Broadway Show Ticket Sales Analysis w/e 4/28/2013

The Lion King Broadway MusicalVERY SLIGHT DECREASE IN OVERALL BROADWAY TICKET SALES
Total Broadway ticket revenue this week was $24,616,124, which is just about $100,000 less than last week’s take.  While the decrease is small enough to be negligible, no doubt Broadway producers still don’t enjoy seeing a fall in sales at a time when there are so many new Broadway shows opening for people to see.

LION KING ROARS TO THE TOP SPOT
Although Wicked has dominated for most of 2013, this is the second week in a row that The Lion King has beat it out in top weekly earnings.  The Lion King brought in $1,864,611, while Wicked earned $1,735,066.  The Book of Mormon took third place, as it often does, bringing in a total of $1,675,558.

MULTITUDES OF NEW MILLIONAIRES
While it’s rarely a mystery as to what three shows will be at the top of the grosses chart each week, those time-tested smash hits are sharing The Millionaries Club lately with many newcomers.  Kinky Boots, Lucky Guy, Matilda, and Motown the Musical all made more than a million this week, and only one of those shows — Lucky Guy, featuring Tom Hanks — has star power to thank for its impressive earnings.  The other three shows owe most of their success to good buzz and reviews and enthusiastic word-of-mouth from other theatergoers – Motown in particular is the crowd-pleaser of the bunch, and continues to sell out despite the poor show reviews from all the noteworthy Broadway critics.

NINE BROADWAY SHOWS SELL OUT AND DELIVER A NEW HIGH FOR THE 100% CLUB
Last week, nine Broadway shows reached were completely sold out, which is a first on Broadway during this time frame. Broadway shows normally see 200,000 attendees every week, but this week the shows saw 250,970 ticket buying theatregoers.
I’ll Eat You Last: A Chat with Sue Mengers starring Bette Midler sold out its opening week after doing extremely well during previews.  In addition, new shows like Kinky Boots, Lucky Guy, Pippin and Matilda experience sold out Broadway performances this past week.  Motown: The Musical, a Broadway show that has had sold out performances since landing on Broadway continues to have a 100% capacity. It may be too soon to tell but Broadway producers of these shows only hope to follow in the footsteps of shows like The Book of Mormon, The Lion King and Wicked which have been consistently selling out each Broadway performance for some time.

The following are the Broadway ticket sales numbers from the week ending April 28, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $258,424 3,637 40.85% $71.05
ANNIE $713,108 8,613 63.03% $82.79
CHICAGO $613,749 7,593 87.88% $80.83
CINDERELLA $943,353 10,654 76.06% $88.54
I’LL EAT YOU LAST: A CHAT WITH SUE MENGERS $646,102 5,567 102.35% $116.06
JEKYLL & HYDE $439,586 6,145 47.65% $71.54
JERSEY BOYS $867,043 8,471 86.23% $102.35
KINKY BOOTS $1,112,163 11,161 97.97% $99.65
LUCKY GUY $1,384,178 9,458 100.02% $146.35
MACBETH $456,931 5,092 81.45% $89.73
MAMMA MIA! $877,550 10,423 86.97% $84.19
MATILDA $1,107,815 11,454 99.98% $96.72
MOTOWN: THE MUSICAL $1,213,611 12,139 100.69% $99.98
NEWSIES $839,263 9,010 94.25% $93.15
NICE WORK IF YOU CAN GET IT $583,867 6,627 57.57% $88.10
ONCE $835,941 7,591 89.60% $110.12
ORPHANS $444,469 6,035 70.44% $73.65
PIPPIN $713,712 7,957 100.47% $89.70
ROCK OF AGES $429,850 4,311 92.43% $99.71
SPIDER-MAN TURN OFF THE DARK $1,033,279 12,313 79.75% $83.92
THE ASSEMBLED PARTIES $291,569 4,687 90.13% $62.21
THE BIG KNIFE $212,346 4,303 72.69% $49.35
THE BOOK OF MORMON $1,675,558 8,752 102.63% $191.45
THE LION KING $1,864,611 13,565 99.74% $137.46
THE NANCE $445,409 5,595 76.35% $79.61
THE PHANTOM OF THE OPERA $985,895 12,078 94.07% $81.63
THE RASCALS: ONCE UPON A DREAM $776,214 6,144 91.77% $126.34
THE TESTAMENT OF MARY $216,533 5,708 75.66% $37.93
THE TRIP TO BOUNTIFUL $491,501 7,064 83.07% $69.58
VANYA AND SONIA AND MASHA AND SPIKE $407,432 4,740 75.29% $85.96
WICKED $1,735,066 14,083 97.31% $123.20
Total $24,616,124 250,970 84.33% $93.96

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com.

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Michael Tubbs - The Stats Guy

Michael Tubbs - The Stats Guy

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot winners and loses long before the crowd. Favorite Celebrity: Ashton Kutcher