B. Johnson, this play just won the Drama League Award for Best Play.  Perhaps the press about this win explains the upsurge in ticket buying, or perhaps interest in this popular show just happened to crescendo this past week, but in any case, this illustrates that All the Way is a strong contender for the Tony Award for Best Play, which will be announced in just a few more weeks.  Its competitors for that honor are Casa Valentina, Outside Mullingar, Act One, and Mothers and SonsOutside Mullingar has already closed, and the other three plays saw modest to no increase in ticket sales this past week.  If financial data has anything to do with awards recognition, then All the Way may just make it “all the way” to the big win.

The following are the Broadway ticket sales numbers for the week ending May 18, 2014:

Broadway Show Ticket Sales Analysis w/e 5-18-2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $656,020 7,261 100.07% $90.35
A RAISIN IN THE SUN $1,183,010 8,368 100.00% $141.37
ACT ONE $454,330 6,349 73.21% $71.56
AFTER MIDNIGHT $555,630 7,096 85.62% $78.30
ALADDIN $1,137,093 13,788 100.03% $82.47
ALL THE WAY $1,045,860 9,059 106.18% $115.45
BEAUTIFUL $1,063,319 8,272 100.78% $128.54
BULLETS OVER BROADWAY $925,374 10,071 77.23% $91.88
CABARET $735,777 6,817 96.07% $107.93
CASA VALENTINA $272,793 4,174 81.02% $65.36
CHICAGO $536,505 6,231 72.12% $86.10
CINDERELLA $713,599 9,420 67.25% $75.75
HEDWIG AND THE ANGRY INCH $983,206 7,214 102.34% $136.29
IF/THEN $812,712 8,547 81.49% $95.09
JERSEY BOYS $776,136 7,808 79.48% $99.40
KINKY BOOTS $1,514,754 11,307 99.25% $133.97
LADY DAY AT EMERSON’S BAR & GRILL $540,517 4,696 98.37% $115.10
LES MISÉRABLES $1,123,088 10,698 94.91% $104.98
MAMMA MIA! $667,885 7,784 83.45% $85.80
MATILDA $930,186 10,404 90.82% $89.41
MOTHERS AND SONS $198,925 2,815 43.87% $70.67
MOTOWN THE MUSICAL $1,124,866 10,854 90.03% $103.64
NEWSIES $588,306 8,084 85.27% $72.77
OF MICE AND MEN $875,771 8,463 98.59% $103.48
ONCE $490,998 5,781 68.24% $84.93
PIPPIN $598,091 6,684 84.39% $89.48
ROCK OF AGES $330,603 4,045 86.73% $81.73
ROCKY $742,525 9,098 75.02% $81.61
THE BOOK OF MORMON $1,673,283 8,752 102.63% $191.19
THE BRIDGES OF MADISON COUNTY $590,791 8,015 98.32% $73.71
THE CRIPPLE OF INISHMAAN $563,894 6,514 75.89% $86.57
THE LION KING $1,896,455 13,530 99.49% $140.17
THE PHANTOM OF THE OPERA $962,919 11,656 90.78% $82.61
THE REALISTIC JONESES $590,378 6,360 91.17% $92.83
VIOLET $403,042 5,226 89.00% $77.12
WICKED $1,755,218 15,036 97.48% $116.73
Totals: $30,013,854 296,277 87.96% $98.45

 

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher