Broadway Show Ticket Sales Analysis w/e 5/19/2013

Motown the Musical Broadway ShowBROADWAY TICKET SALES GET A SMALL INCREASE
At last, grosses are looking up on Broadway — even if not by much.  This week Broadway’s total ticket revenue saw a modest increase, going from last week’s $24,246,231 up to $24,657,284.

SEVERAL BROADWAY SHOWS SELLING OUT
A total of seven Broadway shows came in at 100% capacity or more this week:  I’ll Eat You Last, Kinky Boots, Lucky Guy, Matilda, Motown the Musical, Pippin, and The Book of Mormon.  Interestingly, none of those shows are among the top two earners this week.  The Lion King and Wicked took the number one and two spots, respectively, bringing in the highest grosses because they are housed in particularly large theaters and are still popular enough to command high ticket prices.

ORPHANS CONCLUDES WITH DECENT SALES
The Broadway play Orphans, starring Alec Baldwin, Ben Foster, and Tony nominee Tom Sturridge, ended its run at the Gerald Schoenfeld Theatre early, presumably due to low ticket sales.  Its final week saw fair but unimpressive sales, filling the theater to 84.54% capacity with an average paid admission of $68.84.

The following are the Broadway ticket sales numbers from the week ending May 19, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap Avg Paid Admission
ANN $247,041 3,528 39.62% $70.02
ANNIE $842,272 10,854 79.44% $77.60
CHICAGO $697,597 7,871 91.10% $88.63
CINDERELLA $1,017,256 12,032 85.89% $84.55
I’LL EAT YOU LAST: A CHAT WITH SUE MENGERS $829,768 5,559 102.21% $149.27
JERSEY BOYS $956,177 9,056 92.18% $105.58
KINKY BOOTS $1,269,683 11,496 100.91% $110.45
LUCKY GUY $1,387,476 9,687 102.44% $143.23
MACBETH $444,348 5,037 80.57% $88.22
MAMMA MIA! $822,902 9,507 79.33% $86.56
MATILDA $1,063,972 11,456 100.00% $92.87
MOTOWN: THE MUSICAL $1,249,920 12,152 100.80% $102.86
NEWSIES $839,892 9,297 98.07% $90.34
NICE WORK IF YOU CAN GET IT $760,202 8,975 77.96% $84.70
ONCE $859,871 7,960 93.96% $108.02
ORPHANS $498,625 7,243 84.54% $68.84
PIPPIN $869,274 7,985 100.82% $108.86
ROCK OF AGES $450,030 4,532 97.17% $99.30
SPIDER-MAN TURN OFF THE DARK $1,032,689 12,098 78.35% $85.36
THE ASSEMBLED PARTIES $354,725 4,914 94.50% $72.19
THE BIG KNIFE $229,239 3,868 65.34% $59.27
THE BOOK OF MORMON $1,701,989 8,752 102.63% $194.47
THE LION KING $1,887,665 13,448 98.88% $140.37
THE NANCE $499,762 5,965 81.40% $83.78
THE PHANTOM OF THE OPERA $1,078,051 12,454 96.99% $86.56
THE TRIP TO BOUNTIFUL $469,185 5,450 64.09% $86.09
VANYA AND SONIA AND MASHA AND SPIKE $549,536 5,935 94.27% $92.59
WICKED $1,748,141 13,881 95.92% $125.94
Totals: $24,657,284 240,992 88.55% $99.52

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com.

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher