Broadway Show Ticket Sales Analysis w/e 3/31/2013

The Trip To Bountiful Broadway ShowBROADWAY TICKET SALES INCREASE SHARPLY
Easter Weekend meant big bucks for Broadway, which enjoyed a huge increase in ticket revenue this week.  Total ticket sales shot up from last week’s $21,709,082 to this week’s $28,531,066, making for an increase of nearly seven million dollars.  Though the uptick certainly has partly to do with the fact that the Broadway spring season is getting into full swing, this giant leap is definitely due largely to it having been the Easter holiday, which is often a popular time for families to gather and catch a Broadway show.

STARRY NEW SHOWS ATTRACT AUDIENCES
Like last week, this week Broadway saw a trio of new productions begin preview performances. All three are plays, but the two that have fared best so far are the ones featuring well-known actors. The Trip to Bountiful, which stars Cicely Tyson, Cuba Gooding, Jr., and Vanessa Williams, filled its theater to 91.63% capacity and sold tickets at an average price of $82.77.  Orphans, starring Alec Baldwin and Ben Foster, was at 94.13% capacity with tickets at an average paid admission price of $81.76.  (Orphans also had the advantage of the early backstage drama and buzz that came when Shia LaBeouf left the production during rehearsals.)  The third play to begin performances on Broadway this week, The Testament of Mary, isn’t doing as well, though it does star acclaimed actress Fiona Shaw.  The average paid admission was $47.89 this week, but if the show builds buzz and gets good reviews, it could find a change in its fortunes.

The following are the Broadway ticket sales numbers from the week ending March 31, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $286,869 4,307 48.37% $66.61
ANNIE $1,294,508 13,400 98.07% $96.61
BREAKFAST AT TIFFANY’S $411,052 5,750 66.61% $71.49
CAT ON A HOT TIN ROOF $721,456 7,637 78.83% $94.47
CHICAGO $912,004 8,633 99.92% $105.64
CINDERELLA $1,414,541 13,933 99.46% $101.52
HANDS ON A HARDBODY $321,043 6,766 81.40% $47.45
JERSEY BOYS $1,025,947 9,668 98.41% $106.12
KINKY BOOTS $893,741 11,324 99.40% $78.92
LUCKY GUY $1,250,712 9,588 101.40% $130.45
MAMMA MIA! $1,150,663 12,112 102.37% $95.00
MATILDA $960,998 9,998 100.02% $96.12
MOTOWN: THE MUSICAL $1,164,191 12,058 103.59% $96.55
NEWSIES $1,191,552 10,855 100.93% $109.77
NICE WORK IF YOU CAN GET IT $905,621 10,424 90.55% $86.88
ONCE $1,044,362 8,604 101.56% $121.38
ORPHANS $659,391 8,065 94.13% $81.76
PIPPIN $728,161 7,768 97.69% $93.74
ROCK OF AGES $501,765 4,605 98.73% $108.96
SPIDER-MAN TURN OFF THE DARK $1,878,326 15,316 99.20% $122.64
THE ASSEMBLED PARTIES $146,380 3,407 74.88% $42.96
THE BIG KNIFE $201,642 4,417 74.61% $45.65
THE BOOK OF MORMON $1,703,714 8,752 102.63% $194.67
THE LION KING $2,385,081 15,301 100.01% $155.88
THE NANCE $392,189 5,754 78.52% $68.16
THE PHANTOM OF THE OPERA $1,562,855 13,057 101.69% $119.69
THE TESTAMENT OF MARY $191,134 3,991 70.54% $47.89
THE TRIP TO BOUNTIFUL $161,233 1,948 91.63% $82.77
VANYA AND SONIA AND MASHA AND SPIKE $436,391 5,711 90.71% $76.41
WICKED $2,633,547 16,281 100.00% $161.76
Total $28,531,066 269,430 91.53% $96.93

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2013 nytix.com.

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Michael Tubbs - The Stats Guy

Michael Tubbs - The Stats Guy

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot winners and loses long before the crowd. Favorite Celebrity: Ashton Kutcher