Broadway Show Ticket Sales Analysis w/e 5/5/2013

The Rascals Once Upon a DreamTINY TICKET SALES DECREASE
Like last week, this week saw a small decrease in overall Broadway ticket sales, though this time it was an even smaller drop. While last week brought in a total of $24,616,124 in ticket revenue, this week saw earnings of $24,611,041.

FINAL WEEK FOR TESTAMENT OF MARY AND THE RASCALS
This was the last week for two Broadway productions, The Testament of Mary and The Rascals: Once Upon a Dream.  The former show announced its closing quite suddenly, presumably because of poor sales.  While the theater was fairly full this week at just over 80% capacity, the average paid admission was quite low at $49.59.  The Rascals, on the other hand, enjoyed great success and only closed because it was a limited engagement to begin with.  Part concert, part Broadway show, the production filled the theater to 95.58%, selling tickets at an impressive average price of $128.61.

NINE SHOWS BREAK A MILLION
Though Broadway’s overall ticket revenue may be failing to rise, several shows are enjoying a Broadway bounty, with nine shows in total earning more than a million dollars this week.  Kinky Boots, Matilda, and Motown are among the new musical successes.  Also in the Millionaire’s Club is The Phantom of the Opera, proving that even after 25 years on Broadway, it can still bring in the crowds.  Ultimately, The Lion King came out at the very top at $1,829,570, coming awfully close to breaking two million.

The following are the Broadway ticket sales numbers from the week ending May 5, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $261,380 3,549 39.86% $73.65
ANNIE $648,007 8,284 60.63% $78.22
CHICAGO $648,324 7,739 89.57% $83.77
CINDERELLA $852,008 9,906 70.72% $86.01
I’LL EAT YOU LAST: A CHAT WITH SUE MENGERS $753,217 5,535 101.77% $136.08
JEKYLL & HYDE $398,919 5,523 42.83% $72.23
JERSEY BOYS $833,113 8,195 83.42% $101.66
KINKY BOOTS $1,140,513 11,346 99.60% $100.52
LUCKY GUY $1,382,232 9,520 100.68% $145.19
MACBETH $436,867 4,708 75.30% $92.79
MAMMA MIA! $954,814 10,738 89.60% $88.92
MATILDA $1,103,030 11,455 99.99% $96.29
MOTOWN: THE MUSICAL $1,209,773 12,147 100.75% $99.59
NEWSIES $762,227 8,765 91.68% $86.96
NICE WORK IF YOU CAN GET IT $568,037 6,957 60.43% $81.65
ONCE $789,592 7,410 87.46% $106.56
ORPHANS $397,646 5,960 69.56% $66.72
PIPPIN $785,386 7,831 98.88% $100.29
ROCK OF AGES $405,807 4,138 88.72% $98.07
SPIDER-MAN TURN OFF THE DARK $1,002,169 11,465 74.26% $87.41
THE ASSEMBLED PARTIES $295,099 4,674 89.88% $63.14
THE BIG KNIFE $220,859 3,625 61.23% $60.93
THE BOOK OF MORMON $1,691,752 8,752 102.63% $193.30
THE LION KING $1,829,570 13,266 97.54% $137.91
THE NANCE $443,964 5,366 73.23% $82.74
THE PHANTOM OF THE OPERA $1,091,887 12,311 95.88% $88.69
THE RASCALS: ONCE UPON A DREAM $822,957 6,399 95.58% $128.61
THE TESTAMENT OF MARY $301,343 6,077 80.55% $49.59
THE TRIP TO BOUNTIFUL $479,937 5,630 66.20% $85.25
VANYA AND SONIA AND MASHA AND SPIKE $449,073 5,036 79.99% $89.17
WICKED $1,651,541 13,589 93.90% $121.54
Total $24,611,041 245,896 82.66% $96.24

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com.

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher