Broadway Show Ticket Sales Analysis w/e 4/06/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK
There were two plays that started previews this past week, both of which did relatively poorly at the box office.  Casa Valentina, Harvey Fierstein’s world premiere play directed by Joe Mantello, only grossed $155,775 over the course of 7 performances.  Though the show filled up to the moderate average capacity of 75.74%, these performances were highly discounted, as the average paid admission was only $45.20.  Even with many Broadway stalwarts leading the cast such as Patrick Page, Reed Birney, John Cullum, and Patrick Page, there were no A-list Hollywood names to attract pre-sales, and only miraculous post-opening reviews will make this a hit.
Furthermore, The Velocity of Autumn did even less well, grossing $135,307 also over 7 performances.  With an average paid of admission of only $39.96 and an average capacity of 62.2%, this play earned only 20.2% of its gross potential, as the Booth Theatre is larger than the Samuel J. Friedman Theatre, where Casa Valentina plays.  Fortunately for the latter, Casa Valentina is a Manhattan Theater Club production, which takes off some financial pressure for its producers due to being underwritten by a non-profit organization.

LONG-RUNNING MUSICALS ON THEIR LAST LEGS
Several musicals that have done very well over the course of their run are looking to be in their final months.  Jersey Boys, which has been running since 2005 with frequent ventures into the millionaires club, only grossed $647,306 this past week, down $90,078 from the previous week.  Furthermore, Rock of Ages, which has succeeded in wooing the traditionally elusive heterosexual male market since its Broadway premiere in 2009, only grossed $340,194 this past week, down $36,100 from the previous week.  In addition, Mamma Mia!, which recently transferred to the Imperial Theatre from its home since 2001, the prominently placed Winter Garden Theatre, only took in $551,065 this week, down $122,902 from the week before.  Of course, many factors go into a show’s decision to close after a lengthy run, and it is possible that the producers of these shows will decide to float through weeks of losses in hopes that their shows will resuscitate in the warmer summer season.  Interestingly, all of these musicals have been adapted to film versions, including Jersey Boys which will be released in June 2014.

The following are the Broadway ticket sales numbers for the week ending April 6, 2014:

Broadway Show Ticket Sales Analysis w/e 4-06-14

Show GrossGross Total Attn %Cap  AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $415,509 5,332 73.48% $77.93
A RAISIN IN THE SUN $929,151 8,368 100.00% $111.04
ACT ONE $316,124 5,513 63.57% $57.34
AFTER MIDNIGHT $377,050 5,511 66.49% $68.42
ALADDIN $1,170,038 13,779 99.96% $84.91
ALL THE WAY $917,842 8,761 77.01% $104.76
BEAUTIFUL $868,034 7,298 88.91% $118.94
BULLETS OVER BROADWAY $765,755 11,210 85.97% $68.31
CABARET $594,765 6,257 101.23% $95.06
CASA VALENTINA $155,775 3,446 75.74% $45.20
CHICAGO $486,529 6,213 71.91% $78.31
CINDERELLA $857,341 10,502 74.97% $81.64
HEDWIG AND THE ANGRY INCH $772,606 5,968 99.27% $129.46
IF/THEN $931,268 9,419 89.81% $98.87
JERSEY BOYS $647,306 6,458 65.74% $100.23
KINKY BOOTS $1,351,725 10,380 91.12% $130.22
LADY DAY AT EMERSON’S BAR & GRILL $363,460 3,958 82.91% $91.83
LES MISÉRABLES $1,153,829 10,377 92.06% $111.19
MAMMA MIA! $551,065 6,856 73.50% $80.38
MATILDA $1,096,734 11,243 98.14% $97.55
MOTHERS AND SONS $221,430 3,214 50.09% $68.90
MOTOWN THE MUSICAL $1,016,236 10,318 85.58% $98.49
NEWSIES $743,632 8,795 92.77% $84.55
OF MICE AND MEN $823,309 8,366 97.46% $98.41
ONCE $500,434 5,607 66.18% $89.25
PIPPIN $615,583 6,429 81.17% $95.75
ROCK OF AGES $340,194 4,223 90.54% $80.56
ROCKY $753,365 8,485 69.96% $88.79
THE BOOK OF MORMON $1,598,000 8,750 102.60% $182.63
THE BRIDGES OF MADISON COUNTY $341,175 4,707 57.74% $72.48
THE LION KING $1,683,062 13,362 98.25% $125.96
THE PHANTOM OF THE OPERA $884,496 10,966 85.40% $80.66
THE REALISTIC JONESES $410,334 6,045 86.65% $67.88
THE VELOCITY OF AUTUMN $135,307 3,386 62.17% $39.96
VIOLET $278,904 4,963 84.52% $56.20
WICKED $1,806,067 14,901 98.14% $121.20
Totals: $26,873,431 279,366 82.81% $91.20

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher