As part of their 2014 spring lineup, MTV2 introduced a brand new baseball meets pop culture TV series, Off the Bat from the MLB Fan Cave, which enjoyed its season one opener on Tuesday, April 1 at 11:00 PM EST. The premiere perfectly coincided with the start of Major League Baseball season, which got into full swing the day before. This pitch-perfect timing is no mere coincidence. The show is the first-born creative brainchild of the MLB and MTV, who announced their multi-year multi-platform partnership last November.
The weekly, 30-minute show is filmed in-studio from the popular MLB Fan Cave nestled on East 4th Street near NYU in New York City and on location throughout the country. Four dynamic MTV personalities signed up to play host, and ball, including rapper and news reporter, Sway, hip-hop artist, Fat Joe, and two stars of MTV’s Guy Code, model and actress, Melanie Iglesias, and her high-energy comedic cohort, Chris Distefano.
This latest addition to the burgeoning genre of “sports culture” programming moves away from talking head over-analysis and stat streams per usual, and affords viewers a more off the cuff, off the field, sneak peek into the hearts, minds and personal lives of up-and-coming baseball greats and veteran heroes. Players will engage in banterous in-studio interviews with the emcees, pal around with visiting celebrities, host in-house contests and musical guests, interact on social media with fans, film on location at their favorite hometown haunts and act as the instigators, participants and butts of practical jokes and locker room pranks.
Bryce Harper, the young, handsome and sometimes divisively aggressive Washington Nationals outfielder, christened the show’s debut with an in-studio appearance and trivia contest in which he had fans sit in barbers chairs and either correctly answer questions about his career or get their heads shaven. In another segment, petite beauty, Melanie Iglesias, invited hunky Miami Marlins power hitter, Giancarlo Stanton, to an old car junkyard for an unconventional windshield-shattering batting practice. A third bit had comedian Distefano visiting retirees in order to glean pearls of wisdom about retirement for Derek Jeter, who just began his last ever season as revered Yankees shortstop.
The MLB is optimistic that this good-natured and slightly goofy show will serve to recruit a new generation of baseball fans from MTV2’s mostly male viewing demographic, aged 12 to 34, who are devotedly loyal to the network’s smash hit, Guy Code, the very show from which two of Off the Bat’s hosts were procured.
Guy Code broke network records in 2013 with its season three premiere garnering an impressive .6 Nielsen rating and earning the title of “most-watched original series” in MTV2’s 18 years on air. MLB and MTV are hoping that Off the Bat, which copies some of the Code’s successful formula of uniting ordinary guys with pop culture icons and pro athletes, will enjoy the same measure of success.
MTV2, part of the MTV Networks under the care of parent company, Viacom, is currently available in more than 80 million U.S. homes.
The show, executive produced by three-time World Series champion and Red Sox designated slugger extraordinaire, David Ortiz, is on pre-order for 30 episodes, which are all scheduled to air in the same Tuesday night 11 PM Eastern standard time slot on MTV2.
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