Broadway Show Ticket Sales Analysis w/e 5/04/2014

This week’s notable movements on Broadway are:

TONY NOMINATIONS INCREASE SALES

This past week was a slow one on Broadway overall; however, shows that received Tony Award nominations – especially for Best Musical – saw a jump in sales.  Because it is not always the case that nominations spur sales, it is not clear exactly what caused this year’s jump for nominated shows.  In addition to news coverage and press announcements about the nominations, it is likely that ticket buyers were persuaded by the advertising efforts of producers who touted the nominations online and in print ads.  Furthermore, many individuals may have not been aware that certain shows were even running until the high volume of publicity picked up around the nominations.

A Gentleman’s Guide to Love and Murder led the list of Tony nominated shows, with nominations in 10 categories including Best Musical.  Theatregoers responded to this announcement, as last week’s sales increased to $580,279, a 23% jump from the previous week, and the highest weekly gross yet in the show’s six and a half month run.  Furthermore, a spokesperson for the show said that they also grossed $1.3 million in advance sales following the nominations announcement.  Another show that received a nomination for Best Musical – After Midnight – saw a jump of 7% and reached a weekly gross of $523,053.  A third nominee for that category – Beautiful: The Carole King Musical – set a box office record at the Stephen Sondheim Theatre with a weekly gross of $1,036,646.  Though the fourth nominee, Aladdin, was down slightly from the prior week, it still grossed an impressive $1,176,765.

Furthermore, Hedwig and the Angry Inch, which received the second highest number of nominations including one for Best Revival of a Musical, grossed $993,474, which is a 30% increase from the previous week and a box office record at the Belasco Theatre.  In addition, after being nominated for Best Play, Casa Valentina also saw a 30% jump to the still modest gross of $275,997.  However, the reverse also held true, as shows on their last legs who failed to receive key nominations were only hurt further by the lack of appreciation from the Tony nominating committee.  The Bridges of Madison County, for instance, saw a decrease of $64,998 after failing to be nominated for Best Musical, even after they announced they will be closing on May 18, 2014.

The following are the Broadway ticket sales numbers for the week ending May 4, 2014:

Broadway Show Ticket Sales Analysis w/e 5-04-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $580,279 6,770 93.30% $85.71
A RAISIN IN THE SUN $1,190,876 8,368 100.00% $142.31
ACT ONE $398,834 5,695 65.67% $70.03
AFTER MIDNIGHT $523,053 6,510 78.55% $80.35
ALADDIN $1,176,765 13,782 99.99% $85.38
ALL THE WAY $1,014,071 9,177 80.67% $110.50
BEAUTIFUL $1,036,646 8,130 99.05% $127.51
BULLETS OVER BROADWAY $950,052 10,246 78.57% $92.72
CABARET $628,491 7,007 98.75% $89.69
CASA VALENTINA $275,997 4,429 85.97% $62.32
CHICAGO $605,077 7,204 83.38% $83.99
CINDERELLA $635,716 8,406 60.01% $75.63
HEDWIG AND THE ANGRY INCH $993,474 7,215 102.35% $137.70
IF/THEN $927,814 8,928 85.13% $103.92
JERSEY BOYS $699,790 7,189 73.18% $97.34
KINKY BOOTS $1,477,550 10,914 95.80% $135.38
LADY DAY AT EMERSON’S BAR & GRILL $490,737 4,496 94.18% $109.15
LES MISÉRABLES $1,080,994 10,148 90.03% $106.52
MAMMA MIA! $763,046 8,502 91.14% $89.75
MATILDA $924,624 10,186 88.91% $90.77
MOTHERS AND SONS $172,916 2,743 42.75% $63.04
MOTOWN THE MUSICAL $1,123,937 10,710 88.84% $104.94
NEWSIES $576,874 8,038 84.79% $71.77
OF MICE AND MEN $864,014 8,303 96.73% $104.06
ONCE $439,851 5,179 61.13% $84.93
PIPPIN $538,721 5,698 71.94% $94.55
ROCK OF AGES $334,369 4,046 86.75% $82.64
ROCKY $707,891 8,051 66.38% $87.93
THE BOOK OF MORMON $1,631,761 8,747 102.57% $186.55
THE BRIDGES OF MADISON COUNTY $286,948 4,729 58.01% $60.68
THE CRIPPLE OF INISHMAAN $493,595 5,682 66.19% $86.87
THE LION KING $1,940,102 13,602 100.01% $142.63
THE PHANTOM OF THE OPERA $988,317 11,739 91.43% $84.19
THE REALISTIC JONESES $605,288 6,256 89.68% $96.75
THE VELOCITY OF AUTUMN $130,333 4,752 78.26% $27.43
VIOLET $303,237 4,020 68.46% $75.43
WICKED $1,732,110 14,910 97.43% $116.17
Totals: $29,244,147 290,507 83.68% $95.87

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher