Broadway Show Ticket Sales Analysis w/e 12/15/2013

The Snow Geese

The Snow Geese

BROADWAY SALES FALL
Though Broadway ticket sales continue to ride a holiday high, bringing in more money than usual due to the city’s high tourist presence, this week’s total was lower than the previous week’s by well over a million, falling from $27,935,664 down to $26,577,878.

THE SNOW GEESE ENDS WITH POOR SALES
The limited-run Manhattan Theatre Club play The Snow Geese, starring Mary-Louise Parker, enjoyed some acclaim for the play’s writing and performances.  But the production’s sales were unimpressive, and in its final week it was actually the lowest earner on the Broadway chart, taking in only $130,484. Attendance was decent at 75.38%, but the average paid admission was a mere $38.04.

NINE BROADWAY SHOWS MAKE OVER A MILLION
This week, a total of nine Broadway shows earned over a million dollars. Only two — 700 Sundays and Betrayal — are plays, with musicals as usual being the larger draw for audience.  Newer musicals Kinky Boots, Matilda, and Motown made the Millionaires Club, as well as soon-to-be-closing Spider-man.  And Broadway’s three top earners, The Book of Mormon, The Lion King, and Wicked, all came fairly close to earning two million.

The following are the Broadway ticket sales numbers from the week ending December 15, 2013:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
700 SUNDAYS $1,134,137 7,649 86.78% $148.27
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $516,342 5,405 74.49% $95.53
A NIGHT WITH JANIS JOPLIN $373,869 4,176 68.59% $89.53
AFTER MIDNIGHT $626,198 6,131 73.97% $102.14
ANNIE $921,884 10,685 93.99% $86.28
BEAUTIFUL $771,883 7,137 86.95% $108.15
BETRAYAL $1,284,344 8,424 100.00% $152.46
BIG FISH $503,315 7,721 68.40% $65.19
CHICAGO $507,963 6,042 69.93% $84.07
CINDERELLA $824,748 9,201 65.68% $89.64
FIRST DATE $355,595 5,241 61.28% $67.85
JERSEY BOYS $953,819 8,423 85.74% $113.24
KINKY BOOTS $1,768,672 11,464 100.63% $154.28
MACBETH $363,665 5,566 66.45% $65.34
MAMMA MIA! $541,254 6,243 66.93% $86.70
MATILDA $1,157,142 11,178 97.57% $103.52
MOTOWN: THE MUSICAL $1,538,154 11,527 95.61% $133.44
NEWSIES $789,589 9,192 96.96% $85.90
NO MAN’S LAND/WAITING FOR GODOT $694,111 7,489 87.24% $92.68
ONCE $737,982 6,818 80.48% $108.24
PIPPIN $844,011 7,179 90.64% $117.57
ROCK OF AGES $408,587 4,312 92.45% $94.76
SPIDER-MAN TURN OFF THE DARK $1,054,823 13,405 105.85% $78.69
THE BOOK OF MORMON $1,865,333 8,752 102.63% $213.13
THE GLASS MENAGERIE $504,266 4,460 71.66% $113.06
THE LION KING $1,818,825 12,809 94.18% $142.00
THE PHANTOM OF THE OPERA $809,501 9,414 73.32% $85.99
THE SNOW GEESE $130,484 3,430 75.38% $38.04
TWELFTH NIGHT/RICHARD III $805,442 8,368 99.52% $96.25
WICKED $1,971,945 15,008 98.84% $131.39
Totals: $26,577,878 242,849 84.41% $104.78

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher