Broadway Show Ticket Sales Analysis w/e 4/27/2014

This week’s notable movements on Broadway are:

A SLOW WEEK FOR BROADWAY
In the week ending April 27, 2014, the vast majority of shows saw a decrease in ticket sales from the previous week.  Even the heavy hitters went down significantly.  For instance, though Wicked and The Lion King still both grossed over two million dollars, Wicked earned $694,805 less and The Lion King earned $399,631 less than the week before.  Other big drops include Matilda, which went down $324,076, Cinderella, which decreased by $293,539, Newsies, which slowed down by $256,702, Rocky, which decreased by $238,855, and The Phantom of the Opera, which went down by $399,865.  Even the mega-hit The Book of Mormon decreased by $15,835.  As this list includes some of the top tourist picks, this goes to show that Broadway was hit hard by the last week of April, presumably because spring break has now ended.  Certain shows showed a slight increase that may appeal less to tourists, including Violet, The Realistic Joneses, The Bridges of Madison County, Mothers and Sons, and Lady Day at Emerson’s Bar and Grill.  Though these grosses are still significantly lower than the tourist shows mentioned above, this is further evidence that the overall decrease is due to the slower numbers of tourists flocking to the city this past week.

HEAVY DISCOUNTING
Casa Valentina, Harvey Fierstein’s new play about transvestites in the 1960s, is one of the more notable shows in terms of discounting, as evidenced by these figures.  Though the play grossed only $210,585 this past week, it still played to an average 91.3% capacity, with an average ticket price of only $44.78.  This shows that the play does attract a certain degree of interest from theatregoers, but they are not willing to pay full price.  Furthermore, The Velocity of Autumn had by far the lowest average paid ticket price at $20.77, still only managing to fill up 67.0% average capacity.  With a horrendous weekly gross of $84,521, this show looks to be on its very last legs.  With those numbers, it has definitely been dispersing complementary tickets in an effort to spread word of mouth, but it won’t be able to last long if sales don’t pick up soon.

The following are the Broadway ticket sales numbers for the week ending April 27, 2014:

Broadway Show Ticket Sales Analysis w/e 4-27-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $470,784 5,702 78.58% $82.56
A RAISIN IN THE SUN $1,183,783 8,368 100.00% $141.47
ACT ONE $373,915 5,308 61.21% $70.44
AFTER MIDNIGHT $488,203 6,142 74.11% $79.49
ALADDIN $1,194,264 13,790 100.04% $86.60
ALL THE WAY $994,085 9,118 80.15% $109.02
BEAUTIFUL $1,015,673 8,164 99.46% $124.41
BULLETS OVER BROADWAY $956,227 10,783 82.69% $88.68
CABARET $624,575 7,108 100.17% $87.87
CASA VALENTINA $210,585 4,703 91.28% $44.78
CHICAGO $667,125 7,618 88.17% $87.57
CINDERELLA $1,119,405 13,362 95.39% $83.78
HEDWIG AND THE ANGRY INCH $725,517 7,200 102.14% $100.77
IF/THEN $1,004,383 9,750 92.96% $103.01
JERSEY BOYS $800,204 8,253 84.01% $96.96
KINKY BOOTS $1,519,830 11,300 99.19% $134.50
LADY DAY AT EMERSON’S BAR & GRILL $489,022 4,504 94.34% $108.58
LES MISÉRABLES $1,258,537 11,099 98.47% $113.39
MAMMA MIA! $842,376 9,103 97.59% $92.54
MATILDA $1,253,017 11,517 100.53% $108.80
MOTHERS AND SONS $192,942 3,210 50.03% $60.11
MOTOWN THE MUSICAL $1,203,398 11,487 95.28% $104.76
NEWSIES $812,665 9,232 97.38% $88.03
OF MICE AND MEN $897,852 8,555 99.66% $104.95
ONCE $569,833 6,749 79.66% $84.43
PIPPIN $682,229 7,063 89.18% $96.59
ROCK OF AGES $359,970 4,278 91.72% $84.14
ROCKY $783,892 8,805 72.60% $89.03
THE BOOK OF MORMON $1,674,070 8,752 102.63% $191.28
THE BRIDGES OF MADISON COUNTY $351,946 4,922 60.38% $71.50
THE CRIPPLE OF INISHMAAN $579,630 7,535 87.78% $76.93
THE LION KING $2,143,746 13,602 100.01% $157.61
THE PHANTOM OF THE OPERA $1,117,440 10,679 83.17% $104.64
THE REALISTIC JONESES $619,507 6,458 92.57% $95.93
THE VELOCITY OF AUTUMN $84,521 4,070 67.03% $20.77
VIOLET $360,849 5,022 85.52% $71.85
WICKED $2,074,749 14,320 98.95% $144.88
Totals: $31,700,745 307,631 88.49% $97.10

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher