Broadway Show Ticket Sales Analysis w/e 4/14/2013

The Nance Broadway ShowUNEXPECTED BROADWAY TICKET SALES DECREASE
Surprisingly, just as Broadway’s new Spring season appeared to be reaching a fever pitch with several new shows opening, there was a decline in ticket sales this week.  The total Broadway ticket revenue came in at $23,143,555, down from last week’s total of $25,899,686.  A decrease of nearly $3 million seems strange at such an active time on Broadway, but it is possible that last week’s better numbers were related to a higher number of tourists visiting New York City than usual for Spring Break.  This was also the first time in several weeks that no new shows began performances.

STRUGGLING SHOWS
Many of the newest shows on Broadway are enjoying good ticket sales, but others are struggling.  Hands on a Hardbody, which closed this past weekend due to poor sales, only earned $219,352 in its final week.  Strangely, The Nance, featuring Nathan Lane, one of the Broadway theater’s most famous stars, is also seeing less-than-stellar numbers, with the average paid admission price at $50.26.  Broadway’s non-profit theater companies, Roundabout and Manhattan Theatre Club, are also seeing poor numbers for their current productions.  Roundabout’s The Big Knife is bringing in an average paid admission of $44.88, while MTC’s The Assembled Parties is doing even worse at $37.93.  The one-woman show The Testament of Mary is seeing the lowest average admission at $35.01.

WICKED BARELY BEATS THE LION KING
In the tussle for the top spot, Wicked wins again.  Though this has been a typical result lately, the Wizard of Oz inspired musical only barely came out on top this week.  Wicked earned a weekly total of $1,749,291, with The Lion King just a little behind at $1,733,283.

The following are the Broadway ticket sales numbers from the week ending April 14, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $315,275 4,402 49.44% $71.62
ANNIE $767,197 8,971 65.65% $85.52
BREAKFAST AT TIFFANY’S $300,346 4,024 46.62% $74.64
CHICAGO $570,078 7,259 84.02% $78.53
CINDERELLA $1,007,275 10,896 77.78% $92.44
HANDS ON A HARDBODY $219,352 5,326 64.08% $41.19
I’LL EAT YOU LAST: A CHAT WITH SUE MENGERS $564,333 4,607 98.82% $122.49
JEKYLL & HYDE $451,377 8,437 66.33% $53.50
JERSEY BOYS $861,854 8,217 83.64% $104.89
KINKY BOOTS $1,026,793 10,819 94.97% $94.91
LUCKY GUY $1,400,471 9,475 100.20% $147.81
MACBETH $444,016 5,263 85.58% $84.37
MAMMA MIA! $750,520 9,033 75.38% $83.09
MATILDA $745,923 9,867 98.71% $75.60
MOTOWN: THE MUSICAL $959,091 12,063 103.63% $79.51
NEWSIES $886,357 8,881 92.90% $99.80
NICE WORK IF YOU CAN GET IT $622,192 6,939 60.28% $89.67
ONCE $830,274 7,221 85.23% $114.98
ORPHANS $569,401 7,273 84.89% $78.29
PIPPIN $643,388 7,318 92.40% $87.92
ROCK OF AGES $401,378 4,089 87.67% $98.16
SPIDER-MAN TURN OFF THE DARK $1,010,086 11,676 75.62% $86.51
THE ASSEMBLED PARTIES $176,057 4,642 89.27% $37.93
THE BIG KNIFE $227,314 5,065 85.56% $44.88
THE BOOK OF MORMON $1,676,472 8,752 102.63% $191.55
THE LION KING $1,733,283 13,550 99.63% $127.92
THE NANCE $323,250 6,432 87.77% $50.26
THE PHANTOM OF THE OPERA $958,802 11,631 90.58% $82.44
THE TESTAMENT OF MARY $184,561 5,272 79.87% $35.01
THE TRIP TO BOUNTIFUL $400,444 6,126 72.04% $65.37
VANYA AND SONIA AND MASHA AND SPIKE $367,109 4,442 70.55% $82.64
WICKED $1,749,291 14,090 97.36% $124.15
Total $23,143,555 252,058 82.78% $87.11

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com.

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher