At the Men’s Store at Bergdorf Goodman, one of New York’s poshest department stores, you might expect impeccably tailored designer clothing; high-end accessories; and eccentric, rather pricey gifts…but Claymation figures from a children’s book?
The sets from the movie “Fantastic Mr. Fox,” which opens today in New York and L.A. and nationally on November 25, and had its premiere at the famed men’s department store this week, are on display through early January, thus providing the store’s all-important holiday display. Directed by Wes Anderson (“Rushmore,” “The Royal Tenenbaums”), and based on the best-selling, classic children’s book by Roald Dahl (“Charlie and the Chocolate Factory,” “James and the Giant Peach”) the movie tells the story of the title character, a rascally, chicken-stealing-thief-turned-journalist-turned-chicken-stealing-thief-again who puts his family’s life in jeopardy. Mr. Fox and his friends and family join together to fight the three evil farmers—Boggis, Bunce, and Bean—who are set on capturing Mr. Fox and putting an end to his chicken-stealing ways. George Clooney, Meryl Streep, Michael Gambon, and Bill Murray are among the high-profile cast members.
The store, located on Fifth Avenue and 58th Street, features 12 windows with exquisite sets from the generally well-reviewed film, which was done in painstaking stop-motion animation. Anderson, known for his whimsical, odd, offbeat sense of humor, was responsible for building and designing all the objects in the film; it’s his first foray into animated movies.
Why the tie-in? Movies have provided fodder for store windows before (remember “Harry Potter”?). And it’s certainly more interesting—and guaranteed to get people to stop and look–than a display of suits and sweaters, no matter how nicely designed.
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