Broadway Show Ticket Sales Analysis w/e 3/30/2014

This weeks notable movements on Broadway are:

HEDWIG AND THE ANGRY INCH
This past week saw the start of previews for the highly anticipated Broadway production of John Cameron Mitchell’s Hedwig and the Angry Inch.  This glam rock musical, which tells the story of an East German transsexual who underwent a botched sex-change operation, has stirred hearts and minds since its original Off-Broadway production in 1998.  Its audience of fans has expanded through the 2001 movie version and further productions worldwide, yet this is the first time the show has come to Broadway.  Starring Neil Patrick Harris, who has proven his charm to the Broadway community through hosting the Tony Awards on several occasions, this production is sure to be an audience favorite – and the numbers show it.  With only one performance in this first week, the show grossed $144,194, which amounted to an audience capacity of 101.40%, reaching 120.35% of its gross potential.  Collecting an average paid admission of $141.92, Hedwig was the top ticket price, with only The Book of Mormon charging a higher average admission.  In starting off with a bang, this bodes well for a profitable run.

OTHER NEW SHOWS
In the same week, two other shows began previews, but to a much less profitable start.  Lady Day at Emerson’s Bar & Grill, which stars Audra McDonald as Billie Holiday, only grossed $337,951 over its 7 performances, representing an audience capacity of 83.91%.  The show must have discounted significantly, as average paid admission was only $84.36.  Even less profitably, the Roundabout Theatre Company production of Violet ran for four performances at the American Airlines Theatre, grossing only $169,792 with an average paid admission of $60.53.  Still, they filled up 96.46% of their audience capacity, with the lower gross deriving from discounted and subscription tickets.

NEW MUSICAL SUCCESSES
A musical that saw a steep increase in ticket grosses this past week was the new revival of Les Misérables, which grossed $1,223,317, up $191,448 from last week.  In addition, the new Disney production of Aladdin took in $1,104,798, which was an increase of $167,699 from the previous week.  Both of these are new productions that are proving to be strong contenders for long healthy runs.

The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $472,344 5,879 81.02% $80.34
A RAISIN IN THE SUN $1,045,534 8,368 100.00% $124.94
ACT ONE $318,292 5,491 63.32% $57.97
AFTER MIDNIGHT $702,074 7,378 89.02% $95.16
ALADDIN $1,104,798 13,783 100.17% $80.16
ALL THE WAY $949,056 9,283 81.60% $102.24
BEAUTIFUL $749,305 6,610 80.53% $113.36
BULLETS OVER BROADWAY $886,469 11,806 90.54% $75.09
CABARET $494,440 5,069 95.68% $97.54
CHICAGO $595,765 7,559 87.49% $78.82
CINDERELLA $1,012,922 11,953 85.33% $84.74
HEDWIG AND THE ANGRY INCH $144,194 1,016 101.40% $141.92
IF/THEN $1,002,321 9,897 97.03% $101.28
JERSEY BOYS $737,384 7,700 78.38% $95.76
KINKY BOOTS $1,489,070 10,995 96.52% $135.43
LADY DAY AT EMERSON’S BAR & GRILL $337,951 4,006 83.91% $84.36
LES MISÉRABLES $1,223,317 10,736 95.24% $113.95
MAMMA MIA! $673,967 8,032 86.11% $83.91
MATILDA $1,212,014 11,524 100.59% $105.17
MOTHERS AND SONS $228,669 4,518 70.42% $50.61
MOTOWN THE MUSICAL $1,171,326 11,075 91.86% $105.76
NEWSIES $798,338 9,333 98.45% $85.54
NO MAN’S LAND/WAITING FOR GODOT $782,396 8,286 96.53% $94.42
OF MICE AND MEN $868,728 8,390 97.74% $103.54
ONCE $595,070 6,320 74.60% $94.16
PIPPIN $774,699 7,384 93.23% $104.92
ROCK OF AGES $376,294 4,496 96.40% $83.70
ROCKY $828,848 9,178 75.68% $90.31
THE BOOK OF MORMON $1,638,380 8,752 102.63% $187.20
THE BRIDGES OF MADISON COUNTY $352,896 4,920 60.35% $71.73
THE LION KING $1,885,162 13,603 100.02% $138.58
THE PHANTOM OF THE OPERA $1,057,502 12,439 96.88% $85.02
THE REALISTIC JONESES $462,236 5,595 80.20% $82.62
VIOLET $169,792 2,805 96.46% $60.53
WICKED $1,946,536 15,423 99.99% $126.21
Totals: $29,088,086 289,602 89.29% $97.63

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher