Broadway Show Ticket Sales Analysis w/e 5/11/2014

This week’s notable movements on Broadway are:

TICKET SALES PICKING UP WITH THE WARM WEATHER
As opposed to the previous two weeks, which showed very slow ticket sales, this past week demonstrated an increase in ticket buying for Broadway.  The largest increase was the new revival of Cabaret, which was up $155,270 from the previous week, reaching an all-time weekly high of $783,761.  Furthermore, After Midnight increased by $135,410, grossing $658,463 in the week ending May 11, 2014.  This show, which was nominated for the Tony Award for Best Musical, has grossed as much as $714,663 in past weeks, but this past week is the best the show has done in months.  Still, that gross only took the show to 66.15% of its gross capacity.

Other shows that saw an increase in sales this past week include Cinderella, which went up by $106,356, A Gentleman’s Guide to Love and Murder, which increased by $83,180, and the Daniel Radcliffe led play The Cripple of Inishmaan, which went up by $77,998.  Furthermore, The Bridges of Madison County increased by $106,038 after having announced that the show will close on May 18, 2014.  There is one more week of performances for this show to recoup a little more of its investment, but it will surely close at a financial loss.

KINKY BOOTS PLAYED ONLY A HALF WEEK OF PERFORMANCES
At first glance, the weekly gross of $668,658 appears to be an outrageous low for the 2013 Tony Award winning Best Musical Kinky Boots.  The musical has not earned less than $1,173,857 any week of the entire year 2014 so far, and that was on a frigidly cold week in early February.  This past week, it earned $808,892 less than the week before.  However, further examination of the data shows that Kinky Boots still earned 93.08% of its gross potential, as it only played 4 performances in the week ending May 11, 2014.  The reason for this is that it decided to take a short vacation.  From May 8 to May 13, 2014, the Al Hirschfield Theatre went dark, which is very unusual for a Broadway show to do during its run.  The only reason this is possible is because Univision, the international television network, is utilizing the theatre for upfront presentations throughout this period.  How did they convince the Nederlander Organization, who owns the theatre, to allow this?  In addition to paying for rental, Univision is paying for all eight performances that will be missed during that week.

The following are the Broadway ticket sales numbers for the week ending May 11, 2014: Broadway Show Ticket Analysis w/e 5-11-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $663,459 7,065 97.37% $93.91
A RAISIN IN THE SUN $1,184,774 8,368 100.00% $141.58
ACT ONE $433,912 5,867 67.65% $73.96
AFTER MIDNIGHT $658,463 7,493 90.41% $87.88
ALADDIN $1,171,988 13,782 99.99% $85.04
ALL THE WAY $828,296 7,120 83.45% $116.33
BEAUTIFUL $1,087,702 8,259 100.62% $131.70
BULLETS OVER BROADWAY $952,840 10,481 80.38% $90.91
CABARET $783,761 7,083 99.82% $110.65
CASA VALENTINA $249,728 4,409 85.58% $56.64
CHICAGO $597,445 7,244 83.84% $82.47
CINDERELLA $742,072 9,536 68.08% $77.82
HEDWIG AND THE ANGRY INCH $971,988 7,210 102.28% $134.81
IF/THEN $1,001,802 9,408 89.70% $106.48
JERSEY BOYS $744,831 7,436 75.69% $100.17
KINKY BOOTS $668,658 5,524 96.98% $121.05
LADY DAY AT EMERSON’S BAR & GRILL $528,025 4,664 97.70% $113.21
LES MISÉRABLES $1,049,079 10,028 88.96% $104.61
MAMMA MIA! $696,527 7,881 84.49% $88.38
MATILDA $915,544 10,217 89.18% $89.61
MOTHERS AND SONS $203,679 3,194 49.78% $63.77
MOTOWN THE MUSICAL $1,159,405 11,032 91.51% $105.09
NEWSIES $592,716 8,132 85.78% $72.89
OF MICE AND MEN $852,668 8,156 95.01% $104.54
ONCE $469,441 5,369 63.37% $87.44
PIPPIN $615,001 6,784 85.66% $90.65
ROCK OF AGES $310,326 3,701 79.35% $83.85
ROCKY $741,927 8,795 72.52% $84.36
THE BOOK OF MORMON $1,667,542 8,752 102.63% $190.53
THE BRIDGES OF MADISON COUNTY $392,986 6,221 76.31% $63.17
THE CRIPPLE OF INISHMAAN $571,593 6,309 73.50% $90.60
THE LION KING $1,693,549 11,904 100.03% $142.27
THE PHANTOM OF THE OPERA $882,551 10,886 84.78% $81.07
THE REALISTIC JONESES $569,042 6,046 86.67% $94.12
VIOLET $360,843 5,014 85.39% $71.97
WICKED $1,736,317 14,711 96.88% $118.03
Totals: $28,750,477 284,081 86.43% $98.65

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

The following two tabs change content below.
Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher