Broadway Show Ticket Sales Analysis w/e 5/26/2013

The Assembled Parties Broadway ShowBROADWAY REVENUE UP BY NEARLY A MILLION
Broadway saw a heartening increase of close to a million dollars in total ticket revenue this week, as sales rose from $24,657,284 to $25,537,729.  New York City had an influx of tourists for the Memorial Day Weekend holiday, which likely had a positive effect on the Broadway box office on Saturday and Sunday in particular.

A GOOD SEASON FOR PLAYS
This week’s numbers reflect that Broadway’s spring season has seen an unusually high number of successful plays.  Unlike musicals, which attract the bulk of tourists, plays tend to struggle more on Broadway.  But both I’ll Eat You Last (starring Bette Midler) and Lucky Guy (starring Tom Hanks) sold out this week, with the latter bringing in over $1 million in sales.  Of course both of those Broadway plays boast major celebrities seldom seen on stage.  However, both The Assembled Parties and Vanya and Sonia and Masha and Spike also came very close to selling out this week, with the latter earning an average paid admission of $95.85.

TOP 3 COME CLOSE TO 2 MILLION MARK
The three highest earning Broadway show this week — The Lion King, Wicked, and The Book of Mormon — came very close to making two million.  The top earner, The Lion King, reached an impressive $1,916,698.

The following are the Broadway ticket sales numbers from the week ending May 26, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvdPdAdm
ANN $240,339 4,378 49.17% $54.90
ANNIE $975,730 11,975 87.64% $81.48
CHICAGO $759,417 8,187 94.76% $92.76
CINDERELLA $1,066,129 12,240 87.38% $87.10
I’LL EAT YOU LAST: A CHAT WITH SUE MENGERS $808,816 5,519 101.5% $146.55
JERSEY BOYS $942,078 9,308 94.75% $101.21
KINKY BOOTS $1,367,891 11,476 100.7% $119.20
LUCKY GUY $1,385,399 9,673 102.3% $143.22
MACBETH $348,516 3,992 63.85% $87.30
MAMMA MIA! $941,265 10,404 86.82% $90.47
MATILDA $1,105,554 11,456 100.3% $96.50
MOTOWN: THE MUSICAL $1,371,341 12,151 100.8% $112.86
NEWSIES $904,712 9,367 98.81% $96.59
NICE WORK IF YOU CAN GET IT $775,554 9,141 79.40% $84.84
ONCE $886,127 8,144 96.13% $108.81
PIPPIN $934,760 7,953 97.9% $117.54
ROCK OF AGES $440,359 4,568 97.94% $96.40
SPIDER-MAN TURN OFF THE DARK $1,257,780 13,892 89.97% $90.54
THE ASSEMBLED PARTIES $403,161 5,088 97.85% $79.24
THE BIG KNIFE $238,202 4,186 70.71% $56.90
THE BOOK OF MORMON $1,812,800 8,752 102.6% $207.13
THE LION KING $1,916,698 13,601 100.0% $140.92
THE NANCE $516,625 6,198 84.58% $83.35
THE PHANTOM OF THE OPERA $1,174,102 12,923 100.6% $90.85
THE TRIP TO BOUNTIFUL $515,155 5,711 67.16% $90.20
VANYA AND SONIA AND MASHA AND SPIKE $590,903 6,165 97.92% $95.85
WICKED $1,858,318 14,430 99.71% $128.78
Totals: $25,537,729 240,878 90.87% $103.02

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com.

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher