Broadway Show Ticket Sales Analysis w/e 3/23/2014

This weeks notable movements on Broadway are:

NEW SHOWS THIS WEEK
Three shows began previews on Broadway this week.  Act One played 4 performances at Lincoln Center’s Vivian Beaumont Theatre, with an average paid admission of $57.67 per ticket, and an average audience capacity of 61.07%.  Another not-for-profit theatre company was significantly more successful with their Broadway debut this week: the Roundabout Theatre Company’s production of Cabaret had an average paid admission of $94.96 and an average capacity of 101.7%, more than selling out their house due to premium sales in its three first performances.  The third premiere this week is also off to a strong start: Of Mice and Men, benefitting from a star studded cast including James Franco, Chris O’Dowd, and Leighton Meester, attracted an average paid admission of $111.95, and filled its house to an average 95.6% capacity over the six performances of its first week.  Overall, these figures exemplify how household name actors and familiar show titles can succeed in attracting a full audience even before reviews are published.

A RAISIN IN THE SUN
A Raisin in the Sun made it into the millionaire’s club this week, a real accomplishment for a straight play on Broadway, especially so early on in its run.  With an average paid admission of $132.31 and a clean 100.00% audience capacity, this revival of the Lorraine Hansberry classic profited from the megastar status of its lead, Denzel Washington.  This is the third week in which this production has been running, but it is the first 8-performance week.  As such, it has done equally well this week compared to the prior week, which only had 7 performances.

THE REALISTIC JONESES
Another straight play in previews is The Realistic Joneses, which transferred to Broadway after an acclaimed run last year at the Yale Repertory Theatre in New Haven, Connecticut.  Though Will Eno’s play features famous actors including Toni Collette, Michael C. Hall, Tracy Letts, and Marisa Tomei, their star power is significantly lower than that of Denzel Washington.  As such, in its first 8-performance week, the show played to only 81.38% average capacity, with an average ticket price of $76.34.


The following are the Broadway ticket sales numbers for the week ending March 23, 2014:

Broadway Show Ticket Sales Analysis 3-23-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $453,663 5,880 81.04% $77.15
A RAISIN IN THE SUN $1,107,163 8,368 100.00% $132.31
ACT ONE $152,704 2,648 61.07% $57.67
AFTER MIDNIGHT $714,663 7,555 91.16% $94.59
ALADDIN $937,099 13,782 100.16% $67.99
ALL THE WAY $881,336 8,646 76.00% $101.94
BEAUTIFUL $832,504 6,973 84.95% $119.39
BULLETS OVER BROADWAY $782,289 10,508 92.09% $74.45
CABARET $255,813 2,694 101.70% $94.96
CHICAGO $541,652 6,944 80.37% $78.00
CINDERELLA $902,579 11,245 80.28% $80.26
IF/THEN $1,008,303 9,854 96.61% $102.32
JERSEY BOYS $669,085 7,169 72.97% $93.33
KINKY BOOTS $1,451,463 11,101 97.45% $130.75
LES MISÉRABLES $1,031,869 10,931 97.11% $94.40
MAMMA MIA! $573,443 6,915 74.13% $82.93
MATILDA $1,163,417 11,519 100.55% $101.00
MOTHERS AND SONS $248,821 4,909 76.51% $50.69
MOTOWN THE MUSICAL $1,078,097 10,359 85.92% $104.07
NEWSIES $795,046 9,384 98.99% $84.72
NO MAN’S LAND/WAITING FOR GODOT $647,289 7,389 86.08% $87.60
OF MICE AND MEN $688,832 6,153 95.57% $111.95
ONCE $563,021 6,201 73.19% $90.80
PIPPIN $730,892 7,342 92.70% $99.55
ROCK OF AGES $366,648 4,415 94.66% $83.05
ROCKY $799,879 9,746 79.52% $82.07
THE BOOK OF MORMON $1,639,847 8,752 102.63% $187.37
THE BRIDGES OF MADISON COUNTY $385,394 5,329 65.37% $72.32
THE LION KING $1,828,835 13,575 99.82% $134.72
THE PHANTOM OF THE OPERA $954,196 11,368 88.54% $83.94
THE REALISTIC JONESES $433,391 5,677 81.38% $76.34
WICKED $1,874,352 15,318 99.31% $122.36
Totals: $26,493,581 268,649 87.74% $95.47
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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher