Broadway Show Ticket Sales Analysis w/e 10/27/2013

Macbeth on BroadwayANOTHER SLIP IN BROADWAY SALES
New shows may be popping up right and left on Broadway currently, but at the moment the ticket sales numbers aren’t rising accordingly. This week saw a drop in overall Broadway revenue as sales dropped from last week’s $24,038,295 down to $23,158,295.

ETHAN HAWKE STARS IN MACBETH
With one Macbeth (Alan Cumming’s recent solo version) barely gone from Broadway, a new Macbeth arrives at Lincoln Center’s Vivian Beaumont Theatre this week to begin previews.  This latest version of the classic William Shakespeare tragedy, which features Ethan Hawke as the ambitious title character, got off to a good — if not great — start, with 86.53% attendance and a $72.18 average paid admission.  So far the production has done limited advertising, though, so once more people discover that Hawke is starring, that could affect sales positively.

A GENTLEMAN’S GUIDE BEGINS PREVIEWS
The new Broadway comedy A Gentleman’s Guide to Love and Murder starring Jefferson Mays gets off to a decent start as it starts preview performances at the Walter Kerr Theatre. Though it is coming to Broadway with little buzz, the show still managed to fill the theater to 82.33% capacity, but the average paid admission was a modest $63.66 per ticket.

PATRICK STEWART AND IAN MCKELLEN ON BROADWAY
Two of the stage’s most gifted actors, Patrick Stewart (Star Trek) and Ian McKellen (The Lord of the Rings), take on not one but two plays in repertory with the new productions of No Man’s Land and Waiting for Godot, which began previews this week.  At 92.54% capacity, they are not having any trouble filling seats, and the average ticket price is a very healthy $102.11.

The following are the Broadway ticket sales numbers from the week ending October 27, 2013:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $311,467 4,893 82.33% $63.66
A NIGHT WITH JANIS JOPLIN $433,141 5,143 84.48% $84.22
A TIME TO KILL $247,168 4,010 62.50% $61.64
AFTER MIDNIGHT $431,132 7,519 92.69% $57.34
ANNIE $654,875 8,926 78.52% $73.37
BETRAYAL $1,103,682 8,424 100.00% $131.02
BIG FISH $751,326 8,870 78.58% $84.70
CHICAGO $625,630 7,676 88.84% $81.50
CINDERELLA $715,196 9,261 66.11% $77.23
FIRST DATE $352,833 5,323 62.24% $66.28
JERSEY BOYS $869,462 8,468 86.20% $102.68
KINKY BOOTS $1,651,626 11,469 100.68% $144.01
MACBETH $196,181 2,718 86.53% $72.18
MATILDA $1,176,019 11,317 98.79% $103.92
MOTOWN: THE MUSICAL $1,425,902 11,691 96.97% $121.97
NEWSIES $784,099 8,903 93.91% $88.07
NO MAN’S LAND/WAITING FOR GODOT $202,787 1,986 92.54% $102.11
ONCE $703,982 6,933 81.83% $101.54
PIPPIN $904,108 7,698 97.20% $117.45
ROCK OF AGES $393,636 4,369 93.67% $90.10
ROMEO AND JULIET $363,076 4,382 41.53% $82.86
SPIDER-MAN TURN OFF THE DARK $789,538 10,427 82.34% $75.72
THE BOOK OF MORMON $1,733,532 8,752 102.63% $198.07
THE GLASS MENAGERIE $734,661 6,305 101.30% $116.52
THE LION KING $1,798,361 13,573 99.80% $132.50
THE PHANTOM OF THE OPERA $960,578 11,564 90.06% $83.07
THE SNOW GEESE $251,343 4,872 93.69% $51.59
THE WINSLOW BOY $230,058 3,836 64.80% $59.97
TWELFTH NIGHT/RICHARD III $669,342 8,143 96.85% $82.20
WICKED $1,693,555 14,318 98.94% $118.28
Totals: $23,158,295 231,769 86.55% $94.19

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com

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Michael Tubbs - The Stats Guy

Michael Tubbs - The Stats Guy

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot winners and loses long before the crowd. Favorite Celebrity: Ashton Kutcher