Broadway Show Ticket Sales Analysis w/e 3/24/2013

Pippin Broadway MusicalBROADWAY TICKET GROSSES BLOOMING
Though not as impressive as last week’s rise, the Broadway ticket sales numbers once again increased this week. Gaining just under one million dollars, ticket revenue rose from last week’s $20,821,011 up to $21,709,082.

THREE NEW BROADWAY PRODUCTIONS DEBUT
There are three additional Broadway shows on the chart this week, as three new productions started previews this week. Each has started out on a very different foot, with the new Pippin revival coming out on top with 99.30% capacity and an average paid admission of $101.28. The Nance, which brings Broadway favorite Nathan Lane back to the Great White Way, has started out with fair but unimpressive sales, getting an average of $71.42 per ticket. The Assembled Parties has had the hardest time of the trio, earning only $44.13 average admission.

EIGHT SHOWS EARN OVER A MILLION
With the winter blues (if not the winter weather) now behind us, Broadway is now seeing more and more millionaires. Last week and again this week there were a total of eight shows that brought in over one million for the weekly total. Among those are of course the big three, The Lion King, The Book of Mormon, and the week’s winner, Wicked, which came extremely close to two million at $1,940,002. Other Millionaire’s Club members include popular hits like The Phantom of the Opera and Spiderman, but the wealth has also been shared with several newcomers, Cinderella, Lucky Guy, and Motown the Musical.

The following are the Broadway ticket sales numbers from the week ending March 24, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $363,340 5,500 61.77% $66.06
ANNIE $941,132 10,906 79.82% $86.29
BREAKFAST AT TIFFANY’S $357,127 6,116 70.85% $58.39
CAT ON A HOT TIN ROOF $647,429 6,836 61.74% $94.71
CHICAGO $667,034 7,707 89.20% $86.55
CINDERELLA $1,122,624 12,108 86.44% $92.72
HANDS ON A HARDBODY $211,083 6,415 77.18% $32.90
JERSEY BOYS $883,045 9,062 92.24% $97.44
KINKY BOOTS $852,171 10,893 95.62% $78.23
LUCKY GUY $1,270,733 9,451 99.95% $134.45
MAMMA MIA! $842,657 10,128 85.60% $83.20
MATILDA $834,560 9,935 99.39% $84.00
MOTOWN: THE MUSICAL $1,015,331 10,552 102.90% $96.22
NEWSIES $945,008 9,578 100.19% $98.66
NICE WORK IF YOU CAN GET IT $658,957 7,659 66.53% $86.04
ONCE $966,182 8,222 97.14% $117.51
PIPPIN $199,935 1,974 99.30% $101.28
ROCK OF AGES $460,871 4,527 97.06% $101.80
SPIDER-MAN TURN OFF THE DARK $1,160,466 12,866 83.33% $90.20
THE ASSEMBLED PARTIES $109,183 2,474 76.12% $44.13
THE BIG KNIFE $105,646 2,799 75.65% $37.74
THE BOOK OF MORMON $1,661,180 8,752 102.63% $189.81
THE LION KING $1,892,803 13,467 100.38% $140.55
THE NANCE $199,627 2,795 76.28% $71.42
THE PHANTOM OF THE OPERA $1,042,563 12,452 96.98% $83.73
VANYA AND SONIA AND MASHA AND SPIKE $358,395 5,073 80.57% $70.65
WICKED $1,940,002 14,161 97.85% $137.00
Total $21,709,082 222,408 87.14% $91.17

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher