Broadway Show Ticket Sales Analysis w/e 3/09/2014

This weeks notable movements on Broadway are:

A RAISIN IN THE SUN OPENS IN PREVIEWS
Shot out of cannon is A Raisin In The Sun, which is only three performances in and already the sell-out show of the new season. Denzel Washington stars in this redo of the Broadway favorite which averaged $144.53 in its first three days of previews.

MOTHERS AND SONS
Tyne Daly in Mothers and Sons continues to draw audiences, but is upside down with 81% of seats sold, but with an average of only $45 per ticket price – putting it the bottom two shows on Broadway.

ROCK OF AGES
Following the close of Bronx Bombers and Machinal, Rock Of Ages has moved into the bottom three Broadway show slot, their first time at this position. Their average paid admission is up on last week though, so time will tell if this can be turned around with recent TV spots that were run on local New York TV stations.

JERSEY BOYS
The musical story of Frankie Valli & The Four Seasons, helmed by Dodger Theatricals, that follows the rags-to-riches tale of four blue-collar kids working their way to stardom has struck a soft spot by only filling only 63.40% of their seats last week. It appears that their strategy is to keep their prices high and seats empty, which is a General Manager strategy that is likely to end with losses for investors. Once the darling of Broadway, Jersey Boys shows signs of wear and tear, by now finishing in the bottom ten position of all Broadway shows. This show may need a fresh management approach to reinvigorate ticket sales.

The following are the Broadway ticket sales numbers for the week ending March 9, 2014:

Broadway Show Ticket Sales Analysis 3/09/2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $409,353 5,306 73.13% $77.15
A RAISIN IN THE SUN $151,179 1,046 100.00% $144.53
AFTER MIDNIGHT $622,013 5,986 72.22% $103.91
ALADDIN $826,491 10,320 100.00% $80.09
ALL THE WAY $736,790 9,322 81.94% $79.04
BEAUTIFUL $847,672 7,140 86.99% $118.72
CHICAGO $520,320 6,604 76.44% $78.79
CINDERELLA $781,798 9,988 71.30% $78.27
IF/THEN $909,159 8,502 95.26% $106.93
JERSEY BOYS $600,488 6,228 63.40% $96.42
KINKY BOOTS $1,268,989 9,961 87.44% $127.40
LES MISÉRABLES $964,004 9,286 94.28% $103.81
MAMMA MIA! $603,731 7,642 81.93% $79.00
MATILDA $991,341 10,566 92.23% $93.82
MOTHERS AND SONS $235,662 5,200 81.05% $45.32
MOTOWN THE MUSICAL $1,119,747 10,880 90.25% $102.92
NEWSIES $648,357 8,563 90.33% $75.72
NO MAN’S LAND/WAITING FOR GODOT $525,313 6,224 72.51% $84.40
ONCE $580,888 6,099 71.99% $95.24
OUTSIDE MULLINGAR $343,445 5,048 97.08% $68.04
PIPPIN $608,988 6,086 76.84% $100.06
ROCK OF AGES $299,674 3,730 79.97% $80.34
ROCKY $635,153 9,581 78.17% $66.29
THE BOOK OF MORMON $1,583,887 8,752 102.63% $180.97
THE BRIDGES OF MADISON COUNTY $476,005 6,522 80.00% $72.98
THE LION KING $1,511,718 13,312 97.88% $113.56
THE PHANTOM OF THE OPERA $809,460 10,326 80.42% $78.39
WICKED $1,667,093 14,782 97.35% $112.78
Totals: $21,278,718 223,002 84.75% $94.46

Broadway ticket sales raw data are provided courtesy of The Broadway League.
All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher