Broadway Show Ticket Sales Analysis w/e 11/24/2013

Spider-Man Broadway MusicalBROADWAY TICKET SALES CONTINUE TO FALL
The (hopefully) lucrative Thanksgiving holiday can’t come fast enough this year, as Broadway has seen another dive in ticket sales this week. Overall Broadway revenue was down by well over one million dollars, with sales falling from $24,670,329 down to this week’s $23,426,994.

SPIDER-MAN ANNOUNCES CLOSING DUE TO WEAK SALES
The producers of Spider-man: Turn Off the Dark announced this week that the comic book hero musical would shutter in January, and a look at the numbers illustrates why. The cavernous Foxwoods Theatre was filled to 75.47% capacity this week, with the average paid admission at $80.23 per ticket. While this might not be so bad for your average Broadway show, Spider-man had a notoriously pricey multi-millionaire investment, coupled with high weekly running costs, meaning that it can’t afford to continue running with such modest sales numbers.

THE BOOK OF MORMON TAKES TOP SPOT
The seemingly never-ending wrestling match between Wicked, The Lion King, and The Book of Mormon for the #1 place on the Broadway grosses chart continued this week, but with an unexpected winner. This time, The Book of Mormon, which usually has to settle for 3rd place, or 2nd at best, actually won the battle and hit the top spot with $1,677,524.

The following are the Broadway ticket sales numbers from the week ending November 24, 2013:
Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
700 SUNDAYS $1,117,307 7,701 87.37% $145.09
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $414,591 5,403 79.55% $76.73
A NIGHT WITH JANIS JOPLIN $359,718 3,987 65.49% $90.22
AFTER MIDNIGHT $662,568 7,470 90.13% $88.70
ANNIE $730,228 8,926 78.52% $81.81
BEAUTIFUL $507,431 4,359 84.97% $116.41
BETRAYAL $1,240,802 8,424 100.00% $147.29
BIG FISH $453,940 7,223 63.99% $62.85
CHICAGO $397,564 4,992 57.78% $79.64
CINDERELLA $679,252 8,282 59.12% $82.02
FIRST DATE $279,966 4,576 53.51% $61.18
JERSEY BOYS $685,562 6,744 68.65% $101.66
KINKY BOOTS $1,567,701 11,278 99.00% $139.01
MACBETH $356,754 6,421 76.66% $55.56
MAMMA MIA! $476,789 5,887 63.11% $80.99
MATILDA $1,018,332 10,077 87.96% $101.06
MOTOWN: THE MUSICAL $1,255,847 10,525 87.30% $119.32
NEWSIES $688,579 7,908 83.42% $87.07
NO MAN’S LAND/WAITING FOR GODOT $495,083 7,836 91.29% $63.18
ONCE $589,705 6,043 71.33% $97.58
PIPPIN $742,778 6,798 85.83% $109.26
ROCK OF AGES $324,010 3,799 81.45% $85.29
ROMEO AND JULIET $312,045 4,000 37.91% $78.01
SPIDER-MAN TURN OFF THE DARK $766,811 9,558 75.47% $80.23
THE BOOK OF MORMON $1,677,524 8,752 102.63% $191.67
THE GLASS MENAGERIE $561,563 4,961 79.71% $113.20
THE LION KING $1,560,773 12,946 95.19% $120.56
THE PHANTOM OF THE OPERA $702,263 8,437 65.71% $83.24
THE SNOW GEESE $181,489 3,848 74.00% $47.16
THE WINSLOW BOY $271,373 4,299 72.62% $63.12
TWELFTH NIGHT/RICHARD III $715,799 8,484 100.90% $84.37
WICKED $1,632,849 13,449 92.93% $121.41
Totals: $23,426,994 233,393 78.55% $95.47

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher